Rosenverse
Accessibility at Scale

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Accessibility at Scale

Gold
Wednesday, June 9, 2021 • Design at Scale 2021
Share the love for this talk
Accessibility at Scale
Speakers: Sheri Byrne-Haber
Link:

Summary

The outcome of designing at scale won't be accessible products unless accessibility practices scale in parallel with design. There are six primary challenges to scaling accessibility:
1) Reliance on human testing which is especially complicated for large/dynamic products.
2) SaaS/Native app "release whenever you want" timelines.
3) Third party code/content managers.
4) Achieving "substantive WCAG conformance"
5) Closing the feedback loop by getting defects/feature requests from people with disabilities into the backlog.
6) Shifting the focus to an accessible experience, not just an accessible product.

Key Insights

  • •

    Accessibility encompasses both visible and invisible disabilities, affecting roughly 30% of users via permanent, temporary, or situational impairments.

  • •

    Assistive technologies communicate bidirectionally with software, requiring products to support this interaction cleanly to be accessible.

  • •

    WCAG standards are the international source of truth for accessibility, with version 2.1 AA widely mandated and 3.0 on the horizon.

  • •

    Automated tools catch about 30% of accessibility issues, machine learning tools currently only about 4%, leaving over half to human validation.

  • •

    Making a product accessible initially is straightforward with resources and people; maintaining accessibility over time is far more complex and process-driven.

  • •

    Scaling accessibility in cloud and continuous integration environments is challenging due to rapid, frequent software releases.

  • •

    Integrating accessibility from the beginning into design, development, and definition of done prevents costly retrofitting later.

  • •

    Organizational culture changes including executive buy-in, centralized resources, and accessibility champions are essential for scaling.

  • •

    Hiring and retaining employees with disabilities and ensuring all workplace tools and events are accessible fosters inclusion and eases product accessibility efforts.

  • •

    Accessibility defects should be treated like any other critical bugs and prioritized accordingly to ensure timely remediation.

Notable Quotes

"Accessibility isn’t just about visible disabilities; it’s about invisible disabilities and situational impairments too."

"Either you need accessibility now or you will need accessibility in the future."

"Assistive technology has to communicate with the destination, that’s your website or product."

"You’re not supposed to sell to the US public sector unless you’re WCAG 2.0 AA compliant."

"Getting something accessible is a straight line; keeping something accessible requires process change."

"Keeping something cloud-based accessible is the most complicated because of hundreds of releases per day in continuous integration."

"Accessibility at scale can put you into the VUCA world – volatile, uncertain, complex, ambiguous."

"You want to catch accessibility defects early through automated testing in your CI/CD pipeline, what we call shifting left."

"If you’re rewarding designers for delivering on time, great, but if you reward them for delivering accessible products on time, you’ll get better results."

"Accessibility defects are bugs. If it’s a P1 blocking bug for an accessibility issue, treat it like any other P1 bug."

Ask the Rosenbot
Maria Taylor
Knowledge is Power: Managing the Lifeblood of the Design Org
2023 • DesignOps Summit 2023
Gold
Maish Nichani
Sparking a Service Excellence Mindset at a Government Agency
2021 • Civic Design 2021
Gold
Bob Baxley
Theme 4: Intro
2024 • Enterprise Experience 2020
Gold
James Chudley
Decarbonising User Journeys: How minimising enables us to do more with less
2025 • Climate UX Interest Group
Kit Unger
Theme 2: Introduction
2021 • Design at Scale 2021
Gold
Candace Myers
Standardizing Design at Scale
2022 • DesignOps Summit 2022
Gold
The AI + Design wave has arrived: Making sense of the 2026 AI + Design Report
2026 • Rosenfeld Community
Jemma Ahmed
From Research to Knowledge
2026 • Shift UX 2026
Conference
Emily Lessard
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
2021 • Civic Design 2021
Gold
Toby Haug
Discussion
2017 • Enterprise Experience 2017
Gold
Alla Weinberg
Cross-Functional Relationship Design
2022 • Design in Product 2022
Gold
B. Pagels-Minor
Breaking the Tension: The Power of Enabling Your Employees to Show Up Authentically
2022 • Design at Scale 2022
Gold
Kurt McCulloch
Faster alone, further together: Rebuilding collaboration in the age of AI research
2026 • Advancing Research 2026
Gold
Jeff Sussna
What DesignOps Can Learn From DevOps
2017 • DesignOps Summit 2017
Gold
Liwei Dai
The Heart and Brain of the AI Research
2020 • Advancing Research 2020
Gold
Bilan Hashi
The Tension Between Story Collecting and Story Telling in Research
2021 • Advancing Research 2021
Gold

More Videos

Susan Simon-Daniels

"His sigh was just a sigh. It was not a signal of any defect or usability issue to solve."

Susan Simon-Daniels

War Stories LIVE! Susan Simon-Daniels

March 30, 2020

Sharon Bautista

"About 7% of our daily active users print from the browser, which in raw numbers is about 6 million people."

Sharon Bautista

Time to Make the Donuts: How User Research Helped Bridge Disparate Teams

January 8, 2024

David Cronin

"I always like to try to introduce a wild card from a slightly orthogonal field to spark the thinking."

David Cronin Uday Gajendar Peter Morville Kendra Shimmell

Discussion

May 13, 2015

Jemma Ahmed

"The current decline in response and participant engagement rates is a genuine crisis that threatens research data quality."

Jemma Ahmed Megan Blocker Eduardo Ortiz

Redefining the research toolkit: Expanding methodologies for a changing world

March 12, 2025

George Hinchliffe

"Employees can self-report COVID-19 status, get temperature checks, and request rideshares like Uber all within one workflow."

George Hinchliffe Joy Liu

Delivering Amazing Experiences

June 10, 2021

Stefanie Owens

"The highest impact levers for long-term transformation exist in technical infrastructure and operations."

Stefanie Owens

Optimizing for Outcomes: Transformation Design in Systems at Scale

December 4, 2024

Steve Baty

"I relied very largely on just qualitative information and looking for patterns from talking to over 100 people in a 9,000-employee company."

Steve Baty Richard Dalton Maria Giudice Harry Max

Discussion

June 9, 2016

Ryan Matthew

"Figma files are no longer just a collection of visual elements; designers actively shape product features now."

Ryan Matthew Alex Kurchev

Bridging Design and Code: AI-Powered Design System Integration

September 11, 2025

Laura Weiss

"Stress makes us stupid because our creative thinking gets cloudy when under pressure."

Laura Weiss

Turn Down the Heat: 3 Ways to Handle Conflict in the Moment

November 20, 2024