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World Usability Day Panel Discussion
Summary
The World Usability Day Organization has aligned with UN Global Sustainability Development Goals. This year’s theme for the 2022 World Usability Day is focused on issues of Healthcare, quality and accessibility – specifically UN SDG #3 ‘Ensure healthy lives and promote well-being for all at all ages’. As is true in all industries, the healthcare industry is undergoing continuous digital transformation accelerated by the COVID-19 pandemic. To this end the Rosenfeld Media DesignOps curation team along Jon Fukuda and Ellie Krysl of Limina have put together a discussion panel with health care DesignOps, Product and UX Designers to discuss Healthcare related DesignOps challenges, opportunities, and innovations to support usability and accessibility in the industry.
Key Insights
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The pandemic accelerated digital healthcare adoption but also increased system complexity and equity concerns.
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Healthcare digital services now require omnichannel approaches spanning retail, pharmacy, and insurance domains.
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Centralized backlog prioritization, driven by time and urgency, is critical yet challenging in large healthcare organizations like CVS.
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Accurate recruit criteria for research, including engaging nurse practitioners and physician assistants, improves design relevance.
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Rural healthcare innovations arise from unique resource constraints, including creative use of scribes and telehealth.
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Executive-level buy-in is crucial to embed human-centered design and discovery within traditional, risk-averse healthcare systems.
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Removing friction from existing workflows is often more impactful than adding new features in strained healthcare environments.
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Design ops must consider the full healthcare ecosystem, including all stakeholders like pharmacists and billing staff.
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Bridging gaps with legal and compliance teams through relationship-building helps navigate regulatory barriers.
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Long-term incremental changes can cumulatively improve patient digital experience despite slow organizational shifts.
Notable Quotes
"We moved the needle in the direction of needing digital healthcare access for everyone, not just the sick or disabled."
"Everything is a priority, so therefore nothing is a priority in healthcare crisis mode."
"The biggest challenge was getting the design organization on the same page to prioritize effectively."
"You have to be merciless in your prioritization when everything feels urgent."
"People don’t really care about design methods; they care about solving problems and achieving impact."
"We have to make good data-informed decisions before plowing ahead with something just because it’s exciting."
"Rural health clinics are very creative because of their resource constraints and patient needs."
"Design ops is fundamentally relationship-driven; you have to talk to people to bridge gaps."
"Removing friction from daily workflows is often the most valuable design contribution in healthcare today."
"You have to design not just for patients but for everyone involved, including pharmacists and billing staff."
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