Rosenverse
Video coming soon
We will be uploading the video of this event soon - check back in a day or two!
Upcoming Event
Failure Friday #6: 90% of Everything I Do is Either Broken or Pointless
Friday, July 18, 2025 • Rosenfeld Community
Share the love for this talk
Failure Friday #6: 90% of Everything I Do is Either Broken or Pointless
Speakers: Erin Weigel
Link:

Summary

What if every product decision you made was put to the test—literally? For nine years at Booking.com, Erin’s every design, feature, and code change faced rigorous A/B testing. If it didn’t move the needle, it was scrapped—no exceptions. The hard truth? About 90% of her work (and everyone else’s) had zero positive impact on business goals. Sometimes, it even made things worse. In this session, Erin shares lessons from a culture where failure is data, and being wrong is part of the process. Join us to learn how to fail forward, embrace experimentation, and find the joy in discovering what really works.

More Videos

Xenia Adjoubei

"We believe in global citizenship and de-westernizing research by including community members in the discourse and insight decisions."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

Max Gadney

"If you think fossil fuel companies are going to help us solve this, then we probably have a very different idea of how this system works."

Max Gadney Andrea Petrucci Joshua Stehr Hannah Wickes

Assessing UX jobs for impact in climate

August 14, 2024

Scott Plewes

"Math by itself can be misleading and full of biases, but combined with humanities research, it can be very powerful."

Scott Plewes

Why Isn't Your UX Approach Going Viral?: A Mathematical Model

March 28, 2023

Maggie Dieringer

"I found a place I could activate my passions in design operations about six years into my career."

Maggie Dieringer

Cutting through the Noise

September 24, 2020

Jemma Ahmed

"Skin folk aren’t necessarily kinfolk — diversity doesn’t magically prevent inequitable research."

Jemma Ahmed Robert Fabricant Sean McKay Llewyn Paine Kate Towsey Noah Bond

Theme Panel

March 11, 2025

Sarah Brooks

"Amara Spence will close with a keynote about designing for liberation and the rehearsal of freedom."

Sarah Brooks

Theme Three Intro

November 18, 2022

Christian Crumlish

"I hope you’ll come out of the day feeling energized and excited about the opportunities and the possibilities."

Christian Crumlish

Introduction by our Conference Chair

December 6, 2022

Rachael Dietkus, LCSW

"Trauma is not so much an external event as it is the way that event embeds in individual bodies."

Rachael Dietkus, LCSW Uday Gajendar Dr. Dawn Emerick Dawn E. Shedrick, LCSW

Leading through the long tail of trauma

July 7, 2022

Etienne Fang

"Self-care is an ethical imperative in UX; your well-being impacts your professional responsibilities."

Etienne Fang

The Power of Care: From Human-Centered Research to Humanity-Centered Leadership

March 10, 2021