Dan Willis
Consultant, U.S. Digital Service
Dan Willis is a designer and consultant helping the U.S. Digital Service fix the federal government one project at a time. He led a major DesignOps effort at U.S. Citizenship and Immigration Services and is currently helping FEMA overhaul its approach for creating enterprise software. Willis led design teams at PBS, Marriott and The Washington Post and his consulting clients have included Volkswagen, the Royal Bank of Canada and the American Museum of Natural History. A frequent speaker at international, national and local UX-related conferences, he is the co-author and illustrator of Designing the Conversation: Techniques for Successful Facilitation.
Rosenverse talks by Dan:
" Enterprise is sexy – that phrase helped me get at least one job. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Every speaker before me had these pristine backgrounds; I’m a slob and feeling self-conscious about it. "
Theme 3: Intro
January 8, 2024
" Outside of our keyholes lies information we’re completely oblivious to that can come to haunt us. "
Enterprise Storytelling Sessions
June 3, 2019
" I would in no way describe what we did as great UX, but constantly beating them over the head with UX solutions, they can’t unsee it. "
Panel Discussion: Integrating DesignOps
November 7, 2018
" You have to make the user unavoidable in every conversation and decision. "
Filling the Void
November 7, 2018
" Admitting you’re wrong is the most efficient way I know of building trust. "
Enterprise Storytelling Sessions
June 14, 2018
" Fortunately, that was terrible. "
Enterprise Storytelling Sessions
June 8, 2017
" I thought I had this whole being a designer thing figured out until I touched 2,000 images and saw giant black bars across all my buttons. "
Enterprise Storytelling Sessions
June 8, 2016
" When systems fail, Jigad works best within a framework — innovation that must scale happens with an ecosystem view. "
Enterprise Storytelling Sessions
May 13, 2015
