Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Jemma Ahmed
Bringing together market and user research
2019 • Advancing Research Community
Bria Alexander
Opening Remarks
2023 • DesignOps Summit 2023
Gold
John Maeda
About Design Organizations
2019 • DesignOps Community
Lavy Kumar
Future of Work
2021 • Design at Scale 2021
Gold
George Zhang
UX Research Excellence Framework
2021 • Advancing Research 2021
Gold
Abbey Smalley
Scaling UX Past the Size of Your Team
2024 • Enterprise Experience 2020
Gold
Kristin Skinner
Opening Keynote: Org Design for Design Orgs
2017 • DesignOps Summit 2017
Gold
Greg Petroff
Software as Material—A Redux
2023 • Enterprise UX 2023
Gold
Uday Gajendar
Theme 1: Introduction
2021 • Design at Scale 2021
Gold
Dan Willis
Enterprise Storytelling Sessions
2019 • Enterprise Experience 2019
Gold
Amanda Kaleta-Kott
The Joys and Dilemmas of Conducting UX Research with Older Adults
2022 • Advancing Research 2022
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Enterprise UX 2023
Gold
Jorge Arango
The Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars)
2024 • Rosenfeld Community
Jayne Engle
Civic Design for the Next Seven Generations—A Discussion on Sacred Civics
2022 • Civic Design Community
Bria Alexander
State of DesignOps Panel
2021 • DesignOps Summit 2021
Gold
Aaron Stienstra
Leveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government
2021 • Civic Design 2021
Gold

More Videos

Phil Gilbert

"IBM Design Thinking is about collaborating around artifacts and frameworks, not prescribing the process teams must follow."

Phil Gilbert

A Consistent Culture of Design

May 14, 2015

Ari Zelmanow

"The very word democratization in research is misleading, almost akin to propaganda."

Ari Zelmanow

Dark Side of Democratization

October 13, 2023

Erin Weigel

"Ethics evolve faster than laws; just because something is legal doesn’t make it ethical."

Erin Weigel

Get Your Whole Team Testing to Design for Impact

July 24, 2024

Ricardo Martins

"Sixty-one factors influence students’ decisions when choosing a college—that’s a lot more than you might think."

Ricardo Martins

Unlocking the power of advanced quantitative methods

March 12, 2025

Llewyn Paine

"If you don’t need a designer to create designs, what happens to designers?"

Llewyn Paine

Day 1 Using AI in UX with Impact

June 10, 2025

Tristin Oldani

"There are allies that are very obvious and then there are quiet allies thinking about it but not fully living it."

Tristin Oldani

Turning awareness into action with Climate UX

January 16, 2025

Sarah Brooks

"We need to push back when we see the concrete boat coming, but it’s really hard to know how."

Sarah Brooks Jennifer Pahlka

Fireside chat with Sarah Brooks and Jen Pahlka

October 21, 2021

Marc Rettig

"Without relationship, there is no value. You can’t have culture without relationships either."

Marc Rettig Julie Baher Phil Gilbert Nathan Shedroff

Discussion

May 14, 2015

Shahrzad Samadzadeh

"If we aren't making, we actually have no value at all."

Shahrzad Samadzadeh

What Is My Value? Two Takes and Some Mistakes

January 8, 2024