Summary
Designers are the driving force in today’s user research landscape. In this workshop, Prayag Narula, CEO & Co-Founder of Marvin, will discuss how good design is a competitive advantage that enhances the customer experience when you embed research into your process. Learn how design teams can use the tools and methodologies of trained researchers so the whole company benefits from a collaborative and repeatable approach to research.
Key Insights
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Design and research need each other and work best together.
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Good designers actively seek and embrace research for better outcomes.
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Cultural change within organizations is crucial for effective collaboration between design and research.
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Designers should learn to conduct their own research to enhance their designs.
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Researchers should focus on building a culture of research, not just being service providers.
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Facilitating research opportunities for designers helps embed research practices.
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Sharing insights continuously during research can enhance learning and development.
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Successful teams are proactive, seeking strategic research opportunities instead of waiting for requests.
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Effective collaboration requires a shift in mindset among both designers and researchers.
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Acknowledging and addressing biases in research is vital for maintaining the integrity of design processes.
Notable Quotes
"Designers need research to improve their understanding of users."
"Good research opens a wider worldview, allowing for more creative solutions."
"Your job isn't just to conduct research; it's to build a culture of research."
"Design teams that involve researchers in their projects are more successful."
"The best researchers empower teams to perform their own research."
"Designers can’t build good products without conducting good research."
"Good designers ask for feedback constantly throughout their research process."
"Research should not be siloed; it should inform every aspect of design."
"Acknowledge your biases and invite feedback from your team to enrich your research."
"Collaboration between designers and researchers is the next iteration of design thinking."
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