Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Understanding the past to prepare for the future
Friday, July 19, 2024 • Rosenfeld Community
Share the love for this talk
Understanding the past to prepare for the future
Speakers: Erin Malone
Link:

Summary

Interaction designer and educator, Erin Malone, takes a look back to the days of the emergent graphical user interface in her new book In Through the Side Door, Fifty Years of Women in Interaction Design. While discussing the new personal computer and some of the women involved in defining these new experiences, she recalls the disruption this new tool made to the world of graphic design and publishing with tools like the Macintosh, Adobe Photoshop, Quark Express and Adobe Illustrator. It was a time of existential change to an industry. Not unlike what we are experiencing today with the emergence of AI in all our tools. What lessons might be learned from the past as we look to the future? How might we future-proof ourselves in this new world? Join a lively discussion reflecting on the past to shape our future.

Key Insights

  • Design and technology are at a turning point; AI may revolutionize the field as desktop publishing did in the past.

  • AI is perceived as both a threat and an opportunity for UX professionals.

  • The historical context of women's roles in design reveals significant progress yet persistent challenges.

  • Understanding user needs and creative insights are irreplaceable skills in design, even with advancing technology.

  • Preparing students for a rapidly evolving job landscape requires adapting educational curriculum towards emerging technologies.

  • AI can automate certain design tasks but cannot create the innovative ideas that human designers generate.

  • Past shifts in design offer valuable lessons on responding to technological advances.

  • Research in design still requires deep human insight despite advancements in AI capabilities.

  • The importance of inclusive practices in AI development to avoid bias and ensure equitable tools.

  • Rebranding and repositioning the role of designers is crucial as tasks evolve with AI. It's essential to articulate the unique value that humans bring.

Notable Quotes

"We can all do it; creation is messy and art isn't perfect"

"AI is an existential threat, but it's also an opportunity"

"If we think about making versus planning, the making is at risk"

"Each designer's story needs to be repackaged and re-promoted in this new landscape"

"Desktop publishing democratized access to design but also displaced many jobs"

"In the '80s, many roles and lines of work were decimated in design as technology evolved"

"What do we need to do to position ourselves correctly for the future?"

"Research teams getting let go is very shortsighted; it disregards the human insight needed in design"

"Tech is changing rapidly, and we need to keep up with what that looks like for our students"

"The stories of the women in design history reflect our current struggles and future paths."

More Videos

Peter Merholz

"Design leadership needs to be recognized at the executive level to elevate its importance in the company."

Peter Merholz

Design at Scale is People!

June 11, 2021

Dr. Karl Jeffries

"You are creativity Olympians, you are idea athletes."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Laura Weiss

"There is no playbook for leader as coach, especially during challenging times."

Laura Weiss

There is No Playbook: Leader as Coach During Challenging Times

April 26, 2024

Greg Petroff

"Solutions are everywhere. We are fortunate to have solutions all around us."

Greg Petroff

Design is the Differentiator: Bringing New Design Innovations to a Very Antiquated and Very Large Industry

June 9, 2021

Jennifer Kanyamibwa

"The blueprint for design teams lies within each of us."

Jennifer Kanyamibwa

Creating the Blueprint: Growing and Building Design Teams

November 8, 2018

Verónica Urzúa

"Today we are here to celebrate the power of local contexts in research."

Verónica Urzúa Jorge Montiel

The B-side of the Research Impact

March 12, 2021

Wendy Johansson

"To say I'm an Enterprise UXer is not really relevant anymore; we're all dealing with these issues of scale everywhere."

Wendy Johansson Surya Vanka

Design at Scale: Behind the Scenes

April 29, 2021

David Conrad

"We need to be clear on the problem before we try and solve it."

David Conrad

The Feeling of Data

September 14, 2023

Ryan Rumsey

"Decision-making in organizations is not purely rational; emotional and relationship factors play significant roles."

Ryan Rumsey

Business Influence Without Losing Your Soul

January 14, 2021