Dan Willis
Consultant, U.S. Digital Service
Dan Willis is a designer and consultant helping the U.S. Digital Service fix the federal government one project at a time. He led a major DesignOps effort at U.S. Citizenship and Immigration Services and is currently helping FEMA overhaul its approach for creating enterprise software. Willis led design teams at PBS, Marriott and The Washington Post and his consulting clients have included Volkswagen, the Royal Bank of Canada and the American Museum of Natural History. A frequent speaker at international, national and local UX-related conferences, he is the co-author and illustrator of Designing the Conversation: Techniques for Successful Facilitation.
Rosenverse talks by Dan:
" Enterprise UX is about fixing broken systems that have a momentum of their own; it’s about improving, not quick solutions. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" If you’re hearing me now and you’re sleep deprived and maybe a little hungover, that’s just sad—we want you to be happy. "
Theme 3: Intro
January 8, 2024
" Personas need to push back. Conflict makes for better stories and better products. "
Enterprise Storytelling Sessions
June 3, 2019
" We love small teams because we move fast and break things and figure things out on the fly. "
Panel Discussion: Integrating DesignOps
November 7, 2018
" Once people have seen the value of involving users and design, they can’t unsee it—no matter the churn or setbacks. "
Filling the Void
November 7, 2018
" That sounds like your process. What's your guidance system? "
Enterprise Storytelling Sessions
June 14, 2018
" Normally you go into a talk and they build just like a story. A little bit of information, more information, more information. Here’s my point, and that’s it. "
Enterprise Storytelling Sessions
June 8, 2017
" One out of every 12 men have some form of color blindness — that was overlooked until we changed our flag icons and got tears of thanks. "
Enterprise Storytelling Sessions
June 8, 2016
" Are we bold enough to ditch the user interface in favor of a better experience, a transparent one? "
Enterprise Storytelling Sessions
May 13, 2015
