Summary
Business leaders now recognize the Business Value of Design, but how about the importance of Design in driving our Business Values? DesignOps plays an essential role in defining how individuals, teams, and organizations think and operate. Now comes the next chapter - operationalizing our values. As system designers who establish new processes, scale best practices, connect teams, and facilitate alignment, how might we utilize our DesignOps superpowers to unlock greater business value for our stakeholders, customers, and communities? Together, we’ll examine how Design Ops is leading the way to put business values like collaboration, equity, and innovation into practice.
Key Insights
-
•
Organizational values serve as a crucial North Star during uncertain times.
-
•
Aligning personal and organizational values can enhance employee satisfaction and retention.
-
•
Collaborative efforts can be operationalized by connecting designers across silos at Salesforce.
-
•
Redesigning meetings can foster innovation by creating space for new ideas.
-
•
Community engagement can be integrated into corporate culture and employee values.
-
•
Values should not merely reside on walls but be actively lived in day-to-day operations.
-
•
Recognizing and rewarding collaborative work can inspire more teamwork across departments.
-
•
Enhancing communication through asynchronous tools like Slack can improve collaboration efficiency.
-
•
It’s important to highlight both small and large wins in innovation efforts to maintain morale and engagement.
-
•
Companies can benefit from creating partnerships that align with their values to enhance community contributions.
Notable Quotes
"Business values are critical today more than ever in these uncertain times."
"Our business values are so critical in navigating these challenges."
"Values serve as a North Star when times are in trouble."
"People want to work for companies that have values that align with their own."
"Values can be perceived as just fancy words on a wall, but they must be operationalized."
"Design Ops has this great horizontal perspective, we're the dot connectors."
"A small change in the agenda can have a big impact on collaborative projects."
"We found that we could carve out time for innovation by rethinking how we used our team meetings."
"We need to partner with intention and weave our values into everything we do."
"It is up to us as leaders to ensure values permeate our culture."
More Videos
"We are definitely kind of feeling out some phases."
Jacqui FreyFlow and Superfluidity for Design Orgs
November 7, 2018
"Every time we communicate, we are indeed sharing a basic need for human connection."
Laura Gatewood Laine ProkayBeyond Buzzwords: Adding Heart to Effective Slack Communication
September 23, 2024
"Research was completely evaluative and tactical, which bored the product teams."
Johanna KollmannInsights-Driven Product Strategy: Get your Research to Count
December 6, 2022
"This conference could not happen without our sponsors."
Bria AlexanderDay 3 Welcome
September 25, 2024
"If you have really good ideation techniques built into your design process, you can save a lot of time later on and a lot of headaches."
Billy CarlsonIdeation tips for Product Managers
December 6, 2022
"When expectations are low for process, it’s the perfect opportunity to rifle through new approaches."
Catherine DubutBridging Physical and Digital Spaces: Approaches to Retail Service Design
March 18, 2021
"Creating intentional moments for connection is essential for a geographically distributed team."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022
"90% of everything is crud, including the people we work alongside."
Adrian HowardSturgeon’s Biases
September 25, 2024
"Good time zone everyone."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023
