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Summary
For the April 29th edition of our Enterprise Experience Community Call (11am ET), we take a “behind the scenes” look at the creation of the our new conference ‘Design at Scale’. This involves roundtable discussion on “scale”, moderated by Kelly Goto, followed by lightning-style peeks into two speakers’ talks: Surya Vanka, founder/chief designer of Authentic Design & formerly UX Director at Microsoft, on his method of “swarms” to foster creativity Wendy Johansson, Global Product Experience Leader, Amazon
Key Insights
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The name change from Enterprise UX to Design at Scale reflects the current relevance of design challenges across all organizations, not just large ones.
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Design challenges at scale require nuanced understanding and tools for success, addressing complexity and collaboration.
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Inclusivity in design education is crucial; creating pathways for all employees to engage in design is vital for enterprise growth.
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Various viewpoints on scaling design highlight the importance of maintaining quality while rapidly delivering products.
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The need for effective collaboration tools is rising, especially as hybrid work becomes the norm in design teams.
Notable Quotes
"We're doing something a little special and experimental, true to our spirits with these calls."
"We're running a special promotion on the tickets—a 24-hour flash sale for those on the call today."
"To say I'm an Enterprise UXer is not really relevant anymore; we're all dealing with these issues of scale everywhere."
"The conference is for mature audiences who've been around for a number of years."
"We’re not merely fiddling at the edges; these are big structural challenges we’re discussing."
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