Uday Gajendar
UX Design Leader
With 20+ years of expertise, Uday Gajendar has designed enterprise B2B SaaS products, consumer apps, mobile payments, creative tools, and automation workflows at Citrix, Netflix, PayPal, Adobe, and Automation Anywhere. He has written for ACM Interactions and spoken at IxDA, IA Summit, The Fluxible, and UX Australia. Uday has guest lectured at CCA’s IxD and DMBA programs and Carnegie Mellon’s M-HCI program. Most recently, he was a design director at Aurora Solar, leading a team to redesign its core sales product. He also curates Rosenfeld Media’s bi-weekly newsletter and has helped organize conferences on “Enterprise UX” and “Designing with AI”.
Rosenverse talks by Uday:
" The lipstick on the pig—cosmetic fixes give little impact without addressing deeper usability and business value. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" AI-generated imagery feels too shiny and perfect — unlike the human-made objects that carry flaws and presence of the maker. "
From AI to Zeitgeist: Theory as the design antidote to AI hype
March 27, 2025
" Lauren Cantor is a heavy hitter gathering all the really good resources and putting them together. "
Day 2 Welcome
June 5, 2024
" We strive to create connective tissue and cohesion across those talks, nothing cobbled together the night before. "
Day 1 Welcome
June 4, 2024
" Starting small with local meetups or internal talks helps you test and improve your material before bigger stages. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Jenny and Will will take a foundational look at wielding data visualization and product analytics effectively. "
Theme Four Intro
June 6, 2023
" It seems quite appropriate to start off enterprise UX with a discussion around systems thinking. "
Theme One Intro
June 6, 2023
" Journaling your stress triggers helps you become self-aware and anticipate stress responses rather than fight them. "
Leading through the long tail of trauma
July 13, 2022
" If you have any leadership in your organization and you want to be trauma-informed, start with how you organize and support your people. "
Leading through the long tail of trauma
July 7, 2022
" Consent is ongoing; check in repeatedly during interviews about participants’ comfort and willingness. "
Leading through the long tail of trauma
July 7, 2022
" Enterprises are places where one hand doesn’t know what the other hand is doing and sometimes despises it. "
The Rise of Meta-Design: A Starter Playbook
May 19, 2022
" Designing at scale means handling millions of users and dozens of geographies with all their unique challenges. "
Theme 1: Introduction
June 9, 2021
" I always like to try to introduce a wild card from a slightly orthogonal field to spark the thinking. "
Discussion
May 13, 2015
" These crafted artifacts are quick, dirty, and temporary—they last just long enough to fuel the conversation and decisions. "
The Wicked Craft of Enterprise UX
May 13, 2015