Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

What Beekeeping Taught me about Product Teams
Wednesday, October 29, 2025 • Rosenfeld Community
Share the love for this talk
What Beekeeping Taught me about Product Teams
Speakers: Mariesa Lenz
Link:

Summary

Where could your team act more like a hive? When my husband I first got into beekeeping earlier this year, I thought it would just be a hobby. But the deeper I went, the more I noticed parallels with product teams and how we interact and choose to build together in our everyday work lives. Just like us, bees need to collaborate, adapt, and sustain themselves through constant change. So with this presentation, I’ll share a few lessons our honeybees have taught me about building better teams and thus, better products.

Key Insights

  • Bees do not have a central decision-maker; the queen reproduces but does not control the hive.

  • Resilience in teams is about preparation and sustainable effort, not speed or vanity metrics.

  • Building resilience requires creating feedback loops, rituals, and time for reflection to adapt rather than just hustle.

  • Product teams should trade some efficiency for better resilience to handle unpredictable changes.

  • High-functioning teams distribute knowledge and decision-making power rather than centralizing it.

  • Trust and clear communication among team members are fundamental to collaboration and autonomy.

  • Teams aligned around a shared purpose perform more cohesively and innovate better.

  • Autonomy and interdependence must be balanced; individual roles shift dynamically like worker bees’ changing tasks.

  • Effective communication in bees uses subtle signals like waggle dances, which product teams can parallel with roadmaps and open collaboration.

  • Psychological safety is crucial so team members can take initiative without fear of failure or punishment.

Notable Quotes

"The queen is not a decision-maker, she’s just there to reproduce."

"Bees measure success not by how fast they work but by how well they prepare."

"True success means designing teams for resilience so they’re ready for whatever season comes."

"Adaptability isn’t weakness, it’s strength."

"High functioning teams are built on trust and not control."

"No bee micromanages another; they have different roles and contribute independently but in sync."

"Every bee understands the same purpose — the survival of the hive for winter."

"Teams can thrive when iteration and responsiveness are normalized and psychological safety is present."

"The waggle dance communicates direction and distance to new food sources with remarkable precision."

"Leadership is not about having all the answers but facilitating conversations with experts to find solutions."

Ask the Rosenbot
Kristin Taylor
Building Bridges Across Organizational Silos
2022 • Civic Design 2022
Gold
Alissa Briggs
How to Coach Enterprise Experimentation
2015 • Enterprise UX 2015
Gold
Sarah Brooks
Theme 3 Intro
2021 • Civic Design 2021
Gold
Erika Flowers
Introduction to MURAL for UX
2021 • Design at Scale 2021
Gold
Rachel Radway
The Many Paths Of Design Operations
2022 • DesignOps Summit 2022
Gold
Chris Hammond
Embedding sustainability into enterprise design and development: A journey towards "sustainability consciousness"
2025 • Climate UX Interest Group
Joshua Noble
Casual Inference
2023 • QuantQual Interest Group
Jake Burghardt
Stop wasting research: Create new value with insight summaries
2025 • Rosenfeld Community
Jane Davis
Strategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities
2025 • Advancing Research 2025
Gold
Shipra Kayan
How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
2021 • DesignOps Summit 2021
Gold
Ron Bronson
Design, Consequences & Everyday Life
2022 • Civic Design 2022
Gold
Gillian Salerno-Rebic
Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation
2025 • Designing with AI 2025
Gold
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2019 • Enterprise Experience 2019
Gold
Bob Baxley
Theme 4: Discussion
2024 • Enterprise Experience 2020
Gold
Charlotte Lee
Theme 1 Intro
2021 • Civic Design 2021
Gold
Ariel Kennan
Theme 2 Intro
2021 • Civic Design 2021
Gold

More Videos

Anne Mamaghani

"Getting to know what people care about in the organization helps tailor workshops to support those goals and gain buy-in."

Anne Mamaghani

How Your Organization's Generative Workshops Are Probably Going Wrong and How to Get Them Right

March 28, 2023

Rob Mitzel

"UX must operate beyond the pixel to have real impact in enterprise transformation."

Rob Mitzel Sébastien Malo

The Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise

January 8, 2024

Ana Ferreira

"Asynchronous communication allows us hours of deep and focused work."

Ana Ferreira

Designing Distributed: Leading Doist’s Fully Remote Design Team in Six Countries

January 8, 2024

Eniola Oluwole

"We gave cash prizes for the best overall design pattern, most research, or most timely contributions to keep people engaged."

Eniola Oluwole

Lessons From the DesignOps Journey of the World's Largest Travel Site

October 24, 2019

Kayla Farrell

"Real estate data such as price per square foot varies widely by region, making system mapping challenging."

Kayla Farrell Chelsey Glasson Sean Fitzell Jared LeClerc

What It's Like To Be a User Researcher at Compass

March 12, 2021

Ariel Kennan

"The first time I read [the comprehensive homelessness policy], I actually found myself tearing up."

Ariel Kennan

Building a Design Culture

June 9, 2017

Peter Merholz

"Executive commitment, like IBM’s hundred million dollar investment, is essential to building design as a deep organizational practice."

Peter Merholz

Design at Scale is People!

June 11, 2021

Magdalena Zadara

"Meeting stakeholders where they are means using language and concepts they understand, not just tech jargon."

Magdalena Zadara

Zero Hour: How to Get Far Quickly When Starting Your Digital Service Unit Late

November 16, 2022

Lisa Gironda

"If you don’t have 10 minutes to meditate a day, you actually need to meditate for an hour."

Lisa Gironda

Opener: Chief of Staff–An unexpected journey

January 8, 2024