Summary
DesignOps takes the lead to author our internal career matrix, so we can objectively and uniformly refresh each discipline, and establish org-wide skills echoed throughout each role. DesignOps at Salesforce is also included within these Career Competencies, allowing for our team to hold more consistent career discussions, and unifying promotions by leveraging the same language when discussing each DesignOps employee. Plus, since DesignOps is seen as a fairly "new" discipline, having it paired alongside more "well-known" disciplines (Designer, UX Engineer), elevates the understanding of our role and skills, and provides a baseline paired alongside our peer's disciplines. There’s great power in language, and the words we choose to use makes an impact. Making conscious efforts on our word choices and communications with one another can affect change at both the individual level as well as team-wide.
Key Insights
-
•
Salesforce’s UX career ladder includes about 180 unique skill attributes for design roles spanning six levels.
-
•
The team deliberately replaced vague terms like soft skills with clear, actionable language such as active listening.
-
•
Removing gender-coded language helped create more equitable and appealing career progression criteria.
-
•
Relationship design, a new DEI skill category, was added for all UX disciplines to highlight how work is done, not just what is done.
-
•
Relationship design consists of four interconnected mindsets: courage, compassion, intention, and reciprocity.
-
•
Senior UX employees are expected to hold difficult conversations, mentor others, and recognize power dynamics as part of relationship design.
-
•
The career competencies are tools for conversation, not strict checklists for promotion or scoring.
-
•
The competency updates were achieved over three years through an iterative and collaborative process involving volunteers across disciplines.
-
•
Education and adoption relied on resource guides, live walkthroughs, manager panels, and repeated organizational communication.
-
•
Salesforce’s UX career competencies map to broader company-wide competencies but remain tailored for UX-specific roles.
Notable Quotes
"Soft skills doesn’t always represent active listening, so we updated to be more specific."
"We wanted to be aware of extraversion, so words like energy were changed to initiative to not favor personality types."
"Gender-coded words influence someone’s decision to apply and feel they belong even within internal career ladders."
"Relationship design is not just what you do but how you do it, focusing on building relationships with customers, employees, and community."
"For early career UXers, compassion could be as simple as expressing gratitude for help."
"Senior employees should hold difficult conversations questioning processes that may be harmful to others."
"This is not a checklist or promotion tool; you don’t have to excel in everything to grow."
"If something was unclear or uncomfortable to even one person, it was a sign it needed editing."
"The competencies allow managers to celebrate individualism while maintaining consistency across teams."
"Adding inclusivity to the career ladder took three years and this is still a living document with room for change."
Or choose a question:
More Videos
"Measuring the value of design ops is a meaty topic we will dig into deeply."
John Calhoun Rachel PosmanBring your DesignOps Story to Life! The Definitive DesignOps Book Jam
October 3, 2023
"Soap dispensers and water sensors often fail on darker skin because they rely on light reflection."
Nancy DouyonWe'll Figure That Out in the Next Launch: Enterprise Tech's Nobility Complex
June 15, 2018
"We were asking for users to give us their time, but we weren’t showing them that we recognized that their time had value."
Veevi RosensteinBuilding for Scale: Creating the Zendesk UX Research Practice
January 8, 2024
"Design Ops calls for someone who’s able to remain calm in ambiguous and changing environments, which surprisingly fits ADHD traits well."
Jessica NorrisADHD: A DesignOps Superpower
September 9, 2022
"The interface becomes a radically adaptive surface—an intelligent canvas that reacts to your behavior and context."
Josh Clark Veronika KindredSentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)
January 15, 2025
"When we first thought about this topic, we quickly realized we needed to point the finger at ourselves because we've exhibited some of these behaviors."
Jason Mesut Martina Hodges-Schell Jose CoronadoUnmasking Design Leadership: Navigating leadership without neglecting ourselves
October 30, 2025
"Someone who thinks a study will run perfectly every time probably isn’t very experienced or realistic."
Steve Portigal Susan Simon-Daniels Tamara Hale Randolph Duke IIWar Stories LIVE! Q&A-Discussion
March 30, 2020
"Showing people that design Ops will make their lives easier is key to adoption."
Meredith Black Elyse HornbacherBuilding Community and Common Trends to Look for in 2021
December 17, 2020
"You don’t get anyone to do anything."
Matt LeMayYou Don’t “Get” Anyone to Do Anything
December 6, 2022
