Rosenverse
Humanizing AI: Filling the Gaps with Multi-faceted Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research

Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Shipra Kayan
Make your research synthesis speedy and more collaborative using a canvas
2025 • Rosenfeld Community
Jemma Ahmed
Theme 2 Intro
2024 • Enterprise Experience 2020
Gold
Anne Mamaghani
How Your Organization's Generative Workshops Are Probably Going Wrong and How to Get Them Right
2023 • Advancing Research 2023
Gold
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Design at Scale 2022
Gold
Mike Oren
Design Research Strategy & Strategic Design Research
2022 • Advancing Research Community
Tom Armitage
Day 2 Panel: Looking ahead: Designing with AI in 2026
2025 • Designing with AI 2025
Gold
Nidhi Singh Rathore
Embracing participation to unlock deeper truths in commercial research
2025 • Advancing Research 2025
Gold
Jen Cardello
Standardizing Product Merits for Leaders, Designers, and Everyone
2018 • Enterprise Experience 2018
Gold
Gretchen Anderson
Scaling the Human Center
2017 • Enterprise Experience 2017
Gold
Peter Van Dijck
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
2024 • Rosenfeld Community
Louis Rosenfeld
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
2024 • Designing with AI 2024
Gold
Bria Alexander
The Big Question about Resilience: A panel discussion
2024 • DesignOps Summit 2024
Gold
Robin Beers
Beyond Insights: Researchers as Organizational Change Catalysts
2024 • Advancing Research 2024
Gold
Jackie Ho
Lead Effectively While Preserving Team Autonomy with Growth Boards
2024 • Enterprise Experience 2020
Gold
Savannah Carlin
Don't botch the bot: Designing interactions for AI
2024 • Designing with AI 2024
Gold
Benjamin Real
Maturity Models: A Core Tool for Creating a DesignOps Strategy
2021 • DesignOps Summit 2021
Gold

More Videos

Smitha Papolu

"When I was at IBM, embedded designers were expected to fit in seamlessly, which was an honor."

Smitha Papolu Nova Wehman-Brown Melissa Schmidt Adam Menter

Theme 3 Discussion

January 8, 2024

Deanna Washington

"The next big thing will be knowledge management powered by new no-code and integrative tools."

Deanna Washington Bria Alexander Jon Fukuda Saara Kamppari-Miller Farid Sabitov

Connecting the Ops: Plenary Panel and Closing Circle

September 9, 2022

George Abraham

"Final versions often do not look exactly like the original design, so we want to invest our time in process improvement, not arguing over pixels."

George Abraham Stefan Ivanov

Design Systems To-Go: Introducing a Starter Design System, and Indigo.Design Overview (Part 1)

September 30, 2021

Elana Chapman

"People with disabilities are very appreciative and willing to help us learn because they understand we may not understand their challenges."

Elana Chapman Li Wen Huang Divyen Sanganee Annabel Weiner

Getting started with accessibility research

February 20, 2025

Sara Conklin

"Reading my company’s ESG report overwhelmed me with words I didn’t understand but was crucial for knowing where to focus."

Sara Conklin

A UXer’s 12-Month Journey from Climate Concern to Climate Credibility

June 26, 2025

Natalia Radywyl

"Sovereignty was never ceded."

Natalia Radywyl

Co-Designing New Power in Australia's Public Sector

November 16, 2022

Kavana Ramesh

"Assistive technology can feel like another person in the room during a research session, which you have to understand and include."

Kavana Ramesh

Meaningful inclusion: Practicing accessibility research with confidence

September 24, 2024

Michael Land

"Design Ops in government requires a lot of diplomacy – it’s about managing relationships and stakeholder expectations."

Michael Land

Establishing Design Operations in Government

February 18, 2021

Ashley Sewall

"Transitions can be long. I wished I had known that the identity shift is harder than the skill shift."

Ashley Sewall

Exit Interview #5: Designing My Life After Tech

February 19, 2026