Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

People First - Design at JP Morgan
Gold
Thursday, June 10, 2021 • Design at Scale 2021
Share the love for this talk
People First - Design at JP Morgan
Speakers: Jose Coronado , Julie Gitlin and Lawrence Lipkin
Link:

Summary

In this panel, design leaders at JPMorgan will discuss how we focus on people as the key pillar for the work and value we create for the organization. Join us for this interactive conversation with a moderated Q& from the audience.

Key Insights

  • JP Morgan’s design operations team is global and multidisciplinary, supporting over 1,000 applications used by 2,400 developers and 200+ designers.

  • Diversity, equity, and inclusion (DEI) efforts at JP Morgan focus on authentic representation to foster engagement and belonging within the design team.

  • The future designer must be skilled in data mining, storytelling with data, and balancing technical and cultural/business aspects of design.

  • Design operations has evolved from managing design systems to encompassing people processes, onboarding, retention, and professional development.

  • Scaling design in a large financial institution requires separating operational tasks from hands-on management to increase efficiency and focus.

  • Digital transformation is a multi-year journey that embeds design into the business culturally and operationally rather than treating design as an agency role.

  • Designers from diverse backgrounds, both with financial services experience and fresh perspectives, are valuable to JP Morgan’s design practice.

  • Effective design leadership partners closely with design ops to nurture teams and fuel design success through resource forecasting and reducing friction.

  • User empathy for back-office and complex systems is essential for gaining designer buy-in to manage necessary but less glamorous data inputs.

  • Large organizations are still evolving how to best balance roles between design ops and management, particularly regarding culture building and people care.

Notable Quotes

"When you see yourself and someone else, you see possibility, and that drives engagement and investment."

"The designer of the future will be really great at mining data, analyzing it, and telling the story with it."

"Design ops is about people, processes, and practice working together to reduce friction and help designers be productive."

"The growth of design as a critical business function has made it necessary for specialized design ops roles to support scale."

"Digital transformation is a multi-year challenge that requires commitment beyond using design as an agency."

"We need designers who can balance flexibility with ownership and bring entrepreneurial leadership to a complex landscape."

"A strong partnership between design ops and design leadership frees leaders to build relationships and focus on strategic work."

"Design is the process of moving from an existing condition to a preferred condition—a form of problem solving."

"Supporting designers with basic tools like a working laptop can be surprisingly complex but hugely impacts efficiency."

"No one organization has figured it all out; we’re all learning and evolving how to scale and integrate design effectively."

Yasmine Khan
Checking Bias and Listening to Financially Vulnerable Americans
2020 • Advancing Research 2020
Gold
Dan Willis
Enterprise Storytelling Sessions
2019 • Enterprise Experience 2019
Gold
Kristin Skinner
Group Activity: A Deep Dive Into Value and Outcomes
2019 • DesignOps Summit 2019
Gold
Ned Gartside
Navigating accessibility and climate
2024 • Climate UX Interest Group
Wyatt Hayman
Global Research Panels
2020 • DesignOps Community
Shipra Kayan
How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
2021 • DesignOps Summit 2021
Gold
John Devanney
The Design Management Office
2017 • DesignOps Summit 2017
Gold
Yunyan Li
UX Best Practices
2021 • Design at Scale 2021
Gold
Crystal Philcox
The Many Faces of Operations
2017 • DesignOps Summit 2017
Gold
Shipra Kayan
Emerging principles for using AI in Design: What the product design team at Miro has learned from deeply integrating AI in their workflow
2025 • Designing with AI 2025
Gold
Gretchen Anderson
Scaling the Human Center
2017 • Enterprise Experience 2017
Gold
Robert Fabricant
Shifting dynamics: The evolving relationship between researchers, participants, and organizational systems
2025 • Advancing Research 2025
Gold
Cara Maritz
The Art of Extrapolation
2023 • Advancing Research 2023
Gold
Patrick Commarford
Design Staffing for Impact
2024 • DesignOps Summit 2020
Gold
Smitha Papolu
Theme 3 Discussion
2019 • Enterprise Experience 2019
Gold
Caroline Jarrett
Have fun with statistics?
2024 • Rosenfeld Community

More Videos

Maria Skaaden

"Ecological validity means the test must happen in an environment as close to reality as possible."

Maria Skaaden

Continuous Design: One eye on the horizon and the other on the next wave

November 8, 2018

Dan Willis

"The harder I think, the further I am from the answer."

Dan Willis

Enterprise Storytelling Sessions

May 13, 2015

Bria Alexander

"There is no overlap between the main program sessions and sponsor sessions."

Bria Alexander

Opening Remarks

January 8, 2024

Catherine Dubut

"It almost feels like cheating because your users are showing and telling you what they need. It's almost too easy."

Catherine Dubut

Bridging Physical and Digital Spaces: Approaches to Retail Service Design

March 18, 2021

Angelos Arnis

"Design ops becomes relevant when a company’s design team scales to about 30 or 40 designers."

Angelos Arnis

State of DesignOps: Learnings from the 2021 Global Report

October 1, 2021

Edward Cupps

"When people are in their element, they connect with something fundamental to their sense of identity, purpose, and well being."

Edward Cupps

The Principal Path: Journeying from Management to Individual Contributor

June 11, 2021

Abby Covert

"When was the last time that you felt stuck? The one where you feel a sense of being stuck trying to understand something."

Abby Covert

Stuck? Diagrams Help

October 27, 2022

Jilanna Wilson

"There's no such thing as over-communication when you're distributed; silence breeds assumptions."

Jilanna Wilson

Distributed DesignOps Management

February 26, 2019

Maria Giudice

"The best future leaders will embody the qualities, skills and traits of a DEO, a Design Executive Officer."

Maria Giudice

Empowering change: Reigniting purpose, passion and impact in research

March 13, 2025