Rosenverse
Why I Left Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Why I Left Research

Gold
Monday, March 27, 2023 • Advancing Research 2023
Share the love for this talk
Why I Left Research
Speakers: Lisanne Norman
Link:

Summary

After 7 years of working in UX Research Leadership roles, Lisanne left the field behind to return to education. In this talk, she will discuss the significant challenges she faced as a Black woman in UX leadership that ultimately culminated in a leave of absence and then subsequent decamping from the field. The retention rate for WOC researchers is low in the field, and there is an inherent need to understand what are some of the root causes and what can be the potential solutions to retain and potentially re-engage more WOC researchers whose perspectives, experiences, and expertise are needed in this field.

Key Insights

  • •

    Early mentorship and a supportive diverse team were critical to Dr. Norman's initial success in UX research.

  • •

    Large tech companies often have majority white, male teams with little diversity recruitment or clear career paths for researchers of color.

  • •

    Microaggressions and assumptions about leadership roles can undermine the authority of Black women in UX research.

  • •

    Pay inequity persists even when Black women researchers deliver more work and leadership than their white counterparts.

  • •

    Startups may posturing about diversity but often replicate exclusionary cultures with favoritism and poor management.

  • •

    UX researchers of color frequently take on extra DEI and recruiting responsibilities beyond their official roles.

  • •

    Being authentic in the workplace is exhausting when constantly navigating where vulnerability is safe.

  • •

    There is a critical lack of data and conversation about the demographic makeup of UX research teams.

  • •

    Effective change requires systemic action: consistent bias training, managerial support, diverse recruiting platforms, and accountability tied to reviews and bonuses.

  • •

    Embedding DEI into education, onboarding, and continuous team evaluation prepares organizations to be genuinely inclusive.

Notable Quotes

"The best job I ever had was with those two female VPs who believed in me and gave me a chance."

"At Dell, 90% of my design team was white and overwhelmingly male—a sharp contrast from my earlier team."

"I literally would have to jump up in meetings to introduce myself as the director just to be recognized."

"I learned about gross pay equity between me and my white counterpart despite doing more work."

"Startups promised limitless growth but often had cultures of microaggressions, isolation, and favoritism."

"I found myself doing recruiting and DEI work on top of my UX research job—work that wasn’t mine to do."

"You constantly perform calculus every day figuring out where you can be your authentic self."

"We need more co-conspirators who actively use their privilege to interrupt microaggressions and bias."

"There isn’t a pipeline problem; there are people out there—you have to invest in networking and recruiting properly."

"Diversity, equity, inclusion, and belonging goals need to tie into annual reviews and bonuses—it's everybody’s work."

Ask the Rosenbot
Vanessa Varin
Feedback: The Other F-Word
2025 • DesignOps Summit 2025
Gold
Jaime Creixems
Best Practices when Creating and Maintaining a Design System
2023 • Enterprise UX 2023
Gold
JP Allen
Navigating the UX Tools Landscape
2021 • DesignOps Summit 2021
Gold
Josh Clark
Sentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)
2025 • Rosenfeld Community
Daniel J. Rosenberg
Digital Medicine Design
2019 • Enterprise Community
Nicole Aleong
What UX research can learn from other research practices [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Connect with the Advancing Research Community
2026 • Advancing Research 2026
Gold
Jemma Ahmed
Take Back those Words! Reclaiming and Reenergizing the Vocabulary of UX
2026 • Rosenfeld Community
Lena Shenkarenko
Collaborative Wireframing for Creating Team Alignment and Shipping Better Products
2020 • DesignOps Summit 2020
Gold
Saara Kamppari-Miller
Inclusive Design is DesignOps
2021 • DesignOps Summit 2021
Gold
Jess Greco
Claiming your power: Practical tools for amplifying your unique voice
2025 • Advancing Research 2025
Gold
Lisa Spitz
Building Trust Through Equitable Research Practices
2022 • Civic Design 2022
Gold
Jonathan Fairman
Integrating generative AI into enterprise products: A case study from dscout
2024 • Designing with AI 2024
Gold
Milan Guenther
A Shared Language for Co-Creating Ambitious Endeavours
2023 • Enterprise UX 2023
Gold
Mansi Gupta
Advancing the Inclusion of Womxn in Research Practices
2022 • Advancing Research Community
Liz Ebengo
The Burden on Children: The Cost of Insufficient Post-Conflict Services and Pathways Forward
2024 • Advancing Service Design 2024
Gold

More Videos

Andrea Gallagher

"I’d love a tool that combines research questions, assumptions, tests, and outcomes all in one place."

Andrea Gallagher

The Problem Space

May 16, 2019

Davis Neable

"Our content strategist was a single point of failure—when she left, we scrambled to pick up unfinished work."

Davis Neable Guy Segal

How to Drive a Design Project When you Don’t Have a Design Team

June 10, 2021

Brian Moss

"Researchers are professionals; we need to set clear expectations but then trust them to do their jobs effectively."

Brian Moss

What Does it Mean to be a Resilient Research Team?

March 9, 2022

Leah Buley

"Even mature companies with advanced research practices still need new methods that help predict downstream ripple effects."

Leah Buley

Closing Plenary: The Crisis of Digital

March 31, 2020

Max Gadney

"You can look at a company’s impact reports and funding sources to sniff out if something feels too good to be true."

Max Gadney Andrea Petrucci Joshua Stehr Hannah Wickes

Assessing UX jobs for impact in climate

August 14, 2024

Rebecca Topps

"There’s no fully accessible scheduling tool for recruiting participants with access needs; much manual effort is involved."

Rebecca Topps

Planning and conducting remote usability studies for accessibility

September 10, 2020

Bria Alexander

"A lot of design ops impact comes from influence, and influence comes from empathy and showing the benefit of what you are putting out."

Bria Alexander Laura Gatewood Corey Long Daniel Orbach Laine Prokay Deanna Smith

The Big Question about Resilience: A panel discussion

September 23, 2024

John Devanney

"There’s quantitative ways of driving value and qualitative aspects, but we have to break it down into what kind of value we’re aiming at."

John Devanney

The Design Management Office

November 6, 2017

Jesse Zolna

"Anybody making decisions about products should have regular exposure to researchers — Jared Spool’s exposure hours."

Jesse Zolna

Inviting the Whole Org to Come See For Yourself

March 30, 2020

Latest Books All books