Summary
Defining a design system that’s adaptable, modular and more importantly, future proof, is a monumental task. With several years of contributing to their design system and software suite, Mitchell Bernstein, AI Design Lead, will go through IBM’s experience on this topic, sharing key takeaways about their evolving Carbon Design System. Mitchell will also dive into details on how to adapt any design system to complex, AI-powered software with the help of Sketch.
Key Insights
-
•
Design systems at IBM function as an evolving language connecting decisions across teams and products, enabling consistent yet adaptable experiences.
-
•
Governance of IBM's Carbon design system includes core maintainers, design systems asset guilds, and an oversight implementation team ensuring quality and priorities.
-
•
Five principles guide pattern creation: focus on user needs, reproducibility, consistency, flexibility, and extendability to maintain effectiveness over time.
-
•
Sketch was pivotal in IBM's ability to build scalable, reusable component libraries accessible to thousands of products and millions of users.
-
•
Product teams must know when to break away from the design system to address unique use cases, injecting controlled innovation back into the system.
-
•
IBM uses the loop cycle—observe, reflect, make—as a fundamental process for tackling unknown technology and user needs iteratively.
-
•
The complementary Watson Moments design system helps integrate experimental AI features into existing digital products alongside the core Carbon system.
-
•
AI ethics are prioritized through dedicated educational modules to prepare designers and developers for the responsibility of AI decision-making on users.
-
•
Automated AI tools like AutoAI include bias detection and correction mechanisms, designed through detailed Sketch visualizations by IBM's design team.
-
•
Effective communication across multidisciplinary teams using shared tools like Sketch is critical as product quality reflects the quality of team collaboration.
Notable Quotes
"Design systems are the language of implementation; they allow us to communicate ideas in a common format and process."
"Every decision in a design system is like a puzzle piece; together they form a bigger picture that evolves over time."
"Previously, IBM designers were inventing their own buttons for every product, which exasperated chaos and inconsistency."
"Carbon is just the starting point for what can be imagined. We're hired for our expertise to adapt, not just follow directions."
"Discomfort and growth cannot coexist. You have to embrace discomfort to push innovation forward."
"When you get stuck, fall back to the loop: observe, reflect, and make. Get out and talk to users."
"Sketch made it possible to build a scalable library that millions of customers rely on with just a couple clicks."
"AI decision-making on behalf of billions of people isn’t just scary; it’s terrifying and dangerous, so ethics must be embedded."
"We’re literally using AI to help AI build AI, including bias detection and correction in the process."
"The product is the reflection of how well teams communicate. Without clear communication, success is impossible."
Or choose a question:
More Videos
"We have two competitors: Canine Corp and e-pets, but e-pets is over-diversified, even pet rocks."
Ted NewardTheme 4: Enterprise Organizational Journey
June 4, 2019
"If someone asks you for a cup of coffee, here’s the cup of coffee. You did it. But always have proposals on the side for more."
Jessamyn EdwardsSurviving Your UX Career in Enterprise Design
December 2, 2021
"Creating and holding space is like putting bumpers up in bowling so people know they won’t fail if they engage."
Gina MendoliaTherapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
December 3, 2024
"The majority of consumers say that it’s important that the companies they buy from actively promote diversity and inclusion."
Kelly DernAI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
October 3, 2023
"A key component is the hands-on experience working on real IBM business unit projects applying enterprise design thinking."
Nicole UmphressDelivering Design Education During a Global Pandemic: Lessons Learned
June 9, 2022
"Our KSPs do not change year over year because changing them frequently is disruptive for the business direction."
Saara Kamppari-Miller Nicole Bergstrom Shashi JainKey Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
November 13, 2024
"Language is imprecise; banning crutch words like MVP forces people to clarify real meaning."
Joshua GravesWe Need To Talk: Managing Ludicrous Requests at Work (Part 3 of 3)
May 12, 2025
"Soft skills were deemed the most important in a survey, yet job ads rarely mention them."
Joseph Williams Nepani Birondo Matt Readman Allison NgoUnlocking impact and influence through inclusive hiring in research
December 16, 2021
"The pale blue dot, that tiny speck in the vast universe, reminds us of our precious, unique responsibility to take care of this planet."
Meghan Hellstern Joanne DongThe Next 100 Years of Civic Design: How Might We Better Rise to Meet the Challenges of Today and Tomorrow?
December 10, 2021