Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

War Stories LIVE! Randy Duke II

Gold
Monday, March 30, 2020 • Advancing Research 2020
Share the love for this talk
War Stories LIVE! Randy Duke II
Speakers: Randolph Duke II
Link:

Summary

The speaker recounts their first project as lead researcher and designer for an internal IT group, accompanied by an apprentice named Laura. Tasked with improving internal software, they faced tight deadlines and unpredictable fieldwork. Meeting Carol, a key user with critical feedback, unexpectedly shifted the session away from planned questions when Carol introduced 'flat Carol,' a life-size cardboard cutout of herself used humorously around the office. Rather than forcing the agenda, the speaker chose to embrace the unplanned, focusing on presence and listening deeply. This approach facilitated rich insights and teaching moments for Laura about handling surprises in research. The talk highlights the value of flexibility, rapport building, and embracing unexpected moments to uncover deeper user needs.

Key Insights

  • User research often uncovers surprising and unplanned elements that challenge preconceived agendas.

  • Building rapport by being present and open can reveal deeper user stories beyond formal software feedback.

  • Apprentices in field research benefit from witnessing real-time adaptation to unexpected situations.

  • A user’s personal artifacts or rituals, like Carol's 'flat Carol,' can provide valuable cultural context.

  • Tight deadlines in research require balancing planned deliverables with responsiveness to emergent insights.

  • Critical or unfiltered user feedback, like Carol's, can indicate important pain points or cultural factors.

  • Observing both verbal and non-verbal cues helps researchers gauge how to steer field conversations.

  • Mentorship in research includes modeling flexibility and emotional resilience.

  • Embracing unexpected moments can transform research from transactional data collection to meaningful dialogue.

  • User experience research is as much about human connection as it is about technical problem solving.

Notable Quotes

"I know who you are and I have opinions."

"I’m going to need to bring my A game."

"I hadn’t realized that we were both going to need that advice."

"Flat Carol was a nearly life-size cardboard cutout of Carol."

"I put down my question guide and just talked with Carol."

"Do I find a way to make this conversation more about the software as scheduled or do I show Laura how to react to the unplanned?"

"Research is about being ready for anything, even what you didn’t imagine."

"Carol was really grateful for our conversation."

"Laura let out a sigh of relief and said, I don’t think I could ever recover the way that you did."

"We all walked away better for it."

Ask the Rosenbot
Aditi Ruiz
Pulse Check: Empathy Mapping Your Product Manager, Pt. 2
2022 • Design in Product 2022
Gold
Peter Van Dijck
Building impactful AI products for design and product leaders, Part 1: The new product journey
2025 • Rosenfeld Community
Adel Du Toit
Get Your CFO To Say: 'Our Strategic Goal is User Obsession'
2022 • Design at Scale 2022
Gold
Victor Udoewa
Radical Participatory Design: Decolonizing Participatory Design Processes
2021 • Civic Design 2021
Gold
Brenna Fallon
Learning Over Outcomes
2019 • DesignOps Summit 2019
Gold
Jilanna Wilson
Distributed Design Operations Management
2019 • DesignOps Summit 2019
Gold
Greg Petroff
Design is the Differentiator: Bringing New Design Innovations to a Very Antiquated and Very Large Industry
2021 • Design at Scale 2021
Gold
Miles Orkin
Creativity and Culture
2018 • DesignOps Summit 2018
Gold
Angy Peterson
More Than Technology: Personalized Public Sector Experiences
2021 • Civic Design 2021
Gold
Surya Vanka
Unleashing Swarm Creativity to Solve Enterprise Challenges
2021 • Design at Scale 2021
Gold
Tamara Hale
War Stories LIVE! Tamara Hale
2020 • Advancing Research 2020
Gold
Brendan Jarvis
It was the Best of Times. It was the Worst of Times.
2024 • DesignOps Summit 2024
Gold
Ben Reason
Making the system visible: The fastest path to better decisions
2025 • Advancing Service Design 2025
Gold
Kaitlin Tasker
Fast and Fearless Inclusive Research
2023 • Advancing Research 2023
Gold
Marissa Cui
Climate Design Product Showcase
2024 • Climate UX Interest Group
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Design in Product 2023
Gold

More Videos

Sarah Fathallah

"Instead of asking if research is participatory or not, we should ask when and how participatory the research is."

Sarah Fathallah

A Typology of Participation in Participatory Research

March 28, 2023

Chris Moses

"Giving senior leadership a shared language for design helped product teams better communicate what needed focus and why."

Chris Moses

Stretching the Definition of DesignOps with Product Development

November 7, 2018

Louis Rosenfeld

"You have to build relationships with legal and political leadership to figure out what you can actually change."

Louis Rosenfeld Lashanda Hodge Senongo Akpem Chris Hodowanec

Becoming a Civic Designer: Making the Move from Private to Public Sector

November 17, 2022

Yulya Besplemennova

"Gene AI can really help to speed up synthesis moments connected to textual content generation and navigation."

Yulya Besplemennova

[Demo] Stress-testing GenAI in user research synthesis

June 4, 2024

Gina Mendolia

"Naming was nothing about the name; it was about creating alignment and clarity of purpose."

Gina Mendolia Jasmine Toy

Coordinated collaboration: a Service Design & DesignOps love story

November 19, 2025

Chris Hammond

"Publishing a position paper at IBM takes months of review to align all stakeholders and avoid any suggestion of greenwashing."

Chris Hammond

Embedding sustainability into enterprise design and development: A journey towards "sustainability consciousness"

April 2, 2025

Ash Brown

"We're at a pivotal moment where technology can truly make a difference in sustainability."

Ash Brown

Silver Linings: What DesignOps Learned in the Shift to WFH

October 23, 2020

Daniel Gloyd

"Strasberg believed you can’t honestly portray fear or grief without accessing analogous feelings from your own experience."

Daniel Gloyd

Designing From the Inside Out: How Method Acting Can Inspire Design Research

February 12, 2026

Mackenzie Guinon

"This process does not end with getting someone in the door; how do we support and retain them to mastery and leadership?"

Mackenzie Guinon

M.C. Escher’s UX Research Career Ladder

March 9, 2022