Uday Gajendar
UX Design Leader
With 20+ years of expertise, Uday Gajendar has designed enterprise B2B SaaS products, consumer apps, mobile payments, creative tools, and automation workflows at Citrix, Netflix, PayPal, Adobe, and Automation Anywhere. He has written for ACM Interactions and spoken at IxDA, IA Summit, The Fluxible, and UX Australia. Uday has guest lectured at CCA’s IxD and DMBA programs and Carnegie Mellon’s M-HCI program. Most recently, he was a design director at Aurora Solar, leading a team to redesign its core sales product. He also curates Rosenfeld Media’s bi-weekly newsletter and has helped organize conferences on “Enterprise UX” and “Designing with AI”.
Rosenverse talks by Uday:
" Enterprise UX is basically the design of cluster-fuck complexity, scale, and hairball relationships. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Craft means intent and care even in digital products; for example, the bounce animation of Google Maps’ pin shows someone cared. "
From AI to Zeitgeist: Theory as the design antidote to AI hype
March 27, 2025
" Please take advantage of this opportunity to share, ask questions, and learn together even if you are the most introverted person. "
Day 2 Welcome
June 5, 2024
" We want you to feel a very strong invitation from us to participate. "
Day 1 Welcome
June 4, 2024
" Collaboration with peers and speaker coaches creates better content and stronger relationships beyond the conference. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Jenny and Will will take a foundational look at wielding data visualization and product analytics effectively. "
Theme Four Intro
June 6, 2023
" What does it mean to bring a systems lens to a complex problem within the enterprise? "
Theme One Intro
June 6, 2023
" Acknowledging and validating what someone has told you creates psychological safety and trust in leadership. "
Leading through the long tail of trauma
July 13, 2022
" Being trauma-informed means restoring a sense of safety, power, and self-worth. "
Leading through the long tail of trauma
July 7, 2022
" People from different cultures have different ways of experiencing and showing trauma; body language is not universal. "
Leading through the long tail of trauma
July 7, 2022
" Enterprises are places where one hand doesn’t know what the other hand is doing and sometimes despises it. "
The Rise of Meta-Design: A Starter Playbook
May 19, 2022
" Designing at scale means handling millions of users and dozens of geographies with all their unique challenges. "
Theme 1: Introduction
June 9, 2021
" We treat the design system like a software product with a backlog, QA, and a product owner prioritizing feature requests. "
Discussion
May 13, 2015
" In the wickedness of enterprise UX, craft keeps you grounded amidst competing perspectives and political eddies. "
The Wicked Craft of Enterprise UX
May 13, 2015