Pulse Check: Empathy Mapping Your Product Manager, Pt. 2
Summary
We’ve spent a full-day exploring the challenges and opportunities in product/UX collaborations, and looking at those challenges and opportunities not only from a UX perspective, but also from a PM point of view. In this follow-up session, we’ll look back to the morning’s empathy mapping session, and take a beat to reflect those two roles and how they relate to one another.
Key Insights
-
•
Empathy mapping with large groups can reveal nuanced insights into product managers’ daily realities and pressures.
-
•
Product managers often compromise on feature usability to meet hard deadlines, intending to iterate later.
-
•
Cross-functional collaboration challenges for product managers include balancing meetings with execution time.
-
•
Synthesizing user research insights into accessible formats remains a key challenge for boosting product team decision-making.
-
•
Visibility and traceability of work via tools like Jira are essential for coordination between UX and product teams.
-
•
Metrics and impact are high-pressure areas where product managers feel accountability for product success in business terms.
-
•
Empathy must be thoughtful and evidence-based, acknowledging the limitations of sensory metaphors that can exclude some team members.
-
•
The relationship between UX and product managers benefits from ongoing dialogue, trust-building, and shared strategic goals.
-
•
Similar empathy mapping exercises could be extended to engineers and sales teams to foster broader organizational understanding.
-
•
Organizational leadership should facilitate workflows that enable hybrid vigor, helping diverse roles collaborate productively rather than compete.
Notable Quotes
"Product managers are trying to keep up with deadlines but often launch hard-to-use features hoping to make them better later."
"We put product managers at the center to map what they see, say, do, and also think and feel based on our collective experiences."
"It’s really hard for product managers to find time for actually doing the work because of all the meetings."
"Synthesizing user feedback in a way that’s easy for product managers to consume is one of the hot topics right now."
"Empathy mapping uses sensory metaphors but can exclude people with disabilities if we’re not careful."
"We have to ask how confident we are in our empathy—whether it’s evidence-based or just assumptions."
"Product and UX ought to be allies presenting a united front at the table, not competing for supremacy."
"We each bring different skills, temperaments, and interests, so there’s no one perfect relationship model between roles."
"Taking a pause to reflect on what our counterparts are experiencing can help us partner better, rather than react defensively."
"Leadership needs to design workflows that favor hybrid vigor instead of ambiguous relationships that frustrate everyone."
Or choose a question:
More Videos
"The climate crisis is a symptom of us being disconnected from so many things around us."
Aiyana Bodi James Christie Marc O'Brien Louis RosenfeldThree Key Climate Initiatives and How You Can Help
September 11, 2024
"Managing up and across started with lots of coffees and questions to build a mental model of the organization."
Rob Mitzel Sébastien MaloThe Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise
January 8, 2024
"Large language models sometimes hallucinate, so agentic backends assign sub-tasks to specialized expert agents."
Christopher NoesselAI of the now: Designing for Agents
July 31, 2024
"Stop just throwing AI at the end of the process; integrate it strategically across the whole product and content lifecycle."
Noz UrbinaRapid AI-powered UX (RAUX): A framework for empowering human designers
May 1, 2025
"We’re not going back to stability; we’re riding this wave of perpetual upheaval and must learn to surf it."
Robin BeersNavigating organizational systems: Rethinking researcher’s role in driving change
March 13, 2025
"Where quite long your life? Bit glossy and a bit punchy. Kiss, kiss."
Jemma AhmedResearch at an inflection point: Adapting to a new era of collaboration, equity, and innovation
March 11, 2025
"All it takes to be a good boss and a good teammate is being a darn good human being."
Kit Unger Lada GorlenkoTheme 3 Intro
June 10, 2022
"Knowing where you are and where you stand is the start of addressing colonialism in embodied practice."
Josina VinkNavigating the pitfalls of systems thinking in service design
December 4, 2024
"Gaming is often framed as this sort of subculture that only gamers do."
Deanna MitchellDesigning with culture: Unlocking impactful insights for Product and UX
March 12, 2025
