Rosenverse
Humanizing AI: Filling the Gaps with Multi-faceted Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research

Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • •

    70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • •

    AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • •

    Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • •

    AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • •

    ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • •

    Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • •

    Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • •

    AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • •

    AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • •

    Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Michal Anne Rogondino
Saving Outer Space: The First UX Design System for Our Nation’s Satellites
2024 • Enterprise Experience 2020
Gold
Silke Bochat
5 Antifragile Strategies for a DesignOps 2.0
2024 • DesignOps Summit 2024
Gold
Christian Rohrer
Research Operations at Scale
2017 • DesignOps Summit 2017
Gold
Ren Pope
Building Experiences for Knowledge Systems
2023 • Enterprise UX 2023
Gold
Kristin Wisnewski
Measuring What Matters
2019 • DesignOps Summit 2019
Gold
Janelle Estes
UX Research Trends
2021 • Advancing Research Community
Irina Tikhonova
Small Wins, Big Impact: Leveraging and Elevating User Engagement
2021 • Civic Design 2021
Gold
Stephen Anderson
Puzzled? How to Coordinate Humans for Complex Challenges
2021 • Enterprise Community
Zariah Cameron
ReDesigning Wellbeing for Equitable Care in the Workplace
2024 • DesignOps Summit 2024
Gold
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • DesignOps Summit 2022
Gold
Rikki Teeters
Concept to code: Transforming ideas into functional products with Kiro
2026 • Rosenfeld Community
Uday Gajendar
From AI to Zeitgeist: Theory as the design antidote to AI hype
2025 • Rosenfeld Community
Xenia Adjoubei
Empowering Communities Through the Researcher in Residence Program
2023 • Advancing Research 2023
Gold
Rob Mitzel
The Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise
2024 • Enterprise Experience 2020
Gold
Kevin Bethune
Reimagining Design: Unlocking Strategic Innovation
2022 • Design at Scale 2022
Gold
Trisha Causley
[Demo] Complexity in disguise: Crafting experiences for generative AI features
2024 • Designing with AI 2024
Gold

More Videos

Bria Alexander

"It’s about us, the design ops practitioners, and what we need today to be better at our jobs."

Bria Alexander

Theme Two Intro

October 3, 2023

Laura Smith

"A viable service is one that not only functions well but can also develop, grow, and flourish."

Laura Smith Tom Gayler

Embedding Service Design and Agile Practice within UK Planning Teams to Create Services that Last

December 3, 2024

Taiye Akin-Akinyosoye

"The environment should make participants feel comfortable to open up and be real."

Taiye Akin-Akinyosoye

Amplifying voices and enhancing user research through group interviews

March 12, 2025

Catherine Dubut

"The store mobile device is the indispensable silent partner enabling store employees to balance task productivity and customer engagement."

Catherine Dubut

Bridging Physical and Digital Spaces: Approaches to Retail Service Design

March 18, 2021

Lada Gorlenko

"Operations tends to be something companies only think about when they are scaling rapidly, but investing early is essential."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Sam Yen

"Are we excited to go to work in the technology industry to remove jobs and eliminate the human from the equation?"

Sam Yen

Driving Organizational Change Through Design? Do more of this and less of that

June 9, 2017

Jen van der Meer

"Don’t wait for the brief. Go out there and make some waves."

Jen van der Meer

Service design performs value

November 19, 2025

Stephen Pollard

"The landing charge is the key thing airlines look at and that needs to stay flat."

Stephen Pollard

Closing Keynote: Getting giants to dance - what can we learn from designing large and complex public infrastructure?

November 7, 2017

Briana Thomas

"What our users see is the perfect plate, but there is so much unseen work behind it."

Briana Thomas

The Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams

September 24, 2024