This video is featured in the AI and UX playlist.
Summary
Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.
Key Insights
-
•
70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.
-
•
AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.
-
•
Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.
-
•
AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.
-
•
ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.
-
•
Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.
-
•
Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.
-
•
AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.
-
•
AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.
-
•
Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.
Notable Quotes
"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."
"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."
"Almost 90% of data science projects do not make it into production—they die on the vine."
"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."
"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."
"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."
"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."
"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."
"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."
"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."
Or choose a question:
More Videos
"Knowing your boundaries and skills lets you focus influence into meaningful outcomes rather than spreading too thin."
Bria Alexander Meredith Black Tim GilliganState of DesignOps Panel
October 1, 2021
"If we just decide to ignore demographics we're missing huge swaths of the participant experience and an opportunity to better serve our users."
Megan CamposWhat Did I Miss? The Hidden Costs of Deprioritizing Diversity in User Research
March 12, 2021
"Getting to know what people care about in the organization helps tailor workshops to support those goals and gain buy-in."
Anne MamaghaniHow Your Organization's Generative Workshops Are Probably Going Wrong and How to Get Them Right
March 28, 2023
"If you could pre-book your carry on baggage into the overhead locker, wouldn’t that be great?"
Stephen PollardClosing Keynote: Getting giants to dance - what can we learn from designing large and complex public infrastructure?
November 7, 2017
"Start every project by asking What about women?"
Mansi GuptaWomen-Centric Research: What, Why, How
March 29, 2023
"Trauma-informed approaches are like seat belts and airbags for tech products."
Carol Scott Melissa EgglestonAvoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
February 5, 2025
"We don’t want product teams doing research just to check a box—they need to own and act on the insights."
Todd Healy Jess GrecoDriving Change with CX Metrics
June 7, 2023
"Not all changes create value; some do nothing or even make things worse."
Erin WeigelGet Your Whole Team Testing to Design for Impact
July 24, 2024
"Six million people worldwide have died of COVID. Millions more are dealing with lasting effects."
Chris GeisonTheme 1 Intro
March 9, 2022