Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape
Summary
Defining a design system that’s adaptable, modular and more importantly, future proof, is a monumental task. With several years of contributing to their design system and software suite, Mitchell Bernstein, AI Design Lead, will go through IBM’s experience on this topic, sharing key takeaways about their evolving Carbon Design System. Mitchell will also dive into details on how to adapt any design system to complex, AI-powered software with the help of Sketch.
Key Insights
-
•
Design systems at IBM function as an evolving language connecting decisions across teams and products, enabling consistent yet adaptable experiences.
-
•
Governance of IBM's Carbon design system includes core maintainers, design systems asset guilds, and an oversight implementation team ensuring quality and priorities.
-
•
Five principles guide pattern creation: focus on user needs, reproducibility, consistency, flexibility, and extendability to maintain effectiveness over time.
-
•
Sketch was pivotal in IBM's ability to build scalable, reusable component libraries accessible to thousands of products and millions of users.
-
•
Product teams must know when to break away from the design system to address unique use cases, injecting controlled innovation back into the system.
-
•
IBM uses the loop cycle—observe, reflect, make—as a fundamental process for tackling unknown technology and user needs iteratively.
-
•
The complementary Watson Moments design system helps integrate experimental AI features into existing digital products alongside the core Carbon system.
-
•
AI ethics are prioritized through dedicated educational modules to prepare designers and developers for the responsibility of AI decision-making on users.
-
•
Automated AI tools like AutoAI include bias detection and correction mechanisms, designed through detailed Sketch visualizations by IBM's design team.
-
•
Effective communication across multidisciplinary teams using shared tools like Sketch is critical as product quality reflects the quality of team collaboration.
Notable Quotes
"Design systems are the language of implementation; they allow us to communicate ideas in a common format and process."
"Every decision in a design system is like a puzzle piece; together they form a bigger picture that evolves over time."
"Previously, IBM designers were inventing their own buttons for every product, which exasperated chaos and inconsistency."
"Carbon is just the starting point for what can be imagined. We're hired for our expertise to adapt, not just follow directions."
"Discomfort and growth cannot coexist. You have to embrace discomfort to push innovation forward."
"When you get stuck, fall back to the loop: observe, reflect, and make. Get out and talk to users."
"Sketch made it possible to build a scalable library that millions of customers rely on with just a couple clicks."
"AI decision-making on behalf of billions of people isn’t just scary; it’s terrifying and dangerous, so ethics must be embedded."
"We’re literally using AI to help AI build AI, including bias detection and correction in the process."
"The product is the reflection of how well teams communicate. Without clear communication, success is impossible."
Or choose a question:
More Videos
"Design-led does not need design-led—meaning leadership should push design mindset beyond just the design function."
Bob BaxleyTheme 4: Intro
January 8, 2024
"The core question UX researchers ask is did we solve the right problem for the user, while PMs ask did the metric move."
Kurt McCullochFaster alone, further together: Rebuilding collaboration in the age of AI research
March 10, 2026
"If you fix the problems for marginalized communities, you really fix them for everyone."
Irina Tikhonova Kari DietrichSmall Wins, Big Impact: Leveraging and Elevating User Engagement
December 9, 2021
"It’s either too late in the product cycle and we’re wasting money because we find usability issues after development."
Renee BouwensLanding Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products
December 15, 2023
"The design system started as a scrappy corner initiative of designers doing the right thing."
Nalini P. KotamrajuAn Organizational Story: Salesforce Lightning Design System
June 9, 2016
"AI helped me produce nearly 80 posts in a year; without AI, that pace would be impossible."
Changying (Z) ZhengPractical DesignOps: From Ideas to Tools That Teams Actually Use
September 25, 2025
"Design by means letting the people we serve lead the process and ourselves to drop our egos and let go."
Rachael Dietkus, LCSW Victor Udoewa Jennifer StricklandEverything You Need to Know about the Civic Design 2022 Call for Presentations
May 17, 2022
"A story has a beginning that sets the scene, a middle with rising action, and an end with resolution—this structure applies well to sharing insights."
Roberta Dombrowski Sam Duong WoloszynskiMaking Research a Team Sport
March 11, 2022
"Fall in love with the problem, not the solution."
Megan Blocker Mujtaba Hameed Victor UdoewaPanel: Excellence in Impact
March 25, 2024
