Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Shipra Kayan
Emerging principles for using AI in Design: What the product design team at Miro has learned from deeply integrating AI in their workflow
2025 • Designing with AI 2025
Gold
Sohit Karol
Designing Delightful Listening Experiences: Mixed Methods Research in the Age of Machine Learning
2020 • Advancing Research 2020
Gold
Megan Blocker
Theme 2 Intro
2025 • Advancing Research 2025
Gold
Saara Kamppari-Miller
DesignOps for Inclusive Design and Accessibility
2022 • DesignOps Community
Bob Baxley
Leading with Design Operations Past and Present
2019 • DesignOps Community
Christopher Geison
Theme 1 Intro
2024 • Advancing Research 2024
Gold
Patrizia Bertini
The (r)evolution of designOps: It’s Time to Think (really) BIG
2025 • DesignOps Summit 2025
Gold
Llewyn Paine
Day 1 Using AI in UX with Impact
2025 • Designing with AI 2025
Gold
Abbey Smalley
Today’s Design Ops and Programs Landscape & Career Paths
2023 • DesignOps Summit 2023
Gold
Helen Armstrong
Augment the Human. Interrogate the System.
2023 • Enterprise UX 2023
Gold
Indra Klavins
A Design Ops Girl in a Dev Ops World
2019 • DesignOps Summit 2019
Gold
Louis Rosenfeld
Do you want to work on climate? (Climate UX Discussion Series)
2023 • Climate UX Interest Group
Sheryl Cababa
Living in the Clouds: Adopting a Systems Thinking Mindset
2023 • Enterprise UX 2023
Gold
Sara Logel
Your Colleagues are Your Users Too
2023 • Advancing Research 2023
Gold
Luz Bratcher
This Is a Talk for Tired People
2022 • Design at Scale 2022
Gold
John Calhoun
Two Sides of the DesignOps Coin: Teams Ops and Product Ops
2024 • DesignOps Summit 2020
Gold

More Videos

Satyam Kantamneni

"Taking time for visionary conversations is a mechanism to break out of incrementalism and incremental UX debt."

Satyam Kantamneni

Do You Have an Experience Vision?

March 23, 2023

Anna Avrekh

"There is no certainty ever in research; qualitative and quantitative approaches complement each other for different purposes."

Anna Avrekh Dr. John Pagonis Klara Pelcl Sina Schreiber

Expert Panel: Leading in and with Research

March 10, 2022

Brigette Metzler

"Research Ops needs an operational brain — it’s not the kind of brain researchers usually carry."

Brigette Metzler Dana Chrisfield

Research Repositories: A global project by the ResearchOps Community

August 27, 2020

Sheri Byrne-Haber

"You want to catch accessibility defects early through automated testing in your CI/CD pipeline, what we call shifting left."

Sheri Byrne-Haber

Accessibility at Scale

June 9, 2021

Phil Gilbert

"Culture isn’t just behavior over time, it’s the artifacts that culture creates and embraces over time."

Phil Gilbert

A Consistent Culture of Design

May 14, 2015

Bilan Hashi

"Storytelling has the power to disrupt hegemonic narratives and open space for people to be authors of their own stories."

Bilan Hashi

The Tension Between Story Collecting and Story Telling in Research

March 10, 2021

Justin Entzminger

"Hiring designers who look like the community you serve makes a huge difference in user-centered design outcomes."

Justin Entzminger Terrance Smith Tracy M. Colunga Mai-Ling Garcia

Risk and Reward: How to Diversify the Field of Civic Innovators and Designers

November 17, 2022

Victor Udoewa

"Whiteness isn’t about color; people of all colors can reinforce white supremacy."

Victor Udoewa

Beyond Methods and Diversity: The Roots of Inclusion

March 26, 2024

Uday Gajendar

"Designers must understand their domain deeply or risk being glorified production artists."

Uday Gajendar Lada Gorlenko Dave Malouf Louis Rosenfeld Dan Willis

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025