Summary
Design Sprints have undeniable utility but have a bit of baggage in 2024. AI has its reputation at stake, as the first wave didn't quite go as expected. As Designers, we have tools, methods, culture, and urgency to consider. Attendees to this talk will walk away with helpful context on AI's past, present, and future, relevant examples of use, and pragmatic tips for practitioners.
Key Insights
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Guided Discovery is a more flexible alternative to traditional design sprints that incorporates AI tools.
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The framework consists of five modules: collection, generation, prototyping, evaluation, and packaging.
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Innovators benefit from leveling the playing field, allowing non-designers to contribute effectively to the process.
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AI can significantly accelerate concept generation and feedback loops, leading to faster iterations.
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Collecting insights across multidisciplinary teams enhances collaboration and broader understanding of user needs.
Notable Quotes
"We're here to talk about innovation in action, right?"
"Guided Discovery operates more like a recipe than an equation."
"Design thinking does deliver, but it is outcomes focused."
"If you think of sprints as a playbook, then that playbook needs improvement."
"Not everyone is a confident visual communicator; not everyone wants to be a designer."
"With AI tools, we can innovate on innovation."
"The success of any framework is in its ability to scale sustainably."
"Avoid dogma, keep iterating, and try new technologies."
More Videos
"Embrace the people who love you and focus on the fence sitters."
Discussion
June 9, 2017
"The stories you'll hear today reflect the world we live in and the concept of resilience."
Bria AlexanderTheme 1 Intro
September 23, 2024
"Adaptability really helps teams win in a dynamic work environment."
Benjamin Wiedmaier Annie MayfieldRedefining Toolkits: Unbundling to Create a Perfect Match
March 11, 2025
"Incentives helped sell the idea of a design system that could improve efficiency."
Eniola OluwoleLessons From the DesignOps Journey of the World's Largest Travel Site
October 24, 2019
"City Hall is a risk-averse place."
Justin Entzminger Terrance Smith Tracy M. Colunga Mai-Ling GarciaRisk and Reward: How to Diversify the Field of Civic Innovators and Designers
November 17, 2022
"We strongly encourage you to put your program in your local time zone."
Bria AlexanderOpening Remarks
October 4, 2023
"When you onboard somebody new, give them a journal."
Holly ColeUnderstanding Experiences: When you have to do more than work
November 8, 2018
"Qualitative methods can inform quantitative approaches for deeper insights into user behaviors."
Mohammad Hossein JarrahiContextuality problem: Exploring the Benefits of Qualitative and Quantitative Research
January 20, 2023
"Let's be as concerted as we can when we deliver insights."
Brad Peters Anne MamaghaniShort Take #1: UX/Product Lessons from Your Industry Peers
December 6, 2022
