Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme 3: Intro

Gold
Monday, January 8, 2024 • Enterprise Experience 2020
Share the love for this talk
Theme 3: Intro
Speakers: Dan Willis
Link:

Summary

The speaker, acting as the theme leader, opens the session reflecting on the contrast between typical conference settings and the current remote format. He humorously admits to a cluttered background, contrasting with the pristine setups of previous speakers, inviting empathy and tips from the audience. The main focus of the talk is the theme of the conference day: understanding enterprises from an outsider’s perspective. Using a vivid analogy to serial killers who hide horrors within familiar neighborhoods, he illustrates how enterprises appear normal externally but harbor hidden complexities. The day features several speakers who have extensive experience as outsiders or consultants working within enterprises. Shamus Bern from Ireland will discuss quickly grasping client situations while maintaining distinctiveness. Darian Davis will address common challenges faced by outsiders. Saul Metz offers advice on hiring outsiders. Melinda Belcher, who has transitioned between outsider consultant and insider manager roles, shares how to leverage both perspectives. Michelle Wong talks about designing tools for contractors at PwC from her outside-in experience. The session will conclude with Sharzad, who brings hard-earned wisdom from both sides of the insider-outsider divide. The talk highlights how the insider-outsider distinction is often fluid, with many professionals, including the speaker, regularly moving between roles. Overall, the session promises rich, diverse insights into navigating and thriving in enterprise environments from multiple viewpoints.

Key Insights

  • Remote conferences create a very different experience compared to in-person events, affecting energy and interaction.

  • Background environments in virtual talks influence speaker perception and self-consciousness.

  • The insider-outsider dichotomy in enterprises is often artificial and fluid, with many professionals shifting between roles.

  • Outsiders need to quickly understand (grok) the enterprise context without losing their unique value.

  • Outsiders commonly face specific challenges that require tailored strategies to overcome.

  • Hiring outsiders deliberately can bring fresh perspectives and innovation into enterprises.

  • Experiences as both outsiders and insiders can be leveraged to maximize impact within enterprises.

  • Designing tools and processes for contractors benefits from understanding outsider perspectives.

  • Storytelling analogies—like serial killers hiding in plain sight—help explain hidden complexities of enterprises.

  • Robust conference themes can unify diverse talks into a coherent, valuable learning experience.

Notable Quotes

"Normally the theme leader would be talking about sleep deprivation because we’re overstimulated from all the talks and conversations."

"Every speaker before me had these pristine backgrounds; I’m a slob and feeling self-conscious about it."

"The insider-outsider thing is kind of an artificial separation because many of us go back and forth between those roles."

"The theme reminds me of serial killers who live in neighborhoods for decades without anyone knowing what’s hidden inside."

"Shamus Bern will talk about how to drop into a client site and grok what’s going on quickly without sacrificing why they hired you."

"We’ve loaded ourselves up with lots of outsiders with outsider perspectives to understand the enterprise better."

"Melinda Belcher has succeeded both as an outsider consultant and as an inside enterprise manager, and will share how to leverage those differences."

"Michelle Wong took her outside consultant experience inside PwC to design tools for incoming contractors."

"Sharzad will share wisdom she earned and learned the really hard way from working both inside and outside."

"If you’re hearing me now and you’re sleep deprived and maybe a little hungover, that’s just sad—we want you to be happy."

Ask the Rosenbot
Catherine Courage
The Enterprise UX Journey: Lessons From the Voyage & The Opportunity Ahead
2015 • Enterprise UX 2015
Gold
Carla Casariego
DesignOps in Wonderland
2019 • DesignOps Summit 2019
Gold
David Cronin
The GE Design System and Thoughts about Craft at Scale
2015 • Enterprise UX 2015
Gold
Mark Templeton
Creating a Legacy: the ultimate experience
2017 • Enterprise Experience 2017
Gold
Steve Krug
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
2026 • Advancing Research 2026
Gold
Amy Gawronski Zuccaro
Advice for DesignOps Employee #1
2021 • DesignOps Summit 2021
Gold
Bria Alexander
Opening Remarks
2022 • DesignOps Summit 2022
Gold
Sarah Brooks
Fireside chat with Sarah Brooks and Jen Pahlka
2021 • Civic Design Community
Nidhi Singh Rathore
Embracing participation to unlock deeper truths in commercial research
2025 • Advancing Research 2025
Gold
Kara Kane
Theme One Intro
2022 • Civic Design 2022
Gold
Elana Chapman
Getting started with accessibility research
2025 • Rosenfeld Community
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Enterprise UX 2023
Gold
Holly Cole
Understanding Experiences: When you have to do more than work
2018 • DesignOps Summit 2018
Gold
Andy Warr
Under My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function
2024 • Advancing Research 2024
Gold
Gina Mendolia
Coordinated collaboration: a Service Design & DesignOps love story
2025 • Advancing Service Design 2025
Gold
Dr. Jamika D. Burge
Theme 3 Intro
2022 • Advancing Research 2022
Gold

More Videos

Victor Udoewa

"Community-rooted wisdom like the Mexican 'guana' practice reduces postpartum depression without traditional research."

Victor Udoewa

Beyond Methods and Diversity: The Roots of Inclusion

March 26, 2024

Peter Morville

"Changing culture is hard because we’re willing to change actions but resistant to changing beliefs."

Peter Morville

The Architecture of Understanding

May 13, 2015

Sam Ladner

"You have to be careful not to be too weird; mental models differ internationally."

Sam Ladner

How Research Can Drive Strategic Foresight

March 9, 2022

Michelle Bejian Lotia

"We created research indexes with search blocks that update over time to help people focus on the most recent insights."

Michelle Bejian Lotia Anne-Marie Morell

Rolling Out a Repository: How Zapier Centralizes Insights from Across their Organization

March 28, 2023

Leisa Reichelt

"At Atlassian, many confident non-researchers were already doing lots of research, which was an opportunity and a challenge."

Leisa Reichelt

Opening Keynote: Operating in Context

November 7, 2018

Sarah Gallimore

"Backcast from preferred or risky futures to start thinking about what we need to do today to get there or avoid that outcome."

Sarah Gallimore

Inspire Progress with Artifacts from the Future

November 18, 2022

Joerg Beringer

"You enter a single prompt, like washing your own car, and the system analyzes the whole context and returns research artifacts."

Joerg Beringer Thomas Geis

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

September 10, 2025

Peter Merholz

"Designers embedded in teams often feel lonely and their work leads to fractured user experiences."

Peter Merholz

Customer-Centered Design Organizations

June 8, 2017

Dalia El-Shimy

"If you understand their language—gross merchandising value, monthly recurring revenue, daily active users—you speak their world."

Dalia El-Shimy

So You've Got a Seat at the Table. Now What?

March 31, 2020