Summary
Why do users behave in ways that seem so unpredictable? Traditional funnels and post-hoc analytics often miss the hidden forces behind hesitation, backtracking, and abandonment. This session with David Sternberg draws on Quantum-Fluid Dynamics to introduce a new dynamic framework for understanding and shaping user flow—revealing the competing motivations and cognitive forces at play. Join us to learn how to move beyond surface metrics to diagnose, predict, and influence user behavior with sharper insights, enabling smarter design decisions and saving your team time and resources.
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Building impactful AI products for design and product leaders, Part 1: The new product journey
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
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