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Responsible Design in Reality
Gold
Wednesday, June 9, 2021 • Design at Scale 2021
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Responsible Design in Reality
Speakers: Cennydd Bowles
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Summary

Technology teams have finally recognized their social and ethical impacts matter deeply. Tech giants are now pledging to turn over new leaves, to prioritize responsible innovation, and to act in more sustainable and equitable ways. But turning aspirations and promises into operational reality is hard work. Cennydd Bowles, head of responsible design and futures studio NowNext, will report on his findings from years in the ethical technology space. What approaches actually work in growing teams? Is there such a thing as an ethical design process? Should you hire specialists? And who gets to decide what’s ethical, anyway?

Key Insights

  • Public trust in technology has significantly decreased, with only 18% believing tech companies prioritize their interests.

  • Despite declining trust, the tech industry continues to thrive financially, indicating a disconnect between sentiment and behavior.

  • Regulatory momentum is building globally, particularly in data privacy and ethical AI, signifying changes in governance of tech practices.

  • Employee activism is increasing, with tech workers pushing for ethical accountability within their companies.

  • The concept of 'design justice' emphasizes the inclusion of marginalized voices in the design process.

  • Current media portrayals of technology are influencing public perceptions, sometimes exacerbating anxieties about tech's impact on society.

  • Ethics should not be seen merely as constraints but as catalysts for innovation and differentiation in the marketplace.

  • A holistic understanding of technology's impact must include not just users but broader societal and ecological consequences.

  • Organizations should engage in anticipatory design to foresee and mitigate potential harms before they occur.

  • Building a culture of ethics requires ongoing dialogue and a flexible approach to incorporate diverse stakeholder perspectives.

Notable Quotes

"In the UK, only 18% of the public believe tech companies design with their best interests in mind."

"There is a mismatch between how people feel about technology and their actual usage of it."

"Most scandals in tech have contributed to a growing disappointment and disenchantment with the industry."

"Public perception is shifting towards a demand for more ethical practices from companies."

"Design justice is essential for recognizing that our work affects not just individuals but also communities and social structures."

"We need to shift our focus from user-centered design to a broader approach considering all relevant stakeholders."

"Ethical thinking can and should stimulate innovation, not hinder it."

"Understanding diverse community impacts is crucial when designing technology."

"Anticipating ethical consequences can help guide better decision-making in product development."

"We shouldn't underestimate the power of collective employee action in influencing corporate policies."

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