Rosenverse
Humanizing AI: Filling the Gaps with Multi-faceted Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research

Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Dana Chisnell
The Sensemaking Business
2026 • Advancing Research 2026
Gold
Mike Davidson
Fireside Chat
2022 • Advancing Research 2022
Gold
Tim Parmee
Changing Our Design Pressure Points
2023 • DesignOps Summit 2023
Gold
Robin Beers
Beyond Insights: Researchers as Organizational Change Catalysts
2024 • Advancing Research 2024
Gold
Anna Poznyakov
Get The Most Out Of Stakeholder Collaboration—and Maximize Your Research Impact
2021 • Advancing Research 2021
Gold
Scott Plewes
Why Isn't Your UX Approach Going Viral?: A Mathematical Model
2023 • Advancing Research 2023
Gold
Alana Washington
Theme 1: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Kaaren Hanson
Stop Talking, Start Doing
2017 • Enterprise Experience 2017
Gold
Savannah Carlin
Don't botch the bot: Designing interactions for AI
2024 • Designing with AI 2024
Gold
Ovetta Sampson
Research in the Automated Future
2022 • Advancing Research 2022
Gold
Megan Blocker
Theme 2 Intro
2025 • Advancing Research 2025
Gold
Louis Rosenfeld
Coffee with Lou
2024 • Rosenfeld Community
Louis Rosenfeld
You’ve got Gold! A Rosenverse demo with Lou Rosenfeld
2026 • Designing with AI 2026
Gold
Vitorio Miliano
Don’t call it AI: Turn words into numbers with quantitative ethnography
2026 • Advancing Research 2026
Gold
James Wieselman Schulman
Research is a team sport: advancing the work when everyone does the research
2026 • Advancing Research 2026
Gold
Alex Hurworth
Designing a Contact Tracing App for Universal Access
2020 • DesignOps Summit 2020
Gold

More Videos

Billy Carlson

"Staying in low fidelity throughout this early concept development phase allows for really strict focus on the problem slash solution space."

Billy Carlson

Tips to Utilize Wireframes to Tell an Effective Product Story

June 6, 2023

Snehal Pendharkar

"AI personas can be valuable as bounded pre-research tool helping us think earlier and reduce avoidable gaps."

Snehal Pendharkar

Conducting pre-research with AI agent personas: Pressure-testing concepts for expert workflows

June 10, 2026

Santiago Bustelo

"If clients say they don’t care about accessibility, it’s a political problem, not a technical one."

Santiago Bustelo

Bridging the Gap Between Compliance and Design Quality

July 2, 2026

Christian Rohrer

"You need to know tomorrow’s user as well as today’s because their characteristics differ greatly according to diffusion of innovation."

Christian Rohrer

Research Operations at Scale

November 7, 2017

Megan Clegg

"Accessibility education embedded in onboarding and ongoing training builds organizational muscle."

Megan Clegg Michael Haggerty-Villa Alexis Morin

Space for Everyone: Reframing Accessibility Through a Wider Lens

June 10, 2021

Kyle Godbey

"Complex adaptive system is the domain of humans. Humans are messy and we’re complex."

Kyle Godbey

Non-linear service design for complex adaptive systems

December 10, 2025

Ebru Namaldi

"Tomorrow of design ops belongs to those who lead with foresight into designs and designers future, to stay human and resilient."

Ebru Namaldi

Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps

September 11, 2025

Josina Vink

"How we are at the small scale reflects the systemic patterns at the large scale. - Adrian Marie Brown"

Josina Vink

Navigating the pitfalls of systems thinking in service design

December 4, 2024

Smitha Papolu

"Code-switching between your native tongue and someone else’s helps foster better connection."

Smitha Papolu Nova Wehman-Brown Melissa Schmidt Adam Menter

Theme 3 Discussion

January 8, 2024