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Design at Scale: Behind the Scenes
Thursday, April 29, 2021 • Enterprise Community
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Design at Scale: Behind the Scenes
Speakers: Wendy Johansson and Surya Vanka
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Summary

For the April 29th edition of our Enterprise Experience Community Call (11am ET), we take a “behind the scenes” look at the creation of the our new conference ‘Design at Scale’. This involves roundtable discussion on “scale”, moderated by Kelly Goto, followed by lightning-style peeks into two speakers’ talks: Surya Vanka, founder/chief designer of Authentic Design & formerly UX Director at Microsoft, on his method of “swarms” to foster creativity Wendy Johansson, Global Product Experience Leader, Amazon  

Key Insights

  • The name change from Enterprise UX to Design at Scale reflects the current relevance of design challenges across all organizations, not just large ones.

  • Design challenges at scale require nuanced understanding and tools for success, addressing complexity and collaboration.

  • Inclusivity in design education is crucial; creating pathways for all employees to engage in design is vital for enterprise growth.

  • Various viewpoints on scaling design highlight the importance of maintaining quality while rapidly delivering products.

  • The need for effective collaboration tools is rising, especially as hybrid work becomes the norm in design teams.

Notable Quotes

"We're doing something a little special and experimental, true to our spirits with these calls."

"We're running a special promotion on the tickets—a 24-hour flash sale for those on the call today."

"To say I'm an Enterprise UXer is not really relevant anymore; we're all dealing with these issues of scale everywhere."

"The conference is for mature audiences who've been around for a number of years."

"We’re not merely fiddling at the edges; these are big structural challenges we’re discussing."

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