Uday Gajendar
UX Design Leader
With 20+ years of expertise, Uday Gajendar has designed enterprise B2B SaaS products, consumer apps, mobile payments, creative tools, and automation workflows at Citrix, Netflix, PayPal, Adobe, and Automation Anywhere. He has written for ACM Interactions and spoken at IxDA, IA Summit, The Fluxible, and UX Australia. Uday has guest lectured at CCA’s IxD and DMBA programs and Carnegie Mellon’s M-HCI program. Most recently, he was a design director at Aurora Solar, leading a team to redesign its core sales product. He also curates Rosenfeld Media’s bi-weekly newsletter and has helped organize conferences on “Enterprise UX” and “Designing with AI”.
Rosenverse talks by Uday:
" Funding models remain the biggest challenge in enterprise UX, deeply tied to power dynamics. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" AI-generated imagery feels too shiny and perfect — unlike the human-made objects that carry flaws and presence of the maker. "
From AI to Zeitgeist: Theory as the design antidote to AI hype
March 27, 2025
" Manuel Herrera is a visual thinker and illustrator whose energy always blows me away. "
Day 2 Welcome
June 5, 2024
" The conference is not an endpoint, but a path to broadening our understanding of designing with AI. "
Day 1 Welcome
June 4, 2024
" Newness isn’t necessarily a new methodology—it can be a new way of looking at something familiar. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Designing with data is not about collaborating with a quirky Android from Star Trek. "
Theme Four Intro
June 6, 2023
" We encourage you to continue engaging with Slack channels and offer your own thoughtful questions. "
Theme One Intro
June 6, 2023
" Giving people control over their work is just as important as validating their experiences to reduce burnout. "
Leading through the long tail of trauma
July 13, 2022
" If you have any leadership in your organization and you want to be trauma-informed, start with how you organize and support your people. "
Leading through the long tail of trauma
July 7, 2022
" Consent is ongoing; check in repeatedly during interviews about participants’ comfort and willingness. "
Leading through the long tail of trauma
July 7, 2022
" Influence is the real goal as a designer—over people, processes, and culture. "
The Rise of Meta-Design: A Starter Playbook
May 19, 2022
" Craft is a pet issue for me; it remains central even in massive enterprise projects. "
Theme 1: Introduction
June 9, 2021
" Creative conversations combined with material for quick prototyping let you get fast feedback on messy whiteboard ideas. "
Discussion
May 13, 2015
" We need everyone to roll up their sleeves and be a part of the creative process to spark innovation and even delight. "
The Wicked Craft of Enterprise UX
May 13, 2015