Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
What is Research Strategy? Join Chris Geison, Senior Research Strategist at Workday (who will also speak on this topic at the upcoming Advancing Research Conference), and a panel of research leaders in discussing and debating what we mean when we say “research strategy,” and its growing importance in the growing and maturing world of user research.
Key Insights
-
•
Research strategy involves prioritizing work and establishing an effective structure to positively impact the organization.
-
•
Collaboration between research and other departments like sales and marketing can enhance the speed and relevance of insights.
-
•
Defining success metrics for research, beyond immediate product changes, helps justify investments in generative research efforts.
-
•
Building strong relationships with stakeholders is crucial for gaining buy-in and fostering an organization-wide culture of user-centricity.
-
•
Encouraging researchers at all levels to adopt strategic practices can lead to greater organizational influence and fulfillment of user needs.
Notable Quotes
"In these strange times, we must acknowledge what's going on and share what helps us get through."
"Research strategy is about how to prioritize work and make functions relevant for the work."
"Products don't succeed or fail; people do, those that make them and those that use them."
"Every leader has a marketing or sales strategy; why shouldn't we have a research strategy?"
"It's important to justify research investments by connecting them to measurable business outcomes."
More Videos
"This session will teach you how to organize things to get productive with AI."
Noz UrbinaRapid AI-powered UX (RAUX): A framework for empowering human designers
May 1, 2025
"Each first take was the only take, which got pressed on the album."
Jim KalbachJazz Improvisation as a Model for Team Collaboration
June 4, 2019
"We could teach each other's work and we still have a family that we created by actually interacting with each other."
Holly ColeUnderstanding Experiences: When you have to do more than work
November 8, 2018
"When we utilize merge we can fully solve this problem."
Jack BeharHow to Build Prototypes that Behave like an End-Product
December 6, 2022
"It is very important for us to keep the vibes positive and make sure you feel good about being here."
Bria AlexanderOpening Remarks
October 3, 2023
"We had to look outside and ask if we were ready for AI, as the world was moving on without us."
Erika FlowersAI-Readiness: Preparing NASA for a Data-Driven, Agile Future
June 10, 2025
"Learning should be an experience tailored around the learner, not the curriculum."
Kristin SkinnerFive Years of DesignOps
September 29, 2021
"How can a group of people come together and spontaneously create something that is legendary?"
Jim KalbachJazz Improvisation as a Model for Team Collaboration
November 6, 2017
"Embrace diversity to unleash creative power in organizations."
Surya VankaUnleashing Swarm Creativity to Solve Enterprise Challenges
June 10, 2021
