Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

War Stories LIVE! Randy Duke II
Gold
Monday, March 30, 2020 • Advancing Research 2020
Share the love for this talk
War Stories LIVE! Randy Duke II
Speakers: Randolph Duke II
Link:

Summary

The speaker, a lead researcher working with an internal IT group, recounts an unexpected experience during a field visit with a support employee named Laura. They aimed to gather feedback about an internal software tool, but their first scheduled meeting with an employee named Carol took a surprising turn. Carol, who had previously provided critical feedback, presented herself with a cardboard cutout named 'flat Carol,' leading to an unplanned conversation that shifted their focus from the software to understanding Carol's unique work environment. The speaker decided to embrace the unexpected instead of sticking rigidly to the original plan. This open dialogue not only empowered Carol to share her experiences but also enriched Laura's learning process, highlighting that flexibility and being present in the moment are crucial in research. By the end, both the researcher and Laura recognized the value of adapting to unforeseen situations, showcasing the essence of effective research practice.

Key Insights

  • Fieldwork often leads to unexpected surprises that require quick thinking and adaptability.

  • Building rapport is essential in gathering accurate and useful feedback from participants.

  • Sometimes, the most valuable insights come from unplanned conversations.

  • Mentoring in research involves teaching how to respond to surprises and adapt in real-time.

  • Research is not just about data but also about understanding the people behind the data.

  • Engaging participants in a way that prioritizes their stories can lead to richer insights.

  • Flexibility in research methods can yield more meaningful results than rigid adherence to plans.

  • A supportive and open environment encourages participants to express themselves more freely.

  • Transcending the original research goals can lead to new and unexpected pathways of understanding.

  • Research success often lies in the ability to learn from interactions rather than just following predefined questions.

Notable Quotes

"I know who you are and I have opinions"

"Do I find a way to make this conversation more about the software or do I show Laura how to react to the unplanned?"

"I had to live up to those words in a way that surely exceeded what either of us had in mind"

"I don't think I could ever recover the way that you did"

"That's what research is about."

More Videos

Taylor Klassman

"This session is an answer to that, we can all sort of write together."

Taylor Klassman

Shaping the Next Era of UX Research: Collaborative Forum

March 11, 2025

Gillian Salerno-Rebic

"This AI-driven approach yields insights that support a customer-centered culture."

Gillian Salerno-Rebic Mark Micheli

From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement

June 11, 2025

Johanna Kollmann

"You can facilitate space for developing insights through collaborative analysis techniques."

Johanna Kollmann

Insights-Driven Product Strategy: Get your Research to Count

December 6, 2022

Jerome “Axle” Brown

"Creating a positive context leads to better receptivity of insights."

Jerome “Axle” Brown

How to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon

March 11, 2021

John Calhoun

"Design and design ops value are often defined by traditional frameworks, but applying these is like trying to fit a star in a box."

John Calhoun Rachel Posman

Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps

September 24, 2024

Tim Frick

"The biggest hurdle is convincing organizations that sustainable choices can actually improve their bottom line."

Tim Frick

The journey of building a sustainable design practice

April 23, 2025

Frances Yllana

"The word that comes to mind with AI is fear."

Frances Yllana Jorge Arango Maria Taylor Briana Thomas

The Big Question about Impact: A Panel Discussion

September 24, 2024

Susan Weinschenk

"The first step is to evaluate where you currently are before you plan for growth."

Susan Weinschenk

Evaluating the Maturity of UX in Your Organization

January 15, 2020

Neil Barrie

"The emergence of youth culture and the internet has drastically changed how people participate in culture."

Neil Barrie

Widening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture

March 25, 2024