Humanizing AI: Filling the Gaps with Multi-faceted Research
This video is featured in the AI and UX playlist.
Summary
Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.
Key Insights
-
•
70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.
-
•
AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.
-
•
Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.
-
•
AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.
-
•
ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.
-
•
Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.
-
•
Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.
-
•
AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.
-
•
AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.
-
•
Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.
Notable Quotes
"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."
"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."
"Almost 90% of data science projects do not make it into production—they die on the vine."
"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."
"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."
"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."
"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."
"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."
"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."
"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."
Or choose a question:
More Videos
"The DP&M tool has everything designers wish they could see from Jira and Figma, but often can’t because it’s either inappropriate or too hard to keep updated in those tools."
Ellie Krysl Jon FukudaPlanned Right. Managed Right. Designed Right.
June 6, 2023
"EMRs and EHRs have terrible user experience and are ripe for design innovation, similar to FinTech years ago."
Theresa NeilDesigning for Wellness: Specializing in Healthcare
May 22, 2024
"I want to grow as a researcher by trying different environments and building new research muscles."
Kayla Farrell Chelsey Glasson Sean Fitzell Jared LeClercWhat It's Like To Be a User Researcher at Compass
March 12, 2021
"You have to find your needle focus and go after it."
Juhan SoninDesign Now! The Agenda for Action
September 4, 2025
"This tool is not an easy button; it enhances what we do by giving us confidence faster, not replacing human insight."
Gillian Salerno-Rebic Mark MicheliFrom Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
June 11, 2025
"You really have to be honest about whether your organization is ready to democratize research."
Lija HoganDoing more with more: Lessons from the Front Lines of Democratization
March 9, 2022
"MaxDiff is great for prioritizing feature backlogs, especially when you have long lists to evaluate."
Michaela MoraAdvanced Concept Testing Approaches To Guide Product Development and Business Decisions
March 11, 2022
"If you don’t clarify the roles and who does what, it’s kind of impossible to do anything else."
Louis Rosenfeld Christian CrumlishOpening Remarks
November 29, 2023
"If you miss any one of these—access to data, insight generation, accuracy, engagement—it’s not truly democratization."
Jemma Ahmed Steve Carrod Chris Geison Dr. Shadi Janansefat Christopher NashDemocratization: Working with it, not against it [Advancing Research Community Workshop Series]
July 24, 2024