Summary
What we design is changing; therefore, how we design is also changing. Design innovation is being affected by emerging AI technologies. In this talk, I will set the context for the role of design in creating purposeful and pragmatic technology, both historically and today. I will talk about some of the problems with AI innovation and I will show some examples from our research showing the impact of design in creating, developing, and deploying AI systems, with the goal of creating better social systems, better economic relations, and a better world in which to live.
Key Insights
-
•
AI is transforming virtually every aspect of design, requiring new methods, processes, and roles for designers.
-
•
There is a significant innovation gap in AI products: most fail due to poor data, no customer value, lack of desirability, or ethical risks.
-
•
Designers often join AI product development too late, after data and models are chosen, limiting innovation and ethical integration.
-
•
The economy is shifting from manufacturing products to delivering integrated product-service ecologies, exemplified by companies like Starbucks and Walmart.
-
•
Service design requires a multi-stakeholder, holistic view that accounts for all affected parties, beyond obvious users.
-
•
AI should be treated as a design material, with specific capabilities and features serving as design patterns for innovation.
-
•
Digital algorithmic management in hospitality often strips workers of autonomy and requires new designs that restore agency and transparency.
-
•
Moderate AI performance, not perfect AI, often provides the best balance of value and usability in AI products, e.g., voicemail transcription.
-
•
Ethical concerns like privacy, bias, and surveillance are often unmanaged in AI product teams, highlighting a critical need for explicit ownership.
-
•
Collaborations with unions and workers can lead to meaningful changes in AI deployment, improving worker wellbeing and influencing policy.
Notable Quotes
"I call myself an accidental vagrant because I come from design but work in computer science—designers now live in contexts they haven't traditionally been."
"AI is poised to have a similar impact as electricity, transforming almost everything in the coming years."
"If we deploy AI too quickly without foresight, AI will burn in ways we cannot control."
"You would never implement an algorithm on a doctor without speaking to them, but in hospitality, it’s done to workers all the time."
"Most designers join AI projects after the data has been discovered and the model built—that’s far too late for meaningful innovation."
"The most successful AI innovations come from moderate AI performance that’s good enough to provide real value."
"Technology is not inherently bad; many errors come from uneven training and inconsistent configuration that can be fixed."
"When you put a worker at the center and empower them in data collection and product design, the outcome benefits the worker."
"We really need new methods to help designers understand AI as a design material, much like clay or pixels."
"AI innovation has a very small margin of success—80% of AI products fail before market, and 40% of those that launch never succeed."
Or choose a question:
More Videos
"Research operations is the spine of any successful research and insights group."
Nalini KotamrajuResearch After UX
March 25, 2024
"Availability bias means hiring managers often pick fruit from a tree they haven't planted."
Dean BroadleyNot Black Enough to be White
January 8, 2024
"If you’re not doing the work of addressing your own pain, you won’t be effective in helping others."
Denise Jacobs Nancy Douyon Renee Reid Lisa WelchmanInteractive Keynote: Social Change by Design
January 8, 2024
"People problems find their way to design ops because we’re known problem solvers and people run to us when morale is low."
Kim Fellman CohenMeasuring the Designer Experience
October 23, 2019
"Every major brand has a dark side brought to you by design on purpose, 40 hours a week."
George AyeThat Quiet Little Voice: When Design and Ethics Collide
November 16, 2022
"Visual style isn’t just enough to make something feel cohesive."
Nathan CurtisBeyond the Toolkit: Spreading a System Across People & Products
June 9, 2016
"We focus on delivering high quality but also moving fast—being comfortable negotiating that tension is important."
Greg PetroffThe Compass Mission
March 10, 2021
"We have this collective superpower navigating the breadth and depth of human experience across cultures."
Chloe Amos-EdkinsA Cultural Approach: Research in the Context of Glocalisation
March 27, 2023
"We are not collecting vanity analytics, the data is doing real work on informing design."
Mackenzie Cockram Sara Branco Cunha Ian FranklinIntegrating Qualitative and Quantitative Research from Discovery to Live
December 16, 2022
