Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
This is part 3 of a 3-part series on prioritization, led by Harry Max, author of Managing Priorities: How to Create Better Plans and Make Smarter Decisions. Part 1 | Part 2 As the hype of Generative AI starts to give way and unprecedented new capabilities go mainstream; prioritization will become both easier and harder. It will become significantly easier because you can converse with a chat agent who can wrangle questions about potential priorities in insanely powerful ways and respond seemingly authoritatively. With access to a vast selection of sorting techniques, frameworks, marketplace simulations, hybrid methods, and other relevant information, AI-enabled solutions will augment our ability to prioritize. But this will put pressure on us as humans to provide the guiding values, ethics, situational awareness, and other information to guide the AI conversation to a productive and sustainable end. The conversation with Former Engineering SVP Mark Interrante will explore the immense power of GenAI to fuel a revolution in prioritization and our ability to create better plans and make smarter decisions.
Key Insights
-
•
AI excels at decomposing complex tasks into smaller subtasks to accelerate productivity.
-
•
Prioritization is inherently political and context-dependent, which AI cannot fully grasp yet.
-
•
Generative AI can assist in synthesizing and categorizing large volumes of customer feedback.
-
•
Developing clear, explicit prioritization criteria is crucial for effective AI assistance.
-
•
AI models can identify outliers or anomalies that may signal emerging priorities.
-
•
Human judgment remains essential to validate and adjust AI-suggested priorities.
-
•
Organizations often segregate different data streams and prioritize within silos before synthesizing across them.
-
•
Privacy concerns are addressed by using hosted, open-source models within company-controlled environments.
-
•
AI currently helps with low-level task execution, freeing humans to focus on strategic prioritization.
-
•
A multi-method approach combining AI support and human decision-making is key to successful prioritization.
Notable Quotes
"Nobody’s gonna listen to you people until you start speaking in the language of business."
"Think of AI not as a magic eight ball, but as a highly educated intern that can help with routine tasks."
"Prioritization work is a political process, and politics are hard to do in technology."
"You have to check the AI’s work and provide feedback—just like you would with a human assistant."
"The risk of AI is that it will over-rely on past priorities and miss new, emerging signals."
"Using a playbook helps codify domain knowledge and prioritization criteria for AI to apply."
"Current AI tools help summarize and sift large volumes of feedback into meaningful patterns."
"Many organizations silo data inputs and prioritize within categories before combining results."
"The challenge of prioritization increases when decisions are adaptive, systemic, and dynamic."
"AI can accelerate prioritization tasks, but the final judgment must come from humans who understand context."
Or choose a question:
More Videos
"Design futures are not always in the future; sometimes they reflect constraints of budget, resources, or political will."
Victor UdoewaRadical Participatory Design: Decolonizing Participatory Design Processes
December 10, 2021
"You can connect tools like Zapier or Integromat to Coda packs to automate processes and integrate with external systems."
Scott StephensThe Next Generation in DesignOps Toolsets
July 28, 2022
"Diverse teams build diverse products that work for more people."
Sam ProulxAccessibility: An Opportunity to Innovate
September 8, 2022
"Draw your ideas, draw your ideas — it unlocked a skill I never thought I had and made my ideas have more traction."
Mujtaba HameedFrameworks for Excellence: Using Visual Thinking and Communication to Elevate Your Research
March 26, 2024
"Discovery workshops are seen as time-consuming and costly, causing resistance from internal stakeholders."
Michele WongHelping Them Help Us
January 8, 2024
"The more exposure non-researchers have to users, the better the products get."
Tala Tayebi Kelly Goto Jared SpoolVoice and influence in an age of noise
March 10, 2026
"If you’re not investing or quitting something, what is the point of having a strategy?"
Adam ThomasSurvival Metrics – Making Change in a Fast, Data-Informed, and Politically Safe Way
December 6, 2022
"Design swarms let you unleash creativity without compromising quality at large scale by adopting new organizational mindsets and behaviors."
Wendy Johansson Surya VankaDesign at Scale: Behind the Scenes
April 29, 2021
"Taking care of the basics and creating opportunities lets us get out of the way and let the team thrive however they see fit."
Tess DixonC'mon Get Happy
September 29, 2021
