Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Lisa Gironda
Opener: Chief of Staff–An unexpected journey
2024 • DesignOps Summit 2020
Gold
Ricardo Martins
Unlocking the power of advanced quantitative methods
2025 • Advancing Research 2025
Gold
Husani Oakley
Theme Three Intro
2023 • Enterprise UX 2023
Gold
Christian Crumlish
Morning Insights Panel
2022 • Design in Product 2022
Gold
James Chudley
Decarbonising User Journeys: How minimising enables us to do more with less
2025 • Climate UX Interest Group
Maggie Dieringer
Cutting through the Noise
2020 • DesignOps Community
Lada Gorlenko
Theme 1: Discussion
2024 • Enterprise Experience 2020
Gold
Nora Tejeda
Scaling Design Capabilities at BBVA Through a Self-service Design Model
2021 • Design at Scale 2021
Gold
Harry Max
Priority Zero: Some Things are More Equal than Others
2016 • Enterprise UX 2016
Gold
Marissa Cui
Climate Design Product Showcase
2024 • Climate UX Interest Group
Yasmine Khan
Checking Bias and Listening to Financially Vulnerable Americans
2020 • Advancing Research 2020
Gold
Dan Donald
Design Systems as a Vehicle for Systemic Change
2023 • DesignOps Community
DesignOps and The Great Talent War of 2021
2021 • DesignOps Community
Caroline Jarrett
Garbage in, garbage out? Measuring error rates to get ready for AI
2026 • Rosenfeld Community
Sohit Karol
Designing Delightful Listening Experiences: Mixed Methods Research in the Age of Machine Learning
2020 • Advancing Research 2020
Gold
Sarah Williams
A Framework for CX Transformation
2021 • Design at Scale 2021
Gold

More Videos

John Cutler

"These aren't linear; every circle or box has multiple lines into it—our work does not fit neatly into trees or pyramids."

John Cutler

The Alignment Trap

November 29, 2023

Uday Gajendar

"To do this work, you can’t do it with a JIRA ticket."

Uday Gajendar

The Rise of Meta-Design: A Starter Playbook

May 19, 2022

Frances Yllana

"I seriously encourage all of you to make a portfolio of ‘You Made My Job Easier’ messages because it shows you your progress and is a great pick me up."

Frances Yllana

Theme 2 Intro

September 24, 2024

Jim Kalbach

"We as designers are expert pattern finders and observers of human behavior, which is key in this work."

Jim Kalbach

Peace is waged with sticky notes: Mapping Real-World Experiences

June 14, 2018

Gillian Salerno-Rebic

"It’s on each of us to design a process to prevent organizations from overtrusting synthetic insights before real user validation."

Gillian Salerno-Rebic Mark Micheli

Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation

June 10, 2025

Magdalena Zadara

"We started the digital service as a subsidiary company during the pandemic and delivered first services within a year."

Magdalena Zadara

Zero Hour: How to Get Far Quickly When Starting Your Digital Service Unit Late

November 16, 2022

Brad Peters

"I wish I had had a better understanding of how many non-UX people know so little about UX practices."

Brad Peters Anne Mamaghani

Short Take #1: UX/Product Lessons from Your Industry Peers

December 6, 2022

Aditi Ruiz

"Empathy mapping uses sensory metaphors but can exclude people with disabilities if we’re not careful."

Aditi Ruiz Christian Crumlish Farid Sabitov

Pulse Check: Empathy Mapping Your Product Manager, Pt. 2

December 6, 2022

John Maeda

"Luck in change management increases by being persistent and relenting with compromise."

John Maeda Alison Rand

About Design Organizations

May 13, 2019