Summary
An acquisition can completely upend an organization, changing how we work—and whom we work with—often with no plan to manage the shift. When Accela acquired eight companies in 2015, we brought on hundreds of employees and dozens of products, but only one designer. Our UX team was now faced with integrating products from unfamiliar industries by working with teams unfamiliar with UX. Ken Hoffmann and Nova Wehman-Brown will discuss how setting aside their egos, and leaning on concrete data and user-centered design (internally and externally) built trust among teammates and turned chaos into collaboration in a fairly short period of time.
Key Insights
-
•
Trust and openness, such as Noba sharing slides early, helped break down barriers between acquiring and acquired teams.
-
•
Long-term knowledge of business domains inspires confidence but is challenged during acquisitions with shifting priorities.
-
•
Introducing UX to a product team never exposed to designers requires humility and asking basic questions to foster learning and trust.
-
•
The 'us versus them' mentality quickly emerges in acquisitions along lines such as location, company size, and culture, but must be actively dismantled to succeed.
-
•
Engaging all participants in hands-on workshops like design studios creates shared language, flattens hierarchies, and builds commitment.
-
•
Resistance from leadership and team members to non-traditional collaboration methods is common but can be overcome with persistence and playfulness.
-
•
User analytics tools can uncover unexpected behaviors that challenge team assumptions and improve product focus.
-
•
Regular design studios every sprint increase team alignment and empower new members to onboard faster.
-
•
Failing to recognize developers' pride in their design contributions can breed resentment and tension in collaboration.
-
•
Strong UX-product management partnerships enable strategic pivots and better outcomes during uncertain roadmaps.
Notable Quotes
"Noba submitted my name without asking me to present today, which shows how much we've grown to trust each other."
"This is all new to me. I've never done this before. I'm going to be learning as I go and share everything."
"A link in the header said log in but it wasn’t actually a link, causing thousands of confused clicks."
"The fastest way to break down 'us versus them' is to ask people to do something they’ve never done before."
"Everyone had encyclopedic knowledge of their product and they didn’t exploit that knowledge gap."
"I had to ask what wind forms were, which was pretty humbling."
"If you’re in this room, you have to collaborate and you have to participate."
"What gets us into trouble is not what we don’t know, it’s what we know for sure that just ain’t so."
"Developers had been designing the product for years and we didn’t recognize that we were taking something away from them they loved."
"Be the one who says I don’t know too. Be the one who picks up the sharpie first."
Or choose a question:
More Videos
"I believed we could do more — more for the company, customers, stakeholders, and ourselves if we had more agency."
Nalini KotamrajuResearch After UX
March 25, 2024
"Don't be a pot plant, be a crab."
Dean BroadleyNot Black Enough to be White
January 8, 2024
"Silence is complicity. Inaction is support."
Denise Jacobs Nancy Douyon Renee Reid Lisa WelchmanInteractive Keynote: Social Change by Design
January 8, 2024
"Our team’s improvement wasn’t the final state—we set ambitious goals to be in the 80th to 90th percentile next year."
Kim Fellman CohenMeasuring the Designer Experience
October 23, 2019
"Every major brand has a dark side brought to you by design on purpose, 40 hours a week."
George AyeThat Quiet Little Voice: When Design and Ethics Collide
November 16, 2022
"Visual style isn’t just enough to make something feel cohesive."
Nathan CurtisBeyond the Toolkit: Spreading a System Across People & Products
June 9, 2016
"Real estate transactions are among the top five life events in terms of emotional significance for people."
Greg PetroffThe Compass Mission
March 10, 2021
"Global and local cultures are closely entwined and always influencing one another."
Chloe Amos-EdkinsA Cultural Approach: Research in the Context of Glocalisation
March 27, 2023
"Some stakeholders still prefer their beliefs to data, even in academia."
Mackenzie Cockram Sara Branco Cunha Ian FranklinIntegrating Qualitative and Quantitative Research from Discovery to Live
December 16, 2022
