Humanizing AI: Filling the Gaps with Multi-faceted Research
This video is featured in the AI and UX playlist.
Summary
Artificial intelligence (AI) has graduated from science fiction to commoditized widget form, readily able to snap into many processes of daily life. Hence, enterprises of all maturity levels are increasingly eager to explore AI’s roles in their innovation, or outright survival strategies. Concurrently, ethical and responsible development and execution of AI-based solutions will increasingly become critical for purposes of safety and fairness. Ensuring that AI proliferates along the right path will require the infusion of multi-faceted research activities along the entire AI lifecycle. We will discuss the challenges and opportunities regarding this topic in this presentation.
Key Insights
-
•
70% of enterprise AI projects show little to no business impact, and nearly 90% of data science projects fail to reach production.
-
•
AI bias, particularly intersectional bias in facial recognition, remains a critical unresolved challenge, exemplified by the Gender Shades project.
-
•
Black-box AI decision-making hinders stakeholder trust and adoption, due to AI’s probabilistic nature and complexity.
-
•
AI development teams are overly engineer-centric, lacking inclusion of product researchers and ethicists to address societal and user-centered concerns.
-
•
ML ops, adapted from DevOps, offers governance and accountability frameworks but currently remains engineer-focused.
-
•
Expanding ML ops to include human-centered researchers can improve AI explainability, trustworthiness, and fairness.
-
•
Visualization research is essential to analyze and interpret high-dimensional AI data and uncover hidden biases across intersectional subgroups.
-
•
AI explainability requires moving beyond feature importance towards causal reasoning and natural language explanations accessible to non-technical stakeholders.
-
•
AI trust is evolving and hinges on AI’s ability to provide convincing, interpretable answers that humans can understand and scrutinize in dialogue form.
-
•
Humanizing AI is not simply building human-like interfaces but creating governance frameworks that democratize responsible AI development.
Notable Quotes
"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."
"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."
"Almost 90% of data science projects do not make it into production—they die on the vine."
"Black box decision making is a hallmark problem—information goes in, something comes out, but we have no clue why."
"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."
"The Gender Shades project exposed how facial recognition algorithms had up to a 33% error rate disparity between demographic groups."
"ML ops offers governance, accountability, and a clear stakeholder responsibility framework borrowed from DevOps."
"We want to increase trust and engagement among end users by helping non-technical stakeholders participate in model evaluation."
"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."
"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."
Or choose a question:
More Videos
"Metrics are only the tip of the iceberg; cultural ethos like sympathy make Latin users more polite and less direct in responses."
Verónica Urzúa Jorge MontielThe B-side of the Research Impact
March 12, 2021
"We have to work with the organization culture, not against it, and see what sticks."
Mark BoultonOps without Designers
November 7, 2018
"The journey we are on is to change and advance not just practices but the entire research field."
Jemma AhmedTheme 2 Intro
March 10, 2022
"Investing in emerging talent is building for the future."
Kate SternScaling Learning for the Future
September 9, 2022
"If it’s not sold at Amazon or Costco, it’s probably not in my house — not because I love those companies but because of their consistency."
Sam ProulxOnline Shopping: Designing an Accessible Experience
November 29, 2023
"Benchmarking has nearly doubled in two years, showing growing maturity in UX measurement across industries."
Dana Bishop2022: The Year UX Demonstrates its Business Impact
March 11, 2022
"I can’t tell you how many times recruiters ask, can I have a beer with this person, instead of focusing on true inclusion."
Kevin BethuneReimagining Design: Unlocking Strategic Innovation
June 8, 2022
"We have over a thousand members in the #do-general Slack channel, and that’s where the party is at."
Bria AlexanderOpening Remarks
October 1, 2021
"Decision makers often see insights as optional inputs rather than long-term drivers of product strategy."
Jake BurghardtStop wasting research: Unlock more value from research insights
June 24, 2025