Humanizing AI: Filling the Gaps with Multi-faceted Research
This video is featured in the AI and UX playlist.
Summary
Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.
Key Insights
-
•
70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.
-
•
AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.
-
•
Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.
-
•
AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.
-
•
ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.
-
•
Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.
-
•
Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.
-
•
AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.
-
•
AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.
-
•
Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.
Notable Quotes
"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."
"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."
"Almost 90% of data science projects do not make it into production—they die on the vine."
"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."
"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."
"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."
"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."
"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."
"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."
"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."
Or choose a question:
More Videos
"Imagine if everyone you worked with had deep empathy for your customers and made decisions based on those customer needs."
Amy Jiménez Márquez Michael J. Metts Joie ChungThe Atypical UX Manager Path
July 23, 2020
"Start with making a big list of all the things breaking within design and bucket them to prioritize."
Courtney KaplanTaking it to the next level: Career paths in DesignOps
November 8, 2018
"Nobody wants to do evals because it's hard work, but for UX people, it's interesting and fascinating."
Peter Van DijckBuilding new AI skills: Creating outsized UX value with evals
June 10, 2026
"Power hoarding, paternalism, perfectionism—these uphold white supremacy culture in design."
Jennifer StricklandAdopting a "Design By" Method
December 9, 2021
"Please read our site’s code of conduct — it ensures we all treat each other with kindness and respect."
Bria AlexanderOpening Remarks
June 11, 2021
"Unmoderated research is exciting because it lets us gather insights while freeing people up to be in two places at once."
Liza Pemstein Jane DavisScaling Research Via an Ops First Model at Clever
March 27, 2023
"We want you to come in with a learning agenda—it’ll help you get more out of the event."
Louis RosenfeldWelcome / Housekeeping
June 7, 2023
"Going from 100 to 200 people, suddenly product managers started hearing from a dozen people a week with conflicting requests."
Shipra KayanHow we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
September 30, 2021
"The people here want to be here. They want the company and customers to succeed and to change the world."
Kurdin Bazaz Liz Rytting Alex KarrCulture, DIBS & Recruiting
June 10, 2021