Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Yolanda Rankin
Black Feminist Epistemology as a Critical Framework for Equitable Design
2021 • Advancing Research 2021
Gold
Suzan Bednarz
AccessibilityOps for All
2024 • DesignOps Summit 2020
Gold
Louis Rosenfeld
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
2024 • Rosenfeld Community
Reginé Gilbert
Asking the Right Questions: Life, Hope and Moving Forward During the Pandemic
2022 • Design at Scale 2022
Gold
Liz Ebengo
The Burden on Children: The Cost of Insufficient Post-Conflict Services and Pathways Forward
2024 • Advancing Service Design 2024
Gold
Sarah Fathallah
Lessening the Research Burden on Vulnerable Communities
2020 • Advancing Research 2020
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Eduardo Ortiz
Theme 3 Intro
2025 • Advancing Research 2025
Gold
Angelos Arnis
State of DesignOps: Learnings from the 2021 Global Report
2021 • DesignOps Summit 2021
Gold
Ren Pope
Building Experiences for Knowledge Systems
2023 • Enterprise UX 2023
Gold
Crystal Philcox
The Many Faces of Operations
2017 • DesignOps Summit 2017
Gold
Mitchell Bernstein
Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape
2021 • DesignOps Summit 2021
Gold
Catherine Dubut
Bridging Physical and Digital Spaces: Approaches to Retail Service Design
2021 • Enterprise Community
Alba Villamil
Stereotyped by Design: Pitfalls in Cross-Cultural User Research
2020 • Advancing Research 2020
Gold
Megan Clegg
Space for Everyone: Reframing Accessibility Through a Wider Lens
2021 • Design at Scale 2021
Gold
Sam Ladner
Data Exhaust and Personal Data: Learning from Consumer Products to Enhance Enterprise UX
2016 • Enterprise UX 2016
Gold

More Videos

Kayla Farrell

"Agents are business owners who are incredibly spread thin and scrappy in how they manage everything."

Kayla Farrell Chelsey Glasson Sean Fitzell Jared LeClerc

What It's Like To Be a User Researcher at Compass

March 12, 2021

Veevi Rosenstein

"Since everyone was doing their own research, the quality of the research being done was pretty inconsistent."

Veevi Rosenstein

Building for Scale: Creating the Zendesk UX Research Practice

January 8, 2024

Megan Blocker

"We are doctors, not waiters — we combine data, context, and expertise to create meaningful insights."

Megan Blocker Marieke McCloskey Renee Reid

Positioning insight: Structuring teams, roles and careers for a changing research landscape

March 13, 2025

Erin Weigel

"We are the shopkeepers of today; it just looks a little bit different."

Erin Weigel

Real-world lessons to improve your conversion rates

June 26, 2024

Shelby Switzer

"You can’t have a hackathon without free food."

Shelby Switzer

Making Space for Community Knowledge-sharing in a Distributed World

December 10, 2021

Marieke McCloskey

"Finding out more about these most active users is a key priority this year, said our CEO at the board presentation."

Marieke McCloskey

User Science: Product Analytics & User Research

March 11, 2021

Rachael Dietkus, LCSW

"The greatest scientific breakthroughs tend to come from edge cases, which AI tends to ignore."

Rachael Dietkus, LCSW Llewyn Paine Nishanshi Shukla David Womack

AI: Passionate defenses and reasoned critique [Advancing Research Community Workshop Series]

September 18, 2024

Todd Healy

"People think automation will replace authenticity, but right now, human intervention is still required to ensure quality."

Todd Healy Jess Greco

Driving Change with CX Metrics

June 7, 2023

Alla Weinberg

"Our brain doesn’t know the difference between a tiger trying to eat us or an angry email from our manager."

Alla Weinberg

How to Build and Scale Team Safety

January 8, 2024