Summary
The discussion features insights from various speakers on the pivotal role of relationships in organizational culture and design. Julie highlights the need for experiential learning over mere persuasion to foster behavior change, while Nathan explores ways to visualize relationships within organizations to enhance understanding and value. Phil discusses design evolution at IBM, addressing challenges and successes over the years, particularly how to incorporate younger and experienced talent. The conversation underscores the significance of empathy in communication, co-creation across boundaries, and the necessity of generating hypotheses around risk-taking in organizations. The speakers emphasize that change requires understanding and aligning motivations, creating safe environments for experimentation, and fostering a culture resistant to traditional rigidities.
Key Insights
-
•
Practical experiences are key to culture change in organizations.
-
•
Leadership must prioritize relationships to foster innovation.
-
•
Design thinking is about doing rather than just theoretical knowledge.
-
•
Empathy and understanding are critical in organizational dynamics.
-
•
Organizations should frame discussions around value rather than just numbers.
-
•
Successes, no matter how small, build momentum for larger changes.
-
•
Engaging in deliberate conversations can reshape the understanding of value in businesses.
-
•
Risk-taking should be redefined as hypothesis generation rather than avoidance.
-
•
Younger and experienced professionals should be blended for optimal team dynamics.
-
•
Communicating with humility helps bridge gaps between different organizational roles.
Notable Quotes
"We really want to change behavior, not just get people to say they're doing design."
"The most interesting thing we did is reject a studio model for design."
"Most everybody in most jobs comes to work to create something great."
"We haven't done this at the C-level but we've done it at the director level."
"We've found huge power in the thing of listening."
"You can't have culture without relationships."
"We're building a program not just for today, but also for 2025 and beyond."
"It's not about risk or not risk, it's about acceptable amounts of risk."
"We engage the legal department in conversations about risk."
"Good decisions can come from small successful projects that align with a vision."
















More Videos

"Empathy isn't just about understanding; it's also about respecting existing values in any change process."
Hana NagelTurning Research Ripples into Waves
November 8, 2018

"Trust is paramount when designing for government services."
Louis Rosenfeld Lashanda Hodge Senongo Akpem Chris HodowanecBecoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022

"The examples I shared are not exhaustive, but they call on you to evolve your practices to better serve communities."
Sarah FathallahLessening the Research Burden on Vulnerable Communities
March 30, 2020

"Accessibility in gaming is still considered an inspiring hack, rather than a responsibility of developers and designers."
Sam ProulxTo Boldly Go: The New Frontiers of Accessibility
September 9, 2022

"Understanding the importance of design ops is crucial for any organization undergoing change."
Benjamin RealShowing the Value of DesignOps by Not Having a DesignOps Team
October 21, 2020

"A journey map isn't like a service design blueprint; they are complementary visualizations."
Jennifer FraserWhat would Emmy Noether Do? Math, Models and Mulling in UX Research
March 29, 2023

"You need to understand and listen to all the parties to make it a collaborative process."
Prerna MakanawalaAchieving Balanced Design Consistency
June 9, 2021

"Our superpower as researchers is connecting the dots between users and our organizations."
Gregg BernsteinOpportunistic Research with Gregg Bernstein
July 11, 2019

"Typography matters. It matters a lot."
Erin WeigelUX Lessons from running more than 1,200 A/B Tests
July 10, 2024