Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)
Thursday, February 17, 2022 • DesignOps Community
Share the love for this talk
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)
Speakers: Dave Malouf , Meredith Black and Farid Sabitov
Link:

Summary

If you’ve been wondering just how DesignOps has evolved to its current state, where it’s going, and how you can influence its future, you won’t want to miss our upcoming two-part series of DesignOps community calls. It’s your chance to learn from expert panelists and participate in a community exercise centered around mapping out the practice of DesignOps. Esteemed emeritus DesignOps curator Dave Malouf and emcee Meredith Black provide a firsthand account of the trends and factors that have influenced the direction of the practice over the past five years. We then begin working on our own mapping of DesignOps as a community, led by curator Farid Sabitov.

Key Insights

  • Design Ops search interest on Google peaked around the annual Design Ops Summit events but dropped during virtual summit years, while community activity grew.

  • There is a significant gap between demand for Design Ops roles and the supply of experienced professionals.

  • Design Ops is currently positioned between the Gartner hype cycle's Trough of Disillusionment and Slope of Enlightenment, reflecting mixed perspectives on field maturity.

  • The definition of Design Ops varies widely across companies, often leading to inconsistent role expectations and challenges in talent retention.

  • Design Ops community learning and sharing are outperforming what is available via traditional search and formal education.

  • Inclusive design and diversity, equity, and inclusion (DEI) have become central topics in Design Ops discussions, particularly since 2020.

  • Knowledge management remains an underdeveloped area within Design Ops with significant growth potential.

  • The pandemic accelerated remote and asynchronous collaboration trends impacting Design Ops practices and priorities.

  • A strong future focus is needed on integrating Design Ops with Product Ops and clarifying their relationship.

  • Identity fluidity and evolving diversity dimensions require rethinking Design Ops to be more adaptable and inclusive in its operations.

Notable Quotes

"We haven't done a good job of coalescing all those different types of experiences together to create a practice around what Design Ops really is."

"There aren't learned enough experts; we are still in that nebula trying to figure out how to become a star."

"Not every Design Ops person is the same, and Design Ops is going to look very different at every company."

"We're learning from each other in the community, which is much healthier than going to Google because anything can be on Google."

"The dynamic between employer and employee is changing a lot, and from a Design Ops perspective, that's something to keep our eye on."

"Design Ops is going to have to deal with Product Ops, and figuring out that relationship will be a big deal."

"The swing towards the generalist product designer has left behind user-centered design in a big way."

"We need to start thinking about fluidity in identity because there is no 'this' anymore; people are multiracial, fluid in sexual identity, neurodiversity, and more."

"Design always has to take the step forward in some way, whereas product people just go about their day and do their thing."

"Educating design leaders on setting expectations for Design Ops roles is critical to avoid 'teams of one' who are expected to do everything."

Ask the Rosenbot
Iram Shah
Closing Keynote: The View from the Top
2019 • Enterprise Experience 2019
Gold
Nalini Kotamraju
Research After UX
2024 • Advancing Research 2024
Gold
Ovetta Sampson
Turning UX Passion into Real Product Influence
2023 • Enterprise UX 2023
Gold
Dr. Jamika D. Burge
Broad Strokes: Connecting Design, Research, and AI to the World Around Us
2023 • Enterprise UX 2023
Gold
John Calhoun
Bring your DesignOps Story to Life! The Definitive DesignOps Book Jam
2023 • DesignOps Summit 2023
Gold
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Stephanie Wade
Building and Sustaining Design in Government
2021 • Civic Design 2021
Gold
B. Pagels-Minor
Breaking the Tension: The Power of Enabling Your Employees to Show Up Authentically
2022 • Design at Scale 2022
Gold
Susan Simon-Daniels
War Stories LIVE! Susan Simon-Daniels
2020 • Advancing Research 2020
Gold
Audrey Crane
Shadow Design–Where Else is Design Happening in Your Organization?
2023 • Enterprise Community
Alexandra Schmidt
Why Ethics Can't Save Tech
2022 • Civic Design 2022
Gold
Sam Proulx
Mobile Accessibility and You
2022 • Design at Scale 2022
Gold
Uday Gajendar
Day 1 Welcome
2024 • Designing with AI 2024
Gold
Lukas Moro
“Feels Like Paper!”: Interfacing AI through Paper
2025 • Designing with AI 2025
Gold
Patrizia Bertini
Pushing DesignOps’ Influence into New Global Markets
2022 • DesignOps Summit 2022
Gold
John Calhoun
Two Sides of the DesignOps Coin: Teams Ops and Product Ops
2024 • DesignOps Summit 2020
Gold

More Videos

Carla Casariego

"Design sprint 76 just kicked off yesterday, and the calendar lives on to align as best we can with software engineering."

Carla Casariego Sarah Spencer

DesignOps in Wonderland

October 24, 2019

Ariel Kennan

"We want regular monthly meetings to keep conversations alive while being doable for everyone’s schedules."

Ariel Kennan

Civic Design in 2022

January 13, 2022

Kaitlin Tasker

"Highly trained professionals still default to a presumed 'standard' under pressure, revealing how bias persists."

Kaitlin Tasker

Fast and Fearless Inclusive Research

March 27, 2023

Sara Asche Anderson

"We want to be an inspiring friend you go to for advice, not just someone who tells you what to buy."

Sara Asche Anderson Jamie Kaspszak

Not Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy

January 8, 2024

Bria Alexander

"Check out our digital swag bag—our sponsors put a lot of effort into making compelling offers for all of you here today."

Bria Alexander

Opening Remarks

September 29, 2021

Cennydd Bowles

"The tech industry is retreating from responsibility and ethics despite increasing awareness of moral impact."

Cennydd Bowles

Exit Interview #2: Rediscovering the ethical heart of design

November 6, 2025

Jilanna Wilson

"Having cameras on during meetings, even for those in the same room, really helps remote employees feel included."

Jilanna Wilson

Distributed Design Operations Management

October 23, 2019

Steve Chaparro

"You can’t begin a design process already with the end solution in your head—let the process inspire new insights."

Steve Chaparro

Bringing Into Alignment Brand, Culture and Space

August 13, 2020

Alnie Figueroa

"It’s not about saying yes to everything; it’s about picking projects aligned with company strategy, user experience impact, and where you can truly add value."

Alnie Figueroa

Teamwork: Strategies for Effective Collaboration with Other Program Management Teams

September 8, 2022