Rosenverse
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 2)

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 2)

Thursday, April 28, 2022 • DesignOps Community
Share the love for this talk
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 2)
Speakers: Dave Malouf , Patrizia Bertini and Jon Fukuda
Link:

Summary

In this follow-up to our February call, “DesignOps Trends and Forecasts, Part 1,” design leaders Dave Malouf, Patrizia Bertini, and Jon Fukuda join the DesignOps curation team in a collaborative discussion with community members. Reflecting on responses to earlier surveys and conversations regarding the history and current state of DesignOps, the panel and community look ahead to the future, with opportunities for all in attendance to share their own insights and predictions, as well.

Key Insights

  • DesignOps content is abundant on tactical problem-solving but lacks broader strategic maturity across organizations.

  • Global adoption of design operations varies significantly, with slower uptake in markets like Italy compared to the US and UK.

  • Key DesignOps skills include change management, systems thinking, coordination, governance, knowledge management, and technology integration.

  • Knowledge management is a critically under-discussed skill area essential for scaling DesignOps efforts internally.

  • Horizontal collaboration across design, product, marketing, research, and devops is a major opportunity and challenge for DesignOps.

  • Inclusive design and accessibility are emerging as vital focus areas, requiring more integration into DesignOps frameworks.

  • Design systems remain underrepresented in DesignOps talks, yet offer scalable impact and unified language between design and engineering.

  • Effective intake models and prioritization frameworks (like RICE) help manage scarce design resources and cross-team demands.

  • There is a growing community interest in design governance, metrics, design culture, and operations impact on corporate strategy.

  • DesignOps must foster optimism and positive design culture to counter burnout and negativity, helping retain talent and invigorate teams.

Notable Quotes

"The future is now, it’s just not evenly distributed."

"Sometimes it’s easier to say what DesignOps isn’t than what it is."

"We’re still at a nebula moment where defining what DesignOps truly is remains difficult."

"Knowledge management is not just about tools but about creating knowledge-sharing capabilities and identifying subject matter experts."

"Inclusive design and accessibility need to move to the forefront with much more intentionality in how we work."

"DesignOps needs to work more horizontally to bridge silos between product, marketing, engineering, and research."

"There’s a lot of work to do aligning design systems so designers, engineers, and business analysts speak the same language."

"I don’t prioritize projects, I give frameworks and let stakeholders decide what gets prioritized."

"DesignOps has an obligation to bring positivity back into design practice."

"Our role as DesignOps leaders is to focus on how work gets done, not on the specific design details."

Ask the Rosenbot
James Chudley
Decarbonising User Journeys: How minimising enables us to do more with less
2025 • Climate UX Interest Group
Bria Alexander
Opening Remarks
2022 • DesignOps Summit 2022
Gold
Alfred Kahn
A Seat at the Table: Making Your Team a Strategic Partner
2023 • Design in Product 2023
Gold
Prerna Makanawala
Achieving Balanced Design Consistency
2021 • Design at Scale 2021
Gold
Dave Hoffer
UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Prayag Narula
Empowering Designers to do Good Research
2022 • Advancing Research 2022
Gold
Toby Haug
Discussion
2017 • Enterprise Experience 2017
Gold
Lada Gorlenko
Theme 1: Discussion
2024 • Enterprise Experience 2020
Gold
Rachael Dietkus, LCSW
Trauma-Responsive Design: Reimagining the Future of Design Now
2021 • Civic Design 2021
Gold
Samuel Proulx
Inclusive Research: Debunking Myths and Getting Started
2025 • Advancing Research 2025
Gold
Stephanie Wade
Building and Sustaining Design in Government
2021 • Civic Design 2021
Gold
Louis Rosenfeld
Coffee with Lou: Should You Write a (UX) Book?
2024 • Rosenfeld Community
Sheri Byrne-Haber
Accessibility at Scale
2021 • Design at Scale 2021
Gold
Steve Turbek
Designing Interactive Graphics with AI Code Help
2026 • Rosenfeld Community
Nina Jurcic
The Design System Rollercoaster: From Enabler and Bottleneck to Catalyst for Change
2023 • DesignOps Summit 2023
Gold
Ariel Kennan
Building a Design Culture
2017 • Enterprise Experience 2017
Gold

More Videos

Joe Elmendorf

"Everything that I make looks s****y. How can I turn this into a benefit?"

Joe Elmendorf

Shitty Maps: A Trojan Horse for Sensemaking

July 9, 2026

Kevin M. Hoffman

"When product leaders ask for research just to validate ideas, the best response is to say, ‘fuck this group,’ then do real user interviews."

Kevin M. Hoffman

Theme 2: Enterprise Team Journey

June 3, 2019

Rittika Basu

"Anyone can become a person with accessibility needs at any time, so inclusivity should be a default."

Rittika Basu

Age and Interfaces: Equipping Older Adults with Technological Tools

February 23, 2023

George Aye

"Good design is honest and yes, the Jewel e-cigarette will honestly kill you."

George Aye

That Quiet Little Voice: When Design and Ethics Collide

November 16, 2022

Andreas Huebner

"Design and research at Compass have become so integrated that we become these powerful partners driving the product vision."

Andreas Huebner Amy Takata Craig Brookes

What Is It Like To Be Part of The UX Team at Compass?

March 11, 2021

Kaitlin Tasker

"Findings from marginalized groups aren’t just relevant to them but often improve the experience for many more people."

Kaitlin Tasker

Fast and Fearless Inclusive Research

March 27, 2023

Steve Portigal

"Our standard research frameworks and tools are often inadequate for addressing complex social problems."

Steve Portigal Alba Villamil Sam Ladner

The Future of Research: Bridging the Gaps

July 29, 2021

Bilan Hashi

"Instead of pretending neutrality, be open and transparent about the research agenda with participants."

Bilan Hashi

The Tension Between Story Collecting and Story Telling in Research

March 10, 2021

Jemma Ahmed

"I would prefer not to is the kind of world many of us find ourselves in right now."

Jemma Ahmed

Theme 1 Intro

March 10, 2026