Summary
Research is for everyone. User research is about connecting with customers, and learning from them to make better decisions for them, and for your business. Everyone in an organization can and should benefit from that. But that doesn't mean everyone is a researcher. In this session we'll cover: How to identify the right stakeholders for your research How to get different kinds of collaborators involved in your research How to make sure your research is being used and making an impact
Key Insights
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Collaboration is crucial for effective research; it enhances engagement and the impact of findings.
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Stakeholder buy-in should be pursued from the project's outset for better implementation of insights.
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Involving diverse perspectives leads to more robust and nuanced research outcomes.
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Start research projects with clear goals and intended impacts to clarify focus and relevance.
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Use storytelling techniques to present research findings compellingly and drive actionable outcomes.
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Regularly update stakeholders throughout the process to maintain engagement and appreciation for research efforts.
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Leverage existing connections in your organization to facilitate insights gathering, especially when direct access to users is limited.
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Set clear time expectations for stakeholder involvement to prevent feelings of overwhelm and maintain enthusiasm.
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Utilize agreements to establish roles and responsibilities in research projects to foster trust and accountability among team members.
Notable Quotes
"Research is often perceived as a solitary activity, but in reality, it’s a collaborative effort."
"Collaboration allows us to view problems from various angles, enriching the insights we gather."
"We want our research to drive decisions, not just be a box checked off."
"Think about the end goals of your research at the very beginning."
"Every research project should start with the concrete decisions it hopes to enable."
"Gathering diverse perspectives helps streamline decision-making and promotes engagement."
"Keep stakeholders engaged by providing them with small updates throughout the research process."
"Storytelling is a powerful tool that can increase the retention and impact of our research findings."
"A well-framed request makes it easier for stakeholders to say 'yes' to involvement in research."
"It's vital to weave a narrative into research insights to compel actionable responses from decision-makers."
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