Panel Discussion: Integrating DesignOps
Summary
In this panel-style discussion, Dan, Jackie, and Ornima share their experiences and insights on growing design and UX teams and embedding design practices in large organizations. Dan highlights the challenges of delivering UX in federal agencies, noting the need for patience and anecdotal evidence of success rather than ideal solutions. He stresses the importance of flexibility when selling design processes, advocating for listening carefully to stakeholders and adapting instead of rigidly pushing pre-conceived solutions. Jackie discusses scaling design ops teams from 1 to 9 and planning to grow further, explaining how their organizational model addresses friction and broadening responsibilities beyond visual design toward experience design. Jackie also shares how a new VP of design (Gene Lee) championed the inclusion of design ops in broader business strategy, enabling a smooth business case. Ornima recounts the challenge of scaling Shopify’s UX research team from a small group to over 50, emphasizing the importance of cross-disciplinary collaboration and demonstrating impact on product outcomes over time. Both Jackie and Ornima underscore the necessity of educating other teams unfamiliar with design’s role and building trust through well-prepared documentation and consistent collaboration. The speakers repeatedly stress patience, collective consciousness, embracing conflict and friction as natural steps toward progress, and recognizing organizational maturity to time initiatives properly.
Key Insights
-
•
Great UX delivery in government and complex organizations is often imperfect and requires patience and anecdotal wins rather than perfect solutions.
-
•
Selling design processes requires flexibility and listening; imposing rigid solutions often fails.
-
•
Scaling design ops teams hinges on recognizing patterns of friction and expanding responsively rather than scaling for its own sake.
-
•
Experience design is a broader scope than UI or visual, requiring more hands and diverse partnerships including agencies.
-
•
A supportive leadership figure like Gene Lee can significantly accelerate design ops adoption through integrating it into business plans.
-
•
Cross-functional collaboration, such as pairing UX researchers with support, data science, and marketing, helps embed design thinking across organizations.
-
•
Building trust with other teams unfamiliar with design requires clear communication, well-designed documentation, and delivering value over time.
-
•
Patience and acceptance of organizational maturity cycles are essential; not every good idea can or should be implemented immediately.
-
•
Conflict and friction within teams or organizations are necessary flashpoints that enable growth and collective understanding.
-
•
Design ops and UX functions evolve with organization size, requiring new strategies and team structuring to maintain velocity and impact.
Notable Quotes
"Listen hard, change fast."
"I would in no way describe what we did as great UX, but constantly beating them over the head with UX solutions, they can’t unsee it."
"If you hear what I’m saying and you’re uncomfortable, and I say I’ll do it your way, now you’re connected and you’ll back me until you can’t anymore."
"We love small teams because we move fast and break things and figure things out on the fly."
"Scaling is not for the sake of scaling, but scaling over time."
"They had no idea who we were or what value we provided, so first was hello, we exist."
"We’re humans having human experiences and remembering that is key."
"Collective consciousness cannot be asked to happen overnight; it’s a game of patience."
"Sometimes you have all the best ideas, but it’s not the right time, and that’s OK."
"Part of our job is just to have an opinion right now, not necessarily to solve everything immediately."
Or choose a question:
More Videos
"We have two choices: find our teeth and our courage and take on the fight or our field dies."
Jemma AhmedResearch at an inflection point: Adapting to a new era of collaboration, equity, and innovation
March 11, 2025
"What our users see is the perfect plate, but there is so much unseen work behind it."
Briana ThomasThe Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams
September 24, 2024
"The DDN was a source of situational awareness and air traffic control within the flurry of daily COVID case counts and policy decisions."
Gordon Ross12 Months of COVID-19 Design and Digital Response with the British Columbia Government
December 8, 2021
"AI cannot notice body language, tone, or environmental context during a research session."
Laura KleinHuman vs. machine: Testing AI’s ability to synthesize and analyze research
March 11, 2026
"Designing a metric starts with the goals, not the metric itself."
Alberto FerreiraMaking it Count: Developing a custom digital metric framework that works
October 15, 2021
"Just prompt it with a question related to any UX or product design topic."
Louis RosenfeldHow to use the Rosenbot
March 16, 2026
"The equity pause helps you recognize what biases might be present before making decisions impacting lives."
Noah BondRedefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation
March 11, 2025
"Right now, tech hiring is down because interest rates are high and headcount is expensive, not because the skills aren’t needed."
James LangHopeful Futures for UX Research
January 30, 2026
"People don’t come to the site just to read about ESG goals; they want customer-facing information they can apply."
Amy ParnessScaling Sustainability: Complementary strategies that drive long-term success
May 29, 2025
