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Prioritization for designers and product managers (1st of 3 seminars)
Thursday, June 13, 2024 • Rosenfeld Community
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Prioritization for designers and product managers (1st of 3 seminars)
Speakers: John Cutler and Harry Max
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Summary

This is part 1 of a 3-part series on prioritization, led by Harry Max, author of Managing Priorities: How to Create Better Plans and Make Smarter Decisions. Part 2 | Part 3 Prioritization is a deceptively tricky topic that lurks behind the scenes but informs everything. It’s a fundamental skill for organizations, teams, and ICs, and most people accept that it’s essential, but we are not taught how to do it. You can prioritize almost anything, not just goals, projects, and tasks; values, for example. Our main challenge is finding new methods to reach goals amongst multiple teams with conflicting priorities. There is some good news: there is a repeatable process model. And some approaches are better than others, especially for organizations and teams. This conversation will take the topic to a new level. It will also help you gain a profound new level of clarity about creating better plans and making smarter decisions.

Key Insights

  • Prioritization is often confused with personal productivity and time management, which limits its understanding.

  • Effective prioritization requires identifying the underlying problems, opportunities, or challenges.

  • Best organizations prioritize through a systematic approach rather than relying strictly on frameworks or methodologies.

  • Dynamic and complex environments pose significant challenges for effective prioritization due to conflicting goals and multiple teams involved.

  • Clear communication of priorities and expectations among teams is crucial for effective execution.

  • Attributes such as urgency and importance should be established for each task to facilitate better comparison and decision-making.

  • Choosing a priority is always a trade-off and doesn't necessarily mean neglecting other important tasks.

  • Involvement and ownership from team members lead to better prioritization processes and outcomes.

  • A shared understanding of priorities and strategies across departments reduces conflicts and enhances collaboration.

  • Regular reflection and migration of priorities help teams stay aligned and focused, especially in fast-changing environments.

Notable Quotes

"Prioritization is not just about getting things done; it's about deciding what needs to be done first."

"In complex environments, prioritization becomes a challenge due to the multitude of conflicting goals."

"A priority is not a priority until it's been prioritized; otherwise, it's merely an item on a list."

"Effective prioritization is about translating strategic objectives into actionable tasks that teams can work on."

"Understanding the attributes and values of tasks is essential for effective comparison and prioritization."

"The gap between theory and practice in prioritization is often where teams struggle the most."

"People need to learn how to say no gracefully in order to prioritize effectively."

"A good indicator of poor prioritization is spending too much time in dependency negotiations."

"If everything is a priority, then nothing is truly prioritized."

"The best teams regularly revisit and reflect on their priorities to stay aligned with changing business needs."

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