Pulse Check: Empathy Mapping Your Product Manager, Pt. 2
Summary
We’ve spent a full-day exploring the challenges and opportunities in product/UX collaborations, and looking at those challenges and opportunities not only from a UX perspective, but also from a PM point of view. In this follow-up session, we’ll look back to the morning’s empathy mapping session, and take a beat to reflect those two roles and how they relate to one another.
Key Insights
-
•
Empathy mapping with large groups can reveal nuanced insights into product managers’ daily realities and pressures.
-
•
Product managers often compromise on feature usability to meet hard deadlines, intending to iterate later.
-
•
Cross-functional collaboration challenges for product managers include balancing meetings with execution time.
-
•
Synthesizing user research insights into accessible formats remains a key challenge for boosting product team decision-making.
-
•
Visibility and traceability of work via tools like Jira are essential for coordination between UX and product teams.
-
•
Metrics and impact are high-pressure areas where product managers feel accountability for product success in business terms.
-
•
Empathy must be thoughtful and evidence-based, acknowledging the limitations of sensory metaphors that can exclude some team members.
-
•
The relationship between UX and product managers benefits from ongoing dialogue, trust-building, and shared strategic goals.
-
•
Similar empathy mapping exercises could be extended to engineers and sales teams to foster broader organizational understanding.
-
•
Organizational leadership should facilitate workflows that enable hybrid vigor, helping diverse roles collaborate productively rather than compete.
Notable Quotes
"Product managers are trying to keep up with deadlines but often launch hard-to-use features hoping to make them better later."
"We put product managers at the center to map what they see, say, do, and also think and feel based on our collective experiences."
"It’s really hard for product managers to find time for actually doing the work because of all the meetings."
"Synthesizing user feedback in a way that’s easy for product managers to consume is one of the hot topics right now."
"Empathy mapping uses sensory metaphors but can exclude people with disabilities if we’re not careful."
"We have to ask how confident we are in our empathy—whether it’s evidence-based or just assumptions."
"Product and UX ought to be allies presenting a united front at the table, not competing for supremacy."
"We each bring different skills, temperaments, and interests, so there’s no one perfect relationship model between roles."
"Taking a pause to reflect on what our counterparts are experiencing can help us partner better, rather than react defensively."
"Leadership needs to design workflows that favor hybrid vigor instead of ambiguous relationships that frustrate everyone."
Or choose a question:
More Videos
"You can chat with large sets of data in real time, not waiting hours or days for answers."
Andy Barraclough Betsy NelsonFrom Costly Complexity to Efficient Insights: Why UX Teams Are Switching To Voxpopme
September 23, 2024
"We need to reposition researchers so stakeholders see them as strategic advisors, not just data collectors."
Aras Bilgen Ari ZelmanowResearch Democratization: A Debate
March 29, 2023
"Designing at scale means handling millions of users and dozens of geographies with all their unique challenges."
Uday GajendarTheme 1: Introduction
June 9, 2021
"The biggest thing for me is that bots bring our human values to AI and help curb abuses."
Greg NudelmanDesigning Conversational Interfaces
November 14, 2019
"If you want to improve the product team’s understanding, frame UX value in terms of their language and goals, not just UX jargon."
Christian CrumlishAMA with Christian Crumlish, author of Product Management for UX People
March 24, 2022
"Most product decisions look intuitive, but intuition alone leads to coherent stories that can be wrong."
Kristen Guth, Ph.D.Out of the FOG: A Non-traditional Research Approach to Alignment
March 28, 2023
"There isn’t yet a good way to measure emotional quality of design, only accuracy, safety, and cost."
Teresa SwinglerLook, Up in the Sky! UX/UI for Aerospace
October 27, 2022
"Is this enough? Can Civic design do more? There’s a crisis and pressing need for us to evolve our practice."
Meghan Hellstern Joanne DongThe Next 100 Years of Civic Design: How Might We Better Rise to Meet the Challenges of Today and Tomorrow?
December 10, 2021
"The gap between market research and user research is narrowing; their methods and questions are converging."
Jemma AhmedBringing together market and user research
October 17, 2019
