Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
AI for Prioritization (3rd of 3 seminars)
Summary
This is part 3 of a 3-part series on prioritization, led by Harry Max, author of Managing Priorities: How to Create Better Plans and Make Smarter Decisions. Part 1 | Part 2 As the hype of Generative AI starts to give way and unprecedented new capabilities go mainstream; prioritization will become both easier and harder. It will become significantly easier because you can converse with a chat agent who can wrangle questions about potential priorities in insanely powerful ways and respond seemingly authoritatively. With access to a vast selection of sorting techniques, frameworks, marketplace simulations, hybrid methods, and other relevant information, AI-enabled solutions will augment our ability to prioritize. But this will put pressure on us as humans to provide the guiding values, ethics, situational awareness, and other information to guide the AI conversation to a productive and sustainable end. The conversation with Former Engineering SVP Mark Interrante will explore the immense power of GenAI to fuel a revolution in prioritization and our ability to create better plans and make smarter decisions.
Key Insights
-
•
AI excels at decomposing complex tasks into smaller subtasks to accelerate productivity.
-
•
Prioritization is inherently political and context-dependent, which AI cannot fully grasp yet.
-
•
Generative AI can assist in synthesizing and categorizing large volumes of customer feedback.
-
•
Developing clear, explicit prioritization criteria is crucial for effective AI assistance.
-
•
AI models can identify outliers or anomalies that may signal emerging priorities.
-
•
Human judgment remains essential to validate and adjust AI-suggested priorities.
-
•
Organizations often segregate different data streams and prioritize within silos before synthesizing across them.
-
•
Privacy concerns are addressed by using hosted, open-source models within company-controlled environments.
-
•
AI currently helps with low-level task execution, freeing humans to focus on strategic prioritization.
-
•
A multi-method approach combining AI support and human decision-making is key to successful prioritization.
Notable Quotes
"Nobody’s gonna listen to you people until you start speaking in the language of business."
"Think of AI not as a magic eight ball, but as a highly educated intern that can help with routine tasks."
"Prioritization work is a political process, and politics are hard to do in technology."
"You have to check the AI’s work and provide feedback—just like you would with a human assistant."
"The risk of AI is that it will over-rely on past priorities and miss new, emerging signals."
"Using a playbook helps codify domain knowledge and prioritization criteria for AI to apply."
"Current AI tools help summarize and sift large volumes of feedback into meaningful patterns."
"Many organizations silo data inputs and prioritize within categories before combining results."
"The challenge of prioritization increases when decisions are adaptive, systemic, and dynamic."
"AI can accelerate prioritization tasks, but the final judgment must come from humans who understand context."
Or choose a question:
More Videos
"Culture plus empathy equals pride—and pride powers the most successful organizations."
Mark TempletonCreating a Legacy: the ultimate experience
June 9, 2017
"We could either become an internal service desk that's always at capacity or find a lever that multiplies our impact."
Dagmara KukawkaTiny team, moonshot impact: Democratizing research across continents
March 10, 2026
"Artifacts like journey maps and personas often disappear into a void where no one looks at them again."
Leah Buley Joe NatoliAsk Me Anything with Leah Buley and Joe Natoli, co-authors of The User Experience Team of One (2nd edition)
October 8, 2024
"Relentless oversharing of research in Slack channels builds awareness and invites collaboration."
Gregg BernsteinOpportunistic Research with Gregg Bernstein
July 11, 2019
"Our design group is positioned under marketing, so marketing leaders become key advocates and decision-makers for design in our org."
Sarah WilliamsVerizon_A Framework for CX Transformation
January 8, 2024
"Tomorrow of design ops belongs to those who lead with foresight into designs and designers future, to stay human and resilient."
Ebru NamaldiDesigning the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps
September 11, 2025
"The best solutions come from good questions and sitting with the problem, not rushing to fix."
Joshua GravesWe Need To Talk: Addressing Unmet Expectations (Part 2 of 3)
April 28, 2025
"I want people to question why I’m not in the room if I’m not there."
Renee ReidBecoming a ResearchH.E.R (Highly Enterprise Ready)
June 3, 2019
"The more experienced you are, the more satisfied you tend to be with your salary; it can almost be double compared to beginners."
Marc FonteijnFirst Insights from the 2025 Service Design Salary(+) Report
December 4, 2024