Dan Willis

" We don’t have meetings without all three sides of the business, product, and design coming together now. "

" Every speaker before me had these pristine backgrounds; I’m a slob and feeling self-conscious about it. "

" Personas need to push back. Conflict makes for better stories and better products. "

" We’re humans having human experiences and remembering that is key. "

" Once people have seen the value of involving users and design, they can’t unsee it—no matter the churn or setbacks. "

" Estimates are guesses, not prophecies, and the riskiest parts deserve the most attention. "

" We’re going to say fortunately, and she’s going to say a sentence. Then we say unfortunately, and he’s going to say a sentence connected to that sentence. "

" HR simplified the job hierarchy for UX, but then buried it in another job architecture project and delayed the rollout for years. "

" The harder I think, the further I am from the answer. "