Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
This video is featured in the AI and UX playlist.
Summary
This talk is for product people, UX designers, researchers, and leadership preparing to work on AI products. How do we plan and build helpful and impactful AI products? What is different in this new world? Products that use AI as a core part of the experience are often very easy to prototype, but really hard to build and make actually useful and impactful. A lot of the knowledge on how to build these is locked up in foundation model companies and engineering teams in startups. Peter van Dijck, expert in both AI and IA, will provide an easy to understand framework for understanding how to think about this new world we all live in now, how to plan for effective, helpful and impactful AI products, how to think about model capabilities, AI architectures and evaluations. You will learn vocabulary and frameworks to understand what all the acronyms mean, and how to think about them.
Key Insights
-
•
AI product design is best understood through a model, context, and experience framework.
-
•
Models are stateless and require full context to be sent with each interaction.
-
•
Prototyping to explore model capabilities is critical before building full products.
-
•
Evals, automated and manual, are essential to measure model output quality and decide if it’s good enough.
-
•
Models gain enhanced abilities through post-training on specific capabilities like reasoning and conversational skills.
-
•
Synthetic data generation enables scalable training and evaluation by producing many good and bad examples.
-
•
Tool use and function calling empower AI agents to autonomously perform multi-step tasks.
-
•
Agents like Cloud Code gain product-market fit by making model reasoning and actions visible to build user trust.
-
•
UX principles remain vital in AI product development, especially when designing evals and assessing experience.
-
•
In high-risk domains, explicit risk identification and eval development are necessary, alongside clear ownership of go/no-go decisions.
Notable Quotes
"Today’s best AI products are designed by engineering first, but UX and product people have to join the party."
"Models are stateless; they take input and give output and forget everything immediately after."
"You want to trust the model, which means not overly instructing it but giving it the right context."
"Evals are the key to knowing when an AI’s output is good enough."
"Model companies post-train models on capabilities by showing them millions of good and bad examples."
"Tool use and function calling are what make agents possible, letting models call tools and reason through tasks."
"Synthetic data is exceedingly useful because you can generate it at scale for training and evals."
"The reason Cloud Code has such product market fit is because it shows what it’s doing, building trust."
"UX skills especially shine in defining realistic, user-centered evals and collaborating with experts."
"If a capability exists and is useful, it’s very likely the model will improve significantly on it over time."
Or choose a question:
More Videos
"Design ops can help, but only if we can talk about it in ways that other people can hear."
Adrian HowardSturgeon’s Biases
September 25, 2024
"How can we not forget about women?"
Mansi GuptaWomen-Centric Research: What, Why, How
March 29, 2023
"Tools are helping us evolve the way how we work for sure, but people are the foundation."
Farid SabitovTheme Four Intro
September 9, 2022
"Democratization of research is not just about scaling capacity but about fostering collaboration."
Jane DavisStrategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities
March 11, 2025
"No need to take notes — our scribe David Nicholson is capturing detailed session notes and insights for you."
Bria AlexanderOpening Remarks
September 9, 2022
"Experimentation and agile approaches are key—try something, see how it works, then try something else if it doesn’t move the bar."
Susan WeinschenkEvaluating the Maturity of UX in Your Organization
January 15, 2020
"Sharzad will share wisdom she earned and learned the really hard way from working both inside and outside."
Dan WillisTheme 3: Intro
January 8, 2024
"Small but big paradox plays in every aspect of life here in Singapore— we make up for limited physical space with unlimited mental space."
Maish NichaniSparking a Service Excellence Mindset at a Government Agency
December 9, 2021
"Behavioral fit means the system’s behavior matches the behavior and mental models of users."
Dave MaloufClosing Keynote: Amplify. Not Optimize.
October 24, 2019
Latest Books All books
Dig deeper with the Rosenbot
What role does leadership buy-in play in creating a culture that supports inclusive service design operations?
What is the Cynefin framework and how does it guide design approaches in different complexity domains?
What are best practices for conducting workshops that create team alignment beyond task outputs?