Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Cennydd Bowles
Exit Interview #2: Rediscovering the ethical heart of design
2025 • Rosenfeld Community
Melissa Eggleston
Practical People Skills for Building Trust on Teams and with Partners
2021 • Civic Design 2021
Gold
Bria Alexander
Theme Two Intro
2022 • DesignOps Summit 2022
Gold
Reginé Gilbert
Asking the Right Questions: Life, Hope and Moving Forward During the Pandemic
2022 • Design at Scale 2022
Gold
Joseph Williams
Unlocking impact and influence through inclusive hiring in research
2021 • Advancing Research Community
Séamus Byrne
Aligning Teams with Choreography
2024 • Enterprise Experience 2020
Gold
Alla Weinberg
Workers Are Sick of Change: The Cure is Psychological Safety
2023 • Enterprise UX 2023
Gold
Jemma Ahmed
Theme 2 Intro
2024 • Advancing Research 2024
Gold
Jen van der Meer
Service design performs value
2025 • Advancing Service Design 2025
Conference
Lada Gorlenko
Theme 1: Intro
2024 • Enterprise Experience 2020
Gold
Kelly Dern
AI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
2023 • DesignOps Summit 2023
Gold
Andrea Gallagher
The Problem Space
2019 • Advancing Research Community
Amy Thibodeau
Opening Keynote: Process and Ambiguity
2019 • DesignOps Summit 2019
Gold
Dan Mall
“Ask Me Anything” with Dan Mall, Author of Upcoming Rosenfeld Title, Design that Scales
2023 • DesignOps Summit 2023
Gold
Louis Rosenfeld
Opening Remarks
2022 • Civic Design 2022
Gold
Jessamyn Edwards
Surviving Your UX Career in Enterprise Design
2021 • Enterprise Community

More Videos

Bria Alexander

"You can also reach us quickly by going to help-desk-customer-service for any tech or support issues."

Bria Alexander

Opening Remarks

October 3, 2023

Jack Behar

"There’s a frustrating gap between what a designer envisions and what actually gets implemented, leaving live prototypes inconsistent."

Jack Behar

How to Build Prototypes that Behave like an End-Product

December 6, 2022

Nova Wehman-Brown

"What gets us into trouble is not what we don’t know, it’s what we know for sure that just ain’t so."

Nova Wehman-Brown

We've Never Done This Before

June 4, 2019

Bud Caddell

"Christopher Valerie will share how a designer and developer can collide without the typical matter-antimatter explosion."

Bud Caddell

Theme 2 Intro

September 30, 2021

Maria Skaaden

"We set deadlines but accept that we don’t always make them, and that’s okay."

Maria Skaaden

Panel Discussion: Methodologies and Work Environments

November 8, 2018

Christian Bason

"Civic design is challenging because it’s about discovering what kind of changes are needed, not just managing change."

Christian Bason

Innovating With People: Unleashing the Potential of Civic Design

December 8, 2021

Doug Powell

"We make the invisible visible and turn abstract strategy into something people can see, touch, and act on."

Doug Powell

DesignOps and the Next Frontier: Leading Through Unpredictable Change

September 11, 2025

Jennifer Kong

"We believe cognitive biases like frequency bias and expectation bias affected how users perceived AI errors over time."

Jennifer Kong

Journeying toward AI-assisted documentation in healthcare

June 5, 2024

Jessamyn Edwards

"Leading your path through ambiguity as a designer sometimes means teaching younger PMs how to work with you."

Jessamyn Edwards

Surviving Your UX Career in Enterprise Design

December 2, 2021