Summary
Product managers and UXers do adjacent but different jobs. We'll talk about scope, celebrating successes, and understanding each other better. Stick around to join the conversation and ask Rich your questions during our post-session Q+A, moderated by Christian Crumlish.
Key Insights
-
•
UX lacks a seat at the executive table, impacting its recognition and funding.
-
•
Merchandising UX successes is critical for gaining executive support.
-
•
Product managers often juggle multiple stakeholder requests, making prioritization essential.
-
•
Many stakeholders are unaware of the overwhelming number of requests product teams manage.
-
•
Effective communication and collaborating on success metrics can elevate UX’s role in executive discussions.
-
•
Product managers and UX teams should work closely to articulate the value of UX improvements in business terms.
-
•
Empathy and understanding each other's challenges can foster better collaboration between product management and UX.
-
•
Design blind spots can lead to suboptimal decisions, underscoring the importance of collaboration with designers.
-
•
Using metrics and tangible outcomes is key to capturing leadership's attention in meetings.
-
•
Assuming good intent among team members can improve workplace relations.
Notable Quotes
"If you really want to make things happen, you need to be in the room where it happens."
"Most executives don’t care about process. They want the pithy 30 to 45-second update that includes some dollars."
"The combination of stakeholder requests can be 20x or even 35x the throughput we can handle."
"Nobody cares what methodology we used; they want results."
"Each time a new request comes in, everything else is wiped from memory for the stakeholders."
"Engineers and designers should be involved in customer calls to hear problems firsthand."
"Let’s assume good intent; there’s often a reason behind decisions that may seem frustrating."
"Every time we have to give up something for a new priority, we end up delaying what’s important."
"We need to quantify the value of design in financial terms to gain executive support."
"The consumerization of business software is pushing UX design to the forefront in a way it wasn’t before."
More Videos
"Foresight is a set of skills that can help you consider the future with critical thinking."
April ReaganLook, Think, Act: The Futures-Smart Design Organization
October 1, 2021
"The design of current AI interfaces creates a feeling of anthropomorphism in user interactions."
Dane DeSutterKeeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
March 26, 2024
"Sales objections do not equate to customer insights; they're two separate things."
Tatyana MamutOpening Keynote: Breaking Conway's Law--or How to Work Differently and Not Ship Your Org Chart
June 3, 2019
"We need our sticky notes to feed the truth to product teams."
Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt LaurenceThe Authentic UX Talent Show
January 8, 2024
"The scale of digital usage means even small improvements can have a massive collective impact."
Ned Gartside Mike Gifford Zoe Lopez-Latorre Tzviya SiegmanNavigating accessibility and climate
April 17, 2024
"The built-in accessibility support for iOS and Android is often better than on desktop systems."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
September 8, 2022
"In enterprise, people might be doing the same thing for five years, whereas in agencies, it's often project-based."
Melinda BelcherInsider preview of Enterprise Experience 2020
May 28, 2020
"Civic design should not just respond to immediate needs but envision future thriving societies."
Christian BasonExpand—Rethinking Design for Public Challenges
September 14, 2022
"User experiences can be shaped by how knowledge systems are used, even if they cannot create new interfaces."
Ren PopeBuilding Experiences for Knowledge Systems
June 6, 2023
