Uday Gajendar
UX Design Leader
With 20+ years of expertise, Uday Gajendar has designed enterprise B2B SaaS products, consumer apps, mobile payments, creative tools, and automation workflows at Citrix, Netflix, PayPal, Adobe, and Automation Anywhere. He has written for ACM Interactions and spoken at IxDA, IA Summit, The Fluxible, and UX Australia. Uday has guest lectured at CCA’s IxD and DMBA programs and Carnegie Mellon’s M-HCI program. Most recently, he was a design director at Aurora Solar, leading a team to redesign its core sales product. He also curates Rosenfeld Media’s bi-weekly newsletter and has helped organize conferences on “Enterprise UX” and “Designing with AI”.
Rosenverse talks by Uday:
" The lipstick on the pig—cosmetic fixes give little impact without addressing deeper usability and business value. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Craft means intent and care even in digital products; for example, the bounce animation of Google Maps’ pin shows someone cared. "
From AI to Zeitgeist: Theory as the design antidote to AI hype
March 27, 2025
" We have a code of conduct. It’s not just window dressing, it’s the front door to a process with people behind it. "
Day 2 Welcome
June 5, 2024
" We want you to feel a very strong invitation from us to participate. "
Day 1 Welcome
June 4, 2024
" Give a s**t about your topic. If you’re not trying to change something, why are you on stage? "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Grab that final drink and hang in there for one last thematic journey. "
Theme Four Intro
June 6, 2023
" We want to ensure that there is continuity of a conversation that engages the themes and various perspectives. "
Theme One Intro
June 6, 2023
" Trauma is such a loaded word, and it’s a psychological experience shaped by our individual perception of an event. "
Leading through the long tail of trauma
July 13, 2022
" Even if there is an element of enrichment in research participation, all processes have some extraction and must be minimized. "
Leading through the long tail of trauma
July 7, 2022
" Consent is ongoing; check in repeatedly during interviews about participants’ comfort and willingness. "
Leading through the long tail of trauma
July 7, 2022
" To do this work, you can’t do it with a JIRA ticket. "
The Rise of Meta-Design: A Starter Playbook
May 19, 2022
" Cornelius Rushrew will set the stage and tone for how to tackle problems at scale. "
Theme 1: Introduction
June 9, 2021
" Creative conversations combined with material for quick prototyping let you get fast feedback on messy whiteboard ideas. "
Discussion
May 13, 2015
" That seven-foot-wide diagram was our product, not just the cleaned-up UI screens—this artifact triggered a whole new conversation. "
The Wicked Craft of Enterprise UX
May 13, 2015