Summary
Namahn has been working on digital inclusion for the Digital Transformation Office of the Belgian federal government for over a year. Since 2020, they have invested in understanding user needs to help administrations improve their services for and with the citizen. In a multidisciplinary team, the team researched the challenges of digital inclusion and explored actionable avenues for federal administrations. In 2019, a study showed that 42% of Belgian citizens didn't use any online or digital public service. Applying design techniques, the team shaped a profound understanding of people at risk, their struggles, and how governmental services can become more inclusive. In this talk, Yalenka and Marie will outline how they conducted interviews with citizens at risk of digital exclusion during a lockdown and what they learned from those. Additionally, they’ll detail the current experiments that they are launching to ensure public services are conceived in an inclusive way.
Key Insights
-
•
Digital inclusion is crucial in government services to prevent citizen exclusion.
-
•
COVID-19 highlighted the urgency of implementing digital solutions that are accessible.
-
•
10% of Belgians lack internet access, while 41% of those with access do not engage digitally with government.
-
•
Understanding the context of exclusion is as important as addressing individual capabilities.
-
•
Successful digital transformation relies on designing mobile-first experiences.
-
•
Coherent and consistent digital identities across services can reduce confusion for users.
-
•
Investing in clear and accessible content design is essential for user engagement.
-
•
Building trust with citizens is critical, necessitating personal assistance in digital navigation.
-
•
Cross-organizational collaboration is vital for tackling systemic issues of digital exclusion.
-
•
Civic designers should hold leaders accountable for inclusive practices and measurable outcomes.
Notable Quotes
"We're quite proud that we managed to nurture actionable outcomes amidst the challenges."
"When we started, very few administrations knew precisely how significant the risk of exclusion was."
"Digital exclusion affects different people at various points in their lives."
"It's important to design mobile-first, as most governmental services are still desktop-centric."
"A lot of governmental sites are filled with incomprehensible content that is legally correct."
"Investing in building trust is crucial before expecting citizens to trust digital services."
"Designing for digital inclusion means connecting with existing local organizations and community resources."
"A magic solution for digital exclusion does not exist; small efforts can lead to significant impact."
"Civic designers have a strong role in connecting with various stakeholders to drive inclusion."
"Ultimately, the success of inclusive digital design relies on translating intentions into real actions."
















More Videos

"Having a starting point gets people's juices flowing and collaboration going in ways I couldn't have imagined."
Noz UrbinaRapid AI-powered UX (RAUX): A framework for empowering human designers
May 1, 2025

"What are our rules of engagement for design?"
Jim KalbachJazz Improvisation as a Model for Team Collaboration
June 4, 2019

"When you onboard somebody new, give them a journal."
Holly ColeUnderstanding Experiences: When you have to do more than work
November 8, 2018

"With UXPin, you can build full interfaces that you can properly usability test without assumptions."
Jack BeharHow to Build Prototypes that Behave like an End-Product
December 6, 2022

"David Nicholson is a senior UX designer at PwC with a passion for helping design enterprise scale products."
Bria AlexanderOpening Remarks
October 3, 2023

"Organizations must build a culture of safe experimentation and reward curiosity."
Erika FlowersAI-Readiness: Preparing NASA for a Data-Driven, Agile Future
June 10, 2025

"Learning should be an experience tailored around the learner, not the curriculum."
Kristin SkinnerFive Years of DesignOps
September 29, 2021

"In jazz music, there's what's called 'the head.'"
Jim KalbachJazz Improvisation as a Model for Team Collaboration
November 6, 2017

"Not everyone needs to be a designer; people can be design thinkers."
Surya VankaUnleashing Swarm Creativity to Solve Enterprise Challenges
June 10, 2021