Rosenverse
Humanizing AI: Filling the Gaps with Multi-faceted Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research

Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Harry Max
Prioritization for Leaders (2nd of 3 seminars)
2024 • Rosenfeld Community
Mike Brzozowski
UX in everyday products: Empowering climate conscious choices
2024 • Climate UX Interest Group
Tara Tressel
Investigating qualitative depth of AI-moderated interviews
2026 • Advancing Research 2026
Gold
Chris Chapo
Data Science and Design: A Tale of Two Tribes
2015 • Enterprise UX 2015
Gold
Claire Dhoosche
Coordinating chaos: Preventing workflow fragmentation when everyone accelerates with AI
2026 • Designing with AI 2026
Gold
Doug Powell
Closing Keynote: Design at Scale
2018 • DesignOps Summit 2018
Gold
Phil Hesketh
Designing Accessible Research Workflows
2021 • DesignOps Summit 2021
Gold
Erin Weigel
Real-world lessons to improve your conversion rates
2024 • Rosenfeld Community
Sarah Fathallah
Lessening the Research Burden on Vulnerable Communities
2020 • Advancing Research 2020
Gold
Russell Blair
Killing the blank page
2024 • Designing with AI 2024
Gold
Daniel Orbach
Zero to One: Co-Creating Operating Models with your Team
2024 • DesignOps Summit 2024
Gold
Charles Lee
Building a New Home for the Atlassian Design System
2020 • Enterprise Community
Davis Neable
How to Drive a Design Project When you Don’t Have a Design Team
2021 • Design at Scale 2021
Gold
Jon Temple
Panel: Stacks, Security, and Stakeholders: The Hidden Work of UXR Tool Procurement
2026 • Advancing Research 2026
Gold
Megan Kierstead
You Are a Badass at UX: Overcoming Imposter Syndrome
2021 • Advancing Research 2021
Gold
John Calhoun
Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps
2024 • DesignOps Summit 2024
Gold

More Videos

Anne Cantera

"The best designers will be the ones who can make intent explicit, choose the right mode, design the handoff, evaluate behavior, and keep the human experience coherent."

Anne Cantera

The New Design Stack: The Skills Traditional Designers Need to Add To Their Toolboxes ASAP

July 29, 2026

Ovetta Sampson

"Don't get exhausted with communicating what we do, rather just show what we do."

Ovetta Sampson

Turning UX Passion into Real Product Influence

June 7, 2023

Heidi Trost

"People become incrementally more comfortable giving away data because they see the value AI provides."

Heidi Trost

When AI Becomes the User’s Point Person—and Point of Failure

August 7, 2025

Alla Weinberg

"You don’t have time not to build connections; the lack of connection is why everything is taking longer."

Alla Weinberg

Cross-Functional Relationship Design

December 6, 2022

Indi Young

"We live in a solution culture that glorifies people who create solutions but not those who create knowledge."

Indi Young

Paying Better Attention to the Problem with Indi Young

December 12, 2019

Louis Rosenfeld

"At Bloomberg, we designed for our clients but also for our colleagues across these two groups."

Louis Rosenfeld

Founder’s Welcome

December 6, 2022

John Mortimer

"Maybe we cannot orchestrate everything, but we can dance with the system."

John Mortimer Milan Guenther Lucy Ellis Patrick Quattlebaum

Panel Discussion

December 3, 2024

Jesse Zolna

"Having a huge appetite for research and a huge manner for research is a good problem to have. So let's lean into it."

Jesse Zolna

Inviting the Whole Org to Come See For Yourself

March 30, 2020

Matt Webb

"Hallucinations are a kind of AI creativity—dreaming, invention, fiction—all forms of hallucination."

Matt Webb

Context Window: Five Futures for AI

June 11, 2025