Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research

Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Jemma Ahmed
Theme Panel
2025 • Advancing Research 2025
Gold
Smitha Papolu
Theme 3 Discussion
2024 • Enterprise Experience 2020
Gold
Kate Towsey
Shaping the future of research ops: Expanding roles and strategies for a more integrated research ecosystem
2025 • Advancing Research 2025
Gold
Michelle Chin
The DesignOps Starter Kit
2021 • DesignOps Summit 2021
Gold
Davis Neable
How to Drive a Design Project When you Don’t Have a Design Team
2021 • Design at Scale 2021
Gold
John Maeda
Making Sense of Enterprise UX
2016 • Enterprise UX 2016
Gold
Dr Chloe Sharp
Using Evidence and Collaboration for Setting and Defending Priorities
2023 • Design in Product 2023
Gold
Ignacio Martinez
Fair and Effective Designer Evaluation
2024 • DesignOps Summit 2024
Gold
Mujtaba Hameed
Frameworks for Excellence: Using Visual Thinking and Communication to Elevate Your Research
2024 • Advancing Research 2024
Gold
Joshua Graves
We Need To Talk: Managing Ludicrous Requests at Work (Part 3 of 3)
2025 • Rosenfeld Community
Meredith Black
Scaling Design Culture
2017 • DesignOps Summit 2017
Gold
Josh Clark
Sentient Scenes and Radically Adaptive Experiences
2025 • Designing with AI 2025
Gold
Jose Coronado
People First - Design at JP Morgan
2021 • Design at Scale 2021
Gold
Failure Friday #4: Invisible Work: How I Stalled My Career by Not Showing My Work
2025 • Rosenfeld Community
Megan Blocker
Theme 2 Intro
2025 • Advancing Research 2025
Gold
Mansi Gupta
Drawing from Feminist Practice to Make Inclusive Design Operational
2022 • DesignOps Summit 2022
Gold

More Videos

April Reagan

"AI can be a great partner to humans if trained with fair and complete data, but we must be careful not to ship biased systems."

April Reagan

Look, Think, Act: The Futures-Smart Design Organization

October 1, 2021

Benjamin Wiedmaier

"We found a greater variety and depth of questions that require richer methodologies, so BYO works better for us."

Benjamin Wiedmaier Annie Mayfield

Redefining Toolkits: Unbundling to Create a Perfect Match

March 11, 2025

Cennydd Bowles

"Support structures for switching from design to academia are sparse; you mostly have to figure it out yourself."

Cennydd Bowles

Exit Interview #2: Rediscovering the ethical heart of design

November 6, 2025

Katie Hansen

"Half of the trust signals had a statistically significant positive effect on overall trust in Thumbtack, which is a big deal."

Katie Hansen

Experimental research: techniques for deep, psychology-driven insights

March 12, 2025

George Zhang

"Ethics is a very important part of any user research team and should be a foundational part of how you evaluate work."

George Zhang Molly Stevens

UX Research Excellence Framework

March 11, 2021

David Cronin

"We’ve put much more effort into workshop facilitation and teaching how to use the space effectively than on the design system itself."

David Cronin Uday Gajendar Peter Morville Kendra Shimmell

Discussion

May 13, 2015

Jane Davis

"Democratization of research is not just about scaling capacity but about fostering collaboration."

Jane Davis

Strategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities

March 11, 2025

Liza Pemstein

"Research is a group project and learning is a group project—you don’t have to be an expert but find those who are."

Liza Pemstein Jane Davis

Scaling Research Via an Ops First Model at Clever

March 27, 2023

James Chudley

"Starting small on a specific journey is key to avoiding overwhelm and proving value before scaling decarbonization efforts."

James Chudley

Decarbonising User Journeys: How minimising enables us to do more with less

February 19, 2025