Uday Gajendar
UX Design Leader
With 20+ years of expertise, Uday Gajendar has designed enterprise B2B SaaS products, consumer apps, mobile payments, creative tools, and automation workflows at Citrix, Netflix, PayPal, Adobe, and Automation Anywhere. He has written for ACM Interactions and spoken at IxDA, IA Summit, The Fluxible, and UX Australia. Uday has guest lectured at CCA’s IxD and DMBA programs and Carnegie Mellon’s M-HCI program. Most recently, he was a design director at Aurora Solar, leading a team to redesign its core sales product. He also curates Rosenfeld Media’s bi-weekly newsletter and has helped organize conferences on “Enterprise UX” and “Designing with AI”.
Rosenverse talks by Uday:
" Designers must understand their domain deeply or risk being glorified production artists. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Designers are theorists whether they realize it or not — they create solutions that have intended and unintended consequences. "
From AI to Zeitgeist: Theory as the design antidote to AI hype
March 27, 2025
" You don’t need to take notes. We want you to pay attention and not be distracted. "
Day 2 Welcome
June 5, 2024
" This is a conversation, a conference is just a polished snapshot of a conversation that’s happening. "
Day 1 Welcome
June 4, 2024
" Iteration means don’t prepare your talk the night before. Start early, practice, and evolve your message over time. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Jenny and Will will take a foundational look at wielding data visualization and product analytics effectively. "
Theme Four Intro
June 6, 2023
" What does it mean to bring a systems lens to a complex problem within the enterprise? "
Theme One Intro
June 6, 2023
" If a workplace is a dirty fishbowl, forcing someone to take vacation is just putting the fish in a clean bowl temporarily. "
Leading through the long tail of trauma
July 13, 2022
" You cannot heal your way out of death or oppression by reforming oppressive systems; you can only do so when you dismantle them. "
Leading through the long tail of trauma
July 7, 2022
" Leadership modeling ‘being human’ with stress and mental health normalizes trauma-informed culture. "
Leading through the long tail of trauma
July 7, 2022
" The poetic and humanistic aspects of design are getting squeezed out by prescriptive delivery models. "
The Rise of Meta-Design: A Starter Playbook
May 19, 2022
" Accessibility and inclusivity are not afterthoughts; they must be baked into the design from the start. "
Theme 1: Introduction
June 9, 2021
" IIDX washing is when people replicate button by button and checkbox by checkbox, then claim better UX. "
Discussion
May 13, 2015
" That seven-foot-wide diagram was our product, not just the cleaned-up UI screens—this artifact triggered a whole new conversation. "
The Wicked Craft of Enterprise UX
May 13, 2015