Summary
In this sponsored session, Billy Carlson, a Design Educator from Balsamiq, will walk through how to use low fidelity designs combined with storytelling to convince product leadership to green light your next big product or feature idea.
Key Insights
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Low-fidelity wireframes foster quick iteration and feedback in product development.
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Collaboration through sketching sessions builds team trust and clarifies problem-solving objectives.
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Wireframes should focus on structure over aesthetics to maintain clarity during early design phases.
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Content should be introduced early in the wireframe development process to inform design decisions.
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Avoid overly detailed illustrations in initial sketches to facilitate brainstorming and prevent stalling.
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Wireframes should be presented in context, showing how new features fit within existing systems.
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Using storytelling techniques enhances engagement and understanding of the design's purpose and user impact.
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Wireframes can be effective communication tools across varied teams, including non-designers.
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Iterative feedback is crucial for developing effective wireframes that meet user needs and business goals.
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Creating storyboards can help contextualize interactions for stakeholders, making them easier to understand.
Notable Quotes
"Wire framing plus a little bit of storytelling is awesome."
"Staying in low fidelity allows for strict focus on the problem slash solution space."
"Low fidelity does not mean low quality; it's important for your wire frames to look good."
"The power of low fidelity is you're staying really high up in the design process."
"Sketching is extremely important to build trust and clarify the problem."
"If you don't know what should go in a specific area, leave it as a question mark to prompt discussion."
"Start with a clear purpose and talk about the work done so far in your design storytelling."
"Demonstrate how the proposed concept will benefit not just the users but also the business."
"Utilizing low-fidelity wireframes helps keep everyone aligned with existing design patterns."
"Using thick markers encourages you to stay high level when sketching ideas."
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