How DesignOps can Drive Inclusive Career Ladders for All
Summary
Key Insights
-
•
Salesforce’s UX career ladder includes about 180 unique skill attributes for design roles spanning six levels.
-
•
The team deliberately replaced vague terms like soft skills with clear, actionable language such as active listening.
-
•
Removing gender-coded language helped create more equitable and appealing career progression criteria.
-
•
Relationship design, a new DEI skill category, was added for all UX disciplines to highlight how work is done, not just what is done.
-
•
Relationship design consists of four interconnected mindsets: courage, compassion, intention, and reciprocity.
-
•
Senior UX employees are expected to hold difficult conversations, mentor others, and recognize power dynamics as part of relationship design.
-
•
The career competencies are tools for conversation, not strict checklists for promotion or scoring.
-
•
The competency updates were achieved over three years through an iterative and collaborative process involving volunteers across disciplines.
-
•
Education and adoption relied on resource guides, live walkthroughs, manager panels, and repeated organizational communication.
-
•
Salesforce’s UX career competencies map to broader company-wide competencies but remain tailored for UX-specific roles.
Notable Quotes
"Soft skills doesn’t always represent active listening, so we updated to be more specific."
"We wanted to be aware of extraversion, so words like energy were changed to initiative to not favor personality types."
"Gender-coded words influence someone’s decision to apply and feel they belong even within internal career ladders."
"Relationship design is not just what you do but how you do it, focusing on building relationships with customers, employees, and community."
"For early career UXers, compassion could be as simple as expressing gratitude for help."
"Senior employees should hold difficult conversations questioning processes that may be harmful to others."
"This is not a checklist or promotion tool; you don’t have to excel in everything to grow."
"If something was unclear or uncomfortable to even one person, it was a sign it needed editing."
"The competencies allow managers to celebrate individualism while maintaining consistency across teams."
"Adding inclusivity to the career ladder took three years and this is still a living document with room for change."
Or choose a question:
More Videos
"Consistency over business unit efficiency meant choosing a unified interface over letting each business unit do their own thing."
Davis Neable Guy SegalHow to Drive a Design Project When you Don’t Have a Design Team
June 10, 2021
"We’re piloting surveys that ask customers how honest, simple, or reliable their experience was, then turn that into a score."
Sarah WilliamsA Framework for CX Transformation
June 11, 2021
"Managers were asking for user stories but hadn’t done any analysis or design — they didn’t understand the scope."
Carl TurnerYou Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
March 28, 2023
"When everyone is taking on research as their role, you immediately have friends who understand what you do."
Taylor Jennings Alexis McNutt Unis Sydney LawsonResearch Debate Club
March 11, 2026
"Research is a sales role at its heart, delivering value to people to drive sustainable growth."
Liza Pemstein Jane DavisScaling Research Via an Ops First Model at Clever
March 27, 2023
"Conceptual models are ideas about the world and how parts behave in relation to each other; they precede screen-level design."
Jorge ArangoMeeting of the Waters: Designing for Successful Inorganic Growth
August 12, 2021
"Being human is the foundation—seeing the person on the other side of the conversation as a human being."
Sara Asche Anderson Jamie KaspszakNot Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy
January 8, 2024
"When you tap into the expertise that people with disabilities have developed over lifetimes, you will find problems to solve and solutions to use."
Samuel ProulxDesigning for Disability, Innovating for Everyone
March 11, 2025
"An SOW at LinkedIn takes six to eight weeks, and by then sometimes the project isn’t even relevant anymore."
Jon Temple Kalee Dankner Bruce Falk Lauren GalanterPanel: Stacks, Security, and Stakeholders: The Hidden Work of UXR Tool Procurement
March 12, 2026
