Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Pulse Check: Empathy Mapping Your Product Manager, Pt. 2
Gold
Tuesday, December 6, 2022 • Design in Product 2022
Share the love for this talk
Pulse Check: Empathy Mapping Your Product Manager, Pt. 2
Speakers: Aditi Ruiz , Christian Crumlish and Farid Sabitov
Link:

Summary

We’ve spent a full-day exploring the challenges and opportunities in product/UX collaborations, and looking at those challenges and opportunities not only from a UX perspective, but also from a PM point of view. In this follow-up session, we’ll look back to the morning’s empathy mapping session, and take a beat to reflect those two roles and how they relate to one another.

Key Insights

  • Empathy mapping with large groups can reveal nuanced insights into product managers’ daily realities and pressures.

  • Product managers often compromise on feature usability to meet hard deadlines, intending to iterate later.

  • Cross-functional collaboration challenges for product managers include balancing meetings with execution time.

  • Synthesizing user research insights into accessible formats remains a key challenge for boosting product team decision-making.

  • Visibility and traceability of work via tools like Jira are essential for coordination between UX and product teams.

  • Metrics and impact are high-pressure areas where product managers feel accountability for product success in business terms.

  • Empathy must be thoughtful and evidence-based, acknowledging the limitations of sensory metaphors that can exclude some team members.

  • The relationship between UX and product managers benefits from ongoing dialogue, trust-building, and shared strategic goals.

  • Similar empathy mapping exercises could be extended to engineers and sales teams to foster broader organizational understanding.

  • Organizational leadership should facilitate workflows that enable hybrid vigor, helping diverse roles collaborate productively rather than compete.

Notable Quotes

"Product managers are trying to keep up with deadlines but often launch hard-to-use features hoping to make them better later."

"We put product managers at the center to map what they see, say, do, and also think and feel based on our collective experiences."

"It’s really hard for product managers to find time for actually doing the work because of all the meetings."

"Synthesizing user feedback in a way that’s easy for product managers to consume is one of the hot topics right now."

"Empathy mapping uses sensory metaphors but can exclude people with disabilities if we’re not careful."

"We have to ask how confident we are in our empathy—whether it’s evidence-based or just assumptions."

"Product and UX ought to be allies presenting a united front at the table, not competing for supremacy."

"We each bring different skills, temperaments, and interests, so there’s no one perfect relationship model between roles."

"Taking a pause to reflect on what our counterparts are experiencing can help us partner better, rather than react defensively."

"Leadership needs to design workflows that favor hybrid vigor instead of ambiguous relationships that frustrate everyone."

Ask the Rosenbot
Chris Engledowl
A Mixed Method Approach to Validity to Help Build Trust
2023 • QuantQual Interest Group
Dr. Jamika D. Burge
Advancing the Inclusion of Womxn in Research Practices
2022 • Advancing Research Community
Denise Jacobs
Interactive Keynote: Social Change by Design
2024 • Enterprise Experience 2020
Gold
Trisha Causley
[Demo] Complexity in disguise: Crafting experiences for generative AI features
2024 • Designing with AI 2024
Gold
Lavy Kumar
Future of Work
2021 • Design at Scale 2021
Gold
Weidan Li
Qualitative synthesis with ChatGPT: Better or worse than human intelligence?
2024 • Designing with AI 2024
Gold
Bria Alexander
Welcome
2022 • DesignOps Summit 2022
Gold
Marc Rettig
Discussion
2015 • Enterprise UX 2015
Gold
Neil Barrie
Widening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture
2024 • Advancing Research 2024
Gold
Josh Clark
Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
2025 • Rosenfeld Community
Francesca Barrientos, PhD
You Need Your Own Definition of Design Maturity
2022 • Design at Scale 2022
Gold
Catherine Courage
The Enterprise UX Journey: Lessons From the Voyage & The Opportunity Ahead
2015 • Enterprise UX 2015
Gold
Prayag Narula
How to Empower Your Designers to Do Good Research – And Why You Want To
2022 • Design at Scale 2022
Gold
Amy Marquez
INVEST: Discussion
2018 • Enterprise Experience 2018
Gold
Changying (Z) Zheng
Navigating Innovation with Integrity
2024 • DesignOps Summit 2024
Gold
Sarah Brooks
Fireside chat with Sarah Brooks and Jen Pahlka
2021 • Civic Design Community

More Videos

Stephen Anderson

"We need just enough structure and no more to avoid chaos or stifling control."

Stephen Anderson

Puzzled? How to Coordinate Humans for Complex Challenges

May 27, 2021

Shipra Kayan

"Most leaders measure team happiness by how much people are smiling or laughing, but that’s really a poor metric."

Shipra Kayan Tess Dixon

How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro 

October 1, 2021

Aditi Ruiz

"We can imagine them worrying about managing competing priorities with product strategy execution."

Aditi Ruiz Christian Crumlish Farid Sabitov

A PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1

December 6, 2022

Uday Gajendar

"AI-generated imagery feels too shiny and perfect — unlike the human-made objects that carry flaws and presence of the maker."

Uday Gajendar Adam Richardson

From AI to Zeitgeist: Theory as the design antidote to AI hype

March 27, 2025

Megan Blocker

"This moment is yours to shape. If you step up to it, you won’t just be expanding your toolkit. You’re going to be expanding your influence, your impact, and the future of our profession itself."

Megan Blocker

Theme 2 Intro

March 12, 2025

Mariesa Lenz

"Bees measure success not by how fast they work but by how well they prepare."

Mariesa Lenz

What Beekeeping Taught me about Product Teams

October 29, 2025

Benjamin Real

"Understaffing is consistent in design ops no matter where in the world you are."

Benjamin Real

Maturity Models: A Core Tool for Creating a DesignOps Strategy

October 1, 2021

Samuel Proulx

"If accessibility is buried three levels deep in a checklist, it’s going to get missed."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

November 19, 2025

Gillian Salerno-Rebic

"The AI assistant enables ongoing conversation and follow-up questions to refine persona insights dynamically."

Gillian Salerno-Rebic Mark Micheli

From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement

June 11, 2025