Rosenverse
Humanizing AI: Filling the Gaps with Multi-faceted Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research

Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Renee Bouwens
Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products
2023 • QuantQual Interest Group
Mark Boulton
Ops without Designers
2018 • DesignOps Summit 2018
Gold
Matteo Gratton
Can Data and Ethics Live Together?
2021 • DesignOps Summit 2021
Gold
Jane Reid
Self-care in User Research
2020 • Advancing Research Community
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold
Tim Frick
The journey of building a sustainable design practice
2025 • Climate UX Interest Group
Jack Moffett
SAFe or Sorry?
2019 • Enterprise Community
Robert Fabricant
Shifting dynamics: The evolving relationship between researchers, participants, and organizational systems
2025 • Advancing Research 2025
Gold
Zen Ren
Taking Inspiration from Instructional Design for Research
2022 • Advancing Research 2022
Gold
Laura Klein
Unique challenges of innovation in enterprises
2020 • Enterprise Community
Sean Dolan
A Practical Look at Creating More Usable Enterprise Customer Journeys
2019 • Enterprise Community
Marc Fonteijn
First Insights from the 2025 Service Design Salary(+) Report
2024 • Advancing Service Design 2024
Gold
Brenna Fallon
Learning Over Outcomes
2019 • DesignOps Summit 2019
Gold
Vasileios Xanthopoulos
A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale
2024 • Enterprise Experience 2020
Gold
Matt Bernius
Trauma-informed Research: A Panel Discussion
2021 • Advancing Research Community
Erin Weigel
Real-world lessons to improve your conversion rates
2024 • Rosenfeld Community

More Videos

Wendy Johansson

"The four stretches of product leadership are managing up, down, sideways, and outwards."

Wendy Johansson

Be a Product Boss!

December 6, 2022

Vicky Teinaki

"Accepting that data can be our friend enables us to argue design decisions with real numbers."

Vicky Teinaki Michele Marut Tim Parmee

Short Take #3: UX/Product Lessons from Your Industry Peers

December 6, 2022

Rebecca Buck

"Researchers are translators, storytellers, facilitators, and bridge builders. I love that bridge-building dimension."

Rebecca Buck

Mission: Keep Talent in Research Roles!

March 10, 2021

John Calhoun

"As your design practice matures, your design ops team will reach inflection points, and it’s okay to flip the coin and explore the other side."

John Calhoun Rachel Posman

Two Sides of the DesignOps Coin: Teams Ops and Product Ops

January 8, 2024

Jake Burghardt

"Prioritizing insights helps pull together top reports aligned with what leadership is focused on next."

Jake Burghardt

Finding More Inroads into Research Impact

February 20, 2026

Zariah Cameron

"Hiring a DEI team and then completely letting them go after less than two years is performative, not intentional."

Zariah Cameron

Streamlining an Inclusive Design Practice

October 3, 2023

Catt Small

"Keeping your craft sharp, learning new tools like auto layout in Figma, and challenging yourself help maintain relevance."

Catt Small Micah Bennett Brian Carr Jessica Harllee

What's Next for ICs: Exploring Staff and Principal Designer Roles

February 22, 2024

JD Buckley

"Our CFO seemed to get UX, especially when it came to metrics like customer satisfaction, referrals, and reduction in call center contacts."

JD Buckley

Communicating the ROI of UX within a large enterprise and out on the streets

June 14, 2018

Prabhas Pokharel

"Users often resort to elaborate workarounds to move data between ordered and messy worlds—an opportunity for innovation."

Prabhas Pokharel Mayo Nissen

Order and Chaos: New Ways of Collaborating on Synthesis and Storytelling

March 10, 2022