Shaping design, designers and teams
Summary
Jason will share the latest of his work over the past decade developing visual frameworks for design teams, leaders and designers to map their skills and define their future professional development. Through his role as a team leader, and with workshops he runs with the community and his clients, he has seen how valuable it is for designers to self-reflect on who they are, and project the areas in which they feel like they should develop. Whether that’s within, or beyond the context of the organization in which they work.
Key Insights
-
•
Traditional spreadsheet methods for profiling UX skills are often cumbersome and quickly become outdated.
-
•
Visual tools like career timelines and blog mapping promote faster, more engaging self-reflection among designers.
-
•
Creating personal skill 'shapes' with physical objects such as skittles reduces self-consciousness and encourages honest assessment.
-
•
Soft skills like empathy for stakeholders, developers, and colleagues are more critical for UX success than purely technical skills.
-
•
Design leadership responsibilities overlap with domains like design ops and individual designer roles—not just confined to leaders.
-
•
A UX spectrum tool can clarify distinctions across product strategy, UI, service design, and customer experience roles.
-
•
Mapping individual skills and growth desires allows organizations to identify role gaps and better target hiring and mentoring efforts.
-
•
Most designers rarely take time for structured self-reflection without engaging tools or frameworks.
-
•
Simple peer-to-peer development methods such as mentoring, shadowing, and reviews are often preferred over formal training.
-
•
Facilitating skill-mapping exercises needs sensitivity as the process can reveal personal vulnerabilities among participants.
Notable Quotes
"Just assume we haven’t read it and keep it quick."
"Spreadsheets for profiles across an organization become really difficult to update."
"The important thing was the conversation around it. Do it quickly, explain your thinking, have a discussion."
"I’m not happy with reducing visual design down to one segment because of my previous work with those types of people."
"Soft interpersonal human relationship skills matter more than technical practice domains."
"Design leadership responsibilities aren’t just for leaders; many overlap with design ops and individual designers."
"People rarely spend time to self reflect, but visual tools help engage them."
"Hundreds of things designers are expected to do can be paralyzing; focus is critical."
"Development is often best supported through pragmatic peer activities—not just training or conferences."
"We’re human, sensitive, passionate, but fragile; we must be careful how we facilitate this kind of work."
Or choose a question:
More Videos
"Research helps make a positive change on the product team and our end users."
Scott Jensen Sarah Delaney Carmen LiuShort Take #2: UX/Product Lessons from Your Industry Peers
December 6, 2022
"It’s sure to end the conference on a high note."
Sarah BrooksTheme Three Intro
November 18, 2022
"Who needs a designer when we have generative AI?"
Jon FukudaTheme One Intro
October 2, 2023
"We are on our third and final day of Advancing Research 2023."
Bria AlexanderOpening Remarks
March 29, 2023
"Sometimes, avoiding the conversation feels easier but can have bigger costs than facing it."
Joshua GravesWe Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
April 14, 2025
"Buffalo is actually designed for incidents like this to happen."
Kyria Stephens Marlon KernerPower to Heal: Civic Design in the Aftermath of Tragedy
November 17, 2022
"Architecture is like the original UX because it’s all about user experience and how people move through a space, which relates to how we design products."
Caitlyn Hampton Monica Lee Jina YoonCompass 101: Growing Your Career In A Startup World
June 11, 2021
"Strategic friction is about where you apply friction deliberately to create insight and transformation."
Louis RosenfeldDiscussion: What Operations can teach DesignOps
November 6, 2017
"I always said I'm not good with blank slates. I had to develop my own constraints after leaving structured work."
Rachel GarbExit Interview #7: Facing a blank slate in retirement when constraints are all you’ve ever known
August 5, 2026
