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Summary
Have you wondered about what product management is really about, and what UX designers need to know to be successful when collaborating with product managers? In this videoconference, the author of Product Management for UX People: From Designing to Thriving in a Product World, published by Rosenfeld Media, delves into what a product manager actually is responsible for, how to engage with them, effective expectations / goals / incentives to advance UX goals and measures, and so much more! Advice from Christian is grounded in his practical experience as an information architect-turned-product manager & strategist.
Key Insights
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Product managers should focus on creating value.
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The idea that product managers are the CEO of their products is a myth.
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UX professionals can transition to product management but must be aware of the shift in responsibilities.
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Designers are not obliged to move into product management to progress in their careers.
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Both qualitative and quantitative insights are essential in product development.
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Communication and collaboration between UX and product teams are crucial for success.
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Understanding the goals and fears of team members fosters better working relationships.
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Empathy should extend to coworkers in understanding their needs and tasks.
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Setting clear expectations is vital when transitioning into hybrid roles.
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Continuous learning and curiosity about all aspects of the job can lead to better outcomes.
Notable Quotes
"Product managers are responsible for value."
"It's best thought of as a service and enabling role."
"Product management is not like being a UX designer with more power."
"You should not have to bite the bullet and become a product manager to advance your career."
"UX is not just about ticket-taking; it's a holistic process."
"You need to negotiate and talk through the sticking points in team dynamics."
"Qualitative insights complement quantitative metrics."
"When faced with organizational change, document the negative impacts to advocate for change."
"You can use your UX skills to enhance your relationships with product managers."
"It's about figuring out how to create value and meet goals, not just completing tasks."
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