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Theme 2 Intro
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Tuesday, September 24, 2024 • DesignOps Summit 2024
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Theme 2 Intro
Speakers: Frances Yllana
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Summary

During the 2024 Rosenfeld Design Ops Summit, the speaker outlines the intricate challenges of measuring the impact of design ops. They reflect on their experiences since joining coforma, where their initial goals revolved around mastering metrics, OKRs, and change management in design ops. The talk stresses the importance of recognizing the less tangible value of design in a quantifiable business landscape. The speaker highlights several sessions that will explore frameworks for defining and measuring design ops impact, emphasizing the necessity of a human-centered approach. They encourage attendees to discover collective insights and foster an empowered ecosystem to enhance the role and efficiency of design ops. The goal is to inspire and equip attendees with the tools to drive significant and sustainable change in their practices.

Key Insights

  • The value of design ops can be challenging to quantify in traditional terms.

  • Creating a portfolio of positive feedback can help in recognizing progress and impact.

  • Design ops is about building frameworks for future success rather than immediate quantifiable results.

  • A focus on human-centered approaches can enhance both team wellbeing and operational efficiency.

  • Effective communication of design ops impact requires collaboration and understanding from all stakeholders.

  • Utilizing AI and automation can enhance processes in design ops, making teams more efficient.

  • Small design firms can leverage unique tools and methodologies to foster impactful change.

  • Cassandra's session will balance strategic vision with tactical execution to inspire teams.

  • Frameworks from John and Rachel's upcoming book will aid in defining and measuring design ops' business impact.

  • Cultivating leadership ecosystems can help teams adapt and thrive in rapidly changing environments.

Notable Quotes

"Today we're going to talk about the impact of design ops, which all of us know is complicated."

"I still have a lot of work to do because design ops is complicated."

"Measuring impact, particularly in the context of design ops is and always has been a little stormy."

"We're building and securing better frameworks and futures rather than tangible, countable, easy to quantify widgets."

"How might we amplify our team's success and improve our employee experience with the power of data?"

"How might we recognize and empower the quiet leaders driving the work?"

"We'll shine some light on answers for those questions today."

"Today's knowledge and insights shared will give you the inspiration tools and frameworks to drive significant and sustainable impact."

"Let the thunder roll."

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