Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Tips to Utilize Wireframes to Tell an Effective Product Story
Gold
Tuesday, June 6, 2023 • Enterprise UX 2023
Share the love for this talk
Tips to Utilize Wireframes to Tell an Effective Product Story
Speakers: Billy Carlson
Link:

Summary

In this sponsored session, Billy Carlson, a Design Educator from Balsamiq, will walk through how to use low fidelity designs combined with storytelling to convince product leadership to green light your next big product or feature idea.

Key Insights

  • Staying in low-fidelity wireframes during early concept phases enables quicker iteration and focused problem-solving.

  • Collaborative sketching sessions with multiple rounds build trust and generate stronger, shared concepts.

  • Using thick markers for sketching helps keep ideas high-level and prevents premature focus on details.

  • Wireframes should be crafted digitally to look polished and presentable, even if low fidelity.

  • Leveraging existing UI patterns or design system components maintains consistency and speeds up wireframe creation.

  • Presenting wireframes within the full context of the product and user flow aids stakeholder understanding.

  • Leaving ambiguous areas in wireframes as question marks encourages constructive feedback and discussions.

  • Storytelling in presentations, including personas, problem statements, and business impact, improves stakeholder buy-in.

  • Content design should be integrated early during wireframe development, pairing writers with designers.

  • Low-fidelity wireframes can and should be created by non-designers with the right tools and team collaboration.

Notable Quotes

"Staying in low fidelity throughout this early concept development phase allows for really strict focus on the problem slash solution space."

"Wire frames plus a little bit of storytelling is awesome."

"There’s nothing aesthetic to grab onto, so you’re not gonna be focusing on type styles, fonts, colors, photos."

"I want your sketching to be really high level—I want you to explore concepts, not refine content."

"Low fidelity does not mean low quality."

"If you don’t know what should go in a specific area, it is really powerful to leave it as a question mark."

"Tell a story of design: start with the background, introduce the users, demonstrate how it will work."

"Be very clear on exactly what type of feedback you’re looking for because you’re gonna get a lot better feedback."

"I find the existing patterns in my product and use those because it’s easier to bring things back in."

"Non-designers can build wireframes really quickly using easy drag-and-drop components from a design system."

Ask the Rosenbot
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • DesignOps Summit 2022
Gold
Justin Entzminger
Risk and Reward: How to Diversify the Field of Civic Innovators and Designers
2022 • Civic Design 2022
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Civic Design 2022
Gold
Kristin Skinner
Five Years of DesignOps
2021 • DesignOps Summit 2021
Gold
Briana Thomas
The Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams
2024 • DesignOps Summit 2024
Gold
B. Pagels-Minor
Breaking the Tension: The Power of Enabling Your Employees to Show Up Authentically
2022 • Design at Scale 2022
Gold
Jemma Ahmed
Collaboration: learning from other fields beyond our own [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Hana Nagel
Turning Research Ripples into Waves
2018 • DesignOps Summit 2018
Gold
Ted Booth
Discussion
2016 • Enterprise UX 2016
Gold
Ari Zelmanow
Dark Side of Democratization
2023 • Advancing Research Community
Steve Sanderson
Discussion
2015 • Enterprise UX 2015
Gold
Dave Malouf
Panel: Design Systems and Documentation
2017 • DesignOps Summit 2017
Gold
Nicole Umphress
Delivering Design Education During a Global Pandemic: Lessons Learned
2022 • Design at Scale 2022
Gold
Wendy Johansson
Be a Product Boss!
2022 • Design in Product 2022
Gold
Jon Fukuda
Design Planning and Management Support
2023 • DesignOps Summit 2023
Gold
Katy Mogal
But Do Your Insights Scale?
2021 • Advancing Research 2021
Gold

More Videos

Billy Carlson

"Throw away the rule book in early ideation phases to get as many ideas out as fast as possible."

Billy Carlson

Ideation tips for Product Managers

December 6, 2022

Sam Proulx

"Apple really premiered mobile accessibility in a very exciting way with the iPhone 3GS and VoiceOver."

Sam Proulx

Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World

November 17, 2022

Dan Willis

"The harder I think, the further I am from the answer."

Dan Willis

Enterprise Storytelling Sessions

May 13, 2015

Michael Polivka

"Mutual benefit and agreement on the definition of success upfront are critical to long-term team effectiveness."

Michael Polivka

Scaling Design through Relationship Maps

November 7, 2017

Karen McGrane

"The real value of AI in IA is as a collaborative tool requiring significant human support, not a magic knob to turn."

Karen McGrane Jeff Eaton

AI for Information Architects: Are the robots coming for our jobs?

November 21, 2024

Leisa Reichelt

"One researcher per team for at least three days a week was considered an outrageous luxury at GDS in 2013."

Leisa Reichelt

Opening Keynote: Operating in Context

November 7, 2018

Kim Holt

"Showing gratitude through Slack workflows is a low effort, high impact way to build community and recognize everyday wins."

Kim Holt Emma Wylds Pearl Koppenhaver Maisee Xiong

A Salesforce Panel Discussion on Values-Driven DesignOps

September 8, 2022

Jacqui Frey

"Listening with tactical empathy means understanding the full emotional journey during times of change."

Jacqui Frey Alison Rand

Setting the Table for Dynamic Change

October 24, 2019

"Strategy always before tactics. You cannot succeed without a clear strategic framework."

How to Identify and Increase your "Experience Quotient"

June 15, 2018