Summary
We’ve spent a full-day exploring the challenges and opportunities in product/UX collaborations, and looking at those challenges and opportunities not only from a UX perspective, but also from a PM point of view. In this follow-up session, we’ll look back to the morning’s empathy mapping session, and take a beat to reflect those two roles and how they relate to one another.
Key Insights
-
•
Empathy mapping with large groups can reveal nuanced insights into product managers’ daily realities and pressures.
-
•
Product managers often compromise on feature usability to meet hard deadlines, intending to iterate later.
-
•
Cross-functional collaboration challenges for product managers include balancing meetings with execution time.
-
•
Synthesizing user research insights into accessible formats remains a key challenge for boosting product team decision-making.
-
•
Visibility and traceability of work via tools like Jira are essential for coordination between UX and product teams.
-
•
Metrics and impact are high-pressure areas where product managers feel accountability for product success in business terms.
-
•
Empathy must be thoughtful and evidence-based, acknowledging the limitations of sensory metaphors that can exclude some team members.
-
•
The relationship between UX and product managers benefits from ongoing dialogue, trust-building, and shared strategic goals.
-
•
Similar empathy mapping exercises could be extended to engineers and sales teams to foster broader organizational understanding.
-
•
Organizational leadership should facilitate workflows that enable hybrid vigor, helping diverse roles collaborate productively rather than compete.
Notable Quotes
"Product managers are trying to keep up with deadlines but often launch hard-to-use features hoping to make them better later."
"We put product managers at the center to map what they see, say, do, and also think and feel based on our collective experiences."
"It’s really hard for product managers to find time for actually doing the work because of all the meetings."
"Synthesizing user feedback in a way that’s easy for product managers to consume is one of the hot topics right now."
"Empathy mapping uses sensory metaphors but can exclude people with disabilities if we’re not careful."
"We have to ask how confident we are in our empathy—whether it’s evidence-based or just assumptions."
"Product and UX ought to be allies presenting a united front at the table, not competing for supremacy."
"We each bring different skills, temperaments, and interests, so there’s no one perfect relationship model between roles."
"Taking a pause to reflect on what our counterparts are experiencing can help us partner better, rather than react defensively."
"Leadership needs to design workflows that favor hybrid vigor instead of ambiguous relationships that frustrate everyone."
Or choose a question:
More Videos
"Digital nudges invite users to be more mindful by pausing autoplay and requiring actions to reveal notifications, reducing addiction."
Mandy DrewWhat Role(s) Can Research Play in Responsible Design?
March 11, 2021
"Leadership public recognition of time spent engaging with research is a powerful way to give people permission to participate."
Crystal YanBuilding a Customer-Centric Culture
March 30, 2020
"One out of every 12 men have some form of color blindness — that was overlooked until we changed our flag icons and got tears of thanks."
Dan WillisEnterprise Storytelling Sessions
June 8, 2016
"If you get 10 people to follow, that’s a good sign your business has traction."
Eric ShumakeAn AMA on UX's Role in Healthcare
April 22, 2026
"Sometimes you're the leader, sometimes you're at the end, sometimes you're trying to get other folks to come in — and that's okay."
Jennifer KanyamibwaCreating the Blueprint: Growing and Building Design Teams
November 8, 2018
"Everything is an experiment."
Erin WeigelReal-world lessons to improve your conversion rates
June 26, 2024
"AI reflects dominant hegemonic views, creating virtual worlds where counter views do not exist."
Rachael Dietkus, LCSW Llewyn Paine Nishanshi Shukla David WomackAI: Passionate defenses and reasoned critique [Advancing Research Community Workshop Series]
September 18, 2024
"Personal resiliency is no match for environmental toxicity."
Kat VellosOpener: The Other L Word
January 8, 2024
"Thirty to fifty percent of total efforts are typically spent on rework, which saps morale and wastes resources."
Rima Campbell Amrit S BhachuIncrease Productivity and Drive Business Impact
September 24, 2024
