Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Killing the blank page
Gold
Wednesday, June 5, 2024 • Designing with AI 2024
Share the love for this talk
Killing the blank page
Speakers: Russell Blair and Milan Guenther
Link:

Summary

This talk is a case presentation about using generative AI and graph languages to come up rapidly with complex enterprise designs. We are using a repository based enterprise architecture tool and EDGY, an open source visual language, to feed GPT4 with context-rich queries. The resulting maps and models are ... wrong. But they have proven to be inspiring or even triggering for conversations across a diverse stakeholder community, and shortcut our way to a set of correct and useful models that inform design decisions. Moreover they can highlight blind spots and interrelationships previously unknown and thereby enrich the design process with minimal effort. Takeaways Recognising blank page moments in complex challenges How to embed context and an ad hoc Training in an LLM prompt How to make generate a web of coherent maps such as Journey, JTBD, Organization, Process Maps that cover a complete design related to a given challenge How to use these maps and how not to use them when co-creating with others When to keep tackling the blank page yourself instead

Key Insights

  • Designers often face the 'blank page' problem when tackling complex enterprise domains without sufficient research or domain knowledge.

  • Enterprise design requires making the invisible 'dark matter'—complex social, technical, and political systems—visible and understandable.

  • EDGY is an open source graph language that models enterprise complexity across three facets: customer experience, enterprise architecture, and organizational identity.

  • AI, particularly GPT-4, can augment designers by consuming structured repositories as context, reducing reliance on generic internet knowledge.

  • Using AI in enterprise design is more effective as augmentation of human creativity rather than automation or replacement.

  • Three AI collaboration modes identified are the 'jester' for provocative incorrect ideas, the 'sidekick' that integrates research context, and the 'matrix' that transforms knowledge across enterprise perspectives.

  • AI-generated diagrams are imperfect but valuable as starting points to defeat the blank page and stimulate discussion.

  • Inputting domain-specific research and insights into the AI prompt improves the relevance and quality of generated task maps.

  • Biases can be intentionally introduced in AI prompts to explore specific enterprise perspectives, such as organization design or brand identity.

  • Enterprise design must bridge silos by fostering knowledge sharing and cross-team collaboration, which AI and graph languages can facilitate.

Notable Quotes

"Designers are thrown into environments with experts that have decades of experience, and we have to come up with something relevant really quickly."

"The blank page can be terrifying because you don’t want stakeholders to laugh or say you got it all wrong."

"Behind simple tasks, there’s often big complexity hiding, especially in enterprise environments."

"We think the problem of 'dark matter' in enterprises is about making invisible things visible and bridging silos."

"AI is better seen as augmentation to make us more efficient, not automation to replace us."

"We use our model repository as context to help AI generate answers based on our specific enterprise knowledge rather than general knowledge."

"The jester mode throws something in your face, maybe wrong or uncomfortable, but at least it moves the conversation forward."

"AI-generated diagrams are usually not perfect, but they offer a better starting point than a blank page."

"If you say, ‘let’s look from an organization design perspective,’ AI reproduces the bias of that perspective in its output."

"Enterprise design is about sharing knowledge, analyzing it, improving it, and then consuming it to create better outcomes."

Ask the Rosenbot
Panel Discussion: Communicating the Value of DesignOps
2018 • DesignOps Summit 2018
Gold
Josina Vink
Navigating the pitfalls of systems thinking in service design
2024 • Advancing Service Design 2024
Gold
Brenna Fallon
Learning Over Outcomes
2019 • DesignOps Summit 2019
Gold
Jorge Arango
Meeting of the Waters: Designing for Successful Inorganic Growth
2021 • Enterprise Community
Stephen Anderson
Puzzled? How to Coordinate Humans for Complex Challenges
2021 • Enterprise Community
Bria Alexander
Opening Remarks
2022 • Civic Design 2022
Gold
Llewyn Paine
[Demo] Deploying AI doppelgangers to de-identify user research recordings
2024 • Designing with AI 2024
Gold
Ellie Krysl
Planned Right. Managed Right. Designed Right.
2023 • Enterprise UX 2023
Gold
John Donmoyer
Shipping your code generation experiments to production
2025 • Designing with AI 2025
Gold
Billy Carlson
Principles of Team Wireframing
2023 • DesignOps Summit 2023
Gold
Dianne Que
Real Talk: Proving Value through a Scrappy Playbook
2019 • DesignOps Summit 2019
Gold
Kaitlin Tasker
Fast and Fearless Inclusive Research
2023 • Advancing Research 2023
Gold
Bria Alexander
Welcome
2024 • Enterprise Experience 2020
Gold
Andrew Custage
The Digital Journey: Research on Consumer Frustration and Loyalty
2023 • Advancing Research 2023
Gold
Bilan Hashi
The Tension Between Story Collecting and Story Telling in Research
2021 • Advancing Research 2021
Gold
Lona Moore
Scaling Design Beyond Designers
2021 • Design at Scale 2021
Gold

More Videos

Nalini Kotamraju

"Research operations is the spine of any successful research and insights group."

Nalini Kotamraju

Research After UX

March 25, 2024

Dean Broadley

"Crabs grow by shedding their shells, which is uncomfortable but necessary."

Dean Broadley

Not Black Enough to be White

January 8, 2024

Denise Jacobs

"If you’re not doing the work of addressing your own pain, you won’t be effective in helping others."

Denise Jacobs Nancy Douyon Renee Reid Lisa Welchman

Interactive Keynote: Social Change by Design

January 8, 2024

Kim Fellman Cohen

"Focus groups build empathy by letting team members share their experiences in real time."

Kim Fellman Cohen

Measuring the Designer Experience

October 23, 2019

George Aye

"Power is the ability to change another person’s reality."

George Aye

That Quiet Little Voice: When Design and Ethics Collide

November 16, 2022

Nathan Curtis

"Visual style isn’t just enough to make something feel cohesive."

Nathan Curtis

Beyond the Toolkit: Spreading a System Across People & Products

June 9, 2016

Greg Petroff

"We focus on delivering high quality but also moving fast—being comfortable negotiating that tension is important."

Greg Petroff

The Compass Mission

March 10, 2021

Chloe Amos-Edkins

"Budget and time are the enemies of inclusivity in research."

Chloe Amos-Edkins

A Cultural Approach: Research in the Context of Glocalisation

March 27, 2023

Mackenzie Cockram

"The new site had a 19% dropout rate compared to 32% on the old site, showing clear improvement."

Mackenzie Cockram Sara Branco Cunha Ian Franklin

Integrating Qualitative and Quantitative Research from Discovery to Live

December 16, 2022