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Summary
Less than a year ago, we opened an in-house participant recruitment service at Atlassian, a 3,000+ employees tech company, for anyone who wanted to do research. During that year, the Research Recruitment team grew to two people and serviced over 150 people who do research. In this talk, I share what our main learnings were, the pitfalls of opening a free-for-all recruitment service, and some of my top participant recruitment tips.
Key Insights
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Effective participant recruitment requires clear communication and collaboration between researchers and recruiters.
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Manual processes can overwhelm recruitment teams; automation and the right tools are essential for efficiency.
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Participants should be treated as individuals and not just data points; their experience matters.
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Offering diverse incentives can improve participant engagement and retention.
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Setting realistic timelines for recruitment can ease pressure on teams and improve quality.
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It's crucial to balance servicing requests with the quality of research conducted.
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Research recruitment is a nuanced process that requires thorough understanding and planning.
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Fostering a community among participants can enhance their experience and engagement with the research process.
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Maintaining transparency about recruitment processes helps manage stakeholders' expectations.
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Supporting researchers in developing their own recruitment strategies can lead to better outcomes and empowerment.
Notable Quotes
"I assumed it would be like finding a unicorn to find someone who really knew their stuff about research recruitment."
"It's not just the participants that are people, but also the recruiters."
"The recruitment process was very manual and time-consuming, which was challenging in a fast-paced environment."
"We want our participants to feel like they're part of a community."
"It's important to ensure that participants feel respected and valued for their time and input."
"Research is not a one-stop shop; it's a collaborative effort that requires back-and-forth communication."
"We started spreading the word about our recruitment services, and before long, the requests started rolling in."
"Managing expectations is key; participants are not just numbers, they are human beings with experiences."
"Always clarify to stakeholders that recruiting participants is a nuanced process that requires collaboration."
"We learned the importance of creating a recruitment process that respects both our researchers and participants."
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