Rosenverse
Humanizing AI: Filling the Gaps with Multi-faceted Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research

Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • •

    70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • •

    AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • •

    Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • •

    AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • •

    ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • •

    Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • •

    Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • •

    AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • •

    AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • •

    Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Bethany Brown
Rewiring operations with service design and AI
2025 • Advancing Service Design 2025
Gold
Yunyan Li
UX Best Practices
2021 • Design at Scale 2021
Gold
Louis Rosenfeld
Discussion: What Operations can teach DesignOps
2017 • DesignOps Summit 2017
Gold
Maverick Chan
From Doodle to Demo: AI as Our Storytelling Partner
2025 • Rosenfeld Community
Uday Gajendar
Day 1 Welcome
2024 • Designing with AI 2024
Gold
Peter Merholz
The Trials and Tribulations of Directors of UX
2023 • Enterprise Community
Dan Mall
“Ask Me Anything” with Dan Mall, Author of Upcoming Rosenfeld Title, Design that Scales
2023 • DesignOps Summit 2023
Gold
Scott Jensen
Short Take #2: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Jesse James Garrett
Ready, Steady, Go! Making the Shift to What Comes Next
2026 • Shift UX 2026
Conference
Ned Dwyer
The Intersection of Design and ResearchOps
2024 • DesignOps Summit 2024
Gold
Erin Weigel
UX Lessons from running more than 1,200 A/B Tests
2024 • Rosenfeld Community
Aditi Ruiz
Pulse Check: Empathy Mapping Your Product Manager, Pt. 2
2022 • Design in Product 2022
Gold
Alexandra Schmidt
Enterprise UX Playbook
2022 • Enterprise Community
John Donmoyer
Shipping your code generation experiments to production
2025 • Designing with AI 2025
Gold
Jerome “Axle” Brown
How to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon
2021 • Advancing Research 2021
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Advancing Research 2022
Gold

More Videos

Shipra Kayan

"AI clustering gives a first stab at themes, but you have to move things around yourself."

Shipra Kayan

Make your research synthesis speedy and more collaborative using a canvas

January 24, 2025

Toby Haug

"I started just searching for product name to look for bugs, but then found inspirational stories that helped me build empathy for users."

Toby Haug

Discussion

June 9, 2017

Meghan Bausone

"Maternal health is embedded within a healthcare industry prioritizing cost control, risk management, and standardization, not maternal safety."

Meghan Bausone

Systems Thinking and Design Innovation: Working with Leverage Points in Rural Maternal Health Systems

April 17, 2026

Julie Baher

"We created a pop-up design studio in the cafe to trade coffee and cupcakes for employee input."

Julie Baher

Culture Change—My Journey

May 14, 2015

Dean Broadley

"When crabs shed their shells, they're vulnerable, so they gather in safe groups for protection."

Dean Broadley

Not Black Enough to be White

January 8, 2024

Laura Smith

"Rather than handing off work, our designers and developers work side by side through sketching, testing, and iteration."

Laura Smith Tom Gayler

Embedding Service Design and Agile Practice within UK Planning Teams to Create Services that Last

December 3, 2024

Fisayo Osilaja

"We used ChatGPT to help generate practical risk mitigations for bulk purchasing of point-of-sale systems in FinTech."

Fisayo Osilaja

[Demo] The AI edge: From researcher to strategist

June 4, 2024

Jason Mesut

"I’m not happy with reducing visual design down to one segment because of my previous work with those types of people."

Jason Mesut

Shaping design, designers and teams

November 8, 2018

Nina Jurcic

"Design system contributors need help along the way—think of it like training wheels before they ride independently."

Nina Jurcic

The Design System Rollercoaster: From Enabler and Bottleneck to Catalyst for Change

October 3, 2023