Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Humanizing AI: Filling the Gaps with Multi-faceted Research
Gold
Thursday, March 11, 2021 • Advancing Research 2021

This video is featured in the AI and UX playlist.

Share the love for this talk
Humanizing AI: Filling the Gaps with Multi-faceted Research
Speakers: Joel Branch
Link:

Summary

Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.

Key Insights

  • 70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.

  • AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.

  • Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.

  • AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.

  • ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.

  • Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.

  • Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.

  • AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.

  • AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.

  • Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.

Notable Quotes

"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"Almost 90% of data science projects do not make it into production—they die on the vine."

"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."

"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."

"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."

"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Ask the Rosenbot
Peter Van Dijck
Hands-on AI #1: Let’s write your first AI eval
2025 • Rosenfeld Community
Scott Plewes
Why Isn't Your UX Approach Going Viral?: A Mathematical Model
2023 • Advancing Research 2023
Gold
Julie Gitlin
Design as an Agent of Digital Transformation at JPMC
2021 • Design at Scale 2021
Gold
Rima Campbell
Increase Productivity and Drive Business Impact
2024 • DesignOps Summit 2024
Gold
Alnie Figueroa
Teamwork: Strategies for Effective Collaboration with Other Program Management Teams
2022 • DesignOps Summit 2022
Gold
Charles Lee
Building a New Home for the Atlassian Design System
2020 • Enterprise Community
Dr. Jamika D. Burge
Advancing the Inclusion of Womxn in Research Practices
2022 • Advancing Research Community
Doug Powell
DesignOps and the Next Frontier: Leading Through Unpredictable Change
2025 • DesignOps Summit 2025
Gold
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • DesignOps Summit 2021
Gold
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Jen Briselli
Learning is the north star: service design for adaptive capacity
2025 • Advancing Service Design 2025
Gold
Emily Lessard
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
2021 • Civic Design 2021
Gold
Louis Rosenfeld
Welcome / Housekeeping
2023 • Enterprise UX 2023
Gold
Phil Gilbert
A Consistent Culture of Design
2015 • Enterprise UX 2015
Gold
Saara Kamppari-Miller
DesignOps for Inclusive Design and Accessibility
2022 • DesignOps Community
Maria Giudice
Empowering change: Reigniting purpose, passion and impact in research
2025 • Advancing Research 2025
Gold

More Videos

Frances Yllana

"Designers have long thought of themselves as heroes, but we had to unpack that conception."

Frances Yllana Ann Buechner Jess Jones Betsy Ramaccia

D.E.A.R.R. Diaries (Discipline, Experience, Architecture, Reflection + Revolution)

November 16, 2022

Angelos Arnis

"Remote and distributed work models create more demand for design ops as teams need systems to enable collaboration and alignment."

Angelos Arnis

State of DesignOps: Learnings from the 2021 Global Report

October 1, 2021

Ian Johnson

"People just don't get that the design and the process is fundamental."

Ian Johnson

Latent Scope: Finding structure in unstructured data

June 11, 2025

Nathan Shedroff

"Successful companies are organized around what made them successful, and their past success is often their worst impediment to change. – John Pittman, Autodesk."

Nathan Shedroff

Double Your Mileage: Use Your Research Strategically

March 31, 2020

Bethany Brown

"Seeing frustrations next to system data shifted conversations from blame to true standing."

Bethany Brown

Rewiring operations with service design and AI

November 20, 2025

Phil Gilbert

"We’re showing people how to collaborate like crazy and how to fail gracefully."

Phil Gilbert

A Consistent Culture of Design

May 14, 2015

Clemens Janssen

"I can’t work 24 hours a day; efficiency and empowering others to do some research is how I stay effective."

Clemens Janssen Jane Davis

Efficiently Scaling Research as a Team of One

March 28, 2023

Pippa Lomas

"15% of the population I thought to be neurodiverse — that’s one in seven people."

Pippa Lomas

Paving the Path for Neurodiversity in Design

October 4, 2023

Alicia Mooty

"How do you organize a design team to work within a changing environment without freaking everybody out."

Alicia Mooty

Design Staffing Models

September 30, 2021