Summary
Defining a design system that’s adaptable, modular and more importantly, future proof, is a monumental task. With several years of contributing to their design system and software suite, Mitchell Bernstein, AI Design Lead, will go through IBM’s experience on this topic, sharing key takeaways about their evolving Carbon Design System. Mitchell will also dive into details on how to adapt any design system to complex, AI-powered software with the help of Sketch.
Key Insights
-
•
Design systems at IBM function as an evolving language connecting decisions across teams and products, enabling consistent yet adaptable experiences.
-
•
Governance of IBM's Carbon design system includes core maintainers, design systems asset guilds, and an oversight implementation team ensuring quality and priorities.
-
•
Five principles guide pattern creation: focus on user needs, reproducibility, consistency, flexibility, and extendability to maintain effectiveness over time.
-
•
Sketch was pivotal in IBM's ability to build scalable, reusable component libraries accessible to thousands of products and millions of users.
-
•
Product teams must know when to break away from the design system to address unique use cases, injecting controlled innovation back into the system.
-
•
IBM uses the loop cycle—observe, reflect, make—as a fundamental process for tackling unknown technology and user needs iteratively.
-
•
The complementary Watson Moments design system helps integrate experimental AI features into existing digital products alongside the core Carbon system.
-
•
AI ethics are prioritized through dedicated educational modules to prepare designers and developers for the responsibility of AI decision-making on users.
-
•
Automated AI tools like AutoAI include bias detection and correction mechanisms, designed through detailed Sketch visualizations by IBM's design team.
-
•
Effective communication across multidisciplinary teams using shared tools like Sketch is critical as product quality reflects the quality of team collaboration.
Notable Quotes
"Design systems are the language of implementation; they allow us to communicate ideas in a common format and process."
"Every decision in a design system is like a puzzle piece; together they form a bigger picture that evolves over time."
"Previously, IBM designers were inventing their own buttons for every product, which exasperated chaos and inconsistency."
"Carbon is just the starting point for what can be imagined. We're hired for our expertise to adapt, not just follow directions."
"Discomfort and growth cannot coexist. You have to embrace discomfort to push innovation forward."
"When you get stuck, fall back to the loop: observe, reflect, and make. Get out and talk to users."
"Sketch made it possible to build a scalable library that millions of customers rely on with just a couple clicks."
"AI decision-making on behalf of billions of people isn’t just scary; it’s terrifying and dangerous, so ethics must be embedded."
"We’re literally using AI to help AI build AI, including bias detection and correction in the process."
"The product is the reflection of how well teams communicate. Without clear communication, success is impossible."
Dig deeper—ask the Rosenbot:
More Videos
"We don’t need a north star, we need a constellation that allows us to see the full picture."
Jon Fukuda Ellie KryslDesign Planning and Management Support
October 3, 2023
"When we don’t have the people modeling we need, we have to make it ourselves to lift the fog."
Saara Kamppari-MillerCartography for Design Communities
September 10, 2025
"We invited BCG’s clients to live with us in multidisciplinary innovation studios for 12 to 18 months."
Kevin BethuneReimagining Design: Unlocking Strategic Innovation
June 8, 2022
"Sometimes organic culture pieces, like playing Wordle at the end of standup, shorten meetings and keep them tight."
Daniel OrbachZero to One: Co-Creating Operating Models with your Team
September 23, 2024
"The community is an ongoing prototype; members have a strong, frequent voice in shaping what good looks like."
Marc Fonteijn Ru ButlerIncrease your confidence, influence, and impact (through a Professional Community)
December 3, 2024
"Trust is paramount; designers want transparency about what the AI is trained on and what data it uses."
Clara Kliman-SilverUX Futures: The Role of Artificial Intelligence in Design
June 7, 2023
"You can do everything right, but timing and organizational readiness are beyond your control."
Robin Beers Nalini Kotamraju Andy WarrPanel: Excellence in Communicating Insights
March 26, 2024
"We may not have tech prowess but our sticky notes, card sorts, and test reports are our real superpowers."
Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt LaurenceThe Authentic UX Talent Show
January 8, 2024
"If you can’t measure it, it doesn’t exist is hubris in medicine and science."
Kristen Honey"Let’s Talk About Data and Crisis”: Public Digital Service Delivery = Open Data + Human Centered Design
November 18, 2021
