Rosenverse
Bridging Design and Code: AI-Powered Design System Integration
Conference ticket
Thursday, September 11, 2025 • DesignOps Summit 2025
Share the love for this talk
Bridging Design and Code: AI-Powered Design System Integration
Speakers: Ryan Matthew and Alex Kurchev
Link:

Summary

What if your design system could move from Figma to production-ready code—without heavy technical lift? In this session, we’ll share how AI can interpret design system content in Figma, transform it into coded components, and export it to Storybook for developers to use. Explore an evolving approach to streamlining workflows, closing the design–dev gap, and unlocking new ways for teams to collaborate at scale.

Key Insights

  • Structured, token-first Figma design systems are critical for successful AI-driven code generation.

  • Using Figma REST API with MCP server enables two-way sync between design files and code repositories.

  • Generative AI can create fully documented, accessible React components integrated with Storybook directly from Figma.

  • Designers with minimal coding experience can leverage AI tools to produce production-ready UI components.

  • AI reduces manual developer work and accelerates design system delivery from weeks to minutes.

  • Maintaining a single source of truth in design and code prevents UI inconsistencies across multiple developer teams.

  • MCP server acts as a universal adapter allowing AI models to interpret Figma design intent and properties.

  • Accessibility features are best annotated in Figma and automatically incorporated by AI in generated components.

  • The approach is platform and code agnostic; AI can generate components for various frameworks beyond React.

  • Governance and version control via GitHub ensure transparency and maintainability of AI-generated design system code.

Notable Quotes

"Figma files are no longer just a collection of visual elements; designers actively shape product features now."

"If the designer or developer can see the intent of the visual element, AI can see it also."

"Maintaining large-scale design systems is a real challenge that AI tools are starting to solve."

"It took me just a little bit amount of time to get into that and actually make a proper component from Figma."

"We are creating the repository of a design system that is highly customizable and ready for developers to start product development."

"AI-generated components maintain end-to-end system quality while developers focus on functionality."

"The style component was developed in two minutes rather than taking a few days to create and document."

"Annotate in Figma dev mode lets you provide accessibility details that AI models will implement automatically."

"This is not just a shift of different tools; it’s the way we build products now."

"Using AI to tighten the gap between design and engineering is essential to know how to use in our work right now."

Denise Jacobs
Interactive Keynote: Social Change by Design
2024 • Enterprise Experience 2020
Gold
Natalie M. Dunbar
DesignOps and Content Strategy: Envisioning the Future Together
2021 • DesignOps Summit 2021
Gold
Alëna Iouguina
Designing Systems at Scale
2018 • DesignOps Summit 2018
Gold
Steve Portigal
War Stories LIVE! Q&A-Discussion
2020 • Advancing Research 2020
Gold
Steve Chaparro
Bringing Into Alignment Brand, Culture and Space
2020 • DesignOps Community
Dave Malouf
Panel: Design Systems and Documentation
2017 • DesignOps Summit 2017
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Advancing Research 2023
Gold
Gillian Salerno-Rebic
Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation
2025 • Designing with AI 2025
Gold
David Sternberg
Uncovering the hidden forces shaping user behavior
2025 • Rosenfeld Community
Sheryl Cababa
Living in the Clouds: Adopting a Systems Thinking Mindset
2023 • Enterprise UX 2023
Gold
Sarah Fathallah
A Typology of Participation in Participatory Research
2023 • Advancing Research 2023
Gold
Amelia Cole
Data-Prompted Interviews
2021 • QuantQual Interest Group
Jeff Gothelf
Innovation Studios: the Engines of Enterprise Experimentation
2015 • Enterprise UX 2015
Gold
Dantley Davis
Leadership & Diversity—A Fireside Chat with Dantley Davis
2020 • Enterprise Community
Jose Coronado
People First - Design at JP Morgan
2021 • Design at Scale 2021
Gold
Luz Bratcher
This Is a Talk for Tired People
2022 • Design at Scale 2022
Gold

More Videos

Carl Turner

"I found the problem solver in the UI developer and identified the project’s sponsor who really felt the pain."

Carl Turner

You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project

March 28, 2023

Jacqui Frey

"Superfluidity means zero viscosity—flowing without loss of kinetic energy, no friction."

Jacqui Frey

Flow and Superfluidity for Design Orgs

November 7, 2018

Tricia Wang

"Designers are the most insecure function in many companies because their role—to represent people's needs—is both critical and ambiguous."

Tricia Wang

The most popular design thinking strategy is BS

January 27, 2022

Amber Knabl

"It’s way more cost effective to catch accessibility issues during the design phase than after shipping a product."

Amber Knabl

Empowering innovation: The critical role of inclusive product development in the AI era

June 4, 2024

Anne Mamaghani

"Many stakeholders don’t inherently understand the difference in quality outcomes from workshops, so we must be explicit."

Anne Mamaghani

How Your Organization's Generative Workshops Are Probably Going Wrong and How to Get Them Right

March 28, 2023

Ash Brown

"Education is the foundation upon which we build a more sustainable future."

Ash Brown

Silver Linings: What DesignOps Learned in the Shift to WFH

October 23, 2020

Uday Gajendar

"Working with Mark Templeton was like Dancing with the CEO to translate fuzzy executive ideas into tangible designs."

Uday Gajendar

The Wicked Craft of Enterprise UX

May 13, 2015

Bria Alexander

"Future-facing regulatory structures can avoid post-traumatic innovation by anticipating technology’s social impacts."

Bria Alexander Ariel Kennan Charlotte Lee Sarah Brooks Emily Lessard Gordon Ross Joanne Dong

Reflect and Chart Forward

December 10, 2021

Emilia Åström

"Use sticky notes with different colors and shapes to make the session more accessible and fun."

Emilia Åström Jim Kalbach

Unlock Your Team’s Intelligence with Collaboration Design

June 9, 2022