Summary
Chances are good that every department in your enterprise already uses some design thinking tactics in their work. Helping these other partners and departments understand the power of this design thinking is a key to scaling the influence of the design organization and infusing the entire enterprise with more creative problem-solving, collaboration, and purposeful fun. Define design thinking for your design org and also understand how it applies to product management, engineering, marketing, and other departments. Hear about tactics for sharing design thinking and its positive results with partners across your organization. See how design thinking can be built into the systems that fuel design, product development, and critical business processes such as planning.
Key Insights
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Design thinking is not exclusive to designers; it's a mindset for everyone.
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Customer-centric design is key; organizational structure should reflect customer journeys.
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Breaking down silos is crucial for effective collaboration among teams.
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Using design research ensures that all team members work from shared customer insights.
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Artifacts from the design process help maintain alignment across teams.
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Iterative design and prototyping accelerate problem-solving.
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Engaging customers in the design process reduces recruitment challenges.
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Building trust begins with small relationship-building steps.
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Data-driven design decisions enhance transparency and trust.
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Fostering communication and collaboration is vital in large teams.
Notable Quotes
"I'm super excited to be here today."
"We are a multidisciplinary design team."
"We're really customer backward, focused on entire customer outcomes."
"Design thinking requires you to iterate with fast rapid prototype and fail."
"Collaboration is so key, and you almost have to mandate it."
"Design thinking is really a mindset, a way of working."
"It's super important to work towards little steps of alignment."
"I think patience is important; change takes time."
"Design thinking helps you move into a space that's super ambiguous."
"Involving leadership in the process helps them get on board."
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