Uday Gajendar
UX Design Leader
With 20+ years of expertise, Uday Gajendar has designed enterprise B2B SaaS products, consumer apps, mobile payments, creative tools, and automation workflows at Citrix, Netflix, PayPal, Adobe, and Automation Anywhere. He has written for ACM Interactions and spoken at IxDA, IA Summit, The Fluxible, and UX Australia. Uday has guest lectured at CCA’s IxD and DMBA programs and Carnegie Mellon’s M-HCI program. Most recently, he was a design director at Aurora Solar, leading a team to redesign its core sales product. He also curates Rosenfeld Media’s bi-weekly newsletter and has helped organize conferences on “Enterprise UX” and “Designing with AI”.
Rosenverse talks by Uday:
" Enterprise UX is basically the design of cluster-fuck complexity, scale, and hairball relationships. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" A movement needs to stand for something, be collective, hopeful, sustainable, and tangible. "
From AI to Zeitgeist: Theory as the design antidote to AI hype
March 27, 2025
" Melissa Burnett is a creator of order out of chaos, leader of leaders. "
Day 2 Welcome
June 5, 2024
" We want you to feel a very strong invitation from us to participate. "
Day 1 Welcome
June 4, 2024
" Inclusion means not just who’s on the program but who you’re researching and collaborating with as you create your presentation. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Let's keep up those discussions in Slack—there's some really good stuff going on today. "
Theme Four Intro
June 6, 2023
" We want to ensure that there is continuity of a conversation that engages the themes and various perspectives. "
Theme One Intro
June 6, 2023
" Acknowledging and validating what someone has told you creates psychological safety and trust in leadership. "
Leading through the long tail of trauma
July 13, 2022
" Being trauma-informed means restoring a sense of safety, power, and self-worth. "
Leading through the long tail of trauma
July 7, 2022
" You can’t heal your way out of death or oppression by reforming oppressive systems; you must dismantle them. "
Leading through the long tail of trauma
July 7, 2022
" Agile as trauma is a useful essay to understand how agile can harm design practices. "
The Rise of Meta-Design: A Starter Playbook
May 19, 2022
" You have to build something, ship something, and make something especially when dealing with hundreds of thousands of objects. "
Theme 1: Introduction
June 9, 2021
" IIDX washing is when people replicate button by button and checkbox by checkbox, then claim better UX. "
Discussion
May 13, 2015
" We need everyone to roll up their sleeves and be a part of the creative process to spark innovation and even delight. "
The Wicked Craft of Enterprise UX
May 13, 2015