Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Jennifer Strickland
Adopting a "Design By" Method
2021 • Civic Design 2021
Gold
Louis Rosenfeld
Welcome / Housekeeping
2023 • Enterprise UX 2023
Gold
Maria Giudice
Becoming a Changemaker by Leading with Design
2023 • Advancing Research 2023
Gold
Amelia Cole
Data-Prompted Interviews
2021 • QuantQual Interest Group
Christopher Geison
Theme 1 Intro
2024 • Advancing Research 2024
Gold
Louis Rosenfeld
Becoming a Civic Designer: Making the Move from Private to Public Sector
2022 • Civic Design 2022
Gold
John Calhoun
Have we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb
2021 • DesignOps Summit 2021
Gold
Amy Bucher
Harnessing behavioral science to uncover deeper truths
2025 • Advancing Research 2025
Gold
Josh Clark
Sentient Scenes and Radically Adaptive Experiences
2025 • Designing with AI 2025
Gold
Angelos Arnis
State of DesignOps: Learnings from the 2021 Global Report
2021 • DesignOps Summit 2021
Gold
Chris Geison
What's Next for Research?
2021 • Advancing Research Community
Lija Hogan
Contexts of Use: A Framework for Connection
2021 • Civic Design 2021
Gold
Victor Lombardi
Bridging Design and Climate Science
2024 • Climate UX Interest Group
Maggie Dieringer
Creating Consistency Through Constant Change
2024 • DesignOps Summit 2020
Gold
Samuel Proulx
Invisible barriers: Why accessible service design can’t be an afterthought
2024 • Advancing Service Design 2024
Gold
Caroline Jarrett
Garbage in, garbage out? Measuring error rates to get ready for AI
2026 • Rosenfeld Community

More Videos

John Cutler

"If you are a glue person expecting to be indispensable, you are more dispensable than you think. But if you’re a catalyst moving information and translating to action, that’s more valuable now."

John Cutler

The Alignment Trap

November 29, 2023

Prayag Narula

"We shouldn't let the world of computer science make us forget our own power and what we bring to the table."

Prayag Narula Rida Qadri

HCI 2.0: Humanity Deserves the Attention that UX Research has to Offer

March 28, 2023

Christopher Taylor Edwards

"Developers were hungry for the bigger picture, but the only information available to them was a set of user stories."

Christopher Taylor Edwards Valerie Roske

Design as a Team Practice, A Practical Guide to Cross-functional Collaboration

September 30, 2021

Angelos Arnis

"One design ops person can work for anything from a handful of designers up to 200 designers, which can be quite challenging."

Angelos Arnis

State of DesignOps: Learnings from the 2021 Global Report

October 1, 2021

Megan Blocker

"The greatest impact is when people call me directly or give a brief to me directly; it's about relationships."

Megan Blocker Mujtaba Hameed Victor Udoewa

Panel: Excellence in Impact

March 25, 2024

Clemens Janssen

"Research is actually a sales role – you have to show off a little to get buy-in from the top."

Clemens Janssen Jane Davis

Efficiently Scaling Research as a Team of One

March 28, 2023

Iain McMaster

"If you’re not embarrassed by what you share, you’ll share too late."

Iain McMaster IHan Cheng

Design and Product: from Frenemy to Harmony

November 29, 2023

Carl Turner

"When projects are late or delayed it’s often due to organizational and cultural issues rather than conduct of the project team."

Carl Turner

You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project

March 28, 2023

Michaela Mora

"Testing price effects requires careful design because user behavior can be irrational when prices are shown or hidden."

Michaela Mora

Advanced Concept Testing Approaches To Guide Product Development and Business Decisions

March 11, 2022