Summary
We’ve spent a full-day exploring the challenges and opportunities in product/UX collaborations, and looking at those challenges and opportunities not only from a UX perspective, but also from a PM point of view. In this follow-up session, we’ll look back to the morning’s empathy mapping session, and take a beat to reflect those two roles and how they relate to one another.
Key Insights
-
•
Empathy mapping with large groups can reveal nuanced insights into product managers’ daily realities and pressures.
-
•
Product managers often compromise on feature usability to meet hard deadlines, intending to iterate later.
-
•
Cross-functional collaboration challenges for product managers include balancing meetings with execution time.
-
•
Synthesizing user research insights into accessible formats remains a key challenge for boosting product team decision-making.
-
•
Visibility and traceability of work via tools like Jira are essential for coordination between UX and product teams.
-
•
Metrics and impact are high-pressure areas where product managers feel accountability for product success in business terms.
-
•
Empathy must be thoughtful and evidence-based, acknowledging the limitations of sensory metaphors that can exclude some team members.
-
•
The relationship between UX and product managers benefits from ongoing dialogue, trust-building, and shared strategic goals.
-
•
Similar empathy mapping exercises could be extended to engineers and sales teams to foster broader organizational understanding.
-
•
Organizational leadership should facilitate workflows that enable hybrid vigor, helping diverse roles collaborate productively rather than compete.
Notable Quotes
"Product managers are trying to keep up with deadlines but often launch hard-to-use features hoping to make them better later."
"We put product managers at the center to map what they see, say, do, and also think and feel based on our collective experiences."
"It’s really hard for product managers to find time for actually doing the work because of all the meetings."
"Synthesizing user feedback in a way that’s easy for product managers to consume is one of the hot topics right now."
"Empathy mapping uses sensory metaphors but can exclude people with disabilities if we’re not careful."
"We have to ask how confident we are in our empathy—whether it’s evidence-based or just assumptions."
"Product and UX ought to be allies presenting a united front at the table, not competing for supremacy."
"We each bring different skills, temperaments, and interests, so there’s no one perfect relationship model between roles."
"Taking a pause to reflect on what our counterparts are experiencing can help us partner better, rather than react defensively."
"Leadership needs to design workflows that favor hybrid vigor instead of ambiguous relationships that frustrate everyone."
Or choose a question:
More Videos
"Most people with my assistive technology might learn to use the system at a different pace than non-disabled users."
Sam ProulxSUS: A System Unusable for Twenty Percent of the Population
December 9, 2021
"We helped through Homestat last year to move 690 people into housing."
Ariel KennanBuilding a Design Culture
June 9, 2017
"Providing alternative content is often a kinder gesture than any lengthy alternative text could be."
Abby CovertStuck? Diagrams Help
October 27, 2022
"AI has eaten the world and will continue to eat the world forever."
Husani OakleyTheme Three Intro
June 6, 2023
"We seldom question whose table we want a seat at or why we don’t rebuild the entire table altogether."
Megan Blocker Lada Gorlenko Fatimah Richmond Molly StevensWhat UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
"All data has bias, all data has problems, and all data has limitations. It’s about where on the spectrum that sits and being clear on your provenance."
Jemma Ahmed Steve Carrod Chris Geison Dr. Shadi Janansefat Christopher NashDemocratization: Working with it, not against it [Advancing Research Community Workshop Series]
July 24, 2024
"Ethics evolve faster than laws; just because something is legal doesn’t make it ethical."
Erin WeigelGet Your Whole Team Testing to Design for Impact
July 24, 2024
"During grief, our creative mind shuts down; fear, safety and security rule the day."
Maria GiudiceEmpowering change: Reigniting purpose, passion and impact in research
March 13, 2025
"Aim for a two for one: how can you make your goals and the goals of others align?"
Jess GrecoClaiming your power: Practical tools for amplifying your unique voice
March 13, 2025
Latest Books All books
Dig deeper with the Rosenbot
How does embedding interactivity directly into SVG files help designers independent of developers?
What signs indicate an organization is ready to experiment with coordinated collaboration approaches?
What role does co-creation play in uncovering gaps and opportunities between collaborating organizations?