Summary
We will cover some of the key principles and guidelines of collaborative DesignOps and share experiences of setting up design operations using a tech platform. You will know more about how to: Define a design process and convert it into a design roadmap. Share design goals and measure impact. Manage design processes and activities. Get started with curated set of tools, templates and best practices.
Key Insights
-
•
Design functions are rapidly growing but lack operational cohesion, causing scaling difficulties.
-
•
Traditional devops tools are task-centric and don't cater well to design workflows, creating integration challenges.
-
•
Four stakeholder groups in design ops have distinct needs: leaders, Ops managers, product managers, and design producers.
-
•
Design leaders want predictable roadmaps and strong team health metrics to manage delivery.
-
•
Design Ops managers aim to standardize processes and reuse organizational knowledge across teams.
-
•
Product managers seek transparency and accountability in design timelines and resource utilization.
-
•
Design producers prioritize creative autonomy but need automated reporting and feedback mechanisms.
-
•
A customizable design process library (e.g., Lean UX, Double Diamond) supports flexible workflow adaptation.
-
•
Centralized document repositories with rich search capabilities enable better knowledge reuse and context retrieval.
-
•
Integration with Jira and Slack allows two-way syncing of design activities and keeps teams aligned without disrupting favorite tools.
Notable Quotes
"The glue that binds strategy, execution, and measurement is missing in rapidly growing design functions."
"Traditional devops tools are more task and issue-centric, but designers think in processes and workflows."
"Design managers need predictable roadmaps and healthy teams to meet project goals and timelines."
"Product managers often see design work as a black box and want transparency and accountability."
"Design producers love their creative tools and want reporting to be automated, not manual."
"You can define your own design process, whether it’s Lean UX, Double Diamond, or something custom."
"All documents—PDFs, audio, video, Figma, Mural—live in a central repository searchable by project context."
"We support Google HEART metrics to show design impact aligned with business goals."
"Our Jira integration will be two-way so you can link design activities to epics, user stories, or tasks."
"We don’t want anyone to change their favorite tools; we build plugins to share wireframes or prototypes directly."
Or choose a question:
More Videos
"There's always something to learn from a time study, no matter how mature your design ops team is."
Kristin Sundermeyer Tygre MorehartDesign Ops Metrics
September 30, 2021
"Iteration means don’t prepare your talk the night before. Start early, practice, and evolve your message over time."
Louis Rosenfeld Jemma Ahmed Christian Crumlish Uday Gajendar Chris GeisonCoffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
"Prioritization came from engaging all stakeholders cross-functionally through an intake process."
Marjorie Stainback Molly Fargotstein Stephanie MarshWhat Research Ops Professionals Have Learned from COVID-19
July 16, 2020
"The question who are most people is confusing when applied to assistive technology users in usability scales."
Sam ProulxSUS: A System Unusable for Twenty Percent of the Population
September 29, 2021
"Sometimes turning off the camera in interviews helps participants feel more comfortable and open."
Verónica Urzúa Jorge MontielThe B-side of the Research Impact
March 12, 2021
"Holding onto power too long might backfire because teams can make decisions without data, making you irrelevant."
Jemma Ahmed Steve Carrod Chris Geison Dr. Shadi Janansefat Christopher NashDemocratization: Working with it, not against it [Advancing Research Community Workshop Series]
July 24, 2024
"There’s this kind of Collective unconscious within teams that formed over the pandemic which is deeper than any other team experience I’ve had."
DesignOps and The Great Talent War of 2021
August 19, 2021
"Everyone is looking for ways to build better products and go faster, breaking down silos between business and IT."
Jackie HoLead Effectively While Preserving Team Autonomy with Growth Boards
January 8, 2024
"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."
Louis Rosenfeld Billy Carlson Jon Fukuda Maria TaylorHow AI will Change DesignOps Tooling
October 3, 2023