Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Understanding the past to prepare for the future
Friday, July 19, 2024 • Rosenfeld Community
Share the love for this talk
Understanding the past to prepare for the future
Speakers: Erin Malone
Link:

Summary

Interaction designer and educator, Erin Malone, takes a look back to the days of the emergent graphical user interface in her new book In Through the Side Door, Fifty Years of Women in Interaction Design. While discussing the new personal computer and some of the women involved in defining these new experiences, she recalls the disruption this new tool made to the world of graphic design and publishing with tools like the Macintosh, Adobe Photoshop, Quark Express and Adobe Illustrator. It was a time of existential change to an industry. Not unlike what we are experiencing today with the emergence of AI in all our tools. What lessons might be learned from the past as we look to the future? How might we future-proof ourselves in this new world? Join a lively discussion reflecting on the past to shape our future.

Key Insights

  • The desktop publishing revolution took about 25 years to replace centuries of craft, but AI's impact on design roles is accelerating much faster.

  • Early interaction design innovations at Xerox PARC heavily influenced Apple’s UI development, yet women’s contributions there remain largely invisible in public records.

  • Women's workplace rights like credit card ownership and job protection during pregnancy were only established in the 1970s and 1980s, showing how recent gender inequalities shape design workforce demographics.

  • AI is poised to automate many 'making' tasks in UI design, prototyping, icon creation, and UX writing, reducing these from people-heavy jobs to machine-driven processes.

  • Design roles focused on strategy, synthesis, and planning are less likely to be replaced by AI and represent critical future-proof skills.

  • The democratization of UX research risks being shortsighted if organizations dismiss the fundamental need for human insight and generative understanding.

  • Bias and ethical concerns in AI systems, especially those affecting women and people of color, require ongoing attention and remediation.

  • Balancing AI-assisted automation with preserving authentic human creativity and insight is a key challenge for the future of interaction design.

  • Sharing messy, imperfect design processes publicly can demystify design, showing it as an accessible craft rather than a mystic art.

  • Educational programs must evolve rapidly to incorporate emerging technologies like AI and multimodal design, while still grounding students in foundational principles.

Notable Quotes

"We can all do it. Making stuff is just a thing you do."

"If AI makes building trivial, the challenge shifts to figure out who’s best to decide what to make."

"Desktop publishing was the most disruptive change in an industry in the history of the US until now."

"Many of us need to catch up with how to position ourselves earlier rather than later in the coming AI landscape."

"There’s still a need for human insight to understand behavior and apply meaningful design decisions."

"Design automation will reduce armies of workers to maybe just a single operator of the machine."

"Those who don’t know the past are doomed to repeat it."

"AI is very biased. We have a lot of work to do to get the bias out before going further with many systems."

"Usability testing may be automated, but generative research—the deep understanding of humans—is unlikely to be replaced."

"Learning the fundamentals will be like learning the classics. You learn them once but may not use them every day."

Ask the Rosenbot
Carl Turner
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
2023 • Advancing Research 2023
Gold
Deanna Mitchell
Designing with culture: Unlocking impactful insights for Product and UX
2025 • Advancing Research 2025
Gold
Tony Turner
Capturing Deep Insights
2021 • DesignOps Summit 2021
Gold
Jilanna Wilson
Distributed Design Operations Management
2019 • DesignOps Summit 2019
Gold
Melinda Belcher
Insider preview of Enterprise Experience 2020
2020 • Enterprise Community
Ivana Ng
Level Up Your Program with ProductOps
2024 • Enterprise Experience 2020
Gold
Dr. Jamika D. Burge
Broad Strokes: Connecting Design, Research, and AI to the World Around Us
2023 • Enterprise UX 2023
Gold
Louis Rosenfeld
How AI will Change DesignOps Tooling
2023 • DesignOps Summit 2023
Gold
Gabriela Barneva
Operationalizing Inclusive Design in Design Ops
2025 • DesignOps Summit 2025
Conference
Kelly Dern
AI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
2023 • DesignOps Summit 2023
Gold
Robert Fabricant
Industry junctures: Paths forwards for UXR and the critical decisions that get us there [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Jacqui Frey
Setting the Table for Dynamic Change
2019 • DesignOps Summit 2019
Gold
Alla Weinberg
Cross-Functional Relationship Design
2022 • Design in Product 2022
Gold
Marc Fonteijn
Increase your confidence, influence, and impact (through a Professional Community)
2024 • Advancing Service Design 2024
Gold
Sam Ladner
Methodologies: Beyond the interview [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Charles Lee
Building a New Home for the Atlassian Design System
2020 • Enterprise Community

More Videos

Gina Mendolia

"Provoking and reframing perspective helps teams get unstuck by thinking in new and surprising ways."

Gina Mendolia

Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems

December 3, 2024

Dan Willis

"The harder I think, the further I am from the answer."

Dan Willis

Enterprise Storytelling Sessions

May 13, 2015

Aiyana Bodi

"The Web Sustainability Guidelines are massive but could become the first recognized standard for sustainable digital design."

Aiyana Bodi James Christie Marc O'Brien Louis Rosenfeld

Three Key Climate Initiatives and How You Can Help

September 11, 2024

Josina Vink

"Blushing is an inherently systemic reaction to understanding what’s acceptable in a situation or not."

Josina Vink

Navigating the pitfalls of systems thinking in service design

December 4, 2024

Louis Rosenfeld

"We want you to come in with a learning agenda—it’ll help you get more out of the event."

Louis Rosenfeld

Welcome / Housekeeping

June 7, 2023

Renee Reid

"I was going to use everything that I had experienced, all the skills, all the successes, and become my own superpower."

Renee Reid

Becoming a ResearchH.E.R (Highly Enterprise Ready)

June 3, 2019

Kelly Goto

"Storytelling helps convince internal stakeholders and C-level executives that emotional insight is critical."

Kelly Goto

Emotion Economy: Ethnography as Corporate Strategy

May 13, 2015

Kara Kane

"The international design government community started by reaching out individually via Twitter to people in governments around the world."

Kara Kane

Communities of Practice for Civic Design

April 7, 2022

Sarah Kinkade

"Transformation is new ways of thinking and eventually doing; we won’t have all the answers at the start and that’s okay."

Sarah Kinkade Mariana Ortiz-Reyes

Design Management Models in the Face of Transformation

June 8, 2022