Summary
DesignOps takes the lead to author our internal career matrix, so we can objectively and uniformly refresh each discipline, and establish org-wide skills echoed throughout each role. DesignOps at Salesforce is also included within these Career Competencies, allowing for our team to hold more consistent career discussions, and unifying promotions by leveraging the same language when discussing each DesignOps employee. Plus, since DesignOps is seen as a fairly "new" discipline, having it paired alongside more "well-known" disciplines (Designer, UX Engineer), elevates the understanding of our role and skills, and provides a baseline paired alongside our peer's disciplines. There’s great power in language, and the words we choose to use makes an impact. Making conscious efforts on our word choices and communications with one another can affect change at both the individual level as well as team-wide.
Key Insights
-
•
Salesforce’s UX career ladder includes about 180 unique skill attributes for design roles spanning six levels.
-
•
The team deliberately replaced vague terms like soft skills with clear, actionable language such as active listening.
-
•
Removing gender-coded language helped create more equitable and appealing career progression criteria.
-
•
Relationship design, a new DEI skill category, was added for all UX disciplines to highlight how work is done, not just what is done.
-
•
Relationship design consists of four interconnected mindsets: courage, compassion, intention, and reciprocity.
-
•
Senior UX employees are expected to hold difficult conversations, mentor others, and recognize power dynamics as part of relationship design.
-
•
The career competencies are tools for conversation, not strict checklists for promotion or scoring.
-
•
The competency updates were achieved over three years through an iterative and collaborative process involving volunteers across disciplines.
-
•
Education and adoption relied on resource guides, live walkthroughs, manager panels, and repeated organizational communication.
-
•
Salesforce’s UX career competencies map to broader company-wide competencies but remain tailored for UX-specific roles.
Notable Quotes
"Soft skills doesn’t always represent active listening, so we updated to be more specific."
"We wanted to be aware of extraversion, so words like energy were changed to initiative to not favor personality types."
"Gender-coded words influence someone’s decision to apply and feel they belong even within internal career ladders."
"Relationship design is not just what you do but how you do it, focusing on building relationships with customers, employees, and community."
"For early career UXers, compassion could be as simple as expressing gratitude for help."
"Senior employees should hold difficult conversations questioning processes that may be harmful to others."
"This is not a checklist or promotion tool; you don’t have to excel in everything to grow."
"If something was unclear or uncomfortable to even one person, it was a sign it needed editing."
"The competencies allow managers to celebrate individualism while maintaining consistency across teams."
"Adding inclusivity to the career ladder took three years and this is still a living document with room for change."
Or choose a question:
More Videos
"There aren't learned enough experts; we are still in that nebula trying to figure out how to become a star."
Dave Malouf Meredith Black Farid SabitovThe Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)
February 17, 2022
"It’s critical to measure perceived value and ask: Are you really solving the right problem with AI?"
Clara Kliman-SilverUX Futures: The Role of Artificial Intelligence in Design
June 7, 2023
"Most chiefs of staff burn out in two years, so it’s important to be clear with yourself and your leader about your goals."
Lisa GirondaOpener: Chief of Staff–An unexpected journey
January 8, 2024
"Impactful communication must be balanced with compassionate storytelling to truly resonate."
Eduardo OrtizTheme 3 Intro
March 13, 2025
"Most science starts with somebody pulling a number out of their ass — it’s okay to start with a gut instinct or guess."
Caroline Jarrett Erin WeigelHave fun with statistics?
December 12, 2024
"Data quality involves accuracy, completeness, uniqueness, timeliness, and representativeness—not just error reduction."
Caroline JarrettGarbage in, garbage out? Measuring error rates to get ready for AI
January 8, 2026
"We gave everyone this beautiful artifact and we asked them to draw on it, to correct our mistakes."
Ariel KennanBuilding a Design Culture
June 9, 2017
"One in six people in the world has a disability, that’s 1.3 billion people, not a niche but mainstream."
Gabriela BarnevaOperationalizing Inclusive Design in Design Ops
September 11, 2025
"If we skip the discover phase, we don’t understand the problem and end up designing something irrelevant."
Yunyan Li Anna Le Jen KimUX Best Practices
June 11, 2021
