Summary
In this Q&A session, you'll hear how former clinical researcher and PhD scientist, Clemens Janssen, is running research at 15x speed, supporting the needs of Nutrisense, an health tech company. As the first researcher, Clemens will share how he's built a research culture with training, standardized processes, and templates.
Key Insights
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Transitioning from academia to corporate environments can be challenging but offers opportunities for faster impact.
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An Ops-first approach in UX research can enhance efficiency and scalability, particularly for solo researchers.
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Generating buy-in from various departments is crucial for establishing a strong research practice.
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Creating training materials and providing hands-on guidance can promote quality and consistency in research efforts.
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Formalizing research processes helps onboarding and collaboration across a growing team.
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Utilizing a shared research tool can streamline user recruitment and feedback collection.
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Fostering a culture of storytelling around research findings can enhance engagement and understanding throughout the company.
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Incidental research can lead to valuable insights, but systematic approaches are necessary for impactful outcomes.
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Research should be seen as a collaborative effort involving multiple stakeholders rather than just a task performed by a single researcher. Key methodologies and best practices are essential for producing quality insights.
Notable Quotes
"Clemens noted that transitioning to a corporate pace was a struggle initially but he adapted to the faster environment."
"The aim was to generate buy-in to ensure budget approvals and create a solid base for research initiatives."
"Instead of just doing ad hoc research, I focused on formalizing the research process."
"I had to start showing off our findings to get buy-in from the top down."
"Training sessions helped engage team members and ensure they understood best research practices."
"I believe we need to scale our operations to allow others to conduct research so I can focus on analysis."
"Creating a business case to justify tools is essential to showcase potential time and cost savings."
"The primary driver for my approach was to ensure we could act quickly and efficiently."
"It's not about just talking to people; it’s about applying proven methodologies for accurate insights."
"The goal of training is to create a standardized way of conducting research that new hires can follow."
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