Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Have you wondered about what product management is really about, and what UX designers need to know to be successful when collaborating with product managers? In this videoconference, the author of Product Management for UX People: From Designing to Thriving in a Product World, published by Rosenfeld Media, delves into what a product manager actually is responsible for, how to engage with them, effective expectations / goals / incentives to advance UX goals and measures, and so much more! Advice from Christian is grounded in his practical experience as an information architect-turned-product manager & strategist.
Key Insights
-
•
Product managers should focus on creating value.
-
•
The idea that product managers are the CEO of their products is a myth.
-
•
UX professionals can transition to product management but must be aware of the shift in responsibilities.
-
•
Designers are not obliged to move into product management to progress in their careers.
-
•
Both qualitative and quantitative insights are essential in product development.
-
•
Communication and collaboration between UX and product teams are crucial for success.
-
•
Understanding the goals and fears of team members fosters better working relationships.
-
•
Empathy should extend to coworkers in understanding their needs and tasks.
-
•
Setting clear expectations is vital when transitioning into hybrid roles.
-
•
Continuous learning and curiosity about all aspects of the job can lead to better outcomes.
Notable Quotes
"Product managers are responsible for value."
"It's best thought of as a service and enabling role."
"Product management is not like being a UX designer with more power."
"You should not have to bite the bullet and become a product manager to advance your career."
"UX is not just about ticket-taking; it's a holistic process."
"You need to negotiate and talk through the sticking points in team dynamics."
"Qualitative insights complement quantitative metrics."
"When faced with organizational change, document the negative impacts to advocate for change."
"You can use your UX skills to enhance your relationships with product managers."
"It's about figuring out how to create value and meet goals, not just completing tasks."
More Videos
"Design has been in the DNA of MailChimp really since day one."
Jacqui FreyFlow and Superfluidity for Design Orgs
November 7, 2018
"It's not just the mind that needs communication to thrive, it's also our very human hearts."
Laura Gatewood Laine ProkayBeyond Buzzwords: Adding Heart to Effective Slack Communication
September 23, 2024
"The product leadership doesn't see the value in research and they're thinking about shutting the research team down."
Johanna KollmannInsights-Driven Product Strategy: Get your Research to Count
December 6, 2022
"Please read our code of conduct to ensure a respectful environment."
Bria AlexanderDay 3 Welcome
September 25, 2024
"If you have really good ideation techniques built into your design process, you can save a lot of time later on and a lot of headaches."
Billy CarlsonIdeation tips for Product Managers
December 6, 2022
"It’s crucial to bridge connections between different teams to avoid siloed insights and foster collaboration."
Catherine DubutBridging Physical and Digital Spaces: Approaches to Retail Service Design
March 18, 2021
"The values we uphold guide how we experience and influence team dynamics."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022
"Be curious, understand what other people's experiences have been."
Adrian HowardSturgeon’s Biases
September 25, 2024
"I taught myself graphic design and HTML and CSS, and that choice to be on Neopets in my space at the time really launched my career as a designer."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023
