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[Demo] The AI edge: From researcher to strategist
Gold
Tuesday, June 4, 2024 • Designing with AI 2024
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[Demo] The AI edge: From researcher to strategist
Speakers: Fisayo Osilaja
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Summary

In this talk, I'll delve into how AI has helped to catapult me from a researcher to a strategist—a “super researcher” if you like. AI tools have streamlined my research processes, enhanced stakeholder communication, and freed up more time for strategic thinking. I’ll demonstrate how rapid data synthesis and efficient communication via AI have led to faster project turnarounds, allowing me to have better relationships with stakeholders and giving me more time to think and move more strategically in my company. We’ll illustrate the significant time-saving advantages of AI integration in UX research, positioning it as a crucial tool for staying ahead in a fast-paced tech world. Takeaways Strategies for using AI to expedite UX research processes Techniques for leveraging AI in enhancing stakeholder communication Insights into transforming data analysis into strategic UX decision-making Demonstration of the efficiency of AI in UX project turnaround Understanding of AI's role in maintaining agility in fast-paced tech environments Practical tips on integrating AI tools into UX research workflows

Key Insights

  • Generative AI can significantly enhance stakeholder communication in UX research.

  • Timely engagement with stakeholders is crucial for effective research.

  • AI-generated takeaways can keep stakeholders informed and engaged throughout the research process.

  • Understanding context is essential when using AI, as it may lack specific stakeholder priorities.

  • Mitigating risks associated with AI use, such as data privacy, is important for effective implementation.

  • Collaborative editing of AI outputs ensures relevance and comprehensiveness in recommendations.

  • Holistic, practical recommendations tailored to the industry can increase stakeholder trust and buy-in.

  • Building trust through transparency can enhance UX maturity within organizations.

  • Strategic use of AI tools can lead to better visibility and career advancement opportunities.

  • Creating a strategic AI integration plan can help professionals leverage technology for greater impact.

Notable Quotes

"Generative AI can go beyond just speeding up our processes."

"Essentially, strategy is about improving business outcomes and stakeholder communication."

"Without effective stakeholder communication, we risk activity without impact."

"Stakeholders needed to be engaged in a more timely manner."

"I found that ChatGPT's outputs often lacked the context of what stakeholders prioritized."

"It was very much a collaborative approach: plug, edit a bit, and play."

"Providing holistic recommendations can increase stakeholder trust and buy-in."

"Increased visibility within the firm can lead to greater career opportunities."

"The challenge is to create a strategic AI integration plan to influence company outcomes."

"Think beyond your everyday activities and explore how ChatGPT can catapult you to those outcomes."

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