Dan Willis
Consultant, U.S. Digital Service
Dan Willis is a designer and consultant helping the U.S. Digital Service fix the federal government one project at a time. He led a major DesignOps effort at U.S. Citizenship and Immigration Services and is currently helping FEMA overhaul its approach for creating enterprise software. Willis led design teams at PBS, Marriott and The Washington Post and his consulting clients have included Volkswagen, the Royal Bank of Canada and the American Museum of Natural History. A frequent speaker at international, national and local UX-related conferences, he is the co-author and illustrator of Designing the Conversation: Techniques for Successful Facilitation.
Rosenverse talks by Dan:
" The hardest talk of all time is five minutes, not 30 or 45. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" The theme reminds me of serial killers who live in neighborhoods for decades without anyone knowing what’s hidden inside. "
Theme 3: Intro
January 8, 2024
" Make an uncredible experience credible. That was the directive from organizational resistance to UX. "
Enterprise Storytelling Sessions
June 3, 2019
" Collective consciousness cannot be asked to happen overnight; it’s a game of patience. "
Panel Discussion: Integrating DesignOps
November 7, 2018
" The only time you get to build design ops at the same time as the organization structure is like in startups, but they’re so chaotic you don’t get to enjoy it. "
Filling the Void
November 7, 2018
" Admitting you’re wrong is the most efficient way I know of building trust. "
Enterprise Storytelling Sessions
June 14, 2018
" Watch my lips and my body language if you’re starting to lose the timing on the word. "
Enterprise Storytelling Sessions
June 8, 2017
" One out of every 12 men have some form of color blindness — that was overlooked until we changed our flag icons and got tears of thanks. "
Enterprise Storytelling Sessions
June 8, 2016
" Are we bold enough to ditch the user interface in favor of a better experience, a transparent one? "
Enterprise Storytelling Sessions
May 13, 2015