This video is featured in the AI and UX playlist.
Summary
Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.
Key Insights
-
•
70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.
-
•
AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.
-
•
Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.
-
•
AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.
-
•
ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.
-
•
Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.
-
•
Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.
-
•
AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.
-
•
AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.
-
•
Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.
Notable Quotes
"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."
"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."
"Almost 90% of data science projects do not make it into production—they die on the vine."
"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."
"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."
"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."
"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."
"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."
"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."
"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."
Or choose a question:
More Videos
"Semiotics isn’t just words and pictures; it includes every stimulus in your waking and even perhaps sleeping life."
Soma Ghosh Savina Hawkins Dave Hoffer Rob Thomas Victor UdoewaWhat emerging methods are advancing UX research [Advancing Research Community Workshop Series]
September 28, 2023
"Hope is not passive. Hope is very proactive and requires facilitation that helps people dream despite their harsh realities."
Liz EbengoThe Burden on Children: The Cost of Insufficient Post-Conflict Services and Pathways Forward
December 4, 2024
"I became the Whisperer of the group because I could translate what the business needs were and what the design needs were."
Meredith Black Elyse HornbacherBuilding Community and Common Trends to Look for in 2021
December 17, 2020
"Be curious, keep learning, and believe you can make a difference in sustainability."
Nick LewisDesigning and building low-carbon websites independently
November 18, 2025
"Self-service research frees you up from recruitment overhead and lets you focus on other Ops initiatives."
Noel LambCultivating Business Partnerships to Grow Research Ops
March 21, 2022
"We are all just modeling. UX researchers and data scientists differ more in language than in practice."
Jennifer FraserWhat would Emmy Noether Do? Math, Models and Mulling in UX Research
March 29, 2023
"We practice care by being anti-urgency—questioning if things really need to happen when we think they do."
Sahibzada Mayed Lauren LinCultivating Design Ecologies of Care, Community, and Collaboration
October 4, 2023
"I highly recommend all researchers put themselves in the position of participants to understand that experience."
Robert Fabricant Sahibzada Mayed Nidhi Singh RathoreIndustry junctures: Paths forwards for UXR and the critical decisions that get us there [Advancing Research Community Workshop Series]
October 2, 2024
"Democratization requires different approaches; there’s no one-size-fits-all solution."
Kathleen AsjesResearch Democratization: the Good, the Bad and the Ugly
March 10, 2022