Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021
Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Victor Lombardi
Bridging Design and Climate Science
2024 • Climate UX Interest Group
Ashley Cortez
Shifting Toward Community-Led Innovation in Local Government
2021 • Civic Design 2021
Gold
Jeff Ephraim Bander
Eye Tracking Gamechanger: Why Smartphone Eye Tracking will Revolutionize Your UX Research
2022 • Advancing Research 2022
Gold
Joshua Graves
We Need To Talk: Addressing Unmet Expectations (Part 2 of 3)
2025 • Rosenfeld Community
Tricia Wang
From Users to Shapers of AI: The Future of Research
2024 • Advancing Research 2024
Gold
Dr. Karl Jeffries
The Science of Creativity for DesignOps
2024 • DesignOps Summit 2020
Gold
Smitha Papolu
Theme 3 Discussion
2024 • Enterprise Experience 2020
Gold
Angelos Arnis
Navigating the Rapid Shifts in Tech's Turbulent Terrain
2023 • DesignOps Summit 2023
Gold
Cheryl Platz
Demystifying Multimodal Design: The Design Practice You Didn't Know You're Doing
2024 • Rosenfeld Community
Samuel Proulx
Invisible barriers: Why accessible service design can’t be an afterthought
2024 • Advancing Service Design 2024
Gold
Erik Flowers
Introduction to MURAL for UX
2021 • Design at Scale 2021
Gold
Carla Casariego
DesignOps in Wonderland
2019 • DesignOps Summit 2019
Gold
Louis Rosenfeld
Opening Remarks
2023 • Advancing Research 2023
Gold
Sahibzada Mayed
Cultivating Design Ecologies of Care, Community, and Collaboration
2023 • DesignOps Summit 2023
Gold
Uday Gajendar
Theme 1: Introduction
2021 • Design at Scale 2021
Gold
Wyatt Hayman
Global Research Panels
2020 • DesignOps Community

More Videos

Tracy McGoldrick

"Getting internal teams on board is often the biggest challenge, but once they see the value, it lights a fire."

Tracy McGoldrick

IBM User Experience Program—The What, Why and How

October 15, 2021

Mariah Hay

"We made the conscious decision not to weaponize our product, even though it could have increased revenue and sales."

Mariah Hay

Ethics in Tech Education: Designing to Provide Opportunity for All

June 14, 2018

Max Gadney

"Not all climate jobs have digital outputs, so don’t waste your time chasing digital roles in fields like green concrete."

Max Gadney Andrea Petrucci Joshua Stehr Hannah Wickes

Assessing UX jobs for impact in climate

August 14, 2024

Jane Davis

"Democratization of research is not just about scaling capacity but about fostering collaboration."

Jane Davis

Strategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities

March 11, 2025

Jemma Ahmed

"We adapt, we innovate, or we no longer exist."

Jemma Ahmed

Research at an inflection point: Adapting to a new era of collaboration, equity, and innovation

March 11, 2025

Andrew Webster

"Leading indicators include behavioral impacts like asking user-centered questions and gathering user feedback early and often."

Andrew Webster

Scaling Design Capability: How Involved Should You Be?

September 30, 2021

Erin Malone

"If AI makes building trivial, the challenge shifts to figure out who’s best to decide what to make."

Erin Malone

Understanding the past to prepare for the future

July 19, 2024

Tricia Wang

"In Web 2.0, a small group sets the rules and most people just play within them."

Tricia Wang

From Users to Shapers of AI: The Future of Research

March 25, 2024

Deanna Zandt

"The design of our systems should make room for messy, complicated human realities, not just positive illusions."

Deanna Zandt

The Unspoken Complexity of “Self-Care” with Deanna Zandt

July 21, 2022