Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Ari Zelmanow
Dark Side of Democratization
2023 • Advancing Research Community
Michaela Mora
Advanced Concept Testing Approaches To Guide Product Development and Business Decisions
2022 • Advancing Research 2022
Gold
Rachael Dietkus, LCSW
Leading through the long tail of trauma
2022 • Advancing Research Community
Pippa Lomas
Paving the Path for Neurodiversity in Design
2023 • DesignOps Summit 2023
Gold
Brenna Fallon
Learning Over Outcomes
2019 • DesignOps Summit 2019
Gold
Steve Baty
Breaking Out of Ruts: Tips for Overcoming the Fear of Change
2016 • Enterprise UX 2016
Gold
Jorge Arango
Meeting of the Waters: Designing for Successful Inorganic Growth
2021 • Enterprise Community
Jorge Arango
The Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars)
2024 • Rosenfeld Community
Dr. Nikki Smith
Research Strategy: Connecting Insights to Outcomes
2025 • Advancing Research 2025
Gold
Matt LeMay
You Don’t “Get” Anyone to Do Anything
2022 • Design in Product 2022
Gold
Uday Gajendar
Theme One Intro
2023 • Enterprise UX 2023
Gold
Kaitlin Tasker
Fast and Fearless Inclusive Research
2023 • Advancing Research 2023
Gold
Courtney Kaplan
Taking it to the next level: Career paths in DesignOps
2018 • DesignOps Summit 2018
Gold
Andrew Michael
Building a Product Insights Team
2022 • Advancing Research 2022
Gold
Gabriela Barneva
Operationalizing Inclusive Design in Design Ops
2025 • DesignOps Summit 2025
Conference
Tricia Wang
Spatial Collapse: Designing for Emergent Culture
2024 • Enterprise Experience 2020
Gold

More Videos

Karen McGrane

"Trying to map all possible connotations and context in language is mind-bogglingly computationally expensive."

Karen McGrane Jeff Eaton

AI for Information Architects: Are the robots coming for our jobs?

November 21, 2024

Jenny Price

"Embedding a rich visual history into all PT artifacts was critical in how we showed up to do the work."

Jenny Price

From Tradition to Transformation: Unlocking Startup Agility in a Legacy Enterprise

September 10, 2025

Jeff Gothelf

"Hackathons are a fun activity to spend some creative time together and then go back to making the stuff that we normally make."

Jeff Gothelf

Innovation Studios: the Engines of Enterprise Experimentation

May 14, 2015

Dr. Jamika D. Burge

"Imagine going to the hospital for an emergency and the doctor doesn’t believe you’re in pain because AI says so."

Dr. Jamika D. Burge

Broad Strokes: Connecting Design, Research, and AI to the World Around Us

June 7, 2023

Soma Ghosh

"Different UX methodologies should coexist and collaborate like an ecology of practices rather than compete."

Soma Ghosh Savina Hawkins Dave Hoffer Rob Thomas Victor Udoewa

What emerging methods are advancing UX research [Advancing Research Community Workshop Series]

September 28, 2023

Mark Templeton

"The hardest thing for any tech company to do is move from technology-out thinking to customer and business outcome thinking."

Mark Templeton

Creating a Legacy: the ultimate experience

June 9, 2017

Mariesa Lenz

"The waggle dance communicates direction and distance to new food sources with remarkable precision."

Mariesa Lenz

What Beekeeping Taught me about Product Teams

October 29, 2025

Stephanie Wade

"Build time into your project plan to capture your story at key milestones so you don’t lose critical elements."

Stephanie Wade

Building and Sustaining Design in Government

December 8, 2021

Deanna Mitchell

"It’s really great to have no scripted approach because it lets you ask what some might call dumb questions."

Deanna Mitchell

Designing with culture: Unlocking impactful insights for Product and UX

March 12, 2025