Rosenverse
Humanizing AI: Filling the Gaps with Multi-faceted Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research

Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • •

    70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • •

    AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • •

    Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • •

    AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • •

    ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • •

    Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • •

    Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • •

    AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • •

    AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • •

    Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Weidan Li
Qualitative synthesis with ChatGPT: Better or worse than human intelligence?
2024 • Designing with AI 2024
Gold
Sarah Barrett
AI in Real Life: Using LLMs to Turbocharge Microsoft Learn
2025 • Rosenfeld Community
Kaaren Hanson
Stop Talking, Start Doing
2017 • Enterprise Experience 2017
Gold
Sean McKay
Coexisting with non-researchers: Practical strategies for a democratized research future
2025 • Advancing Research 2025
Gold
Margot Bloomstein
Fostering Trust in Your Brand and Beyond
2020 • Enterprise Community
Ian Johnson
Latent Scope: Finding structure in unstructured data
2025 • Designing with AI 2025
Gold
Sarah Flamion
Complex Problem? Add Clarity by Combining Research and Systems Thinking
2020 • Advancing Research 2020
Gold
Dan Willis
Enterprise Storytelling Sessions
2016 • Enterprise UX 2016
Gold
Alana Washington
(Remote) Service Design: A Transformation Case Study
2022 • Design at Scale 2022
Gold
Kristin Skinner
Group Activity: A Deep Dive Into Value and Outcomes
2019 • DesignOps Summit 2019
Gold
JD Buckley
Communicating the ROI of UX within a large enterprise and out on the streets
2018 • Enterprise Experience 2018
Gold
Dave Hora
A Research Skills Evolution
2021 • Advancing Research 2021
Gold
Kristin Skinner
Theme 1 Intro
2021 • DesignOps Summit 2021
Gold
Jesse Zolna
Inviting the Whole Org to Come See For Yourself
2020 • Advancing Research 2020
Gold
Allison Sanders
Operating with Purpose
2024 • DesignOps Summit 2020
Gold
Victor Udoewa
Beyond Methods and Diversity: The Roots of Inclusion
2024 • Advancing Research 2024
Gold

More Videos

Michele Marut

"I was trained to isolate very specific data points and only assert what was backed by evidence."

Michele Marut

Research Repositories Reconsidered

February 14, 2019

Kevin Bethune

"Everything is the way it is by design."

Kevin Bethune

Reimagining Design: Unlocking Strategic Innovation

June 8, 2022

Dr. Jamika Burge

"Turn ethnography inward and learn how your peers and leaders make decisions before you try to use data to influence those decisions."

Dr. Jamika Burge

Embracing change: Navigating shifting landscapes with compassion and agency

March 11, 2025

Alana Washington

"If you had a magic wand, what would you do to create more safety for yourself?"

Alana Washington

Theme 1: Introduction and Provocation

January 8, 2024

Jake Burghardt

"You can't just expect insights to solve themselves if people don't know about them."

Jake Burghardt

Finding More Inroads into Research Impact

February 20, 2026

Gabriela Barneva

"Accessibility often happens too late, as an afterthought, making updates costly and disconnected from lived experience."

Gabriela Barneva

Operationalizing Inclusive Design in Design Ops

September 11, 2025

Joe Meersman

"We're shopping for data across the organization to create virtual personas that guide our innovation."

Joe Meersman Pooria Sohi

Use AI to Drive Outcomes that Go Beyond the Design Sprint

September 25, 2024

Kate Towsey

"Building ecosystems of interconnected tools that work seamlessly is crucial for modern, fast-moving organizations."

Kate Towsey Basel Fakhoury Oren Friedman Graham Gardner

Participant Recruitment and Management Tools

March 12, 2026

Harry Max

"You have to choose what you’re going to do in order to win—and implicitly what you’re not going to do."

Harry Max

Priority Zero: Some Things are More Equal than Others

June 9, 2016