Summary
We’ve spent a full-day exploring the challenges and opportunities in product/UX collaborations, and looking at those challenges and opportunities not only from a UX perspective, but also from a PM point of view. In this follow-up session, we’ll look back to the morning’s empathy mapping session, and take a beat to reflect those two roles and how they relate to one another.
Key Insights
-
•
Empathy mapping with large groups can reveal nuanced insights into product managers’ daily realities and pressures.
-
•
Product managers often compromise on feature usability to meet hard deadlines, intending to iterate later.
-
•
Cross-functional collaboration challenges for product managers include balancing meetings with execution time.
-
•
Synthesizing user research insights into accessible formats remains a key challenge for boosting product team decision-making.
-
•
Visibility and traceability of work via tools like Jira are essential for coordination between UX and product teams.
-
•
Metrics and impact are high-pressure areas where product managers feel accountability for product success in business terms.
-
•
Empathy must be thoughtful and evidence-based, acknowledging the limitations of sensory metaphors that can exclude some team members.
-
•
The relationship between UX and product managers benefits from ongoing dialogue, trust-building, and shared strategic goals.
-
•
Similar empathy mapping exercises could be extended to engineers and sales teams to foster broader organizational understanding.
-
•
Organizational leadership should facilitate workflows that enable hybrid vigor, helping diverse roles collaborate productively rather than compete.
Notable Quotes
"Product managers are trying to keep up with deadlines but often launch hard-to-use features hoping to make them better later."
"We put product managers at the center to map what they see, say, do, and also think and feel based on our collective experiences."
"It’s really hard for product managers to find time for actually doing the work because of all the meetings."
"Synthesizing user feedback in a way that’s easy for product managers to consume is one of the hot topics right now."
"Empathy mapping uses sensory metaphors but can exclude people with disabilities if we’re not careful."
"We have to ask how confident we are in our empathy—whether it’s evidence-based or just assumptions."
"Product and UX ought to be allies presenting a united front at the table, not competing for supremacy."
"We each bring different skills, temperaments, and interests, so there’s no one perfect relationship model between roles."
"Taking a pause to reflect on what our counterparts are experiencing can help us partner better, rather than react defensively."
"Leadership needs to design workflows that favor hybrid vigor instead of ambiguous relationships that frustrate everyone."
Or choose a question:
More Videos
"We made a taxonomy of streaming participants using food metaphors: snacks, main meal, side dish."
Deanna MitchellDesigning with culture: Unlocking impactful insights for Product and UX
March 12, 2025
"Only one in 10 companies have quantifiable measurement for their design leaders."
Kristin Skinner Kamdyn Moore8 Types of Measures in Design Operations
April 16, 2020
"Designing sustainable doesn’t mean removing everything fun from the web."
Nick LewisDesigning and building low-carbon websites independently
November 18, 2025
"This tool is not an easy button; it enhances what we do by giving us confidence faster, not replacing human insight."
Gillian Salerno-Rebic Mark MicheliFrom Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
June 11, 2025
"You have to ask who the 'we' is in the room, because often the communities you're designing for aren't represented or understood there."
Tricia WangThe most popular design thinking strategy is BS
January 27, 2022
"Purpose is a super important word—understanding what a person is trying to get done, not just their behavior."
Indi YoungPaying Better Attention to the Problem with Indi Young
December 12, 2019
"Change in government moves slowly, but we can pilot and iterate to serve evolving needs more quickly."
Amy Paris Danielle ThierryDelivering Equity: Government Services for All Ages, Languages, Sexual Orientations, and Gender Identities
December 9, 2021
"Complex systems are not chaos but non-deterministic due to interdependencies and autonomy within the system."
Jen BriselliLearning is the north star: service design for adaptive capacity
November 19, 2025
"When I first started, I felt like I had this little superpower that nobody else really knew about."
Janelle EstesUX Research Trends
January 28, 2021
