Rosenverse
Why I Left Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Why I Left Research

Gold
Monday, March 27, 2023 • Advancing Research 2023
Share the love for this talk
Why I Left Research
Speakers: Lisanne Norman
Link:

Summary

After 7 years of working in UX Research Leadership roles, Lisanne left the field behind to return to education. In this talk, she will discuss the significant challenges she faced as a Black woman in UX leadership that ultimately culminated in a leave of absence and then subsequent decamping from the field. The retention rate for WOC researchers is low in the field, and there is an inherent need to understand what are some of the root causes and what can be the potential solutions to retain and potentially re-engage more WOC researchers whose perspectives, experiences, and expertise are needed in this field.

Key Insights

  • Early mentorship and a supportive diverse team were critical to Dr. Norman's initial success in UX research.

  • Large tech companies often have majority white, male teams with little diversity recruitment or clear career paths for researchers of color.

  • Microaggressions and assumptions about leadership roles can undermine the authority of Black women in UX research.

  • Pay inequity persists even when Black women researchers deliver more work and leadership than their white counterparts.

  • Startups may posturing about diversity but often replicate exclusionary cultures with favoritism and poor management.

  • UX researchers of color frequently take on extra DEI and recruiting responsibilities beyond their official roles.

  • Being authentic in the workplace is exhausting when constantly navigating where vulnerability is safe.

  • There is a critical lack of data and conversation about the demographic makeup of UX research teams.

  • Effective change requires systemic action: consistent bias training, managerial support, diverse recruiting platforms, and accountability tied to reviews and bonuses.

  • Embedding DEI into education, onboarding, and continuous team evaluation prepares organizations to be genuinely inclusive.

Notable Quotes

"The best job I ever had was with those two female VPs who believed in me and gave me a chance."

"At Dell, 90% of my design team was white and overwhelmingly male—a sharp contrast from my earlier team."

"I literally would have to jump up in meetings to introduce myself as the director just to be recognized."

"I learned about gross pay equity between me and my white counterpart despite doing more work."

"Startups promised limitless growth but often had cultures of microaggressions, isolation, and favoritism."

"I found myself doing recruiting and DEI work on top of my UX research job—work that wasn’t mine to do."

"You constantly perform calculus every day figuring out where you can be your authentic self."

"We need more co-conspirators who actively use their privilege to interrupt microaggressions and bias."

"There isn’t a pipeline problem; there are people out there—you have to invest in networking and recruiting properly."

"Diversity, equity, inclusion, and belonging goals need to tie into annual reviews and bonuses—it's everybody’s work."

Ask the Rosenbot
Josh Clark
Sentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)
2025 • Rosenfeld Community
Prabhas Pokharel
Order and Chaos: New Ways of Collaborating on Synthesis and Storytelling
2022 • Advancing Research 2022
Gold
Marieke McCloskey
User Science: Product Analytics & User Research
2021 • Advancing Research 2021
Gold
Boon Yew Chew
Making Sense of Systems—and Using Systems to Make Sense of the Enterprise
2023 • Enterprise UX 2023
Gold
George Hinchliffe
Delivering Amazing Experiences
2021 • Design at Scale 2021
Gold
Alexis Lucio
Scaling Accessibility Through Design Systems
2022 • Design at Scale 2022
Gold
Jemma Ahmed
Bridge Building across Research Disciplines
2021 • Advancing Research Community
Nick Fine
How UX researchers can partner with (and not be replaced by) AI [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Shawna Hein
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
2022 • Civic Design 2022
Gold
Harry Max
Failure Friday #5: Lessons from a SaaS Design Failure
2025 • Rosenfeld Community
Julie Norvaisas
Back to basics, or start from scratch?
2025 • Advancing Research 2025
Gold
Patrick Neeman
Agent Standards Best Viewed in Every Assistant
2026 • Rosenfeld Community
Mike Oren
Design Research Strategy & Strategic Design Research
2022 • Advancing Research Community
Ned Dwyer
The Intersection of Design and ResearchOps
2024 • DesignOps Summit 2024
Gold
Rachel Radway
The Many Paths Of Design Operations
2022 • DesignOps Summit 2022
Gold
Nathan Curtis
Discussion
2016 • Enterprise UX 2016
Gold

More Videos

Ross Smith

"The Skype engineers spent time in the community chatting with users and made product changes based on those conversations."

Ross Smith

Breaking Barriers with Empathy

June 9, 2017

Kevin M. Hoffman

"We need to sequence activities carefully so we innovate while also keeping code shipping without stopping progress."

Kevin M. Hoffman

Theme 2: Enterprise Team Journey

June 3, 2019

Ian Swinson

"Careers as ladders are what HR wants, but careers aren’t linear; they should be a jungle gym."

Ian Swinson

Designing and Driving UX Careers

June 8, 2016

Sam Proulx

"With great customizability comes great complication."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

October 2, 2023

Briana Thomas

"Our effectiveness scale measured audience, purpose, documentation, cadence, effectiveness, participation, and culture to rate meetings."

Briana Thomas Christina Rodriguez

When Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org

September 30, 2021

Prerna Makanawala

"A service leadership approach means you’re here to help and orchestrate, not to command and control."

Prerna Makanawala

Achieving Balanced Design Consistency

June 9, 2021

George Abraham

"The biggest gain is about getting value out sooner, with an 80 percent efficiency improvement from design to running app."

George Abraham Stefan Ivanov

Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)

October 1, 2021

Dana Bishop

"Successful organizations continually test, use larger sample sizes, and measure UX performance to manage what they can’t measure."

Dana Bishop

2022: The Year UX Demonstrates its Business Impact

March 11, 2022

Jeff Gothelf

"Amazon deploys new code into production into the hands of customers once every second."

Jeff Gothelf

Who does what by how much?

November 20, 2025