Rosenverse
Humanizing AI: Filling the Gaps with Multi-faceted Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research

Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Jayne Engle
Civic Design for the Next Seven Generations—A Discussion on Sacred Civics
2022 • Civic Design Community
Bria Alexander
The Big Question about Resilience: A panel discussion
2024 • DesignOps Summit 2024
Gold
Emily Eagle
Can't Rewind: Radio and Retail
2019 • Enterprise Experience 2019
Gold
Jon Temple
Panel: Stacks, Security, and Stakeholders: The Hidden Work of UXR Tool Procurement
2026 • Advancing Research 2026
Gold
Bria Alexander
Opening Remarks
2024 • Advancing Research 2021
Gold
Satyam Kantamneni
Do You Have an Experience Vision?
2023 • Enterprise Community
Alicia D. Johnson
Disasters and the 21st Century
2021 • Civic Design 2021
Gold
Nick Cochran
Growing in Enterprise Design through Making Connections
2019 • Enterprise Community
Josina Vink
Navigating the pitfalls of systems thinking in service design
2024 • Advancing Service Design 2024
Gold
Jemma Ahmed
Research at an inflection point: Adapting to a new era of collaboration, equity, and innovation
2025 • Advancing Research 2025
Gold
Laurent Christoph
Scale the impact of DesignOps in 3D: Diligence, Decision, Discipline
2025 • DesignOps Community
Kaitlin Tasker
Fast and Fearless Inclusive Research
2023 • Advancing Research 2023
Gold
Erika Kincaid
Connecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture
2022 • Design at Scale 2022
Gold
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
William Newton
How to Lead With Data, and Without Data
2023 • Enterprise UX 2023
Gold
Roberta Dombrowski
5 Reasons to Bring your Recruiting in House
2021 • DesignOps Summit 2021
Gold

More Videos

Maria Giudice

"The best future leaders will embody the qualities and traits of a DEO — design executive officer — creative business leaders at the intersection of design and business."

Maria Giudice

Becoming a Changemaker by Leading with Design

March 29, 2023

Audrey Crane

"The most alarming result is that people didn’t know how to work with the design team or get help from them."

Audrey Crane

Shadow Design–Where Else is Design Happening in Your Organization?

April 20, 2023

Brenna Fallon

"If you forget the individual, you cut out psychological safety, which is the foundation for dependability and structure."

Brenna Fallon

Learning Over Outcomes

October 24, 2019

Megan Blocker

"Having data to debate and measure research’s organizational impact is critical to escalating our influence."

Megan Blocker Lada Gorlenko Fatimah Richmond Molly Stevens

What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]

November 9, 2023

Carol Scott

"If you don't have good usability to begin with, being trauma-informed is not going to work out."

Carol Scott Melissa Eggleston

Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices

February 5, 2025

Prabhas Pokharel

"People get the findings, but they don’t viscerally get it; that’s where video clips make a huge difference."

Prabhas Pokharel Mayo Nissen

Order and Chaos: New Ways of Collaborating on Synthesis and Storytelling

March 10, 2022

Richard Buchanan

"Intuition is the ability to see a connection so important that you could build a system out of it."

Richard Buchanan

Creativity and Principles in the Flourishing Enterprise

June 15, 2018

Russell Blair

"The blank page can be terrifying because you don’t want stakeholders to laugh or say you got it all wrong."

Russell Blair Milan Guenther

Killing the blank page

June 5, 2024

Toby Haug

"We created APIs so people can submit ideas or resource requests in a simple structure, and then track their status from accepted to rejected."

Toby Haug

Discussion

June 9, 2017