Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Catt Small
What's Next for ICs: Exploring Staff and Principal Designer Roles
2024 • Rosenfeld Community
Louis Rosenfeld
How to use the Rosenbot
2026 • Rosenfeld Community
Shazia Ali
Communication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Charles Lee
Building a New Home for the Atlassian Design System
2020 • Enterprise Community
Robin Beers
Beyond Insights: Researchers as Organizational Change Catalysts
2024 • Advancing Research 2024
Gold
Sarah Fathallah
Beyond insights: Rethinking the role of researchers as stewards of organizational wisdom
2025 • Advancing Research 2025
Gold
Sheryl Cababa
Integrating Systems Thinking Into Your Practice as a Designer
2025 • Rosenfeld Community
Alan Williams
Designing essential financial services for those in need
2022 • Civic Design Community
Chris Chapo
Data Science and Design: A Tale of Two Tribes
2015 • Enterprise UX 2015
Gold
Sara Conklin
A UXer’s 12-Month Journey from Climate Concern to Climate Credibility
2025 • Climate UX Interest Group
Luke Wroblewski
Designing AI Applications
2026 • Rosenfeld Community
Kim Lenox
Leading Distributed Global Teams
2019 • Enterprise Community
Mike Davidson
Fireside Chat
2022 • Advancing Research 2022
Gold
Marieke McCloskey
User Science: Product Analytics & User Research
2021 • Advancing Research 2021
Gold
Kevin Bethune
Reimagining Design: Unlocking Strategic Innovation
2022 • Design at Scale 2022
Gold
Erika Flowers
The Handoff is Dead: Design-Led Engineering with AI Agents
2026 • Rosenfeld Community

More Videos

Robert Fabricant

"The table needs to be larger, longer, or maybe a circle of people without a table to include more voices."

Robert Fabricant Sahibzada Mayed Nidhi Singh Rathore

Industry junctures: Paths forwards for UXR and the critical decisions that get us there [Advancing Research Community Workshop Series]

October 2, 2024

Vanessa Varin

"We approached feedback loops like a system equal parts structure and skill. They have to reinforce one another."

Vanessa Varin

Feedback: The Other F-Word

September 10, 2025

Isaac Heyveld

"Emotional intelligence is key to navigating situations with senior leaders multiple grades above you."

Isaac Heyveld

Expand DesignOps Leadership as a Chief of Staff

September 8, 2022

Tutti Taygerly

"Being versus viewing is the most important point of my talk."

Tutti Taygerly

Make Space to Lead

June 12, 2021

Rachael Dietkus, LCSW

"Attendee cohorts meet daily in small groups with facilitators to share learning goals and deepen engagement."

Rachael Dietkus, LCSW Victor Udoewa Jennifer Strickland

Everything You Need to Know about the Civic Design 2022 Call for Presentations

May 17, 2022

Jack Moffett

"Too many teams think delivering software means success, but actual success is user achievement with the product."

Jack Moffett

UX Metrics That Matter and The Future of our Design at Scale Conference: A Community Conversation

September 22, 2022

Lavy Kumar

"Employees can take as much or as little time off as they want, so long as their job gets done."

Lavy Kumar Kat Temple Shan Sebastian Tara Jensen Jenn Chou

Future of Work

June 9, 2021

Milan Guenther

"Enterprises are basically people pursuing outcomes, doing activities, and using objects—this simple theory underpins the language of Edgy."

Milan Guenther

A Shared Language for Co-Creating Ambitious Endeavours

June 6, 2023

Rachael Dietkus, LCSW

"People must feel emotionally, physically, and psychologically safe in our design spaces."

Rachael Dietkus, LCSW

Trauma-Responsive Design: Reimagining the Future of Design Now

December 10, 2021