Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Megan Blocker
Day 2 Theme Panel
2025 • Advancing Research 2025
Gold
Jilanna Wilson
Distributed Design Operations Management
2019 • DesignOps Summit 2019
Gold
Shipra Kayan
How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
2021 • DesignOps Summit 2021
Gold
Meredith Black
Building Community and Common Trends to Look for in 2021
2020 • DesignOps Community
Luke Wroblewski
Designing AI Applications
2026 • Rosenfeld Community
Trisha Causley
[Demo] Complexity in disguise: Crafting experiences for generative AI features
2024 • Designing with AI 2024
Gold
Scott Jensen
Short Take #2: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Bria Alexander
Opening Remarks
2022 • Civic Design 2022
Gold
Katy Mogal
But Do Your Insights Scale?
2021 • Advancing Research 2021
Gold
Maria Taylor
Knowledge is Power: Managing the Lifeblood of the Design Org
2023 • DesignOps Summit 2023
Gold
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2019 • Enterprise Experience 2019
Gold
Deanna Washington
Scaling Success: Paving the Path from DesignOps to VP
2023 • DesignOps Summit 2023
Gold
Marjorie Stainback
What Research Ops Professionals Have Learned from COVID-19
2020 • Advancing Research Community
Jack Behar
How to Build Prototypes that Behave like an End-Product
2022 • Design in Product 2022
Gold
Steve Portigal
Discussion
2015 • Enterprise UX 2015
Gold
Billy Carlson
Ideation tips for Product Managers
2022 • Design in Product 2022
Gold

More Videos

Bria Alexander

"This day is focused on me, my job and my specific day-to-day challenges, not on some invisible finish line or senior title."

Bria Alexander

Theme Two Intro

October 3, 2023

Matt LeMay

"There is no one right way to do things; this is deeply contextual work."

Matt LeMay

You Don’t “Get” Anyone to Do Anything

December 6, 2022

Andy Polaine

"If you are comfortable with it, put your cameras on. It makes me not feel like we’re talking to an answering machine."

Andy Polaine Lavrans Løvlie

What is the role of service design in product-led organizations?

December 3, 2024

Ryan Matthew

"We are creating the repository of a design system that is highly customizable and ready for developers to start product development."

Ryan Matthew Alex Kurchev

Bridging Design and Code: AI-Powered Design System Integration

September 11, 2025

Jennifer Strickland

"Critical design thinking tools still have value if we consciously operate within and disrupt hegemonic spaces."

Jennifer Strickland Lesley-Ann Noel

Fireside Chat: How Design Addresses a World on Fire

March 18, 2022

Ariel Kennan

"What would Universal Design mean for communications, like a podcast that serves visually impaired listeners too?"

Ariel Kennan

Civic Design in 2022

January 13, 2022

Megan Blocker

"We say yes when teammates are curious to try new methods and run pilots to see what works and what could improve."

Megan Blocker Amy Bucher Katie Hansen Ricardo Martins Nidhi Singh Rathore

Day 2 Theme Panel

March 12, 2025

Dr. Karl Jeffries

"If you value innovation and design, then you're investing in creativity."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

John Paul de Guzman

"Our file is a visual representation of our entire workflow and mirrors the structure of our board."

John Paul de Guzman

10k Screens Later: How We Became a Data-Driven Design Organization

September 24, 2024