Rosenverse

Uday Gajendar

UX Design Leader

With 20+ years of expertise, Uday Gajendar has designed enterprise B2B SaaS products, consumer apps, mobile payments, creative tools, and automation workflows at Citrix, Netflix, PayPal, Adobe, and Automation Anywhere. He has written for ACM Interactions and spoken at IxDA, IA Summit, The Fluxible, and UX Australia. Uday has guest lectured at CCA’s IxD and DMBA programs and Carnegie Mellon’s M-HCI program. Most recently, he was a design director at Aurora Solar, leading a team to redesign its core sales product. He also curates Rosenfeld Media’s bi-weekly newsletter and has helped organize conferences on “Enterprise UX” and “Designing with AI”.

Rosenverse talks by Uday:

Uday Gajendar

" Designers must understand their domain deeply or risk being glorified production artists. "

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Uday Gajendar

" Designers are theorists whether they realize it or not — they create solutions that have intended and unintended consequences. "

From AI to Zeitgeist: Theory as the design antidote to AI hype

March 27, 2025

Uday Gajendar

" You don’t need to take notes. We want you to pay attention and not be distracted. "

Day 2 Welcome

June 5, 2024

Uday Gajendar

" This is a conversation, a conference is just a polished snapshot of a conversation that’s happening. "

Day 1 Welcome

June 4, 2024

Uday Gajendar

" Iteration means don’t prepare your talk the night before. Start early, practice, and evolve your message over time. "

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Uday Gajendar

" Jenny and Will will take a foundational look at wielding data visualization and product analytics effectively. "

Theme Four Intro

June 6, 2023

Uday Gajendar

" What does it mean to bring a systems lens to a complex problem within the enterprise? "

Theme One Intro

June 6, 2023

Uday Gajendar

" If a workplace is a dirty fishbowl, forcing someone to take vacation is just putting the fish in a clean bowl temporarily. "

Leading through the long tail of trauma

July 13, 2022

Uday Gajendar

" You cannot heal your way out of death or oppression by reforming oppressive systems; you can only do so when you dismantle them. "

Leading through the long tail of trauma

July 7, 2022

Uday Gajendar

" Leadership modeling ‘being human’ with stress and mental health normalizes trauma-informed culture. "

Leading through the long tail of trauma

July 7, 2022

Uday Gajendar

" The poetic and humanistic aspects of design are getting squeezed out by prescriptive delivery models. "

The Rise of Meta-Design: A Starter Playbook

May 19, 2022

Uday Gajendar

" Accessibility and inclusivity are not afterthoughts; they must be baked into the design from the start. "

Theme 1: Introduction

June 9, 2021

Uday Gajendar

" IIDX washing is when people replicate button by button and checkbox by checkbox, then claim better UX. "

Discussion

May 13, 2015

Uday Gajendar

" That seven-foot-wide diagram was our product, not just the cleaned-up UI screens—this artifact triggered a whole new conversation. "

The Wicked Craft of Enterprise UX

May 13, 2015

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