This video is featured in the AI and UX playlist.
Summary
Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.
Key Insights
-
•
70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.
-
•
AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.
-
•
Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.
-
•
AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.
-
•
ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.
-
•
Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.
-
•
Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.
-
•
AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.
-
•
AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.
-
•
Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.
Notable Quotes
"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."
"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."
"Almost 90% of data science projects do not make it into production—they die on the vine."
"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."
"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."
"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."
"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."
"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."
"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."
"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."
Or choose a question:
More Videos
"Without adoption, value is zero."
Megan BlockerGetting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
March 26, 2024
"Diverse research teams blend outsider and insider perspectives for authentic cultural translation."
Chloe Amos-EdkinsA Cultural Approach: Research in the Context of Glocalisation
March 27, 2023
"Allowing others to experience research firsthand can convert them into advocates for hiring more researchers."
Kathleen AsjesResearch Democratization: the Good, the Bad and the Ugly
March 10, 2022
"Are the questions that you are asking and the stories that you are telling yourself serving you?"
Brendan JarvisFraming Tomorrow by Questioning Today
June 8, 2022
"You either give money as an unprofessional civilian or you do your job and offer professional services to help the crisis."
Xenia Adjoubei Sean BruceEmpowering Communities Through the Researcher in Residence Program
March 29, 2023
"Understanding local culture and context is often the make or break for success in global expansions."
Chui Chui TanGlobal insights: Embracing international and intercultural research for innovation
March 12, 2025
"The true focus of revolutionary change is never merely the oppressive situation but rather that piece of the oppressor that lives in all of us."
Sahibzada MayedThe Politics of Radical Research: A Manifesto
March 27, 2023
"We're learning from each other in the community, which is much healthier than going to Google because anything can be on Google."
Dave Malouf Meredith Black Farid SabitovThe Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)
February 17, 2022
"Having an employee resource group member on interview panels creates a safe space for candidates to disclose more about themselves."
Libby MaurerTreating Diversity & Inclusion in Hiring as a Design Problem
December 5, 2019