Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research

Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Wendy Johansson
Be a Product Boss!
2022 • Design in Product 2022
Gold
Dan Mall
“Ask Me Anything” with Dan Mall, Author of Upcoming Rosenfeld Title, Design that Scales
2023 • DesignOps Summit 2023
Gold
Sofia Quintero
The Product Philosophy Behind EnjoyHQ
2021 • Advancing Research 2021
Gold
Samuel Proulx
From Standards to Innovation: Why Inclusive Design Wins
2025 • DesignOps Summit 2025
Gold
Kathleen Asjes
Research Democratization: the Good, the Bad and the Ugly
2022 • Advancing Research 2022
Gold
Sam Proulx
Prototype Reviews, People With Disabilities, and You
2021 • DesignOps Summit 2021
Gold
Kwabena Opoku
Methodological toolkit for unique research impact
2026 • Advancing Research 2026
Gold
Bria Alexander
Theme Two Intro
2022 • DesignOps Summit 2022
Gold
Ned Dwyer
The Intersection of Design and ResearchOps
2024 • DesignOps Summit 2024
Gold
Dave Gray
Connection, Community, and the Future of Work
2026 • Rosenfeld Community
Daniel J. Rosenberg
Designing with and for Artificial Intelligence
2022 • Enterprise Community
Tricia Wang
The most popular design thinking strategy is BS
2022 • Enterprise Community
Louis Rosenfeld
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Sara Logel
Your Colleagues are Your Users Too
2023 • Advancing Research 2023
Gold
Megan Blocker
Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
2024 • Advancing Research 2024
Gold
Joel Branch
Humanizing AI: Filling the Gaps with Multi-faceted Research
2021 • Advancing Research 2021
Gold

More Videos

Emily Eagle

"When you’re talking, it’s easier to learn something new, but if you’re shy and don’t talk, you don’t learn anything."

Emily Eagle

Can't Rewind: Radio and Retail

June 3, 2019

Sahibzada Mayed

"We practice care by being anti-urgency—questioning if things really need to happen when we think they do."

Sahibzada Mayed Lauren Lin

Cultivating Design Ecologies of Care, Community, and Collaboration

October 4, 2023

Jorge Arango

"The challenge for us is how might we act more skillfully under conditions of VUCA."

Jorge Arango

Design as an Antidote to VUCA

May 9, 2019

Dave Hoffer

"The portfolio should not be a forensic exercise pulled together last minute; it’s a journaling effort capturing weekly work."

Dave Hoffer Joanne Weaver

UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer

May 21, 2025

Gabriela Barneva

"Operationalizing inclusive research helps teams navigate the messy, nonlinear reality of maturing accessibility practices."

Gabriela Barneva

Operationalizing Inclusive Design in Service Design

November 20, 2025

Gillian Salerno-Rebic

"Using AI tools can help mitigate competing priorities by quickly giving feedback on big ideas from different departments."

Gillian Salerno-Rebic Mark Micheli

From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement

June 11, 2025

Maria Giudice

"When you hit the bottom, that’s where creativity flourishes and it’s time to iterate, evolve, and redesign."

Maria Giudice

Becoming a Changemaker by Leading with Design

March 29, 2023

Michelle Bejian Lotia

"Templates outline workflow models that encourage peer feedback before insights get published to the main hub."

Michelle Bejian Lotia Anne-Marie Morell

Rolling Out a Repository: How Zapier Centralizes Insights from Across their Organization

March 28, 2023

Meghan Bausone

"Information flow distortion compounds dysfunction in the system over time."

Meghan Bausone

Systems Thinking and Design Innovation: Working with Leverage Points in Rural Maternal Health Systems

April 17, 2026