Imagining Better Futures
Summary
Whenever we make changes, we affect the lives of people in the future -- and that responsibility can feel enormous. In this talk, Devon Powers will share some of her research into people who forecast the future for a living, revealing their strategies as well as their pitfalls. She will also discuss how you can engage in research with a sense of responsibility for tomorrow.
Key Insights
-
•
Technological innovation rarely solves social problems; it often replicates them in new spaces, as seen with harassment incidents in the metaverse.
-
•
Excessive optimism in futures thinking risks ignoring real challenges, whereas excessive pessimism leads to hopelessness.
-
•
Trend forecasting is both predictive and culture-producing, shaping how society imagines and pursues futures.
-
•
Many trend forecasters distance themselves from accountability by focusing on futures they and their clients will not personally inhabit.
-
•
Futures visions dominated by wealthy, white, cosmopolitan men tend to overlook systemic inequalities and sustain existing power structures.
-
•
Afrofuturism offers a critical framework that centers Black experiences, addressing history and ongoing struggles rather than erasing them in future imaginaries.
-
•
Globality in futures work requires deep, meaningful engagement with diverse cultures, not superficial collection of exotic ideas.
-
•
The obsession with cutting-edge technology in envisioning futures can distract from critical, everyday needs like clean water, food security, and freedom from violence.
-
•
Sober or tragic optimism allows for hope and progress while acknowledging struggle, unintended consequences, and complexity in the future.
-
•
Democratic futures require transparency in methods and accountability in outcomes, focusing on equity and inclusion for those the futures are imagined for.
Notable Quotes
"The metaverse has not summoned those angels; instead, it has brought in all the good and the bad from the real world."
"We can’t just think technology or innovation will solve our problems; we have to embrace and work with those problems."
"If I do a project today on 2025, you’re not going to be in that chair in 2025 and neither am I."
"Too often, futures imaginaries want to erase or align difference rather than reckon with it."
"Trend forecasting is a culture industry—it produces culture as much as it predicts it."
"Naming things like the 'vibe shift' is powerful in shaping the narratives around future developments."
"The future will be struggle; we need to face that forward, not deny it."
"Afrofuturism shows us the future must reckon with the past and center difference and diversity."
"Obsession with gadgetry and cool tech ignores the fact that most critical future changes are mundane and essential, like clean water."
"The future is not a toy. Accountability matters deeply in how we construct futures."
Or choose a question:
More Videos
"A common toxic behavior is glory seeking, like presenting work as your own when it was a team effort."
Darian DavisLessons from a Toxic Work Relationship
January 8, 2024
"Casting diverse characters who represent thinking styles breaks down demographic stereotypes."
Indi YoungThinking styles: Mend hidden cracks in your market
January 8, 2025
"We have got you covered with sketch notes, resource lists, session notes, videos, and decks all shared ASAP after presentations."
Louis Rosenfeld Bria AlexanderDay 1 Welcome
September 23, 2024
"Some of the same things that help you scale can also feel like they get in your way."
Melissa Schmidt Adam MenterHow UX Research Hit It Big in Las Vegas
June 4, 2019
"Measurement is not just about tools but about an intentional strategy with a flexible framework."
Kristin Skinner Kamdyn Moore8 Types of Measures in Design Operations
April 16, 2020
"You can’t just look at who wants research and what they want it for; you have to peel apart organizational processes to see if action is possible."
Dave HoraAdvice for Establishing Research
December 8, 2022
"The product team and the product organization are not real estate agents and we don’t speak the same language."
Sean Fitzell Sarah Han Kayla FarrellCraft of User Research: Building Out Jobs to be Done Maps
March 12, 2021
"We’re human, sensitive, passionate, but fragile; we must be careful how we facilitate this kind of work."
Jason MesutShaping design, designers and teams
November 8, 2018
"Only 12% of employees strongly agree their organization does a great job onboarding new employees."
Dante GuintuHow to Crush the Talent Crunch
September 8, 2022