Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Sarah Fathallah
Beyond insights: Rethinking the role of researchers as stewards of organizational wisdom
2025 • Advancing Research 2025
Gold
Shahrzad Samadzadeh
What Is My Value? Two Takes and Some Mistakes
2024 • Enterprise Experience 2020
Gold
Jon Fukuda
Theme One Intro
2023 • DesignOps Summit 2023
Gold
World Usability Day Panel Discussion
2022 • DesignOps Community
Amy Marquez
INVEST: Discussion
2018 • Enterprise Experience 2018
Gold
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2017 • DesignOps Summit 2017
Gold
Robert Schwartz
We're Here for the Humans
2017 • Enterprise Experience 2017
Gold
Sharon Banh
Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Robin Beers
Research as a Catalyst for Organizational Transformation
2021 • Advancing Research 2021
Gold
Jack Moffett
UX Metrics That Matter and The Future of our Design at Scale Conference: A Community Conversation
2022 • Enterprise Community
George Zhang
UX Research Excellence Framework
2021 • Advancing Research 2021
Gold
Erik Flowers
Introduction to MURAL for UX
2021 • Design at Scale 2021
Gold
JP Allen
Navigating the UX Tool Landscape
2021 • Advancing Research 2021
Gold
Bria Alexander
Theme Two Intro
2023 • DesignOps Summit 2023
Gold
Rich Mironov
How Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?
2022 • Design in Product 2022
Gold
Trisha Causley
[Demo] Complexity in disguise: Crafting experiences for generative AI features
2024 • Designing with AI 2024
Gold

More Videos

Xenia Adjoubei

"We fundraised to cover Tatiana’s salary for three months so she could launch this project very quickly after the war started."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

Dan Willis

"Simple, basic, consistent actions over time deliver big results when working with engineers."

Dan Willis

Enterprise Storytelling Sessions

June 14, 2018

Robin Beers

"A living systems lens urges us to see wholes, holes, and interdependent relationships in organizations."

Robin Beers

Navigating organizational systems: Rethinking researcher’s role in driving change

March 13, 2025

Katie Johnson

"We are studying experiences in ecosystems, not just products anymore."

Katie Johnson

Disrupting generative AI products with just-in-time consumer insights

June 4, 2024

Kristin Wisnewski

"We want to send fewer mailers but make them more impactful, using A/B testing to optimize open and click rates."

Kristin Wisnewski

Measuring What Matters

October 23, 2019

Marc Fonteijn

"Having 'service design' in your official job title does not give you an advantage in salary globally."

Marc Fonteijn

First Insights from the 2025 Service Design Salary(+) Report

December 4, 2024

Jessica Norris

"If a task is labeled urgent it immediately sets my brain off into fight mode and I won’t be able to think about anything else."

Jessica Norris

ADHD: A DesignOps Superpower

September 9, 2022

Bria Alexander

"It's okay to try and mess up your OKRs in the first few quarters and learn from it."

Bria Alexander Benson Low Natalya Pemberton Stephanie Goldthorpe

OKRs—Helpful or Harmful?

January 20, 2022

Erin Malone

"Many of us need to catch up with how to position ourselves earlier rather than later in the coming AI landscape."

Erin Malone

Understanding the past to prepare for the future

July 19, 2024