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Summary
What is Research Strategy? Join Chris Geison, Senior Research Strategist at Workday (who will also speak on this topic at the upcoming Advancing Research Conference), and a panel of research leaders in discussing and debating what we mean when we say “research strategy,” and its growing importance in the growing and maturing world of user research.
Key Insights
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Research strategy involves prioritizing work and establishing an effective structure to positively impact the organization.
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Collaboration between research and other departments like sales and marketing can enhance the speed and relevance of insights.
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Defining success metrics for research, beyond immediate product changes, helps justify investments in generative research efforts.
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Building strong relationships with stakeholders is crucial for gaining buy-in and fostering an organization-wide culture of user-centricity.
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Encouraging researchers at all levels to adopt strategic practices can lead to greater organizational influence and fulfillment of user needs.
Notable Quotes
"In these strange times, we must acknowledge what's going on and share what helps us get through."
"Research strategy is about how to prioritize work and make functions relevant for the work."
"Products don't succeed or fail; people do, those that make them and those that use them."
"Every leader has a marketing or sales strategy; why shouldn't we have a research strategy?"
"It's important to justify research investments by connecting them to measurable business outcomes."
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