Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Have you thought about applying your research and design expertise to a specific vertical? Healthcare offers rich, complex challenges and thorny psychology problems, in the midst of a highly regulated industry that desperately needs design experts. Wearables, IoT, AI/ML/LLM, AR, VR, robot nurses, healthcare is anything but boring. Theresa Neil will share a birds-eye view of the healthtech, medtech, femtech ecosystem and where she sees opportunities for practitioners like us. You can start in the shallow end with health & wellness apps and eventually swim with the sharks building regulated medical devices (with lasers)!
Key Insights
-
•
Theresa Neil shifted her consultancy idea from a broad UX practice to specializing in healthcare over the past two years.
-
•
Healthcare technology is growing rapidly with a projected $1.6 trillion market value by 2033 and 20% CAGR.
-
•
Vertical specialization, even by 'faking it till you make it', is a viable strategy but Theresa preferred leveraging her existing healthcare portfolio.
-
•
Healthcare UX challenges are complex, involving multiple stakeholders like patients, providers, payers, and regulators.
-
•
The healthcare ecosystem’s complexity allows specialized UX designers to charge premium rates.
-
•
There are distinct tiers of healthcare products from unregulated wellness apps to highly regulated medical devices requiring knowledge of HIPAA and FDA compliance.
-
•
Hands-on experience with regulated healthcare software and devices is critical; bluffing expertise is easily detected and harmful.
-
•
Designers in healthcare commonly collaborate closely with clinical subject matter experts rather than needing clinical degrees themselves.
-
•
Healthcare technology includes cutting-edge fields such as AI, connected devices, VR, AR, robotics, and innovative drug delivery systems.
-
•
Starting in lower complexity healthcare domains like consumer health websites or wellness apps eases entry before moving into stringent regulated areas.
Notable Quotes
"We were doing all the things until we got the advice to specialize; that moment changed everything."
"We could become healthcare experts because we actually did have a portfolio in healthcare already."
"Experts develop insights by isolating patterns and data; as designers, we already do this daily."
"Healthcare technology is absolutely a growing market with tremendous opportunity."
"Preventative care UX challenges, like why men won’t come in, are deeply rooted and not solved by prettier buttons."
"You aren't going to understand the healthcare ecosystem right off the bat; it’s incredibly complex."
"EMRs and EHRs have terrible user experience and are ripe for design innovation, similar to FinTech years ago."
"Don’t bluff regulated healthcare UX experience; everyone will know, and it’s harmful to your team and clients."
"Designers almost always partner with clinicians who are the domain experts in healthcare projects."
"You don’t need an MD or PhD to be effective in healthcare UX; humility, curiosity, and preparation are essential."
Or choose a question:
More Videos
"After the move, our work had more impact, more visibility, and we're present across the entire product life cycle."
Nalini KotamrajuResearch After UX
March 25, 2024
"Availability bias means hiring managers often pick fruit from a tree they haven't planted."
Dean BroadleyNot Black Enough to be White
January 8, 2024
"Every day is a chance to check: is this how I want to be? This is a long-haul, marathon effort."
Denise Jacobs Nancy Douyon Renee Reid Lisa WelchmanInteractive Keynote: Social Change by Design
January 8, 2024
"Failure isn’t discouraging; it’s an opportunity to learn and improve your approach."
Kim Fellman CohenMeasuring the Designer Experience
October 23, 2019
"Design helps build capital and seek comfort, which draws in the most powerful."
George AyeThat Quiet Little Voice: When Design and Ethics Collide
November 16, 2022
"Sometimes alignment work isn’t enjoyable, but it’s part of the job for design system success."
Nathan CurtisBeyond the Toolkit: Spreading a System Across People & Products
June 9, 2016
"Our researchers talk regularly to the CEO and are closely involved in product decisions, making research highly impactful here."
Greg PetroffThe Compass Mission
March 10, 2021
"Global and local cultures are closely entwined and always influencing one another."
Chloe Amos-EdkinsA Cultural Approach: Research in the Context of Glocalisation
March 27, 2023
"Agile can feel like a cult, but the data helps show it’s working and not just a belief system."
Mackenzie Cockram Sara Branco Cunha Ian FranklinIntegrating Qualitative and Quantitative Research from Discovery to Live
December 16, 2022
