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From Insights to Action: Driving Business Values through DesignOps
Gold
Monday, January 8, 2024 • DesignOps Summit 2020
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From Insights to Action: Driving Business Values through DesignOps
Speakers: Melissa Tsang
Link:

Summary

Business leaders now recognize the Business Value of Design, but how about the importance of Design in driving our Business Values? DesignOps plays an essential role in defining how individuals, teams, and organizations think and operate. Now comes the next chapter - operationalizing our values. As system designers who establish new processes, scale best practices, connect teams, and facilitate alignment, how might we utilize our DesignOps superpowers to unlock greater business value for our stakeholders, customers, and communities? Together, we’ll examine how Design Ops is leading the way to put business values like collaboration, equity, and innovation into practice.

Key Insights

  • Organizational values serve as a crucial North Star during uncertain times.

  • Aligning personal and organizational values can enhance employee satisfaction and retention.

  • Collaborative efforts can be operationalized by connecting designers across silos at Salesforce.

  • Redesigning meetings can foster innovation by creating space for new ideas.

  • Community engagement can be integrated into corporate culture and employee values.

  • Values should not merely reside on walls but be actively lived in day-to-day operations.

  • Recognizing and rewarding collaborative work can inspire more teamwork across departments.

  • Enhancing communication through asynchronous tools like Slack can improve collaboration efficiency.

  • It’s important to highlight both small and large wins in innovation efforts to maintain morale and engagement.

  • Companies can benefit from creating partnerships that align with their values to enhance community contributions.

Notable Quotes

"Business values are critical today more than ever in these uncertain times."

"Our business values are so critical in navigating these challenges."

"Values serve as a North Star when times are in trouble."

"People want to work for companies that have values that align with their own."

"Values can be perceived as just fancy words on a wall, but they must be operationalized."

"Design Ops has this great horizontal perspective, we're the dot connectors."

"A small change in the agenda can have a big impact on collaborative projects."

"We found that we could carve out time for innovation by rethinking how we used our team meetings."

"We need to partner with intention and weave our values into everything we do."

"It is up to us as leaders to ensure values permeate our culture."

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