Dan Willis

" The grownups’ table is where we talk about business problems and organizational complexity, not just sketching. "

" The insider-outsider thing is kind of an artificial separation because many of us go back and forth between those roles. "

" In a fight, there’s a winner and a loser. But for a product to be successful, it has to work both for users and business. "

" They had no idea who we were or what value we provided, so first was hello, we exist. "

" It’s not like you can go down to the corner store, pick out the right brand of design ops, and sprinkle it everywhere. "

" UX design is really about producing usable software, not just pretty deliverables. "

" Watch my lips and my body language if you’re starting to lose the timing on the word. "

" Know-it-alls claim to know what to do and how users behave, but if they knew the answers, why bring in research? "

" It's okay. I just wish it were a little bit jazzier and sexier. "