Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
John Devanney
The Design Management Office
2017 • DesignOps Summit 2017
Gold
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • DesignOps Summit 2022
Gold
Andrew Custage
The Digital Journey: Research on Consumer Frustration and Loyalty
2023 • Advancing Research 2023
Gold
Dawn Ressel
Full-Stack User Experiences: A Marriage of Design and Technology
2016 • Enterprise UX 2016
Gold
Josh Clark
Sentient Design: New Design Patterns for New Experiences (3rd of 3 seminars)
2025 • Rosenfeld Community
Julie Gitlin
Design as an Agent of Digital Transformation at JPMC
2021 • Design at Scale 2021
Gold
Michelle Chin
The DesignOps Starter Kit
2021 • DesignOps Summit 2021
Gold
Tim Parmee
Changing Our Design Pressure Points
2023 • DesignOps Summit 2023
Gold
Lisa Gironda
Opener: Chief of Staff–An unexpected journey
2024 • DesignOps Summit 2020
Gold
Susan Simon-Daniels
War Stories LIVE! Susan Simon-Daniels
2020 • Advancing Research 2020
Gold
Jacqui Frey
Setting the Table for Dynamic Change
2019 • DesignOps Summit 2019
Gold
Vicky Teinaki
Short Take #3: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Jay Bustamante
Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation
2023 • DesignOps Summit 2023
Gold
Tricia Wang
SCALE: Discussion
2018 • Enterprise Experience 2018
Gold
Katie Johnson
Disrupting generative AI products with just-in-time consumer insights
2024 • Designing with AI 2024
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • DesignOps Summit 2023
Gold

More Videos

Frances Yllana

"We don't do PRDs anymore; we just vibe code, but that still means putting the right prompt behind it."

Frances Yllana Kaaren Hanson Husani Oakley Dan Olsen

DesignOps Exposed: What do our peers really think of us?

September 11, 2025

Vincent Brathwaite

"We cannot ignore the ethical implications that come with the power of AI."

Vincent Brathwaite

Opener: Past, Present, and Future—Closing the Racial Divide in Design Teams

October 22, 2020

Farid Sabitov

"Design operations maturity has five levels: awareness, standardized, integrated, accelerated, and innovated."

Farid Sabitov

Theme Four Intro

September 9, 2022

Milan Guenther

"Whenever you make a process model or service blueprint, make a wrong model first, then let the experts correct it to build shared understanding."

Milan Guenther

A Shared Language for Co-Creating Ambitious Endeavours

June 6, 2023

Greg Petroff

"Machine learning is moving so fast that systems can learn whole codgers of content and change how we think about experiences."

Greg Petroff

Everything is About to Change: Software as Material

June 8, 2016

Julie Gitlin

"A new joiner meeting someone 10 months in who’s still meeting new people shows the scale and complexity of JP Morgan."

Julie Gitlin Esther Raice

Design as an Agent of Digital Transformation at JPMC

June 9, 2021

Dr. Nikki Smith

"The only thing harder than figuring out what you’re gonna do is figuring out why you’re doing it."

Dr. Nikki Smith

Research Strategy: Connecting Insights to Outcomes

March 12, 2025

Sara Asche Anderson

"You have to empower your employees before you can pass on care to your customers."

Sara Asche Anderson Jamie Kaspszak

Not Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy

January 8, 2024

Iain McMaster

"Business language is for communication. We use it to explain why user centricity matters to broader audiences."

Iain McMaster IHan Cheng

Design and Product: from Frenemy to Harmony

November 29, 2023