How DesignOps can Drive Inclusive Career Ladders for All
Summary
DesignOps takes the lead to author our internal career matrix, so we can objectively and uniformly refresh each discipline, and establish org-wide skills echoed throughout each role. DesignOps at Salesforce is also included within these Career Competencies, allowing for our team to hold more consistent career discussions, and unifying promotions by leveraging the same language when discussing each DesignOps employee. Plus, since DesignOps is seen as a fairly "new" discipline, having it paired alongside more "well-known" disciplines (Designer, UX Engineer), elevates the understanding of our role and skills, and provides a baseline paired alongside our peer's disciplines. There’s great power in language, and the words we choose to use makes an impact. Making conscious efforts on our word choices and communications with one another can affect change at both the individual level as well as team-wide.
Key Insights
-
•
Salesforce’s UX career ladder includes about 180 unique skill attributes for design roles spanning six levels.
-
•
The team deliberately replaced vague terms like soft skills with clear, actionable language such as active listening.
-
•
Removing gender-coded language helped create more equitable and appealing career progression criteria.
-
•
Relationship design, a new DEI skill category, was added for all UX disciplines to highlight how work is done, not just what is done.
-
•
Relationship design consists of four interconnected mindsets: courage, compassion, intention, and reciprocity.
-
•
Senior UX employees are expected to hold difficult conversations, mentor others, and recognize power dynamics as part of relationship design.
-
•
The career competencies are tools for conversation, not strict checklists for promotion or scoring.
-
•
The competency updates were achieved over three years through an iterative and collaborative process involving volunteers across disciplines.
-
•
Education and adoption relied on resource guides, live walkthroughs, manager panels, and repeated organizational communication.
-
•
Salesforce’s UX career competencies map to broader company-wide competencies but remain tailored for UX-specific roles.
Notable Quotes
"Soft skills doesn’t always represent active listening, so we updated to be more specific."
"We wanted to be aware of extraversion, so words like energy were changed to initiative to not favor personality types."
"Gender-coded words influence someone’s decision to apply and feel they belong even within internal career ladders."
"Relationship design is not just what you do but how you do it, focusing on building relationships with customers, employees, and community."
"For early career UXers, compassion could be as simple as expressing gratitude for help."
"Senior employees should hold difficult conversations questioning processes that may be harmful to others."
"This is not a checklist or promotion tool; you don’t have to excel in everything to grow."
"If something was unclear or uncomfortable to even one person, it was a sign it needed editing."
"The competencies allow managers to celebrate individualism while maintaining consistency across teams."
"Adding inclusivity to the career ladder took three years and this is still a living document with room for change."
Or choose a question:
More Videos
"Showing citations in AI responses helps people develop trust and understand where answers come from."
Luke WroblewskiDesigning AI Applications
March 5, 2026
"Most organizations are good at execution, but struggle to scale creativity throughout their teams."
Sam YenDriving Organizational Change Through Design? Do more of this and less of that
June 9, 2017
"AI is a great tool for drafting and summarizing, but you have to keep your unique voice because that’s what differentiates you."
Bria Alexander Laura Gatewood Corey Long Daniel Orbach Laine Prokay Deanna SmithThe Big Question about Resilience: A panel discussion
September 23, 2024
"Eggs are the binder — humility and trauma-informed practices that keep relationships and research together."
Deirdre Hirschtritt Cesar Paredes Marie PerrotResearch is Only as Good as the Relationships You Build
November 17, 2022
"Validation helps drive action, so feedback and social engagement keep people motivated to share insights."
Etienne FangPower of Insights: Why sharing is better than silos with Uber’s Insights Platform
December 16, 2019
"No surprises. Tell participants everything they’ll be experiencing from who will be in the room to if the session will be recorded."
Marisa BernsteinIt Takes GRIT: Lessons from the Small, but Mighty World of Civic Usability Testing
December 9, 2021
"Digital governance is about who’s supposed to make the decision, not what the decision is."
Lisa WelchmanCleaning Up Our Mess: Digital Governance for Designers
June 14, 2018
"Innovation isn’t just a buzzword in design ops; it’s at the core of how we shape the future of the design practice."
Jon FukudaTheme 3 Intro
September 25, 2024
"Working in Enterprise can feel like chaos."
Nick CochranGrowing in Enterprise Design through Making Connections
June 20, 2019
