Humanizing AI: Filling the Gaps with Multi-faceted Research
This video is featured in the AI and UX playlist.
Summary
Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.
Key Insights
-
•
70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.
-
•
AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.
-
•
Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.
-
•
AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.
-
•
ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.
-
•
Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.
-
•
Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.
-
•
AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.
-
•
AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.
-
•
Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.
Notable Quotes
"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."
"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."
"Almost 90% of data science projects do not make it into production—they die on the vine."
"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."
"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."
"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."
"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."
"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."
"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."
"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."
Or choose a question:
More Videos
"Accept that in research with vulnerable groups, you will always encounter the unknown and you can prepare to handle that uncertainty."
Jane Reid Janice HannawaySelf-care in User Research
April 2, 2020
"The customer journey map is really an egotistical document — it’s my story, not the chicken’s story."
Jim KalbachJobs To Be Done
February 25, 2021
"The value of what we do is only really valuable if it’s recognized by others."
Johnny MichaelsenMeasure Behaviors, Not Results
April 23, 2026
"System thinking is the cornerstone competency of design operations."
Jacqui FreyScale is Social Work
March 19, 2020
"The best teams I know are a quarter ahead of the product roadmap, seeking out impactful strategic research projects themselves."
Prayag NarulaHow to Empower Your Designers to Do Good Research – And Why You Want To
June 10, 2022
"We want to reduce the time it takes from somebody starting in this role to be fully fluent with the system by a factor of four."
Fredrik MathesonFirst-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix.
June 8, 2016
"A lot of DevOps is about empathy — doing our piece but thinking about the larger connection."
Louis RosenfeldDiscussion: What Operations can teach DesignOps
November 6, 2017
"Love principle is about emotionally supporting users, celebrating achievements, and creating visually beautiful products."
Yunyan Li Anna Le Jen KimUX Best Practices
June 11, 2021
"Start small, try to learn as you go, and set realistic expectations to avoid being humbled when things go live."
Shan ShenTranslating UX Terms into Business Contexts
November 29, 2023