Rosenverse
Humanizing AI: Filling the Gaps with Multi-faceted Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research

Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Vanessa Varin
Feedback: The Other F-Word
2025 • DesignOps Summit 2025
Gold
Catherine Dubut
Bridging Physical and Digital Spaces: Approaches to Retail Service Design
2021 • Enterprise Community
Chris Engledowl
A Mixed Method Approach to Validity to Help Build Trust
2023 • QuantQual Interest Group
The AI + Design wave has arrived: Making sense of the 2026 AI + Design Report
2026 • Rosenfeld Community
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Design at Scale 2022
Gold
Yoel Sumitro
Actions and Reflections: Bridging the Skills Gap among Researchers
2022 • Advancing Research 2022
Gold
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold
Kyle Godbey
Non-linear service design for complex adaptive systems
2025 • Rosenfeld Community
Joshua Graves
We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
2025 • Rosenfeld Community
Ellie Krysl
Planned Right. Managed Right. Designed Right.
2023 • Enterprise UX 2023
Gold
Andy Warr
Under My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function
2024 • Advancing Research 2024
Gold
Mark Interrante
AI for Prioritization (3rd of 3 seminars)
2024 • Rosenfeld Community
Amy Brana Stuart
Rest in Peace Fly-in-fly-out Design
2022 • Design at Scale 2022
Gold
Karen McGrane
AI for Information Architects: Are the robots coming for our jobs?
2024 • Rosenfeld Community
Stefanie Owens
Optimizing for Outcomes: Transformation Design in Systems at Scale
2024 • Advancing Service Design 2024
Gold
Alana Washington
Theme 3 Intro
2021 • DesignOps Summit 2021
Gold

More Videos

Kat Vellos

"Lonely workers think about quitting their job twice as frequently as non-lonely workers."

Kat Vellos

Opener: The Other L Word

January 8, 2024

Mariah Hay

"I am known as that pain in the ass wherever I walk in, but you need those people who speak up and stand up."

Mariah Hay Marina Martin Husani Oakley Eduardo Ortiz

BUILD: Discussion

June 14, 2018

Jennifer Kong

"Healthcare is not a silver bullet for AI; a lot of context comes from non-verbal cues where generative AI doesn’t apply."

Jennifer Kong

Journeying toward AI-assisted documentation in healthcare

June 5, 2024

Steve Baty

"I’m adopting a mindset of vulnerability and openness to failure because the worst outcome won’t shut the servers down or fire people."

Steve Baty Richard Dalton Maria Giudice Harry Max

Discussion

June 9, 2016

Vanessa Varin

"Feedback is more like an investment and a contribution into not just the person's work, but also to their growth."

Vanessa Varin

Feedback: The Other F-Word

September 10, 2025

Dr. Jamika Burge

"Surgeons don’t stop healing people because they’re assisted by robot arms. We get new tools to support us and need to learn how to use them."

Dr. Jamika Burge

Embracing change: Navigating shifting landscapes with compassion and agency

March 11, 2025

Jilanna Wilson

"Travel is impactful to let your remote teammates experience your context, which helps build empathy."

Jilanna Wilson

Distributed DesignOps Management

February 26, 2019

Maria Skaaden

"Giving the whole team access to feedback made them feel responsible and inspired to solve user needs."

Maria Skaaden

Continuous Design: One eye on the horizon and the other on the next wave

November 8, 2018

James Rampton

"Rivian told Volkswagen, You tell us how to make a software-based vehicle; we’ll build the frame around the computer system and sensors."

James Rampton

The Basics of Automotive UX & Why Phones Are a Part of That Future

July 25, 2024