This video is featured in the AI and UX playlist.
Summary
Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.
Key Insights
-
•
70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.
-
•
AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.
-
•
Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.
-
•
AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.
-
•
ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.
-
•
Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.
-
•
Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.
-
•
AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.
-
•
AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.
-
•
Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.
Notable Quotes
"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."
"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."
"Almost 90% of data science projects do not make it into production—they die on the vine."
"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."
"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."
"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."
"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."
"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."
"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."
"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."
Or choose a question:
More Videos
"You can use AI for affinity clustering to find common themes from large idea sets in minutes rather than hours."
Kelly DernAI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
October 3, 2023
"Being those who create constructive discomfort in the industry is necessary to bring our Latin researcher identity forward."
Verónica Urzúa Jorge MontielThe B-side of the Research Impact
March 12, 2021
"We openly talk about burnout and mental health so people feel comfortable reaching out when they need to."
Ana FerreiraDesigning Distributed: Leading Doist’s Fully Remote Design Team in Six Countries
January 8, 2024
"When you improve accessibility, you increase engagement and success metrics—those are measurable wins."
Jennifer Strickland Lesley-Ann NoelFireside Chat: How Design Addresses a World on Fire
March 18, 2022
"If it’s really important to you, you’ll find a way to prioritize it."
Laurent ChristophScale the impact of DesignOps in 3D: Diligence, Decision, Discipline
September 17, 2025
"Most people with my assistive technology might learn to use the system at a different pace than non-disabled users."
Sam ProulxSUS: A System Unusable for Twenty Percent of the Population
December 9, 2021
"You can't heal your way out of death or oppression by reforming oppressive systems; you can only do so by dismantling those systems."
Matt Bernius Sarah Fathallah Hera Hussain Jessica Zéroual-KaraTrauma-informed Research: A Panel Discussion
October 7, 2021
"If growth board content overlaps with quarterly business reviews, don’t do both; instead, inject an outcome mindset into existing meetings."
Kit Unger Jackie Ho Veevi Rosenstein Vasileios XanthopoulosTheme 2: Discussion
January 8, 2024
"A design program manager is like air traffic control making sure all the planes land in the right place."
Brennan HartichCommunicating and Establishing DesignOps as a New Function
November 7, 2018