Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

From Insights to Action: Driving Business Values through DesignOps
Gold
Monday, January 8, 2024 • DesignOps Summit 2020
Share the love for this talk
From Insights to Action: Driving Business Values through DesignOps
Speakers: Melissa Tsang
Link:

Summary

Business leaders now recognize the Business Value of Design, but how about the importance of Design in driving our Business Values? DesignOps plays an essential role in defining how individuals, teams, and organizations think and operate. Now comes the next chapter - operationalizing our values. As system designers who establish new processes, scale best practices, connect teams, and facilitate alignment, how might we utilize our DesignOps superpowers to unlock greater business value for our stakeholders, customers, and communities? Together, we’ll examine how Design Ops is leading the way to put business values like collaboration, equity, and innovation into practice.

Key Insights

  • Business values serve as a critical North Star to guide organizations through crises and growth alike.

  • At Salesforce, every employee creates a personal V2MOM plan aligning individual priorities with company values.

  • Design Ops' horizontal perspective enables connecting siloed product teams to foster collaboration.

  • Redefining meeting templates to require highlighting cross-product collaboration projects inspires new joint efforts.

  • 21 new design patterns integrated into the public Salesforce Lightning Design System deliver broad impact.

  • Transforming standing team meetings by moving routine updates to asynchronous channels frees time for innovation.

  • Creating dedicated innovation sprints involving cross-silo designers boosts engagement and informs product roadmaps.

  • Partnerships like Salesforce's with AIGA enable mentorship and pipeline growth for emerging design talent.

  • Embedding community service into regular agendas and large events increases volunteer participation significantly.

  • Tracking collaborative hours unexpectedly enabled quantification of cost savings and reinforced value-based work.

Notable Quotes

"Business values are critical today now more than ever in these uncertain times."

"At Salesforce, everyone from our CEO Marc Benioff down writes a V2MOM to align with our values every year."

"Design Ops are dot connectors — we see common themes across silos that others don’t."

"A small change in the quarterly business review template led to surfacing eight new collaborative projects each quarter."

"One designer said collaborating across Salesforce has been the best experience they’ve had at the company after five years."

"We redesigned how we spend time together by moving announcements to asynchronous channels so meetings could focus on innovation."

"More design feedback now happens in real time on Slack instead of waiting a whole week."

"The partnership with AIGA has blossomed into a year-long virtual event series focused on relationship-building by design."

"We embedded community in every agenda, ensuring a dedicated time for volunteering at UX town halls and offsites."

"Tracking hours of collaboration wasn’t intended, but became a powerful secondary KPI showing cost savings."

Edgar Anzaldua Moreno
Using Research to Determine Unique Value Proposition
2021 • Advancing Research 2021
Gold
JP Allen
Navigating the UX Tools Landscape
2021 • DesignOps Summit 2021
Gold
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • DesignOps Summit 2023
Gold
Shipra Kayan
Make your research synthesis speedy and more collaborative using a canvas
2025 • Rosenfeld Community
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Heidi Trost
When AI Becomes the User’s Point Person—and Point of Failure
2025 • Rosenfeld Community
John Cutler
Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)
2024 • Advancing Service Design 2024
Gold
Christopher Geison
Theme 1 Intro
2024 • Advancing Research 2024
Gold
Dem Gerolemou
Climate technology fundamentals
2024 • Climate UX Interest Group
Panel Discussion: Communicating the Value of DesignOps
2018 • DesignOps Summit 2018
Gold
Prayag Narula
How to Empower Your Designers to Do Good Research – And Why You Want To
2022 • Design at Scale 2022
Gold
Briana Thomas
When Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org
2021 • DesignOps Summit 2021
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • Design at Scale 2021
Gold
Lin Nie
When Thought-worlds Collide: Collaborating Between Research and Practice
2021 • Advancing Research 2021
Gold
Yoel Sumitro
Actions and Reflections: Bridging the Skills Gap among Researchers
2022 • Advancing Research 2022
Gold
Bria Alexander
Opening Remarks Day 2
2024 • Advancing Research 2024
Gold

More Videos

Yoel Sumitro

"Students cannot be taught what they need to know; they can only be coached to absorb it through demonstration."

Yoel Sumitro

Actions and Reflections: Bridging the Skills Gap among Researchers

March 9, 2022

Zariah Cameron

"A kickback is a free flowing and life giving gathering that transforms and electrifies throughout the night."

Zariah Cameron

ReDesigning Wellbeing for Equitable Care in the Workplace

September 23, 2024

Doug Powell

"Disruptive change is the new normal, coming from every direction — not just technology."

Doug Powell

DesignOps and the Next Frontier: Leading Through Unpredictable Change

September 11, 2025

Darian Davis

"We’re all capable of creating and perpetuating toxic work relationships."

Darian Davis

Lessons from a Toxic Work Relationship

January 8, 2024

Mike Oren

"New ideas and changes to business trajectories rank pretty far down at only 18% of business leaders seeing it as a value of design."

Mike Oren

Why Pharmaceutical's Research Model Should Replace Design Thinking

March 28, 2023

Jacqui Frey

"If you can’t tell me your workflow, don’t talk about your tools."

Jacqui Frey

Scale is Social Work

March 19, 2020

Kim Holt

"If you find someone not following values, start with a one-on-one to understand their point of view and realign together."

Kim Holt Emma Wylds Pearl Koppenhaver Maisee Xiong

A Salesforce Panel Discussion on Values-Driven DesignOps

September 8, 2022

Samuel Proulx

"If we think disability as a mismatch between user and environment rather than a medical problem, it becomes easier to understand how accessibility benefits everyone."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

September 10, 2025

Laine Riley Prokay

"Soft skills doesn’t always represent active listening, so we updated to be more specific."

Laine Riley Prokay

How DesignOps can Drive Inclusive Career Ladders for All

September 30, 2021