Summary
We’ve spent a full-day exploring the challenges and opportunities in product/UX collaborations, and looking at those challenges and opportunities not only from a UX perspective, but also from a PM point of view. In this follow-up session, we’ll look back to the morning’s empathy mapping session, and take a beat to reflect those two roles and how they relate to one another.
Key Insights
-
•
Empathy mapping with large groups can reveal nuanced insights into product managers’ daily realities and pressures.
-
•
Product managers often compromise on feature usability to meet hard deadlines, intending to iterate later.
-
•
Cross-functional collaboration challenges for product managers include balancing meetings with execution time.
-
•
Synthesizing user research insights into accessible formats remains a key challenge for boosting product team decision-making.
-
•
Visibility and traceability of work via tools like Jira are essential for coordination between UX and product teams.
-
•
Metrics and impact are high-pressure areas where product managers feel accountability for product success in business terms.
-
•
Empathy must be thoughtful and evidence-based, acknowledging the limitations of sensory metaphors that can exclude some team members.
-
•
The relationship between UX and product managers benefits from ongoing dialogue, trust-building, and shared strategic goals.
-
•
Similar empathy mapping exercises could be extended to engineers and sales teams to foster broader organizational understanding.
-
•
Organizational leadership should facilitate workflows that enable hybrid vigor, helping diverse roles collaborate productively rather than compete.
Notable Quotes
"Product managers are trying to keep up with deadlines but often launch hard-to-use features hoping to make them better later."
"We put product managers at the center to map what they see, say, do, and also think and feel based on our collective experiences."
"It’s really hard for product managers to find time for actually doing the work because of all the meetings."
"Synthesizing user feedback in a way that’s easy for product managers to consume is one of the hot topics right now."
"Empathy mapping uses sensory metaphors but can exclude people with disabilities if we’re not careful."
"We have to ask how confident we are in our empathy—whether it’s evidence-based or just assumptions."
"Product and UX ought to be allies presenting a united front at the table, not competing for supremacy."
"We each bring different skills, temperaments, and interests, so there’s no one perfect relationship model between roles."
"Taking a pause to reflect on what our counterparts are experiencing can help us partner better, rather than react defensively."
"Leadership needs to design workflows that favor hybrid vigor instead of ambiguous relationships that frustrate everyone."
Or choose a question:
More Videos
"Prompt engineering is the craft of using specific inputs to elicit precise AI outputs, similar to designing discussion guides."
Savina HawkinsHarnessing AI in UXR: Practical Strategies for Positive Impact
March 26, 2024
"Toy design is not about the toy itself but a tool that unlocks unlimited possibilities before a child."
Alëna IouguinaDesigning Systems at Scale
November 7, 2018
"It is not our job to know all the answers, but to make sure the right questions are asked."
Jay BustamanteNavigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation
October 2, 2023
"We tend to do anything but inquire, even though inquiry is most effective for sustainable change."
Laura WeissThere is No Playbook: Leader as Coach During Challenging Times
April 26, 2024
"We’re creating a design committee that will help coach our agency colleagues on scopes of work and the design process."
Ariel KennanBuilding a Design Culture
June 9, 2017
"We matched designers with new peer buddies outside their usual domains to encourage learning and networking."
Dante GuintuHow to Crush the Talent Crunch
September 8, 2022
"We set a goal to fill 25% of our early career roles with underrepresented demographics and landed 37%."
Jen Crim Jess Quittner Saritha Kattekola Alex Karr Gurbani PahwaCulture, DIBS & Recruiting
June 11, 2021
"By designing products through the lens of edge cases like disabilities first, they often become better products for everyone."
Saara Kamppari-MillerDesignOps for Inclusive Design and Accessibility
May 26, 2022
"How do you build in the context of what you specifically need rather than having tools drive the research process? That’s the future."
Andy Barraclough Betsy NelsonFrom Costly Complexity to Efficient Insights: Why UX Teams Are Switching To Voxpopme
September 23, 2024
Latest Books All books
Dig deeper with the Rosenbot
What role does visualizing funding distributions (like 'sausage' diagrams) play in improving portfolio management?
How did attending a women design leadership retreat influence Mary Lynn’s career transition?
How does testing accessibility at the component level improve overall product accessibility?