Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Culture, DIBS & Recruiting
Gold
Thursday, June 10, 2021 • Design at Scale 2021
Share the love for this talk
Culture, DIBS & Recruiting
Speakers: Kurdin Bazaz , Liz Rytting and Alex Karr
Link:

Summary

The Experience Org at ServiceNow is a growing and world-class organization, comprised of a diverse team of passionate and creative designers, researchers, writers, and program managers. We all share a superpower in empathizing and understanding our users’ and customers’ needs to create product experiences that people love! We embrace diversity, inclusion, and belonging (DIBs) as a business imperative, a cultural value, and a shared commitment across ServiceNow. Learn about our amazing culture, the values we believe in, our dedication to DIBs, and the open opportunities we have to join our team!

Key Insights

  • ServiceNow combines large enterprise stability with startup-like flexibility enabling creativity and cross-team connections, as Curtin explains.

  • Employees like Liz appreciate how ServiceNow listens and responds quickly to employee needs, such as instituting half-day Fridays during remote work.

  • Jen highlights the company’s support during the pandemic through flexible work schedules, home office allowances, and wellness perks.

  • Alex, new to ServiceNow, emphasizes the strong community and willingness of colleagues to support complex product learning.

  • ServiceNow’s design organization includes diverse roles collaborating to craft user experiences and internal team improvements.

  • The company is remodeling offices with modern furniture and collaboration spaces to foster engagement post-pandemic.

  • ServiceNow’s core values, called True North, are embedded in leadership expectations, career growth, and goal setting.

  • Their diversity, inclusion, and belonging strategy goes beyond typical D&I by ensuring everyone feels they truly belong, bringing their whole selves to work.

  • ServiceNow’s CEO launched a five-point DIDB plan focusing on workforce training, community partnerships, and recruiting to increase representation.

  • Recruitment at ServiceNow involves a staged virtual process including recruiter and hiring manager screens and a final presentation with multiple panelists.

Notable Quotes

"I love that it is a larger enterprise company but still with a little bit of the pros that you get from having a startup where things are not too structured."

"The company created a new perk that allows us to have half day Fridays to help with work life balance."

"The transition to work from home went really well and employees felt supported with flexible schedules and wellness allowances."

"The people here want to be here. They want the company and customers to succeed and to change the world."

"You don’t feel like it’s a huge corporate burden company, nor a crazy fast startup. It feels authentic and committed."

"You can be yourself here. If you want to have tattoos, you can have tattoos and show them."

"Our values are baked into our career ladders and leadership expectations — they guide everything we do."

"Belonging means you feel safe to express your voice and show up as your true self without hesitation."

"We set a goal to hire at least 25% of early career roles from underrepresented demographics. This year we reached 37%."

"Our interview process has just three steps: recruiter screen, hiring manager screen, and a final panel presentation day."

Ask the Rosenbot
Ilana Lipsett
Anticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance
2021 • Civic Design 2021
Gold
Dan Willis
Filling the Void
2018 • DesignOps Summit 2018
Gold
James Rampton
The Basics of Automotive UX & Why Phones Are a Part of That Future
2024 • Rosenfeld Community
Ariel Kennan
Civic Design in 2022
2022 • Civic Design Community
Marissa Cui
Climate Design Product Showcase
2024 • Climate UX Interest Group
Toby Haug
Discussion
2017 • Enterprise Experience 2017
Gold
Amy Marquez
INVEST: Discussion
2018 • Enterprise Experience 2018
Gold
Maria Giudice
Becoming a Changemaker by Leading with Design
2023 • Advancing Research 2023
Gold
Sean McKay
Whole Product Thinking: Expanding beyond problem and solution space thinking
2024 • Rosenfeld Community
Alexia Cohen
Increasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona
2024 • Advancing Service Design 2024
Gold
Veevi Rosenstein
Building for Scale: Creating the Zendesk UX Research Practice
2024 • Enterprise Experience 2020
Gold
Saara Kamppari-Miller
DesignOps for Inclusive Design and Accessibility
2022 • DesignOps Community
Peter Van Dijck
Hands-on AI #1: Let’s write your first AI eval
2025 • Rosenfeld Community
Dan Donald
Design Systems as a Vehicle for Systemic Change
2023 • DesignOps Community
Scott Plewes
Why Isn't Your UX Approach Going Viral?: A Mathematical Model
2023 • Advancing Research 2023
Gold
Michaela Mora
Advanced Concept Testing Approaches To Guide Product Development and Business Decisions
2022 • Advancing Research 2022
Gold

More Videos

Bria Alexander

"Adjust your conference time zone setting depending on where you are to avoid confusion."

Bria Alexander

Opening Remarks

November 18, 2022

Hugh Dubberly

"Horst Rittel introduced wicked problems to describe problems where consensus on definition is difficult, and calling them problems can be misleading—maybe they’re better called messes or tangles."

Hugh Dubberly

Problems with Problems: Reconsidering the Frame of Designing as Problem-Solving

June 19, 2019

April Reagan

"We can't just focus on the next deadline; we have to think about how the products and services we build impact the world."

April Reagan

Look, Think, Act: The Futures-Smart Design Organization

October 1, 2021

Ricardo Martins

"Conjoint analysis was used by Apple and Samsung to determine the financial value of specific product features."

Ricardo Martins

Unlocking the power of advanced quantitative methods

March 12, 2025

Maria Skaaden

"One eye on the horizon and the other on the next wave is the perspective teams need to deliver quality digital products."

Maria Skaaden

Continuous Design: One eye on the horizon and the other on the next wave

November 8, 2018

Vanessa Varin

"You can't do one without the other. Design the system, set rituals in the quality bar. They reinforce each other."

Vanessa Varin

Feedback: The Other F-Word

September 10, 2025

Jen Crim

"We have maintained that freshness and acceptance of new ideas while growing rapidly."

Jen Crim Jess Quittner Saritha Kattekola Alex Karr Gurbani Pahwa

Culture, DIBS & Recruiting

June 11, 2021

Patrick Boehler

"AI systems can present speculative connections as established facts, so confidence ratings are critical."

Patrick Boehler

Fishing for Real Needs: Reimagining Journalism Needs with AI

June 10, 2025

Julie Baher

"Net Promoter Score is just one question, but it’s a powerful way to measure loyalty and customer experience."

Julie Baher

Culture Change—My Journey

May 14, 2015