Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Discussion
Gold
Thursday, May 14, 2015 • Enterprise UX 2015
Share the love for this talk
Discussion
Speakers: Marc Rettig , Julie Baher , Phil Gilbert and Nathan Shedroff
Link:

Summary

The discussion features insights from various speakers on the pivotal role of relationships in organizational culture and design. Julie highlights the need for experiential learning over mere persuasion to foster behavior change, while Nathan explores ways to visualize relationships within organizations to enhance understanding and value. Phil discusses design evolution at IBM, addressing challenges and successes over the years, particularly how to incorporate younger and experienced talent. The conversation underscores the significance of empathy in communication, co-creation across boundaries, and the necessity of generating hypotheses around risk-taking in organizations. The speakers emphasize that change requires understanding and aligning motivations, creating safe environments for experimentation, and fostering a culture resistant to traditional rigidities.

Key Insights

  • Practical experiences are key to culture change in organizations.

  • Leadership must prioritize relationships to foster innovation.

  • Design thinking is about doing rather than just theoretical knowledge.

  • Empathy and understanding are critical in organizational dynamics.

  • Organizations should frame discussions around value rather than just numbers.

  • Successes, no matter how small, build momentum for larger changes.

  • Engaging in deliberate conversations can reshape the understanding of value in businesses.

  • Risk-taking should be redefined as hypothesis generation rather than avoidance.

  • Younger and experienced professionals should be blended for optimal team dynamics.

  • Communicating with humility helps bridge gaps between different organizational roles.

Notable Quotes

"We really want to change behavior, not just get people to say they're doing design."

"The most interesting thing we did is reject a studio model for design."

"Most everybody in most jobs comes to work to create something great."

"We haven't done this at the C-level but we've done it at the director level."

"We've found huge power in the thing of listening."

"You can't have culture without relationships."

"We're building a program not just for today, but also for 2025 and beyond."

"It's not about risk or not risk, it's about acceptable amounts of risk."

"We engage the legal department in conversations about risk."

"Good decisions can come from small successful projects that align with a vision."

Vincent Brathwaite
Opener: Past, Present, and Future—Closing the Racial Divide in Design Teams
2020 • DesignOps Summit 2020
Gold
Frances Yllana
DesignOps–Leading the Path to Parity
2023 • DesignOps Community
Stephen Pollard
Closing Keynote: Getting giants to dance - what can we learn from designing large and complex public infrastructure?
2017 • DesignOps Summit 2017
Gold
Jennifer Fraser
What would Emmy Noether Do? Math, Models and Mulling in UX Research
2023 • Advancing Research 2023
Gold
Jemma Ahmed
Research at an inflection point: Adapting to a new era of collaboration, equity, and innovation
2025 • Advancing Research 2025
Gold
Alicia Mooty
Design Staffing Models
2021 • DesignOps Summit 2021
Gold
Llewyn Paine
Day 1 Using AI in UX with Impact
2025 • Designing with AI 2025
Conference
Sarah Kinkade
Design Management Models in the Face of Transformation
2022 • Design at Scale 2022
Gold
Emilia Åström
Unlock Your Team’s Intelligence with Collaboration Design
2022 • Design at Scale 2022
Gold
Davis Neable
How to Drive a Design Project When you Don’t Have a Design Team
2021 • Design at Scale 2021
Gold
Abby Covert
Panel: Collaboration Tools
2017 • DesignOps Summit 2017
Gold
Maria Giudice
Becoming a Changemaker by Leading with Design
2023 • Advancing Research 2023
Gold
Marjorie Stainback
Transforming Strategic Research Capacity through Democratization
2019 • DesignOps Summit 2019
Gold
Toby Haug
Discussion
2017 • Enterprise Experience 2017
Gold
Stefanie Owens
Optimizing for Outcomes: Transformation Design in Systems at Scale
2024 • Advancing Service Design 2024
Gold
Laureen Kattan
Centering Patients and Clinicians in a Complex Government Ecosystem
2023 • Design in Product 2023
Gold

More Videos

George Abraham

"The aim is to create a zero-friction workflow between designers and developers."

George Abraham Stefan Ivanov

Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)

October 1, 2021

Louis Rosenfeld

"As someone who's done a lot of events, audio and recordings can be problematic."

Louis Rosenfeld

The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld

June 5, 2024

Bria Alexander

"We want to make sure you are feeling loved, supported, and excited about the outstanding content we have today."

Bria Alexander

Day 3 Welcome

September 25, 2024

Bill Scott

"You must move from defending solutions to embracing problems."

Bill Scott

Lean Engineering: Engineering for Learning and Experimentation in the Enterprise

May 14, 2015

Bria Alexander

"Don’t miss out on our digital swag bag for some cool fun swag."

Bria Alexander

Opening Remarks

June 11, 2021

Kristin Wisnewski

"Every minute spent struggling with an IT system is a minute of time not spent delivering value for IBM and our clients."

Kristin Wisnewski

Measuring What Matters

October 23, 2019

Dave Hora

"The way to induce demand is through targeted socialization of your work."

Dave Hora

Advice for Establishing Research

December 8, 2022

Richard Buchanan

"We have a humble and modest role in the world to help people live their lives more effectively."

Richard Buchanan

Creativity and Principles in the Flourishing Enterprise

June 15, 2018

Josh Clark

"The goal of good design is to elevate experiences, remove friction, and empower user agency."

Josh Clark Veronika Kindred

Sentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)

January 15, 2025