Key Insights

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  Public trust in tech firms has collapsed to 18% in the UK, reflecting deep ethical failures despite sustained product use.

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  Ethical pressure on tech comes from three tectonic plates converging: customers, regulators, and employees.

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  The tech ethics movement has evolved through philosophical, technical, and social justice waves, none sufficient alone.

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  Traditional user-centered design is inadequate; design must consider impacts on communities, society, non-users, and the environment.

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  Employee activism, showcased at Google and other giants, reflects a growing values-driven workforce that demands ethical corporate behavior.

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  Regulatory momentum is rising globally beyond privacy, targeting AI explainability, synthetic content provenance, facial recognition restrictions, and dark pattern bans.

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  Anticipating potential harms and unintended consequences is critical and often missing in lean/agile development practices.

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  Design fiction and futures thinking can effectively engage stakeholders’ moral imagination to debate plausible futures and ethical trade-offs.

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  Companies often experience acrasia—knowing unethical actions but failing to act due to incentive misalignment or lack of operational knowledge.

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  Inclusion and co-design with diverse, underheard voices are essential to democratize ethics decisions and avoid the technocracy trap.

Notable Quotes