Pulse Check: Empathy Mapping Your Product Manager, Pt. 2
Summary
We’ve spent a full-day exploring the challenges and opportunities in product/UX collaborations, and looking at those challenges and opportunities not only from a UX perspective, but also from a PM point of view. In this follow-up session, we’ll look back to the morning’s empathy mapping session, and take a beat to reflect those two roles and how they relate to one another.
Key Insights
-
•
Empathy mapping with large groups can reveal nuanced insights into product managers’ daily realities and pressures.
-
•
Product managers often compromise on feature usability to meet hard deadlines, intending to iterate later.
-
•
Cross-functional collaboration challenges for product managers include balancing meetings with execution time.
-
•
Synthesizing user research insights into accessible formats remains a key challenge for boosting product team decision-making.
-
•
Visibility and traceability of work via tools like Jira are essential for coordination between UX and product teams.
-
•
Metrics and impact are high-pressure areas where product managers feel accountability for product success in business terms.
-
•
Empathy must be thoughtful and evidence-based, acknowledging the limitations of sensory metaphors that can exclude some team members.
-
•
The relationship between UX and product managers benefits from ongoing dialogue, trust-building, and shared strategic goals.
-
•
Similar empathy mapping exercises could be extended to engineers and sales teams to foster broader organizational understanding.
-
•
Organizational leadership should facilitate workflows that enable hybrid vigor, helping diverse roles collaborate productively rather than compete.
Notable Quotes
"Product managers are trying to keep up with deadlines but often launch hard-to-use features hoping to make them better later."
"We put product managers at the center to map what they see, say, do, and also think and feel based on our collective experiences."
"It’s really hard for product managers to find time for actually doing the work because of all the meetings."
"Synthesizing user feedback in a way that’s easy for product managers to consume is one of the hot topics right now."
"Empathy mapping uses sensory metaphors but can exclude people with disabilities if we’re not careful."
"We have to ask how confident we are in our empathy—whether it’s evidence-based or just assumptions."
"Product and UX ought to be allies presenting a united front at the table, not competing for supremacy."
"We each bring different skills, temperaments, and interests, so there’s no one perfect relationship model between roles."
"Taking a pause to reflect on what our counterparts are experiencing can help us partner better, rather than react defensively."
"Leadership needs to design workflows that favor hybrid vigor instead of ambiguous relationships that frustrate everyone."
Or choose a question:
More Videos
"Using generative AI math lets you skip stats, but you lose control over what codes start your synthesis."
Vitorio MilianoDon’t call it AI: Turn words into numbers with quantitative ethnography
March 11, 2026
"Investors front load the cost they expect to win at all costs."
Jen van der MeerService design performs value
November 19, 2025
"Be the one who says I don’t know too. Be the one who picks up the sharpie first."
Nova Wehman-BrownWe've Never Done This Before
June 4, 2019
"Some of the best ideas come from UX, but often they’re hidden from decision makers who need to see them."
Deanna Washington Tim Allen Jeff Courcelle John Maeda Matt Raw Erica TjaderScaling Success: Paving the Path from DesignOps to VP
October 4, 2023
"Co-creation brings other stakeholders into the design process, not just for requirements but to actually do the design work."
Jorge ArangoDesign as an Antidote to VUCA
May 9, 2019
"Over-enforced design system adoption bred resentment and low morale, despite good adoption metrics."
Rachael Greene Alison DavisBuilding a Design Ops Practice that Really Works (Most of the Time)
October 2, 2025
"You owe it to your organization and your team to grow the practice while staying true to your vision."
Rob Mitzel Sébastien MaloThe Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise
January 8, 2024
"Craft means intent and care even in digital products; for example, the bounce animation of Google Maps’ pin shows someone cared."
Uday Gajendar Adam RichardsonFrom AI to Zeitgeist: Theory as the design antidote to AI hype
March 27, 2025
"Designers connected with engineers closely, sometimes building templates themselves to quickly validate visions."
George Hinchliffe Joy LiuDelivering Amazing Experiences
June 10, 2021
