Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Alla Weinberg
Design Teams Need Psychological Safety: Here’s How to Create It
2022 • DesignOps Summit 2022
Gold
Simon Wardley
Maps and Topographical Intelligence
2019 • Enterprise Community
Gregg Bernstein
Opportunistic Research with Gregg Bernstein
2019 • Advancing Research Community
Changying (Z) Zheng
Practical DesignOps: From Ideas to Tools That Teams Actually Use
2025 • Rosenfeld Community
Carl Turner
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
2023 • Advancing Research 2023
Gold
Sarit Geertjes
People, not Petri Dishes: Stories from a Research Recruiter
2019 • DesignOps Community
Louis Rosenfeld
Coffee with Lou: Should You Write a (UX) Book?
2024 • Rosenfeld Community
Matt Duignan
Atomizing Research: Trend or Trap
2020 • Advancing Research 2020
Gold
Michelle Morrison
Practice What You Preach
2024 • DesignOps Summit 2020
Gold
Liza Pemstein
Scaling Research Via an Ops First Model at Clever
2023 • Advancing Research 2023
Gold
Vasileios Xanthopoulos
A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale
2024 • Enterprise Experience 2020
Gold
Courtney Kaplan
Taking it to the next level: Career paths in DesignOps
2018 • DesignOps Summit 2018
Gold
Jacqui Frey
Setting the Table for Dynamic Change
2019 • DesignOps Summit 2019
Gold
Patrizia Bertini
The (r)evolution of designOps: It’s Time to Think (really) BIG
2025 • DesignOps Summit 2025
Gold
Peter Merholz
The 2025 State of UX/Design Organizational Health
2025 • Rosenfeld Community
Nathan Shedroff
Redefining Value: Bridging the Innovation Culture Divide
2015 • Enterprise UX 2015
Gold

More Videos

Hugh Dubberly

"We are moving from direct work to mediated work, from wanting things perfect to good enough for now, and from complete to adaptive and growing systems."

Hugh Dubberly

Problems with Problems: Reconsidering the Frame of Designing as Problem-Solving

June 19, 2019

Christian Rohrer

"Most executives think user research is big numbers good, small numbers bad, or focus groups with M&Ms."

Christian Rohrer

Insight Types That Influence Enterprise Decision Makers

May 13, 2015

Megan Nipe

"We created personas that address who the veteran is, what their goals are, their pain points, and their experiences with the VA."

Megan Nipe Lyndsay Booth

Human-Centered Design for Engagement: Maturing from Newsletterville to Personalized, One-to-One Messaging

December 8, 2021

Sharon Banh

"When participants interact with researchers of different backgrounds, it can deeply affect their responses and the authenticity of data."

Sharon Banh Dave Hora Marieke McCloskey Alicia Zhong

Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]

October 16, 2024

Ned Dwyer

"Not every problem needs research; sometimes it’s fine to ship quickly and learn after."

Ned Dwyer

Right horses for the right courses – how and when to democratize research

November 20, 2025

Lada Gorlenko

"No matter the circumstances, the answer to 'Can we?' is always yes, we can."

Lada Gorlenko

Theme 2 Intro

June 9, 2022

Gonzalo Goyanes

"Investments in training may not yield immediate profit but can be justified by linking skills to efficiency gains and future savings."

Gonzalo Goyanes

Design ROI: Cover a Little, Get a Lot

September 8, 2022

Jorge Arango

"I made sure the LLM would only use terms from my predefined taxonomy, but it still introduced some of its own tags."

Jorge Arango

Scale Smart: AI-Powered Content Organization Strategies

September 24, 2024

Ovetta Sampson

"You have to build guardrails and test models with red teaming to ensure they behave ethically and safely."

Ovetta Sampson

Managing the Human Engagement Risks of AI

June 10, 2025