Summary
We’ve spent a full-day exploring the challenges and opportunities in product/UX collaborations, and looking at those challenges and opportunities not only from a UX perspective, but also from a PM point of view. In this follow-up session, we’ll look back to the morning’s empathy mapping session, and take a beat to reflect those two roles and how they relate to one another.
Key Insights
-
•
Empathy mapping with large groups can reveal nuanced insights into product managers’ daily realities and pressures.
-
•
Product managers often compromise on feature usability to meet hard deadlines, intending to iterate later.
-
•
Cross-functional collaboration challenges for product managers include balancing meetings with execution time.
-
•
Synthesizing user research insights into accessible formats remains a key challenge for boosting product team decision-making.
-
•
Visibility and traceability of work via tools like Jira are essential for coordination between UX and product teams.
-
•
Metrics and impact are high-pressure areas where product managers feel accountability for product success in business terms.
-
•
Empathy must be thoughtful and evidence-based, acknowledging the limitations of sensory metaphors that can exclude some team members.
-
•
The relationship between UX and product managers benefits from ongoing dialogue, trust-building, and shared strategic goals.
-
•
Similar empathy mapping exercises could be extended to engineers and sales teams to foster broader organizational understanding.
-
•
Organizational leadership should facilitate workflows that enable hybrid vigor, helping diverse roles collaborate productively rather than compete.
Notable Quotes
"Product managers are trying to keep up with deadlines but often launch hard-to-use features hoping to make them better later."
"We put product managers at the center to map what they see, say, do, and also think and feel based on our collective experiences."
"It’s really hard for product managers to find time for actually doing the work because of all the meetings."
"Synthesizing user feedback in a way that’s easy for product managers to consume is one of the hot topics right now."
"Empathy mapping uses sensory metaphors but can exclude people with disabilities if we’re not careful."
"We have to ask how confident we are in our empathy—whether it’s evidence-based or just assumptions."
"Product and UX ought to be allies presenting a united front at the table, not competing for supremacy."
"We each bring different skills, temperaments, and interests, so there’s no one perfect relationship model between roles."
"Taking a pause to reflect on what our counterparts are experiencing can help us partner better, rather than react defensively."
"Leadership needs to design workflows that favor hybrid vigor instead of ambiguous relationships that frustrate everyone."
Or choose a question:
More Videos
"Knowledge is very conceptual, very abstract, and you’re trying to make it very concrete to use."
Ren PopeBuilding Experiences for Knowledge Systems
June 6, 2023
"We decided to limit panel access initially to the research team but are exploring expanding to other teams."
Wyatt HaymanGlobal Research Panels
August 8, 2020
"Embedded squads build domain expertise but risk losing knowledge if someone leaves, while centralized teams help reduce duplicated effort."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022
"Collaboration is great but we must support teams moving toward a goal, not just theorizing endlessly."
Dr. Jamika D. Burge Jemma Ahmed Chris GeisonBridge Building across Research Disciplines
August 26, 2021
"If you told me about a conference like this 30 years ago, you could have gotten all the participants in the backseat of a minivan."
Bob BaxleyTheme 4: Intro
January 8, 2024
"After the payroll app was on the roadmap, folks started asking where's the revenue, and then they wanted to change the direction without experimentation."
Steve Sanderson Alissa Briggs Jeff Gothelf Bill ScottDiscussion
May 14, 2015
"Recruiting for indigenous participants via Craigslist missed the unique role community ties play, so we regrouped and connected through community organizations."
Deirdre Hirschtritt Cesar Paredes Marie PerrotResearch is Only as Good as the Relationships You Build
November 17, 2022
"It’s really hard when all that tacit knowledge walks out the door every time someone leaves."
Frances Yllana Jorge Arango Maria Taylor Briana ThomasThe Big Question about Impact: A Panel Discussion
September 24, 2024
"We seldom question whose table we want a seat at or why we don’t rebuild the entire table altogether."
Megan Blocker Lada Gorlenko Fatimah Richmond Molly StevensWhat UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
