Summary
We’ll blend panel-style discussion, improvisation, business wargaming, and more to explore the dynamics of cross-functional enterprise implementation teams. Our panel of experts—each representing a different facet of the software development lifecycle, including UX, Product, Development, Operations and Sales & Marketing—will be put into situations not of their own choosing that they must resolve in a series of meetings played out before the audience. Each member has their organization’s goals in mind, and their company’s goals in mind, but they don’t always know everybody else’s goals or concerns. Just like back at the office! Participating in this session: - Nafisa Bhojawala, UX Team Lead for Compute, Google Cloud Platform - Kintan Brahmbhatt, Head of Product Management, Amazon Music - David Gatto, Strategic Account Executive, Smartsheet - Dave Sifry, CTO, MyVillage - Wendy Spies, Director of Business Development for Data and AI
Key Insights
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DBNDC is pivoting from B2D to B2B to capture larger potential markets.
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The discussion stresses leveraging existing data and customer connections for business success.
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There's an emphasis on empathy and collaboration among executives during decision-making.
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Technical debt and integration issues from the E-Toy and Boneyard acquisitions pose challenges.
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Machine learning and IoT are viewed as critical innovations for future growth.
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A recent technical outage raises concerns about customer retention and reputation.
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The potential for government contracts presents significant revenue opportunities.
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A smaller exploratory task force is suggested to manage the pivot effectively.
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Focus groups are vital for understanding customer needs and enhancing product fit.
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Company culture plays a strong role in facilitating change and encouraging innovation.
Notable Quotes
"We are DBNDC, the dog business and dog company."
"Our flagship product is called Boneyard, the preeminent encrypted storage facility for canine assets."
"We can leverage our strengths with customers by directly going to large businesses."
"We need to support all functions of the business to keep it running."
"The more that we can do with our current platform to test and prove that we will see the kind of margins we want, the better."
"There's a lot of validation from current customers willing to buy pet food in bulk."
"Our existing clients, businesses who buy in bulk, could facilitate our B2B operations."
"This market isn't very clearly defined yet for us, so we must focus on where we can build strategic relationships."
"What kinds of tools would help facilitate customer loyalty?"
"If we can partner with someone doing well in the government space, we can mitigate our risk."
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