Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Peter Van Dijck
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
2024 • Rosenfeld Community
Victor Udoewa
Research in the Pluriverse
2023 • Advancing Research 2023
Gold
Christian Crumlish
Afternoon Insights Panel
2022 • Design in Product 2022
Gold
David Cronin
Discussion
2015 • Enterprise UX 2015
Gold
Rittika Basu
Age and Interfaces: Equipping Older Adults with Technological Tools
2023 • Advancing Research Community
Sarah Brooks
Fireside chat with Sarah Brooks and Jen Pahlka
2021 • Civic Design Community
Matt Bernius
Trauma-informed Research: A Panel Discussion
2021 • Advancing Research Community
Allison Sanders
Operating with Purpose
2024 • DesignOps Summit 2020
Gold
Erik Flowers
Introduction to MURAL for UX
2021 • Design at Scale 2021
Gold
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Cheryl Platz
Collaborative Creativity through Improv
2018 • DesignOps Summit 2018
Gold
Tess Dixon
C'mon Get Happy
2021 • DesignOps Summit 2021
Gold
Amy Paris
Delivering Equity: Government Services for All Ages, Languages, Sexual Orientations, and Gender Identities
2021 • Civic Design 2021
Gold
Abbey Smalley
Scaling UX Past the Size of Your Team
2024 • Enterprise Experience 2020
Gold
Paul Pangaro, PhD
Systems Disciplines: Table Stakes for 21st Century Organizations
2023 • Enterprise UX 2023
Gold
Ricardo Martins
Unlocking the power of advanced quantitative methods
2025 • Advancing Research 2025
Gold

More Videos

Renee Reid

"I was kind of wandering around aimlessly trying to find the next job."

Renee Reid

Becoming a ResearchH.E.R (Highly Enterprise Ready)

June 3, 2019

Mark Templeton

"The hardest thing for any tech company to do is move from technology-out thinking to customer and business outcome thinking."

Mark Templeton

Creating a Legacy: the ultimate experience

June 9, 2017

Ricardo Martins

"Sixty-one factors influence students’ decisions when choosing a college—that’s a lot more than you might think."

Ricardo Martins

Unlocking the power of advanced quantitative methods

March 12, 2025

Bria Alexander

"Please read our code of conduct; we want to ensure everyone feels safe and respected in this community."

Bria Alexander

Opening Remarks

June 9, 2021

David Cronin

"Creative conversations combined with material for quick prototyping let you get fast feedback on messy whiteboard ideas."

David Cronin Uday Gajendar Peter Morville Kendra Shimmell

Discussion

May 13, 2015

Trisha Terhar

"We can over-index on capability and opportunity, but motivation is critical for non-researchers to engage in research activities."

Trisha Terhar

Empathizing with the Empowered: Non-Researcher Responses to Democratization

March 10, 2022

Tricia Wang

"Values conversation is less threatening when framed as wanting to understand why we're doing this project or why we're here."

Tricia Wang

The most popular design thinking strategy is BS

January 27, 2022

Sam Proulx

"You can just ask Siri to turn on VoiceOver—no installs, no approvals needed, making it easier to test."

Sam Proulx

Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World

September 8, 2022

Stephanie Wade

"Teaching others through hands-on projects and training sessions creates long-term advocates and grows your design footprint."

Stephanie Wade

Building and Sustaining Design in Government

December 8, 2021