Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme 3: Intro
Gold
Monday, January 8, 2024 • Enterprise Experience 2020
Share the love for this talk
Theme 3: Intro
Speakers: Dan Willis
Link:

Summary

The speaker, acting as the theme leader, opens the session reflecting on the contrast between typical conference settings and the current remote format. He humorously admits to a cluttered background, contrasting with the pristine setups of previous speakers, inviting empathy and tips from the audience. The main focus of the talk is the theme of the conference day: understanding enterprises from an outsider’s perspective. Using a vivid analogy to serial killers who hide horrors within familiar neighborhoods, he illustrates how enterprises appear normal externally but harbor hidden complexities. The day features several speakers who have extensive experience as outsiders or consultants working within enterprises. Shamus Bern from Ireland will discuss quickly grasping client situations while maintaining distinctiveness. Darian Davis will address common challenges faced by outsiders. Saul Metz offers advice on hiring outsiders. Melinda Belcher, who has transitioned between outsider consultant and insider manager roles, shares how to leverage both perspectives. Michelle Wong talks about designing tools for contractors at PwC from her outside-in experience. The session will conclude with Sharzad, who brings hard-earned wisdom from both sides of the insider-outsider divide. The talk highlights how the insider-outsider distinction is often fluid, with many professionals, including the speaker, regularly moving between roles. Overall, the session promises rich, diverse insights into navigating and thriving in enterprise environments from multiple viewpoints.

Key Insights

  • Remote conferences create a very different experience compared to in-person events, affecting energy and interaction.

  • Background environments in virtual talks influence speaker perception and self-consciousness.

  • The insider-outsider dichotomy in enterprises is often artificial and fluid, with many professionals shifting between roles.

  • Outsiders need to quickly understand (grok) the enterprise context without losing their unique value.

  • Outsiders commonly face specific challenges that require tailored strategies to overcome.

  • Hiring outsiders deliberately can bring fresh perspectives and innovation into enterprises.

  • Experiences as both outsiders and insiders can be leveraged to maximize impact within enterprises.

  • Designing tools and processes for contractors benefits from understanding outsider perspectives.

  • Storytelling analogies—like serial killers hiding in plain sight—help explain hidden complexities of enterprises.

  • Robust conference themes can unify diverse talks into a coherent, valuable learning experience.

Notable Quotes

"Normally the theme leader would be talking about sleep deprivation because we’re overstimulated from all the talks and conversations."

"Every speaker before me had these pristine backgrounds; I’m a slob and feeling self-conscious about it."

"The insider-outsider thing is kind of an artificial separation because many of us go back and forth between those roles."

"The theme reminds me of serial killers who live in neighborhoods for decades without anyone knowing what’s hidden inside."

"Shamus Bern will talk about how to drop into a client site and grok what’s going on quickly without sacrificing why they hired you."

"We’ve loaded ourselves up with lots of outsiders with outsider perspectives to understand the enterprise better."

"Melinda Belcher has succeeded both as an outsider consultant and as an inside enterprise manager, and will share how to leverage those differences."

"Michelle Wong took her outside consultant experience inside PwC to design tools for incoming contractors."

"Sharzad will share wisdom she earned and learned the really hard way from working both inside and outside."

"If you’re hearing me now and you’re sleep deprived and maybe a little hungover, that’s just sad—we want you to be happy."

Ask the Rosenbot
Ben Reason
Making the system visible: The fastest path to better decisions
2025 • Advancing Service Design 2025
Gold
Caroline Jarrett
Have fun with statistics?
2024 • Rosenfeld Community
Leisa Reichelt
Opening Keynote: Operating in Context
2018 • DesignOps Summit 2018
Gold
Audrey Crane
Shadow Design–Where Else is Design Happening in Your Organization?
2023 • Enterprise Community
Russ Unger
Getting Out from Under Everyone: How to Escape the Paralysis of Getting Started
2016 • Enterprise UX 2016
Gold
Saara Kamppari-Miller
Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
2024 • DesignOps Community
Nicole Umphress
Delivering Design Education During a Global Pandemic: Lessons Learned
2022 • Design at Scale 2022
Gold
Vitorio Miliano
Don’t call it AI: Turn words into numbers with quantitative ethnography
2026 • Advancing Research 2026
Conference
Christian Crumlish
Introduction by our Conference Chair
2022 • Design in Product 2022
Gold
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2019 • Enterprise Experience 2019
Gold
Josh Clark
Sentient Scenes and Radically Adaptive Experiences
2025 • Designing with AI 2025
Gold
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Design at Scale 2022
Gold
Saara Kamppari-Miller
Theme Three Intro
2022 • DesignOps Summit 2022
Gold
Bas Raijmakers, PhD (RCA)
What Design Research can Learn from Documentary Filmmaking
2022 • Advancing Research 2022
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Design in Product 2023
Gold
Sam Ladner
Methodologies: Beyond the interview [Advancing Research Community Workshop Series]
2024 • Advancing Research Community

More Videos

Louis Rosenfeld

"Give a s**t about your topic. If you’re not trying to change something, why are you on stage?"

Louis Rosenfeld Jemma Ahmed Christian Crumlish Uday Gajendar Chris Geison

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Jilanna Wilson

"When you remove nonverbal cues from communication, messages get easily misinterpreted."

Jilanna Wilson

Distributed Design Operations Management

October 23, 2019

Matt Webb

"The challenge is how do we relate to AI interfaces, because surely it isn’t just this chat-based loop."

Matt Webb

Context Window: Five Futures for AI

June 11, 2025

Sam Proulx

"Retrofitting accessibility at a later date is difficult, costly, and demoralizing."

Sam Proulx

Accessibility: An Opportunity to Innovate

September 8, 2022

Theresa Neil

"Experts develop insights by isolating patterns and data; as designers, we already do this daily."

Theresa Neil

Designing for Wellness: Specializing in Healthcare

May 22, 2024

Peter Van Dijck

"Evals define a shared definition of good with tests to measure it, and that is the secret sauce for building great AI products."

Peter Van Dijck

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Rachel Posman

"Only one of the four common design ops backgrounds is design; others include program management and business skills."

Rachel Posman John Calhoun

"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors

September 25, 2024

Tricia Wang

"How might we has become like a church—untouchable and sanctimonious instead of a flexible tool."

Tricia Wang

The most popular design thinking strategy is BS

January 27, 2022

Sarah Auslander

"My younger self had a lot of impostor syndrome, but everyone even with more experience doesn’t totally know what they’re doing."

Sarah Auslander Betsy Ramaccia Gordon Ross

Insights Panel

November 18, 2022