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Summary
Measuring the success of research efforts is a critical capability in maturing our discipline and increasing our influence. This Advancing Research call is an opportunity to hear about “learning velocity,” how it’s being applied at Fidelity Investments, and what that could mean for you. Fidelity’s Jen Cardello, head of UX Research & Insights, and Jen Otto, head of Research Operations, shares how learning velocity has become a significant outcome that drives both ResearchOps initiatives (e.g., democratization) and the way they conduct and measure the effectiveness of research at Fidelity. Jen and Jen outline what learning velocity is and how it fits into Fidelity’s outcomes-based approach to research strategy.
Key Insights
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Learning velocity measures how quickly organizations can learn from research to inform product decisions.
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Democratization of research enables designers to conduct their own studies, reducing bottlenecks in the research process.
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A centralized repository (Lighthouse) reduces research redundancy and improves access to existing insights.
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Training designers in research methodologies has increased their engagement and reduced time-to-results from 14 days to 3 days.
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Continuous research engagement through structured programs fosters stronger collaboration between researchers and product teams.
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Operationalizing insights allows for better decision-making and enhances user empathy across the organization.
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Empowering teams to discover insights independently alleviates research bottleneck issues and fosters a culture of self-sufficiency.
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Establishing a buddy system ensures quality while enabling more individuals to engage in research activities.
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Effective communication and training are critical to ensure that all stakeholders understand and embrace the shift towards democratized research.
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The combination of autonomy and alignment within teams is crucial for improving overall learning speed.
Notable Quotes
"Learning velocity is about how fast can the organization learn versus how many studies we conduct."
"We don’t want to measure success by how many studies we pump out; that's a dangerous mindset."
"The goal is not to conduct more research studies faster but to help the organization learn faster."
"We’ve shifted our focus to spending at least 75% of our time on the right problem, right solution part of our framework."
"The democratization of research has allowed designers and product owners to participate directly in research, leading to greater insights."
"We reduce search time for insights by having everything centralized in Lighthouse, which empowers teams to discover insights themselves."
"When researchers engage with designers, it creates empathy and enhances our understanding of user needs."
"Continuous Discovery and Feedback creates a cadence of research that builds on previous insights, creating a richer narrative."
"We've gone from 14 days for results to just 3 days, significantly speeding up the research process."
"Democratization allows researchers to focus on strategic problems rather than just executing usability tests."
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