Summary
DesignOps takes the lead to author our internal career matrix, so we can objectively and uniformly refresh each discipline, and establish org-wide skills echoed throughout each role. DesignOps at Salesforce is also included within these Career Competencies, allowing for our team to hold more consistent career discussions, and unifying promotions by leveraging the same language when discussing each DesignOps employee. Plus, since DesignOps is seen as a fairly "new" discipline, having it paired alongside more "well-known" disciplines (Designer, UX Engineer), elevates the understanding of our role and skills, and provides a baseline paired alongside our peer's disciplines. There’s great power in language, and the words we choose to use makes an impact. Making conscious efforts on our word choices and communications with one another can affect change at both the individual level as well as team-wide.
Key Insights
-
•
Salesforce’s UX career ladder includes about 180 unique skill attributes for design roles spanning six levels.
-
•
The team deliberately replaced vague terms like soft skills with clear, actionable language such as active listening.
-
•
Removing gender-coded language helped create more equitable and appealing career progression criteria.
-
•
Relationship design, a new DEI skill category, was added for all UX disciplines to highlight how work is done, not just what is done.
-
•
Relationship design consists of four interconnected mindsets: courage, compassion, intention, and reciprocity.
-
•
Senior UX employees are expected to hold difficult conversations, mentor others, and recognize power dynamics as part of relationship design.
-
•
The career competencies are tools for conversation, not strict checklists for promotion or scoring.
-
•
The competency updates were achieved over three years through an iterative and collaborative process involving volunteers across disciplines.
-
•
Education and adoption relied on resource guides, live walkthroughs, manager panels, and repeated organizational communication.
-
•
Salesforce’s UX career competencies map to broader company-wide competencies but remain tailored for UX-specific roles.
Notable Quotes
"Soft skills doesn’t always represent active listening, so we updated to be more specific."
"We wanted to be aware of extraversion, so words like energy were changed to initiative to not favor personality types."
"Gender-coded words influence someone’s decision to apply and feel they belong even within internal career ladders."
"Relationship design is not just what you do but how you do it, focusing on building relationships with customers, employees, and community."
"For early career UXers, compassion could be as simple as expressing gratitude for help."
"Senior employees should hold difficult conversations questioning processes that may be harmful to others."
"This is not a checklist or promotion tool; you don’t have to excel in everything to grow."
"If something was unclear or uncomfortable to even one person, it was a sign it needed editing."
"The competencies allow managers to celebrate individualism while maintaining consistency across teams."
"Adding inclusivity to the career ladder took three years and this is still a living document with room for change."
Or choose a question:
More Videos
"When designers describe their problem, they often describe a pain point, but you have to enter the user’s actual task."
Joerg Beringer Thomas GeisScaling User Research with AI: Continuous Discovery of User Needs in Minutes
September 10, 2025
"When something good happens, I want to name the person who did it and say yes, they passed through me. When something bad happens, I say let me and my team go look into it."
Christian Crumlish Wendy Johansson Rich Mironov Aditi Ruiz Adam ThomasAfternoon Insights Panel
December 6, 2022
"Talking about climate openly, even if uncomfortable, is a powerful way to create change."
Louis Rosenfeld Matt Jones Olga Khroustaleva Michael Leggett Karol MunozDo you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
"Scheduling syncs with your Google or Outlook calendar so you only book participants at times that work for you."
Lily Aduana Savannah Hobbs Brittany Rutherford5 Reasons to Bring Your Recruiting in-House (and How To Do It)
March 12, 2021
"Visualizing the ecosystem helps get alignment among stakeholders and provides insights into strengths, weaknesses, and opportunities."
Jennifer FraserWhat would Emmy Noether Do? Math, Models and Mulling in UX Research
March 29, 2023
"It is very easy to tick all the accessibility checkboxes and still have a poor, ugly, and unhelpful product."
Sam ProulxAccessibility: An Opportunity to Innovate
September 8, 2022
"Framing research as a way for us to work collaboratively and solve problems from its department, not just the UX or design team."
Dr. Jamika D. Burge Jemma Ahmed Chris GeisonBridge Building across Research Disciplines
August 26, 2021
"You don’t need to be an expert in math to start making connections between math and UX."
Scott PlewesWhy Isn't Your UX Approach Going Viral?: A Mathematical Model
March 28, 2023
"There’s not yet an industry standard for measuring the impact of design ops."
Kristin Skinner Kamdyn Moore8 Types of Measures in Design Operations
April 16, 2020
