Rosenverse
Humanizing AI: Filling the Gaps with Multi-faceted Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research

Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • •

    70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • •

    AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • •

    Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • •

    AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • •

    ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • •

    Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • •

    Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • •

    AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • •

    AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • •

    Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
David Conrad
The Feeling of Data
2023 • Enterprise Community
Maria Giudice
Empowering change: Reigniting purpose, passion and impact in research
2025 • Advancing Research 2025
Gold
Ryan Matthew
Bridging Design and Code: AI-Powered Design System Integration
2025 • Rosenfeld Community
Sahibzada Mayed
Cultivating Design Ecologies of Care, Community, and Collaboration
2023 • DesignOps Summit 2023
Gold
George Aye
Designing a New Social Contract
2026 • Rosenfeld Community
Erin Weigel
UX Lessons from running more than 1,200 A/B Tests
2024 • Rosenfeld Community
Reginé Gilbert
Asking the Right Questions: Life, Hope and Moving Forward During the Pandemic
2022 • Design at Scale 2022
Gold
Jennifer Fraser
What would Emmy Noether Do? Math, Models and Mulling in UX Research
2023 • Advancing Research 2023
Gold
Jaskiran Kang
Why Community is Key to Professionalizing Design
2022 • Civic Design Community
Jemma Ahmed
Bridge Building across Research Disciplines
2021 • Advancing Research Community
You’ve got Gold! A Rosenverse demo with Lou Rosenfeld
2026 • Rosenfeld Community
Sean Fitzell
Craft of User Research: Building Out Jobs to be Done Maps
2021 • Advancing Research 2021
Gold
Patrizia Bertini
DesignOps + KPIs = Measure your Impact!
2024 • DesignOps Summit 2020
Gold
Dave Gray
Connection, Community, and the Future of Work
2026 • Rosenfeld Community
Sheryl Cababa
Integrating Systems Thinking Into Your Practice as a Designer
2025 • Rosenfeld Community
Francesca Barrientos, PhD
You Need Your Own Definition of Design Maturity
2022 • Design at Scale 2022
Gold

More Videos

David Cronin

"Creative conversations combined with material for quick prototyping let you get fast feedback on messy whiteboard ideas."

David Cronin Uday Gajendar Peter Morville Kendra Shimmell

Discussion

May 13, 2015

Shipra Kayan

"For larger teams, tools like OfficeVibe gift-wrap people’s feelings into easy-to-digest data."

Shipra Kayan Tess Dixon

How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro 

October 1, 2021

Matt Bernius

"Allow people to tell you how trauma extraction feels; don’t assume based on your cultural lens."

Matt Bernius Sarah Fathallah Hera Hussain Jessica Zéroual-Kara

Trauma-informed Research: A Panel Discussion

October 7, 2021

Dan Willis

"The only time you get to build design ops at the same time as the organization structure is like in startups, but they’re so chaotic you don’t get to enjoy it."

Dan Willis

Filling the Void

November 7, 2018

Chloe Amos-Edkins

"Culture is the sticky glue holding us together but flexible enough to allow us to move in new directions."

Chloe Amos-Edkins

A Cultural Approach: Research in the Context of Glocalisation

March 27, 2023

Louis Rosenfeld

"This doesn't replace books, it helps people learn about books and synthesize related information."

Louis Rosenfeld

GenAI for UXers: A Rosenbot Demo and Discussion

June 11, 2025

Mandy Drew

"False information spreads significantly farther, faster, deeper, and more broadly than the truth, often by an order of magnitude."

Mandy Drew

What Role(s) Can Research Play in Responsible Design?

March 11, 2021

Ali Jeffery

"Sustainability is not just about the environment, it’s about community."

Ali Jeffery Sheri Chudow

How DesignOps Helped Enable Wall Street to Work Remotely

October 22, 2020

William Newton

"Blue sky projects should have no gating metrics and no short-term metrics because their value is long-term."

William Newton Jenny Chang

How to Lead With Data, and Without Data

June 7, 2023