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Pulse Check: Empathy Mapping Your Product Manager, Pt. 2
Gold
Tuesday, December 6, 2022 • Design in Product 2022
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Pulse Check: Empathy Mapping Your Product Manager, Pt. 2
Speakers: Aditi Ruiz , Christian Crumlish and Farid Sabitov
Link:

Summary

We’ve spent a full-day exploring the challenges and opportunities in product/UX collaborations, and looking at those challenges and opportunities not only from a UX perspective, but also from a PM point of view. In this follow-up session, we’ll look back to the morning’s empathy mapping session, and take a beat to reflect those two roles and how they relate to one another.

Key Insights

  • Empathy maps are effective tools to enhance understanding between product managers and UX professionals.

  • The large group exercise collected 259 sticky notes representing participants' insights and experiences.

  • Key challenges for product managers include competition, cross-functional collaboration, and effective prioritization.

  • User research is critical, yet often under-resourced in product management workflows.

  • Metrics play a crucial role in assessing the success and impact of product initiatives.

  • There is a need to prioritize strategic partnerships over siloed teamwork in organizations.

  • Transparency and communication are key to overcoming technical constraints and improving workflow.

  • There are a variety of ways to engage in productive discussions to enhance collaboration between teams.

  • Acknowledging shared challenges helps foster a collaborative culture and reduces defensiveness in teams.

  • The role of product managers often includes being success managers who engage directly with customers.

Notable Quotes

"We built a collective impacting map with participation from over 80 people."

"Many shared concerns about the fear that competitors are working harder than we are."

"It's crucial to understand how product managers are working within their teams and with stakeholders."

"User research activities are equally important as any design efforts."

"Product managers carry significant pressure for product success and initiative impact."

"We should design solutions to address the unspoken assumptions blocking our collaboration."

"This empathy map can act as a quick reference to understand the mindset of product managers."

"It's important to face these problems together and articulate them clearly."

"Workshops like this one are not just exercises, but vital tools for understanding inter-team dynamics."

"We need to constantly evaluate how effectively we're communicating and collaborating with our teams."

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