Summary
Defining a design system that’s adaptable, modular and more importantly, future proof, is a monumental task. With several years of contributing to their design system and software suite, Mitchell Bernstein, AI Design Lead, will go through IBM’s experience on this topic, sharing key takeaways about their evolving Carbon Design System. Mitchell will also dive into details on how to adapt any design system to complex, AI-powered software with the help of Sketch.
Key Insights
-
•
Design systems at IBM function as an evolving language connecting decisions across teams and products, enabling consistent yet adaptable experiences.
-
•
Governance of IBM's Carbon design system includes core maintainers, design systems asset guilds, and an oversight implementation team ensuring quality and priorities.
-
•
Five principles guide pattern creation: focus on user needs, reproducibility, consistency, flexibility, and extendability to maintain effectiveness over time.
-
•
Sketch was pivotal in IBM's ability to build scalable, reusable component libraries accessible to thousands of products and millions of users.
-
•
Product teams must know when to break away from the design system to address unique use cases, injecting controlled innovation back into the system.
-
•
IBM uses the loop cycle—observe, reflect, make—as a fundamental process for tackling unknown technology and user needs iteratively.
-
•
The complementary Watson Moments design system helps integrate experimental AI features into existing digital products alongside the core Carbon system.
-
•
AI ethics are prioritized through dedicated educational modules to prepare designers and developers for the responsibility of AI decision-making on users.
-
•
Automated AI tools like AutoAI include bias detection and correction mechanisms, designed through detailed Sketch visualizations by IBM's design team.
-
•
Effective communication across multidisciplinary teams using shared tools like Sketch is critical as product quality reflects the quality of team collaboration.
Notable Quotes
"Design systems are the language of implementation; they allow us to communicate ideas in a common format and process."
"Every decision in a design system is like a puzzle piece; together they form a bigger picture that evolves over time."
"Previously, IBM designers were inventing their own buttons for every product, which exasperated chaos and inconsistency."
"Carbon is just the starting point for what can be imagined. We're hired for our expertise to adapt, not just follow directions."
"Discomfort and growth cannot coexist. You have to embrace discomfort to push innovation forward."
"When you get stuck, fall back to the loop: observe, reflect, and make. Get out and talk to users."
"Sketch made it possible to build a scalable library that millions of customers rely on with just a couple clicks."
"AI decision-making on behalf of billions of people isn’t just scary; it’s terrifying and dangerous, so ethics must be embedded."
"We’re literally using AI to help AI build AI, including bias detection and correction in the process."
"The product is the reflection of how well teams communicate. Without clear communication, success is impossible."
Dig deeper—ask the Rosenbot:
















More Videos

"The wrong learning pedagogy might be fueling impostor syndrome among design researchers."
Yoel SumitroActions and Reflections: Bridging the Skills Gap among Researchers
March 9, 2022

"We need to move the speed of trust. If I don’t trust you, how can I feel safe with you?"
Zariah CameronReDesigning Wellbeing for Equitable Care in the Workplace
September 23, 2024

"The iPhone launch was a remarkably compelling, magnetic, and beautiful case study for the power of design."
Doug PowellDesignOps and the Next Frontier: Leading Through Unpredictable Change
September 11, 2025

"Taking responsibility for our behaviors starts with an apology and continues with regular feedback and action."
Darian DavisLessons from a Toxic Work Relationship
January 8, 2024

"Large discovery should focus on tier-3 unexplored markets, ones that require multiple years and large capital but may disrupt long-term."
Mike OrenWhy Pharmaceutical's Research Model Should Replace Design Thinking
March 28, 2023

"Design Ops is fundamentally a servant leadership role—guts, no glory, always supporting."
Jacqui FreyScale is Social Work
March 19, 2020

"Values determine the team environment you create; they permeate through leadership and affect performance and happiness."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022

"One in four people in the United States have a disability."
Samuel ProulxFrom Standards to Innovation: Why Inclusive Design Wins
September 10, 2025

"Adding inclusivity to the career ladder took three years and this is still a living document with room for change."
Laine Riley ProkayHow DesignOps can Drive Inclusive Career Ladders for All
September 30, 2021